CHAPTER l

INTRODUCTION

On 2019, Covid-19 break out happen globally and because that global issue people are forced to study and work from

their home and because of that our exposure to blue light increase significantly. Blue light is so powerful that our eyes

cannot block it out. In other words, this light can pass through the cornea and lens and reach the retina and it will result to

many problems if our eyes are exposed to it continuously. According to www.healthline.com using digital devices up

close or for long periods can lead to digital eyestrain. It happens because when people use computers, laptops, and other

digital devices, they tend to blink less often than normal which lead to less moisture on their eyes. Digital eyestrain means

different things to different people, but is generally related to the focusing system of the eyes. In addition, continued

exposure to blue light over time could lead to damaged retinal cells. This can cause vision problems like age-related

macular degeneration or in short loss of vision due to damage cells of the eyes.

However, blue light is not the only light that could harm our eyes but also UV light or ultraviolet light which comes from

the sun. Based on exnermedical.osu.edu, ultraviolet rays also can burn your eyes particularly the cornea which can affect

vision and can compromise overall eye health.

Our eyes are very important because we used it for us to see things around us that’s why this issue Is very important and

we need to do something about it because all of us are exposed to those harmful lights. In addition, in our local area, there

is no business who offers a product that could block harmful light. Thus, this prompted the creator of this product to come

up with a product that could solve those problem-Optimal Eyewear Anti-radiation eyeglass. Optimal Eyewear Anti-

radiation eyeglass is a protective eyewear that protect our eyes from the harmful effect of blue light and UV light. This

eyewear has a sleek and modern design, the lenses also have anti reflection property so that it can give the user the feeling

of comfort and safety from harmful lights when using our product while they are working or studying or even when they

are outdoors.

Chapter lll

Customer Value Proposition

“The best eye partner” is our company’s mantra. This statement shows how our product is a reliable partner that protects

your eyes from the harmful blue and ultraviolet light. With all the protection that our product could give, worries

regarding the harmful effect of the harmful radiation will be lessened, knowing that your eyes are safely protected.

Exposed too much to gadgets due work or you need to go outside in the afternoon due to emergency? No worries because

Optimal Eyewear’s Photochromic UV 400 Blue lens is the best eye partner to protect your eyes from danger.

Infrastructure

This business focuses on giving quality products to our customers in a considerable price and to ensure that, we chose the

best material to create our product. Eyeglass frame is created using the metal to ensure that the frame of the eyeglass is

durable and light-weight. The lens of glasses is coated anti-reflection property which ensure that glare coming from light
reflection will not give the user discomfort while using our product. And to make sure that the product will not become

very expensive the business will be using locally made material from local suppliers in Davao City.

In deciding the design for eyeglass frame, we consider the preference of our target market. Since our target market are

teenagers who likes to look aesthetically appealing, we use transparent and frosted clear frames and the product over all

design is that it is sleek and modern. All of those were done to make sure that this product can attract the interest of the

target market.

On the other hand, the business will also have a website so that can just order online using our website. With regards to

business accessibility, the business will use discount vouchers to attract more customers especially during holidays. The

company will also utilize multichannel as a means of marketing our product. Wherein, the company uses several media

channels for spreading the marketing message. This includes social media ads and print ads.

To give a better insight about the advertisement for this product, pictures are provided below.

Financial Viability

The company will charge the customer according to the unit price per item. The company also consider the prices of our

competitor’s product to ensure that our price is within the competitor’s range to avoid our product to be ignored by the

customer due to its high price. With all of that consideration, the business will sell its product for 499(four hundred

ninthly-nine) pesos.
 Chapter ll

Solution

In Barangay Wangan, specifically the students, are experiencing lengthy period of screen time and their eyes is exposed to

UV light specifically when its noon time. Luckily, Optimal Eyewear Photochromic Lens is ready to help protect the eyes

of people in Barangay Wangan. The overall specification of this product is that it’s durable, light-weight, comfortable to

wear and most importantly it can protect the user’s eyes form both blue and UV light.
To achieve all of those specification, the business used metal frames to ensure that our product is durable and light-

weight. The lens of the eye wear has is coated with anti-reflection property so that glares will not cover the vision of the

user.

Furthermore, the lens on the eyeglass will automatically adopt to its environment. When used outdoors, the lens will be

exposed to the sun will darken and will give the user UV400 protection which nearly blocks 100% of UV lights and when

used indoors the color of the lens will be in its original color or in primrose color. All of this happen while still giving the

user protection from blue light.

The product overall function is to provide a protection to the user from blue and UV light when they are using their

gadgets and when they are outdoors and it also aims to give comfort to the user while they are using this product.

Knowing that it is hard to avoid exposure to harmful lights, this product could help them to still use their gadgets and go

outside without the worry of being harmed due to the harmful lights. With all of those specifications, the owner will best

benefit from the protection that this product can give. This product can guarantee that your eyes will be safe and protected

thus, making our product the best eye partner.

Customers

Sarah Thompson stated that choosing the right target market is a crucial key in order for a business to succeed. Moreover,

the business makes sure to choose the right group of people that can benefit from the business product. There are more

female students in Barangay Wangan than male students and female students are more exposed to blue light compared to

male students because they use social media more than male and on top of that senior high school students that are

enrolled in private school are also exposed to blue light for lengthy period of time because of their online classes and

because they use their gadget for their study. In addition, the people in the age of 17 to 19 years old go outside often

because they want to go out their friends after being quarantined at home for almost 2 years due to the pandemic.
Moreover, in Barangay Wangan there’s no available product that could protect the eyes of the people from the harmful

blue and UV light. Considering all of those factors, the business the target market are female senior high school students

that are enrolled in a private school and lives in Barangay Wangan. The age ranges from 17 to 19 years old.

Chapter lV

Rebecca Joy Stanborough, MFA (January 7, 2022). What’s Blue Light, and How Does It Affect Our Eyes? Retrieved

from https://www.healthline.com/health/what-is-blue-light

Fatoumata Yanoga, MD (June 13 2019). Does blue light from electronic device s damage our eyes? Retrieved from

https://wexnermedical.osu.edu/blog/blue-light-and-vision

Sarah Thompson (2022). 3 reasons to choose a target market first. Retrieved from https://www.coxblue.com/3-reasons-to-

choose-a-target-market-first