CONSUMER BEHAVIOUR

Assignment

Write a short write up on 10 brands you bought and give a short brief on How and Why you ended
up buying that product

Humam Kamal
kamal.humam@gmail.com
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 Why I bought NIKE

 Design/Style
Nike shoes have a very unique design which make it
different from other brands.
They are so stylish that they make every head turn.

 Performance/Quality
Their quality is so good that they last really long.

 Comfort
The material that they use is of very good quality
which make the shoes very comfortable, and light
weight.

 Price
The price of their shoes are very reasonable. They are
not too expensive unlike other brands.

 Status of brand
Nike as a brand had a very good image in the market.
Any person wearing it is considered to be a very
stylish and classy.

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 Why I bought ONEPLUS

 Cheap and Best

Despite their low-price tags, OnePlus phones run on
the same chip as the more expensive devices.
OnePlus phones even outperform most of the more
expensive brands.

 Design
OnePlus phones, especially the OnePlus 3 and those
that came after it, have always been graced with
beautiful designs made out of premium material.

 Camera Quality
OnePlus phones have an outstanding camera which
gives you a great picture quality. It’s like carrying a
DSLR in your pocket.

 Build Quality
The build quality of OnePlus phones is amazing. They
are strong and durable and at the same place gives you
a premium and classy feel.

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 Why I bought HP
 Status of brand
HP is one of the most trusted brands worldwide. They
have been operating in the technical field for very long
and have build their status in the market.

 Build Quality
HP products are made in such a way that they do not
get damaged easily. They are very durable and long-
lasting.

 Features
They always keep upgrading their products with every
change in technologies, also keeping it user-friendly at
the same time.

 Price
Their products are remarkably cheaper than the other
brands, without compromising with the quality or
feature.

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 After sale services
Once you buy any product from HP, they provide you
with many services, like warranty, online as well as
offline customer support, software upgrades etc.

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 Why I bought LG
 Brand status
LG is one of the top brands when it comes to home
appliances. Their products are very demanded,
especially in the Indian market.

 Price
All their product prices are in such a way that
everyone can afford it, whether that person is from the
lower section of the society, middle section of the
society or the upper section of the society.

 Product quality
LG offers a very high-quality product. They do not
compromise with the quality of the product at all.

 Services
They provide a lot of services. Such as installation,
servicing, 24x7 customer service etc.

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 Why IndiGo
 Brand status
IndiGo is one of the most prestigious airlines in India.
They have been successfully serving the customers for
past 14 years, and have became one of the most
trusted airlines.

 Service
Their services are very good, be it offboard or
onboard.

 Price
They have a very reasonable pricing that anyone can
pay.

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 Why I bought H&M
 Status of brand
H&M is one of the worlds’ best multinational
clothing-retail company. It has a very high brand value
and is one of the most trusted clothing brands.

 Quality
The quality of their product is very fine. They use the
best quality of materials for their products. Their
clothes are very fine and long-lasting and at the same
time fashionable as well.

 Price
Their cloths are a bit expensive but the quality of the
product does complete justice with the price.

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 Why I bought ZARA
 Status of brand
H&M is one of the worlds’ best multinational
clothing-retail company. It has a very high brand value
and is one of the most trusted clothing brands.

 Quality
The quality of their product is very fine. They use the
best quality of materials for their products. Their
clothes are very fine and long-lasting and at the same
time fashionable as well.

 Price
Their cloths are a bit expensive but the quality of the
product does complete justice with the price.

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 Why I bought Colgate
 Brand status
Colgate is one of the oldest and most trusted
toothpaste brands. It has made a special place in every
home, and has maintained its image till now. It is
medically tested as well which makes it even more
trust worthy.

 Product
It provides all kind of oral products such as toothpaste,
toothbrush, mouthwash, dental floss etc. The customer
has a variety of products to choose with the trust of
Colgate.

 Price
It keeps its price very low so that everyone can easily
afford it.

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 Why I bought TITAN Watch
 Quality
TITAN watches are of premium quality. The
quality of their watches is so good that they can
compete with most of the high-end brands.

 Price
They offer various price ranges. From very low
to very high. They have something for every
person be it rich pr poor.

 Durability
Their products are very durable and long-lasting.

 Brand status
It is India’s oldest and most trusted brand of
watches. They have been serving us for more
than 3 decades now, and have always been on
top of the choice list.

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