Segmentation

Targeting
Positioning

By Sayan,Riya,Arpita,Akanksha,Shruti
Product
Differentiation
Form

Marketing to have the strongest fog Claimed to have the best men's
liquid perfume they ever created mild perfume using no gas
 Performance

Claims to advertise the best face wash Advertisement focused on

for all type od skin types creating a safe face wash for
sensetive skins
 Durability

Lenskart turns out to be have the Flexon ads highly delivers the
advertisement which spreads the message to be the most flexible
trend for flexible specs and strongest specs of all
 Conformance quality

Claims to have the greatest sales across India ,

potraying to be the trusted brand Claims to be the best safe
purifier of all time
 Features

The brand claims it self to have the mmost

The brand claims it self to design the first
feasible and adjustable leish,keeping in mind
handy adjustable leish and quite a handy design
the comfortability of the pets
 Reliability

TATA through it's advertisements claims to be The denim brand mainly focuses on promotion of a trustworthy
the most reliable car in terms of safety company for the longevity of jeans
 style

Thr brand mainly focuses on style as ther The brand focuses on style as their key
main element keeping in mind the latest aspect keeping in mind the usability and
trends ,styles and colors product material aspect
Service
Differentiaton
Customer Consultation

repairability

Berger focuses on it's tagline 'easy clean' and advertises on washable paints The brand advertises on claiming itself the most efficient washabilty of the
for easy cleaning of stains andother marks stains within the shortest period of time.
Delivery Services

Zomato, a food delivery and restaurant discovery Taste2plate offers intercity food delivery services, addressing
platform, primarily offers within-city delivery logistical challenges and regulations compared to traditional
services. Its services are limited to nearby within-city delivery, enabling food delivery from restaurants
restaurants. in one city to customers in another.
Ordering Ease Services

Burger King typically allows customization of orders, Subway offers extensive customization, letting customers
including ingredient modifications, bun choices, sauce choose bread, fillings, veggies, and sauces. Options for
options, and additions/substitutions. toasted sandwiches are available.
Installation Services

Nest security camera installation is designed for simple

Ring security camera installation is user-friendly,
DIY setup. Indoor and outdoor cameras are available
designed for DIY setup. Mounting options include
with versatile mounting options. Cameras integrate
indoors and outdoors. Cameras connect to the Ring
with the Nest app for remote access and monitoring.
app for remote monitoring.
 Customer Consultation

Practo facilitates customer consultation by offering an online Apollo Pharmacy achieves customer consultation through
platform where users can connect with healthcare professionals, experienced pharmacists who provide personalized medication
schedule appointments, and seek medical advice remotely, guidance, health advice, and address queries, fostering informed
enhancing accessibility and convenience for healthcare services. and confident health decisions.
 Miscellaneous Services
Urban Company fulfills miscellaneous service needs by providing
an online platform connecting customers with vetted professionals
for a wide range of services, from home repairs to beauty
treatments, ensuring reliable, on-demand solutions with
convenience and quality assurance.
SweepSouth fulfills miscellaneous service needs by offering an
online platform that connects users with domestic and home
cleaning professionals. This platform ensures convenient booking,
trusted service providers, and efficient delivery of cleaning
services.
 Maintenance and Repair
GoMechanic fulfills maintenance and service needs by providing an
online platform for users to book comprehensive car care services.
With skilled mechanics, doorstep service, and affordable pricing,
GoMechanic ensures convenient and reliable vehicle maintenance.
Pitstop satisfies maintenance and service needs by offering an
online platform for users to conveniently access professional car
repair and maintenance solutions. With certified mechanics,
transparent pricing, and doorstep services, Pitstop ensures reliable
and hassle-free vehicle care.
Customer training
Salesforce provides customer training through its Trailhead
platform, offering a wide range of online courses and resources to
help users learn how to effectively use and maximize the potential
of Salesforce products, enhancing their skills and knowledge for
better business outcomes.
HubSpot offers customer training through its HubSpot Academy,
providing a diverse range of free online courses and resources that
empower users to master inbound marketing, sales, customer
service, and other HubSpot tools, enabling them to achieve greater
success in their business strategies.
 Price and Quality
Redmi fulfills the attribute of Price and Quality by delivering
smartphones and electronic devices that offer a balance between
affordability and performance. Their products provide a
competitive price point without compromising on essential
features and functionality, ensuring a satisfactory user experience.
Oppo fulfills the attribute of Price and Quality by offering
smartphones that strike a balance between competitive pricing and
quality features. Their devices often provide a blend of innovative
technology and design, catering to a range of budgets while
maintaining a satisfactory level of performance.
Competitor Attribute

Here pixel tries creating a poor image of it's competeitor An animated cartoon race has been made where the competitors
brand iphone ,highlighting it's low feature aspects are shown inferior on the basis of their different features
T H A NK

YOU