Long-term Value and Flexibility for the Road Ahead UNIQUE BENEFITS

Consumers expect their smart devices to change, releasing new features and Only software product on the
offerings to improve their experience. When it comes to buying a car, OEMs market offering improved audio
have struggled to bring the same upgradeability into the cabin, held back by value post sale
development costs and the complex commodization of features – until now.
Upgrades available anytime,
Ready On Demand gives OEMs and consumers the power to unlock long-term enabling product and feature
value through software-enabled experiences and offerings. A market first, purchases
Ready On Demand allows consumers to maximize their in-vehicle infotainment
and audio systems when they choose; whether that’s at the dealership or OEM monetization
years down the road. opportunities that create new,
long-lasting revenue streams
Uniquely positioned at the intersection of customer desire, mobility, connectivity,
and processing power, Ready On Demand has the power to drive sales via
carefully cultivated software experiences.

OEM CHALLENGES

Community System Incremental

BOM Cost
Sourcing Profitability Sales

OEM OPPORTUNITIES WITH READY ON DEMAND

Use Software Experience Compelling, unique, In-App UI for

Increased profit margin
Packages to maximize hard-to-duplicate exploration, purchase
(willingness to pay)
(re)use of In-vehicle content experiences and use

HARMAN Automotive
At HARMAN, we believe cars should be for living, not
just driving. We’re satisfying the drivers’ hunger for
cutting-edge technology, while putting OEMs back
at the helm of providing great consumer experiences.
With over a half century of experience delivering
Consumer
products at the highest caliber, HARMAN Automotive Experiences.
Automotive
provides human-centric solutions based on
exceptional standards.
Our products are conceptualized by getting inside
the minds of drivers and passengers alike to deliver the
Grade.
great experiences they love. We are focused on building
city intelligence and delivering safer communications
between the car and its environment to satisfy the
growing need for connectivity.
We’re staying ahead of drivers and passengers – and the world around them.
Consumer Experiences. Automotive Grade.

© 2023 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED. All rights reserved. Features, specifications and appearance are subject to change without notice.
All company and product names used herein may be trademarks of their respective owners.
READY ON DEMAND AREAS OF FOCUS
Consumer insights are gathered and applied through the HARMAN Car Innovation Process. For Ready On Demand, those
learnings led to three areas of focus – Personalization, Communication, and Enhancements. These foundations were key to
the expandable apps and features available today and those to come in the future, unlocked by the consumer throughout
the life of the vehicle.

PERSONALIZATION
Customized, Immersive Audio + Vehicle Sound Character

Personi-Fi provides the user with a simple, seamless, and

personalized audio experience sure to elevate any drive.
By performing a listening test in the vehicle, each user can
create their personal profile to balance their sound EQ to
meet their hearing needs and audio preferences.

COMMUNICATION
In-car Communication and Crystal-Clear Phone Calls

HARMAN Premium Communications brings new levels of

clarity to conversations with audio integrations that are
intuitively controlled, changing the way consumers take
calls or chat with passengers on the road.

ENHANCEMENTS
Virtual Venues Live and NatureScapes

Immersive audio listening experiences are at consumers’

fingertips with enhancements like VirtualVenues and
NatureScapes – exclusive HARMAN offerings – that bring
the sound of celebrated performance spaces and the
tranquility of nature into the car.

HARMAN
More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems.
Our software services power billions of mobile devices and systems that are connected, integrated and secure across all
platforms, from work and home to car and mobile. The latest innovations from HARMAN leverage connected lifestyle and
hardware expertise from Samsung. This allows automakers to create an ecosystem of unique, smart, enhanced and rich
in-vehicle experiences. Together HARMAN and Samsung are architects of experience, designing the most intuitive and
immersive interactions with in-vehicle technology. HARMAN is a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

car.harman.com

© 2023 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED. All rights reserved. Features, specifications and appearance are subject to change without notice.
All company and product names used herein may be trademarks of their respective owners.