Azarcon ,Paolo

Bernal ,Keneth
Reblora, Arki
Siglos ,Jhon Cloud
Torres, Ivan Miguel
 Table of Contents
I. Brief history..........................................................1
II. Brand..................................................................1
III. Opportunities and threats.....................................2
i. Opportunities
ii. Threats
IV. Strengths and Weaknesses...................................3
i. Strengths
ii. Weaknesses
V. Marketing Size and Needs.......................................4
i. Market Size
ii. Market Size Profit
VI. Market trends.....................................................5
VII. Marketing Objectives...........................................5
VIII Brands Target Market..........................................6
IX. Brand positioning................................................6
X. Proposed Market Strategies....................................7
i. Marketing Budget for 2019
XI. Proposed budget.................................................9
i. Projected Sales
ii. Income Statement
I. Brief history
Our company started with three guys working at a computer repair

shop and came up with the idea of, what if you can enjoy the

comfort of having music in your ears while having a feel of

calmness in your ears. AirBot was founded in Malanday, Marikina

by Kenneth Bernal. It started with a broken earphone and he came

up with the idea of what if the earphones are wireless, and make

them a functionable wireless airphones. The company’s motto is

“high-quality sound for a low price” and our products motto is

“sound that bring you to other dimensions”.

II. Brand
U-bot is our first invented product. This is a recycled broken

earphone, then our product expanded on producing other gadgets

like Bluetooth dongles, headphones, speaker, etc. our other

product is not yet available, due to examination of our U-speak

which is Bluetooth speaker and U-head which is a Bluetooth

headphone. Only available in our company yet is U-bot which is the

wireless earphones. This product is rechargeable and the beauty of

this was the packaging of the earphones was made out of used

bottles and it was eco-friendly because we help to reduce the solid

waste. Not only we save the environment from plastic bottle but

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 we save the wallets of our customers from products which are low

quality.

III. Opportunities and threats

Opportunities

 The company can grow with the proper market and the

right marketing of our product.

 It can spread internationally.

 It can attract international partners, investors, and

distributors.

 Advancement in Technology

Threats

 Products that has the same design as our product.

 Companies that are trying to remove us from the market.

 Veteran companies that are making the products same as

ours.

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IV. Strengths and weaknesses
Strengths

 Locally made and manufactured inside the Philippines.

 Making use of recycled materials.

 Low manufacturing cost.

Weaknesses

 A new company.

 Few connections in other countries.

 Advancement of new technologies

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V. Marketing Size and Needs
In Metro Manila there will be 5,000 users of U-Bot. In the end of

the year 1,825,000 units is targeted to be sold with the suggested

retail price of Php 849 per unit, with annual profit of Php

1,549,425,000.

Market Size

=5,000 x 1 unit a day x 365 days

=1,825,000 units of U-Bot

Market Size Profit

=1,825,000 x P849.00

=P1,549,425,000

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VI. Market trends
Earphones are a trend in a market because people use it weather

for personal use or the use it for their jobs on a daily basis.

Consumers want earphones that is cordless, because they fear the

earphones tangle and It is time consuming to unraveling the wire.

Having no wire or wireless is being a trend now a days, because it

is simplistic and you will not worry about tangling a cord or two to

use the device. The interface for our device is simple and it

requires a phone enabled Bluetooth or using an ax cord if the

device doesn’t support Bluetooth.

VII. Marketing Objectives

Our marketing objective is to give customers or would be

consumers an experience that they never have before on

earphones, headsets, speakers, etc. We aim to be one of the

renowned companies that produces high quality personal audio

peripherals for a person that has a tight budget. We aim to please

our customers by giving them a product that is durable and can

surpass the lifespan of other earphones.

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VIII. Brands Target Market
Our brand targets audiophiles (a person who buys audio

peripherals and makes it their hobby) and people ages 17 – 20 or

young adults. We target people of ages 17 - 20 because people at

this age is fond in listening music, music tends to simulate people’s

emotions depending on their mood. At that age bracket they are

still young and strong, they can finish task with ease when

motivated and music is the one who can help boost motivation.

Another issue is depression, depression is commonly known to be

possessed by that age bracket. Through our product we will deliver

music to the next level and eradicate depression. Music let us see

what are we missing.

IX. Brand positioning

“Experience audio like never before”

As a new company, AirBot want to establish our name in the

earphone industry. Where customer satisfaction is considered.

AirBot has a wide range of wireless devices like speaker,

earphones, etc., we also offer wired devices but we focus more on

wireless devices because wireless devices are easy to use, access,

and carry around. Our product is in-closed in a recycled container

and ensured that the container doesn’t have toxic materials or

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 harmful substance. AirBot’s product are rugged, athletes or just a

person who wants to listen to music AirBot gives you an experience

like never before.

X. Proposed Market Strategies

We propose to have a short ad and search for reviewers and brand

ambassadors for our product. We will place our product competing

with other earphones brand like audio technical, Skullcandy,

Philips, Samsung, AKG, Harman Kardon, etc. We target teen agers

because of their influence through social media and peers who can

be a customer.

 Apple who is a leading producer of the product “Airpod”

has many patrons and is one of the top grossing

gadget producers around the globe. They offer a wide

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 range of product from pc’s to cellphones apple is a

company that dominates earphone industry. We plan

to stay out of apples radar because they are a

company that can get us out of the earphone industry.

We will not compete them directly, we will gather our

resources until we are ready to keep up with them.

 The second is JBL, it is a well known seller of

earphones, speakers and other music equipment. Aside

from that JBL is so popular to a lot of people. So

instead of buying unknown product they will buy the

popular one and trusted product.

Sponsorship It will help our product to be well-known, and will

establish a good image for the company and
establish the social responsibility of the company
for the society
Website In their generation where technology is at its peak.
Making websites will help our company to be
known and accessible to the people.
Online shop Most of the people can’t go to our physical stores
and retailers because of the distance and busy
schedule. So we put our product to the well-knows
online shop.
Traditional It is the most easiest campaign that we can use,
advertisemen we will use this to do cheaper advertisement to our
t product
Online The technology these days is growing so fast. Most
advertisemen of the people can access the internet so we put
t advertisement to entire web so that the people can
see our product.

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XI. Proposed budget
Marketing budget for 2019
Sponsorship P500,000
Websites P10,000
Online shops Free
Traditional ads P100,00
Email campaign free
Online ads P200,000
Total: P810,000

I. Financial projection
5 Year Projected Annual Revenue of AirBot Company

Year 1 Year 2 Year 3 Year 4 Year 5

1,549,425,000 2,344,137,500 2,623,034,000 3,147,640,800 3,934,551,000

The AirBot Company is assuming that the company will have a 5%

increase on the first year, 12% on the second year, 20% on the

third year, 25% on the fourth year, this will definitely help the

company to produce or do more products to be served Metro

Manila. If these projected sales will be true, it will bring back all

the unit cost and our investment.

Cost of product= 85% of the selling price

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 Operating cost= 10% of the selling price

Income tax= 20% of the gross profit

Income Statement

Year 1 Year 2 Year 3 Year 4 Year 5

Projected 1,549,4 2,344,137,500 2,623,034,000 3,147,640,800 3,934,551,000

sales 25,000
Less: 1,31701 1,992,516,825 2,229,578,900 2,675,494,680 3,344,368,350
Cost of 1,250
Goods Sold
Gross 232,413 351,620,675 393,455,100 472,146,120 590,182,650
Profit ,750
Operating 154,942 234,413,750 262,303,400 314,764,080 393,455,100
Expenses ,500
(10%)
Net Income 77,471, 117,206,925 131,151,700 157,382,040 196,727,550
Before tax 250
Income 15,494, 23,441,384 26,230,340 31,476,408 39,345,510
Tax (20%) 250
Net 61,977, 93,765,540 104,921,360 125,905,632 157,382,040
Revenue 000
After Tax

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