JOB SATISFACTION OF ACCOUNTANTS ON THE IMPLEMENTATION OF

BIG DATA TECHNOLOGY IN THE BANKING INDUSTRY

COR JESU COLLEGE, INC.

Senior High School

Digos City

TORREON, MARIAN JOI P.

October 2021
JOB SATISFACTION OF ACCOUNTANTS ON THE IMPLEMENTATION OF
BIG DATA TECHNOLOGY IN THE BANKING INDUSTRY

A Research Paper Presented to the Faculty of Senior High School

Accountancy, Business, and Management (ABM) Strand

Cor Jesu College, Inc.

In Partial Fulfilment of the Requirements for the Subject

Practical Research 2

TORREON, MARIAN JOI P.

October 2021
 CHAPTER 1

INTRODUCTION

Background of the Study

Before modernity entered the corporate world, traditional accounting methods were

performed by manually processing, reconciling, and matching hundreds of thousands of

transactions at the period-end using spreadsheets. Since humans are imperfect, the false match in

the traditional accounting process increases. In today’s fast-moving world, this manual process

could not keep us with the evolving financial and accounting strict regimes. Also, it could not

prepare the digital transformation of business models and could greatly fail in addressing the

growing demands across the data analytics in the accounting process. As big data technologies

entered the conversation, they brought ultimate speed and accuracy in processing the transactions,

especially in the banking industry. It gives ease and comfort to the accountants’ workload

because it provides real-time access, risk identification, data analytics, and so on (Tucker et al.,

2020). The banking software is an example of big data technology, and given its advantages, it

can massively impact accountants’ job satisfaction.

According to the study of Richins et al. (2017), it stated that accountants are continuing to

put value in the world of big data analysis that contradicts the predictions of Frey and Osborne

(2013), that accountants cease to exist in the entering of job computerization. To further

elaborate, they provided a conceptual framework based on structured/unstructured data and

problem-driven/exploratory analysis. They concluded that accountants excel and have the

requisite competencies in the problem-driven analysis of structured/unstructured data that

complements the contribution of big data technology in the accounting industry. However,
professional bodies and educators must adjust their standards to fit in with the challenges of big

data technology (Richins et al., 2017). Job computerization is seen as a threat to accountants

because it takes away the accounting job from them.

Nevertheless, accountants can still exist regardless of any threat. Job computerization can

be a huge opportunity for accountants in line with the continuous evolution of modernity.

However, this opportunity needs adjustments to accomplish obstacles of banking software.

In contrast, technologies such as big data, cloud, blockchain, and artificial intelligence

may lead to concerns about the accountant’s role and legitimacy. It also stated that these

technologies required new skills and competencies that accountants must master to bring more

value and retain their legitimacy (Ogan & Yigitbasioglu, 2019). Although these studies provided

broad knowledge about big data technologies, it does not tell us about the job satisfaction of

accountants.

This study aims to find out the relationship between the impact of big data technology in

the banking industry and the accountant’s job satisfaction. Determining their job satisfaction

level can be helpful for the adjustments, changes, and improvements of an organizations’

approach towards their big data implementations for their accountants. The result of this research

can play a role in the continuous growth of an organization. There are numerous studies about

how big data will affect accounting. Still, there hasn’t been a study examining the job

satisfaction of accountants towards big data technology in the banking industry. Also, this study

will further investigate the relating factors affecting their satisfaction level that could arouse new

research topics. The result of this study can be helpful for future studies and researchers.
Statement of the Problem

This study evaluated the job satisfaction of accountants on the implementation of big data

technology in the banking industry.

Specifically, it answered the following sub-problems

1. What is the impact of big data technologies on accountants?

a. Work efficiency; and

b. Decision-making skills

2. What is the measurement of job satisfaction of accountants on the following different

components?

a. Cognitive

b. Affective; and

c. Behavioural

3. What is the significant relationship between the impact of big data technologies and the job

satisfaction of accountants?

Hypothesis

H0: There is no significant relationship between the impact of big data technologies and the job

satisfaction of accountants

H1: There is a significant relationship between the impact of big data technologies and the job

satisfaction of accountants

Significance of the Study

Accountants. This study will provide the accountants with the importance of big data

technology in their job in the banking industry.

Banks. Examining the accountants’ job satisfaction on big data technology can be helpful for the

bank’s system improvements, adjustments, and changes if the results in the study are low.

Accounting students. The findings in this study may badly affect or greatly influence the

accounting students’ career choices.

Future researchers. The information from this research can be vital for future studies related to

big data technology.

Scope and Limitations

This study is limited to accountants working in the two banks of Bansalan, Davao del Sur,

such as BDO Network Bank PH Bansalan Branch and Land Bank Bansalan Branch. This study

excludes no remaining banks in Bansalan, Davao del Sur from the scope of the study because

there are only two banks present in this Municipality. There is no gender specification on the

chosen respondents from the different banks. Thus, male and female accountants are both

included in the study. Also, accountants aged from 24 years old up to 59 years old are all

included. This study will be conducted in December during lunchtime of the chosen accountants

while observing Covid-19 safety protocols. The statistical tool to be used is Microsoft Excel.

Definition of Terms

For the study to be more understandable, the following terms are operationally or

lexically defined:

Accountants. It refers to the people of the two banks in Bansalan, Davao del Sur responsible for

keeping, analyzing, and interpreting financial transactions.

Banking Industry. It refers to the financial institutions such as banks in Bansalan, Davao del

Sur that provide financial services.

Big Data Technology. It refers to the banking software used by the banking industry of

Bansalan, Davao del Sur. It includes its impact on the work efficiency and decision-making skills

of accountants.

Implementation. It is the execution of big data technology like banking software in the banking

industry.

Job Satisfaction. It refers to the accountants’ contentment and happiness with their job by

measuring different components such as cognitive, affective, and behavioral.

References

How big data is impacting accounting firms in 2020. (2020). Ace Cloud Hosting.

Published. https://www.acecloudhosting.com/blog/how-big-data-impacting-accounting-firms/

Tucker, T. (2020). The death of traditional accounting. Accounting Today.

Published. https://www.accountingtoday.com/opinion/the-death-of-traditional-accounting

Richins, G., Stapleton, A., Stratopoulos, T. C., & Wong, C. (2017). Big data analytics:

Opportunity or threat for the accounting profession?. Journal of Information Systems, 31(3), 63-

79.