Marketing Challenge Option 1

Digital Marketing
Nanodegree Program
DMND Program, Enterprise,
or Your Own Company

● Which option did you choose?

● (Udacity
● If Udacity, which product did you choose?
● (DMND
Marketing Objective: DMND

Make email conversions (500

subscriber in one month)
KPI: DMND
 Step 2:
Value Proposition
 Value Proposition

FOR​ ......... (people wants to increase there

digital marketing knowledge )
WHO​ ......... (need qualified online courses
to begin their career)
OUR​ ......... (DMND)
THAT​ ......... (offer really practicing course
online)
UNLIKE​ ......... (Udemy digital marketing
courses)
OUR OFFER ​......... (will have a great
portfolio when you finish the course by the
projects you did )
 Step 3:
Customer Persona
Interview

● Where do they live? Egypt

● How old are you ? 27
● What did you study ? Faculty of commerce in Egypt
● What is your job role? Your title? Marketing trainee
● What do you like to do in your free time?
● Reading in marketing
● What is your income range? 1000 dollar
● What are your biggest challenges
professionally/personally?
● No time to attend offline courses
● What are your professional/personal goals?
● Increase my experience in dm career

●
Empathy Map

Insert a picture or design the slide to show your empathy

map. Keep in mind to provide your interviewees’ answers as
much as possible, listed with the actual words and phrases
your customers say, the applications they use, and the
websites they visit.

Thinking Seeing
1. How to growing in marketing
2. How to make great portfolio 1- pages in DM field
3. How to increase their 2- articles in DM
incomes

Doing Feeling

1- working hard to make money to 1- fared about the future

can take great courses in this field 2- fared in failure
2- take free udemy courses
coupons
 Target Persona

Background and Target Persona

Needs
Demographics Name

• Increase
• Age:20-35
Knowledge of
• Gender: Male and
marketing
female
• Increase salary
• Graduated-under Ali -Heba
• Get good chance
graduated
at career
• Midlevel and high
• Open own
mid
business

Hobbies Goals Barriers

• Reading about
Don’t know the
marketing
Reading how to ?
• Open own
• Football • High pricing at
business
• shopping marketing courses
• Take courses in
- No time to offline courses
marketing