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To bring these keywords at google top 3, here are some steps I will take.
1. The page size is above 5.1 mb. I will decrease that to less than 3 mb for better
performance.
2. This site is making 44 HTTP requests which is hindering the site performance.
Reducing that to under 30 will drastically improve site performance and ranking.
3. This site is not mobile friendly. According to googles latest updates mobile-first
indexing is a ranking factor.
4. Some resources on this site still loading on HTTP. The site needs 301 redirect to load
on HTTPS.
5. The keywords in the above table are not present in the site for google to crawl.
6. Domain Authority is currently 1. To improve that, a strategy for link building is
needed.
7. The title for the site is the most important ranking factor but not optimized. It is
showing 30 characters. Ideally it should be in the range of 55 to 65 character to rank
well.
There will be much more things that I have to do for the site. But those things I will only
know after starting the project.