Business Model Canvas Template Fields

The following categories are part of the Business Model Canvas (Strategyzer.com)

Respond to these questions for the Building Blocks of the Business Model Canvas. Add further detail if
needed. Keep content brief.

Customer Segments?

Who are your customers and why do they buy?

What is the problem you are solving for them?

Value Proposition?

What customer needs are you satisfying?

Why is your proposition unique from current solutions?

Who are your customers?

Who are you competitors? How are you different from them?

Customer Relationship?

How do you get your customers? How do you keep them?

Distribution Channels?

How do you reach the customer?

How much do they cost?

Do they integrate into your customers routines?

Revenue Model?

How do you make money?

How much are your customers willing to pay? What are your assumptions for this? Have you tested it?

How does this price compare to your costs?

Cost Structures?

What does it cost to operate your business? What are the key costs? (Direct, variable, indirect?)

Use your financial chart here.

Key Partners?

Who are your key partners or suppliers?

What are the motivations for the partnerships?

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Key Activities?

What key activities does your value proposition require?

What activities are important the most in terms of distribution channels, customer relationships,
revenue stream….etc?

Key Resources?

What is most important to your business? Financial assets, Physical assets, Intellectual Property,
People?

Do you have intellectual property protection and/or permission to use the intellectual property?
(Describe the situation)

Start-up Team composition

Who’s on your team and what are their assets/skills to contribute to the team’s success?

What are the roles of the team members? In particular describe how the CMU Student’s role is a
significant role in the team/company.

Milestones completed and Next Milestones

For example – 100 customers contacted to check our business value proposition. Our next milestone is
to revise the value proposition based on the customer input and test again with another 100 customers.