ABS-CBN COMPANY

ABS-CBN Mission, Vision & Values

ABS-CBN Mission Statement
We exist to serve the Filipino. We exist to inform, educate, and entertain through creative
content for any distribution platform. We innovate, diversify, and expand into enterprises where
our expertise in content creation opens new business and service opportunities. We promote the
best in Filipino talent, and reflect the true sentiment of the Filipino.

ABS-CBN Vision Statement

Transforming lives by changing the media landscape.

ABS-CBN Values
 Excellence
 Teamwork
 Teaching & learning
 Honesty
 integrity
 Respect Meritocracy
 Service Orientation

BSBA 3A
ALUNAN
BETILA
DIANALA
ILARINA
NIETES
 SWOT
Strengths ABS-CBN has:
The strengths of ABS-CBN are their popularity, power, money, and talents (celebrities).

 PEOPLE
The true fuel that drives the company forward are those who tirelessly sacrifice, devote and give
their best and functions beyond their borders. They are the men and women of the company. Its
people. By conducting different programs that support the manner of doing things the Kapamilya
way, it strengthens their corporate values.
 SOCIAL RESPONSIBILITY
It is also the mission of ABS-CBN to provide significant public service to Filipinos worldwide
and help the country attain a sustainable long-term development. Through the years, the
company have reached out to our countrymen to fulfill its mission by responding to their needs.

Weakness ABS-CBN has:

Their weaknesses are the competitions among other television networks, and dispute with the
Philippine president.

 CONTRACTUALIZATION
While the company’s people are considered to be one of its top strengths, for issue like
contractualization, its people is also one of the ABS-CBN’s main weaknesses. Employees want
to be regularized basically to achieve job-security but at present, this is still a challenge for most
of its employees.
 BIASED
Some critics of ABS-CBN say that bias exists especially in the news department. These
arguments intensified when President Duterte sat into office. However, the company remains
firm that they maintain objectivity in their field of work and does not take sides in all political
issues.

Opportunities ABS-CBN has:

The opportunities are the chances to improve, maximize, and grow their capabilities as a
television network even more through boosting their network like more advertisement, and etc.
  DIGITAL ONLINE ENTERTAINMENT
With the changing audiences’ viewing habits and demands, ABS-CBN ventured an evolution in
its platform. It continues to grow its online assets through multi-channel networks, social media
marketing agency, video-on-demand, wired and wireless broadband, digital television and
innovation in mobile. To justify its faith to keep its audiences connected, ABS-CBN is rapidly
transforming into an agile digital company delivering its content experiences to every Filipino
anytime, anywhere and in any device
 GLOBAL
ABS-CBN has also embarked on bringing pieces of home to overseas Filipino through The
Filipino Channel of TFC. Beyond television, there are also international screenings, making our
films and live events more accessible and closer to Filipinos abroad. Serving kababayans
worldwide has grown more meaningful, to connect Filipino families with one another wherever
they may be.

Threats ABS-CBN has:

The threats are the probability of not being renewed for their spot-on national television due to
their problems with the Philippine president.

 COPYRIGHT/PIRACY
Copyright is a legal right that grants anyone’s work exclusive rights for use and distribution.
Efforts to prevent the reproduction of ABS-CBN films, music, and other media has been devised
so that no one will gain benefit from the locally grown materials/outputs that has been
accomplished by the company’s people who have worked hard for it.
 SLOW INTERNET SERVICE IN THE PHILIPPINES
Limited cellular data networks negatively affect customer’s experience. It greatly upsets
customers who may want to watch video-on-demand through their computers or mobile phones.
Reason why ABS-CBN’s Digital Media Services adopted Adaptive Bitrate Streaming
technology. It works by detecting a user’s bandwidth in real-time and adjusting the quality of the
video stream accordingly.

Questions:
1. Who develops the SWOT? Explain why.

 Albert Humphrey
SWOT analysis was invented in the 1960s by a management consultant named Albert Humphrey
at the Stanford Research Institute. Previously, corporate planning had not met with much
success. Fortune 500 companies needed a way to produce long-term planning that was
executable and reasonable. Humphrey and his research team proposed the SWOT model to bring
accountability and objectivity to the planning process, and it has been popular ever since.

2. When do you develop a SWOT analysis, and what is its purpose?

How and when to use SWOT analysis effectively

The overall understanding of your business’ strengths and weaknesses, combined with
the threats and opportunities of your marketplace put you in a significantly better position
to take positive action. Without the SWOT analysis it can be extremely difficult to
identify areas for change, set clear performance goals and develop an action plan to stay
ahead of the competition.

Using your SWOT analysis, it’s possible to justify a business decision that’s already been
decided upon. It’s also a step forward to creating a robust strategy to build upon your
existing strengths and industry opportunities.

Arguably, the most common reasons for using SWOT analysis are:

 Identify new solutions to existing business issues

 Pinpoint new potential barriers to current business objectives
 Agree on the next direction for your business to take
 Discover possibilities and limitations for change
 As a means of brainstorming business ideas and better understanding the
competition
 As a means of better informing key stakeholders
 Once you develop business strategies to minimize your weaknesses and
maximize your strengths and opportunities, be sure to regularly review them
internally. Agility is the key to ensuring your company recognizes its assets
and flaws in a positive fashion.

3. Explain the process in conducting a SWOT analysis.

 Decide on the objective of your SWOT analysis.

 Research your business, industry and market.
 List your business's strengths.
 List your business's weaknesses.
 List potential opportunities for your business.
 List potential threats to your business.
 Establish priorities from the SWOT.
 Develop a strategy to address issues in the SWOT