Micro and macro environment  actors, relationship with customers, various internal and external

factors

SWOT Analysis  internal and external factors

Behavioural framework  correlation of product innovation and behavioural change

Frame work for assessing new entrepreneurial initiatives  analytical framework to assess new
entrepreneurial initiatives

Structure of new product development teams  heavyweight, functional, lightweight, autonomous

Complex strategic integration CSI  2 dimensions, 5 forms of strategic integration, model answer
for describing the whole framework can be found in 2016 answer key, exploit firms capabilities,
maximise profitable growth of business, full potential

CSI skills  top-level MANAGER

Lead user stage & activities  not innovative enough, strategy to develop breakthrough product

Marketing mix  formulate advice on how to improve sales if they give you background about
product

Porter’s generic strategy  generic strategies, competitive advantage across their chosen market
scope, business strategy

Low-cost strategy  leader in reducing cost

Differentiation  not seen elsewhere

Stage gate innovation  justify innovation investments, sabotage, innovation killers

Balancing product and behavioural change / Behavioural and product change  major
breakthrough, success rate of product before the launch of the product, new product,

Corporate entrepreneurship  administrative and operational linkages

Technology portfolio  strategic position, relative competitive position

Strategic entrepreneurship (product development)  process, development

Pattern of industrial innovation (fluid, transitional, specific)  rate of major innovation in products,
three phase patterns over time

s-curve (substitution) blockbuster vs netflix  adopted new business models but was too late, fail to
use s-curve as a prescriptive tool, substitution s-curve, who shifts the s-curve, limitation of s-curve

Ansoff matrix  2x2 matrix strategic planning tool, future growth

5 major supply chain drivers  supply and demand strategies, well-balanced and successful supply
and demand management

Stages of the product lift cycle  what do you think can be done once the technology reaches a
certain level of development and starts to
S-Curve

Growth

Decline
Maturation

Growth

Automated
depression
diagnostic kit
Start up

Time