A)

Name (Optional):__________________________________________

Gender: Male Female_____

Age: 13-18 Years Old_____ 19-29y/O____ 30-40_____ 40-49 Y/O_____50 And Above_____

Civil Status: Single ____Married____Widowed____ Others(specify) ___ No. Of Children (If There’s Any):

Address: _______________________________________

Monthly Income: Less Than 2,000_____2,000-4,000_____5,000-12,000_____12,000 And Above_____

Employment Status: Student_____ Employed _____Unemployed_____

Educational Attainment: Undergraduate _____Graduate _____

B)

1.)Where do you usually get information of a certain product?

A. Television B. Social Media (fb, twitter, etc)
C. Print ads (flyers, brochures) D.others (specify)__________________

2.) What time of the day do you usually spend the most time using social media?
A. Morning B. Afternoon C. Night D. Dawn

3.) How often do you usually use a pencil?

A. Often B. Sometimes C. Rarely D. I don't use pencils at all

4.) What is your main purpose of using a pencil?

A. Writing B. Drawing C. Coloring D. A and B E. B and C F. A and C G. None of the above
E. Others (specify) __________

5.) Are you aware of what is currently happening with nature recently?
A. Yes
B. No

6.) Rate your environmental concern from 1-5 _____________

1 Not concerned 2 Almost concerned 3 Somewhat concerned 4 concerned 5 Very
concerned

7.) Are you willing to help make a change for the betterment of our surroundings and
nature in general? (please explain)
A. Yes B. No C. Maybe ________________________
8. Do you know the product plantable pencil?
a. Yes b. No ( if no continue to the next number)
if yes proceed to number 12

8.) Are you willing to do simple acts like planting seeds? (If maybe, explain why)
A. Yes (skip no.9)
B. No ( proceed to no.10)
C.Maybe ___________________________

9.) What are you planning to do in exchange?

_________________________

10.) Are you willing to purchase a piece of product to help nature? (why and why not?)
A. Yes______ B. No____________

11.)Are you willing to buy a product that not only is helpful to you as a student, but also to
the environment? (why and why not)
A. Yes_______________________________
B. No______________________________

12.) How often do you buy the product? And how many do you usually buy?

a. 2pcs, 2 times a month b. 2 pcs per month c. 1pc a month Others(specify):_____________

13.) Do you buy per piece or per bundle? If per piece, how many?______________

12.) In buying a product, What type of channel do you prefer? And why?
A. Online B. Store visit C. Through retailers _________________________________

13.) What mode of payment do you usually use?

A. through debit/credit cards B. Cash C. Online banking/ transfer Others(specify):

14.)What seed do you prefer to buy?_____________________________________________

15. ) What seed do you think are the important/ essential to plant within or nearby your
house/school? (flowers, herbs, vegetables, etc. ) Explain
__________________________________________________________

15. In buying the product do you always mind the price ? Does it affect your buying
decision?
A. Yes, I buy if it cost lower B. No, it does not matter at all C. Depends (how)_______________
16. In buying the product, how much budget do you allocate to buy pencils and other art
materials?

A. 10php below B. 10-15 php c.15-20php d. 20-30 php F. 30 and up

17. On buying the product, what mostly influence you?

A. Family and friends B. Information search C. Value added benefits
D. Media E. Word of Mouth

18. On choosing the product, what are the first preference do you usually look first?
a. Price b. benefits c. packaging d. quality

19. What are you looking for in a product?

A. The benefits B. The Quality C. The Price D. The Durability E. New and improved
features and concept

20. What do you prefer using on writing or drawing?

A. through papers
B. through gadgets

Sellers

What is your strategic position? ( high quality product-high price or basic product-low price)
What is your distribution strategy? (wide or exclusive), (wholesale or retail), etc. others
specify____________
And what is your promotion strategy or marketing strategy?
Do you offer your product per pieces or per bundle?
Who are your business partners?
Where do you get your materials in production?
Do you offer price discounts?
How did you benefit from your pricing strategy?
How to apportion advertising budget across media for true imc?