Marketing Persona of a Fast food Buyer

HE IS
JEFF.
BACKGROUND INFLUENCER
▪ He is 20 years old ▪ Parents
▪ Single ▪ It was the first branch to
▪ He is currently living in a dorm open in their place
in Nasipit, Talamban, Cebu City
▪ A 2nd year Civil Engineering FREQUENCY
Student
▪ 2-3 times a week
FINANCES ▪ Mostly on Monday and Wednesday
and sometimes also on Friday
▪ He is a frugal buyer ▪ He select fast food depending on
▪ And he pays his bill through which is near by him
cash ▪ His budget allotted is of php 100-
▪ He has an allowance of php 200
10,000-15,000 every month
HOPES AND DREAMS WORRIES AND FEARS
lifestyle
ONLINE BEHAVIOR ▪ During class- take a bath, and go to ▪ To become successful
school, have a lunch, go home after ▪ High expectations
▪ Most used social media platform is person
class, have a dinner, study a little bit from family so the
Facebook and Instagram ▪ To be independent to
and sleep pressure is also high
▪ He would just surf through the family
internet and look for discount cards ▪ He like to play computer games,
▪ Would spent 5-6 hours a day basketball and badminton
▪ Surfing the internet and study
Solutions that makes his life easier
▪ most of the cheap places to eat are always full so
the fast food is always the second choice
▪ They have application that is downloadable
where you can order and pick it up or they’ll
deliver it and just have to pay for the delivery fee
▪ Fast and convenient