.

The pencil has a gelatin like capsule on its top on where the eraser was supposed to

be placed. So, when the pencil is too short already to be used. The plantable pencil

gives it a new life. The capsule on its top has a seed that whenever the pencil is already

too short you could plant its remain rather than just throwing it out. Our products

undertake initiatives to promote greater environmental responsibility and sustainability.

By through this product we will be able to create a more sustainable world, not just that

it promotes creativity and art but also for the betterment of our world.

Our customer are on age 13-29 years old which the majority are students.

Prices will range from 40-60 php per piece depending on its variety and way of

distributing and since our customers are mainly students, young adults and

environmentalists we expected them to be price conscious, so that’s why we are also

offering discounts on bundle purchase.

Strength

Could help environment; useful to artists or anyone whole likes/most likely

to use pencil. It only require a small amount of money to invest for a great purpose. It

uses recycled materials which can be found anywhere so it environmental friendly.

Weakness

Quantity of pencil buyers is not too many and are not sure, quantity to be

produced will depend on varieties of seeds and other resources ( which can be

limited). We don’t have funds yet to support or get right and proper equipment’s

and machine to make such product faster and close to perfection.

Opportunity
 Potential new users of product and/or services, environmental local/global

events, promotes environmental change/lifestyle. Reasonable price for a

sustainable product. There’s a lot of paper waste.

THREATS

Less knowledge of products, decrease on traditional way of drawing

process in the future due to the advancement/enhanced technology(less use of

pencil), less care to the environment. High caliber competitors. Environmental

threats such as inflation (applied on other materials or resources used).