“PLANTABLE PENCIL: A Seed For Passion, A Seed For Future Generation!

A Marketing Plan

Presented to the Faculty of the

Department of Business Administration

School of Business Economics

University of San Carlos

Cebu City, Philippines

In Partial Fulfillment

Of the Requirements for the Course

MARKETING MANAGEMENT (BMM 1102)

(TTh 01:30-3:00 PM)

By:

Donor, Henry

Ignora, Christian Miguel

Manto, Vince Cyril

Rodriguez, Zidine, F.

Salas, Christian Edrian

Sencio, Ginev Andrya Lei, T

 TABLE OF CONTENTS

Chapter 1 SITUATION ANALYSIS

1.1 Customer

1.2 Company

1.3 Context

1.4 Collaborators

1.5 Competitors

Chapter 2. Market Analysis and Strategies 3-

12

2.1 Segments

2.2. Targeting

2.3 Positioning

Chapter 3. Tactical Plans s 13-

15

(prototypes; executions)

3.1. Product

3.2. Price

3.3 Place
3.4. Promotion (Integrated Marketing Communication)

Chapter 4. Timeline and Estimation in Developing the

Marketing Plan and its Implementation 16-

17

Chapter 5. Sales Forecasts (3 years)

18

APPENDICES

A. Transmittal Letter (optional) 21

B. Research Instruments 22-26

1. Interview Guide

2. Self survey Questionnaire

C. Documentation 31

D. Curriculum Vitae 34

E. CD (which includes all files: docs, movie clips, scripts, etc.