School of Business and Economics

BUSINESS ADMNISTRATION DEPARTMENT

Company and Industry Overview: 

A Basis for Situational Analysis 
for the Proposed Service Marketing Plan of
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Submitted by: 
STEVE ROGERS
TONY STARKS
THANOS
SCARLETTE WITCH
 Submitted to: 
IVY RAVINA JUMAO-AS, MM 
26 March 2020

Required Font: Times New Roman, #12, single space (line spacing), short bond paper

(opening paragraph/s)

1. Rationale ( .5 to .75 page )

 

2. About the company

2.1 Background
(mission, vision, corevalues, nature of the business, org structure, years of operation,
etc.)

The West 35 Eco Mountain Resort is located at Km 35, Transcentral Highway, Gaas Balamban,
Cebu. It has been The resort was built on April 9, 2011, it was said that the resort was made because
originally the family owner’s were into construction industry and because of that there are a lot of
scrapes from their business deals. And they think they can even make a rest house out of it but then
people got curious on what they are building so when it was done they opened it to the public for
visiting and the upgrade was then after.

2.2 Longterm Goal/s/ Direction (5-10 years)

The resort’s goal is just like everyone else’s, to be the top mountain resort in the country.
Everyone wants to be successful and be the top raising company or industry in the country.
2.3 Existing Strategies

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3. Brief Local Sector/Industry Situationer 

3.1 Key players 
   
Market Profile, highlighting purchase buying behavior
Major Suppliers & Distributors
Competitors

     
3.2 Service marketing trends
3.4 Industry Issues, Challenges and Opportunities

4. Disclaimer
4. Appendices 
4. References (for secondary data)