INSIGHT

Worldwide SMB 2012 Predictions: Shifting Priorities,

Opportunities, and Challenges as SMB Spending
Exceeds $500 Billion
Raymond Boggs Justin Jaffe
Giuliana Folco Suchitra Narayan
Alejandro Florean Darren Bibby
Christine Dover Matt Davis
www.idc.com

Timothy Doherty Liz Conner

Jed Scaramella Robert P. Mahowald

IDC OPINION
F.508.935.4015

The recovery from the global recession of 2008–2009 continues to vary by region and
country, but overall SMB IT spending has rebounded to a significant degree. IDC
predicts a number of changes in the extent and nature of SMB IT engagement across
different categories as firms shift business and technology priorities in keeping with
the new competitive environment. Major SMB predictions are:
P.508.872.8200

 Worldwide SMB IT spending will approach $542 billion in 2012. Spending will
grow by single digits in developed regions and by double digits in some
developing ones. Growth rates will not vary significantly between small and
midsize firms, however.
Global Headquarters: 5 Speen Street Framingham, MA 01701 USA

 Cloud adoption will cross 50% in midsize firms in the United States by the end of
2012. While SMB cloud adoption will not be as high in other regions, adoption
growth rates will be higher.

 SMB spending gains will cut across all technology categories, with the greatest
growth in spending on PCs/peripherals, software, and IT services.

 Mobility and remote worker empowerment will expand globally among SMBs,
driven by smartphone adoption and growing interest in media tablets.

 SMB interest in investing in core infrastructure improvement will grow, setting the
stage for growth in other product categories. Getting access to solutions that
support productivity gains will drive SMB technology investment, which will be the
most important purchase criterion, not low price.

 More SMBs (and channel partners) will rethink how technology is acquired and
deployed, with important implications for industry participants.

 SMB online promotion will reach new levels in 2012; the share of U.S. SMBs with
an online presence will top 60% for the first time.

Filing Information: March 2012, IDC #233916, Volume: 1, Tab: Markets

United States Small and Medium Business Markets: Insight
IN THIS INSIGHT
This IDC Insight supplements the IDC 2012 SMB predictions Webcast of January
2012. It examines expected changes in the SMB IT market overall, with additional
detail on each of the five major regions: North America; Western Europe; Central
Europe, the Middle East, and Africa (CEMA); Asia/Pacific; and Latin America. A key
component of IDC's look at 2012 is our assessment of the changing pattern of SMB
technology acquisition and use as companies refine their business and technology
priorities in keeping with the changing competitive environment.

SITUATION OVERVIEW
The worldwide SMB market in 2011 continued to build on the significant progress of
2010 in rebounding from the downturn in SMB IT spending of 2009. Growth levels
were greater than those anticipated by IDC at the start of 2011. In detail:

 Total worldwide SMB IT spending in 2011 reached $507.6 billion, a major

increase from 2010's $483.6 billion level. The spending growth of 5.0% put total
spending at $7.3 billion over what had previously been forecast for 2011.

 The major developed regions — North America, Western Europe, and Japan —
continued to account for the largest share of total SMB IT spending while
experiencing relatively modest growth. SMB IT spending in North America and
Western Europe grew 6.1% and 1.8%, respectively. Although SMBs in Japan
seemed to be on the road to recovery, with 2010 IT spending growth of 1.5%,
2011 saw a decline of 4.7% in IT spending because of a variety of factors,
including the disruption associated with the Fukushima earthquake and the rising
value of the yen, which raised the price of Japanese exports.

 2011 IT spending growth in developing regions was varied, echoing the patterns
seen in 2010. SMB IT spending in CEMA grew by 5.6% in 2011 — lower than the
double-digit growth in 2010. (SMB spending growth of 13.9% in Russia in 2011
was especially notable.) Latin American SMBs posted double-digit IT spending
growth in 2011, 12.4%; BRIC member Brazil posted a slightly lower growth rate
of 11.2% although Brazil still accounts for about 44% of regional spending. SMB
IT spending in 2011 in Asia/Pacific (excluding Japan) also grew by double digits,
10.7%, led by a 14.6% increase in China.

 The relative share of IT spending by SMBs continued to be dominated by North

America, Western Europe, and Japan. While these regions account for about
one-third of all SMBs worldwide, they account for almost two-thirds of SMB IT
spending. Figure 1 shows the distribution of IT spending across the major
regions, with Western Europe and CEMA combined. (Western Europe spending
is roughly three times that of CEMA.)

2 #233916 ©2012 IDC

FIGURE 1

Worldwide SMB IT Spending Share by Region, 2011

Source: IDC, 2012

FUTURE OUTLOOK
The sections that follow detail IDC's top 10 SMB predictions for 2012.

1. Worldwide SMB IT Spending Will Approach

$542 Billion in 2012; the $34 Billion Increase
in 2012 Will Be $10 Billion Greater than the
2011 Increase

The continuing recovery of the worldwide economy will be reflected by growing SMB
IT spending in 2012. The $34 billion increase will represent a 6.7% increase, up from
the 5.0% increase of 2011. IDC predicts that SMB IT investments will again exceed a
half trillion dollars, underscoring the growing importance of the SMB segment in the
technology marketplace.

2. SMB Spending Gains Will Vary in Developed

and Developing Regions — 6% in North
America, 4% in Western Europe, 2% in Japan,
But 11% in Asia/Pacific (Excluding Japan),
10% in CEMA, and Almost 11% in Latin
America

In keeping with past patterns, the developed regions of North America, Western
Europe, and Japan will continue to account for the largest share of worldwide SMB
technology spending. North American SMB IT spending will grow by 6.1%, the same
as the 2011 growth rate. SMB IT sales in Western Europe will grow less rapidly by
4.3% in 2012.

©2012 IDC #233916 3

The slower growth associated with Western Europe is directly related to continuing
problems with the regional economies and sovereign debt crisis in key Western
European countries. IDC's forecast assumption is that the austerity measures agreed
to by Greece and other countries will permit access to crucial financial resources.
That noted, there remains the possibility that the situation could take a turn for the
worse, which could prompt economic disruption, a shift away from the euro by
Greece, and significantly lower IT sales in the region; such activity could impact
Japan and North America export markets in turn.

3. Unlike Last Year, Small Business IT

Spending Growth Will Match the Rate of
Midsize Business Spending Growth in 2012

The recession that officially arrived in the fourth quarter of 2008 was actually felt by
small businesses in the middle of 2007 as higher fuel prices and raw material costs
squeezed profits of smaller firms, which, because of competitive pressures, could not
always raise prices. As a result, small businesses cut back on IT spending before
midsize firms did, a reversal of the traditional pattern of small firms delaying and
sometimes avoiding IT spending declines that were seen among midsize firms.

The reversal of this uncharacteristic trend will continue in 2012. In 2011, both small
and midsize firms increased their IT spending by 6.0%. IDC predicts that the same
pattern will continue in 2012, with both small and midsize firms increasing their IT
spending at the same greater rate of 6.7%. One contrarian pattern that IDC
anticipates is that upper midmarket firms (those with 500–999 employees) will
increase their IT spending at a slightly higher rate than lower midmarket firms (those
with 100–499 employees) — 6.9% versus 6.6%.

4. Cloud Adoption Will Cross 50% in Midsize

Firms in the United States, with Increasing
Adoption in Other Regions as Well

IDC predicts that 2012 will be a watershed year for cloud computing adoption by
midsize firms in the United States — half of midsize firms will be using some cloud
resources by the end of the year. While this is one of IDC's "stretch" predictions, it is
based on survey work that shows that over one-third of midsize firms were using
cloud resources in the summer of 2011 and almost another third (31.5%) planned to
add cloud capabilities in the next 12 months. SMBs don't always fulfill technology
acquisition plans, but cloud computing has been an exception to overstated
expectations — both small and midsize firms have lived up to their plans for the
cloud, as indicated in survey work over the past three years. With that in mind, the
50% usage threshold is well within reach even if not all citing plans to add cloud
capabilities actually do so.

4 #233916 ©2012 IDC

Looking beyond the United States, IDC expects continuing increases in cloud
adoption in both developed and developing countries. Survey work conducted in 2011
found that adoption levels were still below that found in the United States, although
the gap is getting smaller, especially among midsize companies. Developing
countries like India, China, and Brazil will most likely close the adoption gap in 2012
at least among firms with high-speed Internet access. (Lower levels of broadband
adoption will make for lower cloud adoption levels overall.) Among developed
countries surveyed, Japan looks to have the most modest cloud adoption, with levels
roughly two years behind those of SMBs in the United States even though broadband
availability is high.

5. SMB Spending Gains Will Cut Across All

Technology Categories, with the Greatest
Growth Coming from PCs/Peripherals,
Networking Equipment, and Software

The changing importance of different technologies to SMBs is reflected in the

spending growth for different categories. Just as spending declines were greater for
some product areas than others in 2009, increases were also varied in 2010 and
2011. IDC predicts that in 2012, PCs/peripherals will benefit from a major spending
increase by SMBs of 9.4%. (This contrasts with the 4.6% increase of 2011.) Spending
on networking equipment will increase by 6.6%, and spending on packaged software
will increase by 6.4%. The next three predictions focus on some of the changing
technology preferences SMBs will be showing in 2012 and beyond.

6. Mobility and Remote Worker Empowerment,

Driven by Smartphone and Tablet Adoption,
Will Expand Globally

The nature of technology deployment in SMBs in all regions will continue to shift in
2012 as remote worker empowerment and related productivity gains are made
possible by the increasing adoption of smartphones worldwide. Dramatic increases in
the use of media tablets will be part of the same process, as will the continuing
encouragement and support of employee-owned technology.

The growth of "consumerization of IT" will pose a variety of opportunities as well as

challenges to both SMB firms and technology providers. The trend of "trickle down"
technology from large corporate to SMB environments and from there to consumers
is being reversed. The "bring your own device" (BYOD) movement is especially
strong in developing countries (see Consumerization of IT in SMBs Worldwide:
Developing Countries Outpacing Developed Ones in Leveraging Employee-Owned
Technology, IDC #229818, August 2011).

SMBs in some countries may be overly enthusiastic in their support for employee-
owned technology, given the potential security risks in allowing company network
resources to be accessed on personal devices. Firms may not understand the danger
associated with too liberal a policy (or no policy) in allowing access to corporate
network resources. IDC believes there will be opportunities in 2012 for firms that can
help SMBs improve remote access to customer-owned technology even as they keep
company resources secure. SMBs will need to take appropriate precautions, and
vendors have an opportunity to help ensure secure access to remote resources.

©2012 IDC #233916 5

7. Spending on Core Infrastructure
Technology Refinements Will Grow, Setting
the Stage for Growth in Other Categories

Despite growing SMB investment in software and services, computer and

communications hardware will continue to account for the largest share of SMB IT
spending in 2012. IDC predicts that total worldwide SMB spending on PCs and
peripherals will increase by $13.1 billion in 2012. Total SMB spending growth for
servers and storage will be smaller, $606 million. IDC predicts that the net result is
total additional spending on hardware infrastructure (not including networking
equipment), which will approach $14 billion in 2012.

A good part of this growth will come from upgrades, replacements, and expansion.
SMBs across company size and geographies all cite upgrading PCs as an important
IT spending priority (much as they have over the past two years), and IDC expects
that 2012 will see a substantial share of firms acting on these interests. In addition to
investing a larger share of spending on notebook PCs rather than desktops, SMBs
will be moving to more tablets and smartphones, as discussed in prediction number 6.
IDC expects both device types will continue to represent supplements rather than
replacements for traditional desktop and notebook PCs, but there will be a minority
that will rely exclusively on the new form factors, especially when away from the
office. IDC will continue to monitor SMB use patterns and expects the growth of the
"third platform" of mobile operating environments to move to the center of SMB
application access before the end of the decade, if not sooner.

One factor that will slow the spending growth for systems and storage is the
expanding use of online resources, as discussed in prediction number 4. The largest
share of SMB cloud spending will continue to be in applications — software-as-a-
service (SaaS) like CRM from salesforce.com. But there will be increasing traction in
2012 and beyond for infrastructure as a service, especially in cloud storage. In
addition, the growth of server virtualization, especially when combined with storage
virtualization, whether on-premise or hosted, will expand resource access while
reducing associated costs for many SMBs. Virtualization will mean that SMBs will be
operating physical servers but spending more on equipment acquisition as they
upgrade to more advanced capabilities.

8. Solutions and Productivity Will Drive SMB

Technology Investment, Not Price

One of the bolder IDC predictions regarding SMBs in 2012 is a shift in attitude
regarding the motives for technology investment. Over the past four years, there was
a major swing toward very tactical IT spending. The goal was to reduce operating
costs or improve efficiency by putting new resources in place for near-term impact. A
60-day return on IT investment was what many were looking for, and delivering the
lowest price for a given technology was the surest way for a vendor to win business.

6 #233916 ©2012 IDC

The tactical role of technology is still important, as is a low price (or at least a
competitive one), but 2012 will see an increasing share of SMBs (especially medium-
sized businesses) looking for technology that will improve performance near term
while also supporting long-term IT objectives. In effect, the "portfolio theory" of
technology investment, where the next incremental dollar is spent where it will provide
the greatest return, will be supplemented by the idea that new technology must help a
company strengthen its long-term technology position. This will represent a change in
thinking for those SMBs that wondered in 2008 if they would survive to the next year
(or even the next quarter).

As part of renewed emphasis on solutions and productivity, SMBs will be investing in

the different technologies discussed in other IDC predictions — strengthening
infrastructure, leveraging hosted and online resources, and supporting remote
workers. IDC predicts that in 2012, smaller companies will be looking more like
midsize businesses than ever before. Solutions like CRM, advanced business
analytics, and other key business solutions will appeal to smaller and smaller
companies. Part of this is related to the efforts of firms like IBM, Microsoft, Oracle,
SAP, and Sage to refine their advanced software so prices and performance will be
more suited to small businesses or, more often, midsize firms. But the real force
behind the trend will be the underlying desire of small and midsize firms to sharpen
their business practices to compete effectively in the global market.

9. More SMBs (and More Channel Partners)

Will Rethink How Technology Is Acquired
and Deployed

While many of our predictions focus on forces that will move SMBs in new areas in
general, our SMB technology channel prediction points to increasing diversity rather
than movement in a single direction. New players, new approaches, and new
alternatives will expand SMB options when it comes to acquiring and implementing
new technology. While this will likely push some SMBs and technology suppliers
outside the comfort zone of traditional approaches, it will generally speed technology
adoption and ease the acquisition process.

The blurring of roles among channel partners will mean more challenge and
disruption for many in 2012 and also new revenue sources and profit-generating
opportunities. It also means that traditional revenue streams for service providers will
be more at risk than ever (think telcos, some managed services providers, and the
many VARs that specialize in high-margin/high-complexity technology engagements).

Three specific channel developments will gain greater traction in 2012, although each
will appeal to SMB prospects in different ways:

©2012 IDC #233916 7

 App stores for personal productivity resources. Moving beyond their
consumer-focused roots, app stores will be used by a growing number of SMBs
in 2012 as a way to provide employees with access to resources available on
smartphones and media tablets. (This is in keeping with prediction numbers 6
and 7.) "Traditional" app stores will continue to evolve as dedicated enterprise
marketplaces, where the convenience of purchase and deployment is matched
with coordination of products and support. For the ISVs and the SMBs they
serve, this will represent an increasingly important way to securely and efficiently
deploy new apps, especially for remote or mobile workers.

 Next-generation VARs for advanced resources. VARs have long been a key
source for advanced technology resources for SMBs — especially midsize firms
with a strong vertical focus and the budgets to implement comprehensive
solutions. But the next generation of technology solutions will not require the
same level of support and handholding and will not deliver the same kinds of
profits per sale. Continuing efforts of software providers to reduce the price and
complexity of horizontal solutions will greatly expand the number of potential
customers. This in turn will open new opportunities for those VARs willing to
recast (or at least adjust) their business models and expand downmarket to
advanced small businesses that have needs similar to traditional midsize
customers, if on a more modest scale. Leveraging the selling tools that more
solutions providers are making available (automatic demonstration, configuration,
and provisioning) will let VARs expand overall revenue and profits even as both
deal sizes and margin percentages decline. Some VARs will face an identity
crisis, but for many, the changing environment will prompt a healthy shift in
business practices.

 Managed service providers for cloud resources. Just as a growing number of

VARs will find their businesses under pressure in 2012, the same will be true for
service providers of all types, including telcos (both CLECs and ILECs), cable
companies, Internet service providers, and anyone involved in Web hosting. The
shifting of traditional roles will continue as local telcos expand more actively into
the kinds of value-added services that others have been providing (and this will
not be in developed countries only). Cloud service providers will increasingly
provide access to capabilities on an OEM basis so customers may not really
know who is actually providing a particular service.

Given the "new rules" that will be part of the channel partner world in 2012, IDC
expects at least one major failure in 2012, especially in free-for-all developing
markets. Finding the balance between maintaining current revenue streams and
serving new customers in new ways will be a challenge for all channel players and an
insurmountable task for some. Partner consolidation and acquisition will be seen
among both traditional and online partners even as new players join the market.

8 #233916 ©2012 IDC

10. SMB Online Promotion Will Reach New
Levels in 2012; the Share of U.S. SMBs with
an Online Presence Will Top 60% for the
First Time

While the share of small businesses with their own Web sites has continued to
increase modestly in recent years, it still is far from universal even where broadband
access is widespread. Where broadband is used by the minority of small businesses
(typically in developing Asia/Pacific, CEMA, and Latin American countries), the share
of total firms with their own Web sites is below 25%.

This will be changing in 2012 primarily because of interest in alternative approaches

to online visibility such as Facebook for Business. Recent IDC survey work showed
that U.S. home-based businesses (full-time businesses operating out of a residence)
are nearly as likely to use Facebook or other social networks to promote themselves
as they are to use their own Web sites with unique URLs.

IDC has noted the frustration of registrars with the slow pace of Web site adoption by
smaller firms. After dramatic growth 15 years ago, when the number of small
businesses with their own Web sites was doubling annually, the share of home-page-
using small businesses in the United State has remained at just over 50%, with
relatively little difference by company size. Three factors will be increasing adoption
though, and IDC predicts that Web site use of U.S. SMBs will reach 60% by the end
of 2012:

 Social media will serve as springboard to true home pages. While many
small businesses use both social media and their own Web sites, about one-third
of the smallest firms (<5 employees) that use social media like Facebook for
Business do not have their own dedicated Web site. As company size increases,
however, engagement with both social media and conventional Web sites
increases in a more supplemental approach. IDC expects this pattern will
continue and gradually extend into the smallest firms once introduced to the
benefits of an Internet presence through social media.

 New players will bring even lower prices and ease of implementation to
Web site creation. Web page creation has typically required a choice between a
customized Web site (created by an expensive Web site designer) and a
template-based site design (which, despite standardized components, still
required time and effort on the part of the small business owner). The next
generation of design tools is making the development task easier, with a number
of major vendors like Go Daddy, HP, Intuit, Microsoft, Web.com, and Yahoo!,
along with legions of smaller players, all providing comprehensive resources.
Parallels, which supplies advanced capabilities to Web hosters, has announced
plans to support Web site development, which means the capability could be
bundled with other online services offered by hosters. IDC believes this will make
Web site deployment a standard part of online resources that SMBs, especially
small businesses, will look to benefit from.

©2012 IDC #233916 9

 Stronger cloud interest will lead naturally to greater Web site interest. In
keeping with more players offering Web site design and registration as part of a
portfolio of online resources, the increasing traction of online services in general
will help increase interest in Web site adoption. Though SMB Web site ownership
remains more prevalent than cloud engagement, the gap has been narrowing.
IDC expects that a growing share of SMBs will recognize the importance of
reaching out online to customers and prospects much as they look to leverage
Internet-based capabilities to improve their own efficiency.

ESSENTIAL GUIDANCE
The rising tide of SMB IT spending growth and the changing technology currents
below the surface will be driven by changing business priorities and concerns.
Looking forward to the next 12–18 months and beyond, there are three key areas
where technology providers should be especially attentive:

 Refresh the SMB portfolio with an eye on both tactical and strategic needs
of customers: While global economies are definitely on the mend, there are still
vulnerabilities that will give SMBs pause (sovereign debt challenges in Greece
with potential problems elsewhere in Southern Europe and lower levels of annual
economic growth in China [potentially under 8%]). This means that building a
strong business case with near-term economic justification will continue to be
essential in appealing to SMB companies. But the classic ROI or TCO sell will
not be enough. New technology will also have to fit into a company's long-term
plans for the future. Few SMBs have a comprehensive five-year plan for
technology deployment, but all have a sense of where they would like to be in the
future. Technology compatible with a company's strategic direction
(Centralization versus decentralization? Cloud versus on-premise?) is more likely
to be embraced. This is especially true when technology supports existing
environments and processes even as it delivers improved productivity.

 Continue to sharpen focus on SMB prospects with precision and

understanding but also flexibility: IDC has seen those with a vague
commitment to the SMB segment fail to achieve hoped-for growth, and even
major investments in market development can come up short if vision and
internal organizational will are lacking. Turnover in SMB management among
major technology companies will continue to be brisk in 2012, the result of
advancement in the case of success but redeployment when the opposite is true.
The triple challenges of product development, channel strategy, and marketing
execution can overwhelm those without a clear customer target. For some
companies, the answer will be to accelerate initiatives in the midmarket. As noted
previously, IT spending growth among medium-sized firms is as great as that of
small businesses, and total IT spending is even greater. Companies as diverse
as EMC, IBM, NetApp, Oracle, Sage, and SAP will continue to focus effectively
on midsize rather than small businesses. Of course, no company should be
exclusionary when it comes to serving customers. But an honest assessment of
company strengths will set the stage as to where SMB investments should be
made. Leverage adjacencies to expand beyond your SMB core but make certain
that efforts to appeal to everyone do not result in programs appealing to no one.

10 #233916 ©2012 IDC

 Challenge your channel partners to break new ground and rethink SMB
engagement: As noted in prediction number 9, more SMBs and channel
partners will be rethinking how technology is acquired and deployed. With that in
mind, technology suppliers will need to work closely with channel partners to
encourage them to make the kinds of business changes that will ensure their
long-term survival (and vendor long-term success).

Just as technology suppliers should be rethinking how best to fine-tune their

distribution strategy, they should work closely with more advanced partners that
are looking to enhance their own business models and more efficiently serve
untapped SMB prospects. This needs to be a continuous process, where revision
and adjustment is expected, especially in international markets. A wide range of
partner types will be on a similar path of exploration — direct market resellers like
CDW and PC Connection as well as distributors like Ingram Micro. Partnering
with firms like these can be a very effective force multiplier. In regions where
resources are in place, the process can be one of coordinating, nurturing,
pruning, and refining partner resources. In regions where resources are not yet in
place, the best approach may be more innovative than incremental — new types
of partners and new forms of online sales and fulfillment may be the most
effective way to build a strong SMB business. Make sure to understand that not
every effort will be successful — in many respects, the firm that does not
occasionally stumble is not moving as rapidly as it should.

LEARN MORE

Related Research

 Worldwide Small and Medium-Sized Business 2012–2016 Forecast: IT Spending

Changes by Size Category and Region for Hardware, Software, and Services
(IDC #233740, March 2012)

 Growing Interest in Using Online Resources and Advanced Productivity Tools in

Worldwide Small and Midsize Businesses, Particularly in Developing Countries
(IDC #232955, February 2012)

 Business Requirements for IT Among Western European SMBs in 2012: An IDC

Survey (IDC #MM03U, February 2012)

 Western European Perspectives on IDC's Global SMB 2012 Predictions (IDC

#MM04U, February 2012)

 Social Media in Western European SMBs: An IDC Survey (IDC #MM02U,

February 2012)

 IT Solutions in Western European SMBs — Adoption and Investment Plans for

2012: An IDC Survey (IDC #MM01U, February 2012)

 Worldwide Software Channel and Alliances 2012 Top 10 Predictions (IDC

#232553, January 2012)

©2012 IDC #233916 11

 Worldwide Storage 2012 Top 10 Predictions: Storage Spending Influenced by
Cloud, Big Data, and Mobility Trends (IDC #232557, January 2012)

 IDC Predictions 2012: SMB — Shifting Priorities Will Mean New

Opportunities/Challenges for Technology Providers (IDC #WC20120119,
January 2012)

 Buyer Conversations: "Services Are Hot, Hardware Margins Are Not!" — Driving
a Services Mindset in Channels (IDC #AP8247521T, January 2012)

 Market Analysis Perspective: Worldwide Small and Medium Business Markets

Global Overview, 2011 (IDC #231916, December 2011)

 SMB Worldwide IT Spending Update: Western Europe Growth Down, Other

Regions Up (Including North America) (IDC #231459, November 2011)

 SMBs in Developing, Not Developed Countries Showing Greater "Green

Sensitivity" When Buying Technology, Specifically PCs (IDC #230137,
September 2011)

 Buyer Conversations: "What We Want!" SMBs Speak on Document-Related

Solutions (IDC #AP2579403T, September 2011)

 Consumerization of IT in SMBs Worldwide: Developing Countries Outpacing

Developed Ones in Leveraging Employee-Owned Technology (IDC #229818,
August 2011)

 Worldwide Small and Medium-Sized Business 2011–2015 Forecast: How

Changing Needs and Priorities Will Impact SMB IT Spending by Company Size
and Region (IDC #227277, March 2011)

 Worldwide SMB 2011 Top 10 Predictions: Shifts in IT Spending Will Focus on

Empowerment and Productivity (IDC #227053, March 2011)

 Social, Mobile, and Virtual in the SMB IT Market — The Global Productivity
Quest of 2011 and Beyond (IDC #227424, March 2011)

 The Reinvigorated SMB IT Market — Implications of the Global Productivity

Quest for 2011 and Beyond (IDC #WC20110127, January 2011)

12 #233916 ©2012 IDC

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