Professional Documents
Culture Documents
Brian So 商科課程系列
31.7.2012
程內容介紹
第一課 基本經濟學
為什麼我們要選擇﹖
無限欲望
+ = 稀少性 選擇 機會成本
有限資源
個體經濟學 研究家庭或廠商如何有效運用資源以達最高效用
例:決定石油的價格、分配多少薪金於住屋上
總體經濟學 研究整個經濟體系的經濟效益
例:整個經濟的總生產量、有多少人失業
##
D
It is a study of how people make choices under scarcity.
##
|!|EM11002|!|
Which of the following is included in the study of microeconomics?
##
B
Microeconomics is a study about the behaviours of individuals and firms (e.g. the pricing
behaviour mentioned in option B). Options A, C and D should be included in the study of
macroeconomics, which analyses the operation of the economy as a whole.
##
|!|EM11003|!|
Which of the following is NOT included in the study of microeconomics?
##
C
Microeconomics analyses the behaviours of individuals and firms while macroeconomics
analyses the operation of the economy as a whole. An increase in money supply affects the
economy as a whole, so it is included in the study of macroeconomics.
##
|!|EM11004|!|
Which of the following is included in the study of macroeconomics?
##
D
Macroeconomics analyses the operation of the economy as a whole. Printing more money
affects the economy as a whole.
##
|!|EM11005|!|
Which of the followings is NOT included in the study of macroeconomics?
A. how the public assistance policies carried out by the government affect the economy
B. how the bad weather affects the price of wheat
C. how an increase in government expenditure affects the unemployment rate
D. how the policies implemented by the government affect the economic growth of the
economy
##
B
Macroeconomics analyses the operation of the economy as a whole. The impact of the bad
weather on the price of wheat is about the market of one good only (the wheat market), so it is
included in the study of microeconomics.
##
A. Wants 欲望
Human wants which can be tangible or
intangible are unlimited desires 人類欲
望是一種無限的渴求,可以是有形的
或焦形的
圖 1.2 人類的欲望
classwork
Which of the following statements about wants is correct?
|!|EM11006|!|
Which of the following statements is CORRECT?
A. Wants arise because scarce resources are unevenly distributed.
B. Wants do not have to be supported by purchasing power.
C. Wants exist because of scarcity.
D. Wants are the same as demand.
##
B
Wants are human desires. A person can still want a good even when he or she is not able to
pay for it.
##
B. Resources 資源
Resources are limited in supply, but not fixed. 資源的供給有限但不固定
「資源」是用來生產物品或提供服務,藉以
滿足人類的欲望。
1. 天然資源:如土地、礦物和原油
2. 人力資源:如人類的勞力和智力
3. 人造資源:如機械和工具
資源的供給是________的,並不足以生產人
類全部想要的物品
圖 1.8 資源
C. Scarcity 稀少性
1. We want more than we have 我們希望得到多過我們擁有的
2. Scarcity is a relative concept. 稀少性是一個相對的概念
3.P=0, Qd > Qs
問:一般情況下,水有稀少性的問題嗎?
答:水在地球上的存量是有限的,在一般情況下,人們並不想要更多的水,
水的存量相對於人們所想要的,是充足無缺,所以稀少性的問題並不
存在
問:在沙漠裡,水有稀少性的問題嗎?
答:但在沙漠的地方,水的存量相對人們所想要的便變得異常短缺,稀
少性問題出現
4. Scarcity is a state when resources are not sufficient to satisfy all human wants.
稀少性是指資源不足以滿足人類所有欲望的狀態
Wants increase persistently; resources are not meet all our wants. 由於現在的資源
不足以生產足夠的物品未滿足所有的慾望,所以便有資源稀少性的問題。
Classwork
What is scarcity?
人類與生俱來便有慾望,滿足各種需要。慾望分為物質和心理兩種。物質包括
衣食住行各方面; 心理上包括快樂、愛情和關心等。慾望會隨時間增加,所有
人都面對稀少的問題。
Classwork
Which of the following statements about scarcity is INCORRECT?
Classwork
Andy said, ‘Mike’ releases 1 000 pairs of limited edition
sports shoes worldwide. Since the quantity is very small,
scarcity occurs.’ Do you agree with Andy? Explain your
answer. (3 marks)
Wants increase persistently; resources are not meet all our wants.
Many people treat economics as a dismal science because economists had to face
with the scarcity of resources all the time. As a result, we have a certain degree of
limitation imposed by the nature.
John M. Keynes, " the theory of economics does not furnish a body of settled
conclusions immediately applicable to policy. It is a method rather than a doctrine,
an apparatus of the mind , a technique of thinking which helps its possessor to draw
correct conclusions. "
Paul Heyne, " I want beginning students to master a concept that will help them
think more coherently and consistently about the wide range of social problems that
economic theory illuminates ..... the principle of economics must therefore be taught
as tools of analysis. "
Alchian & Allen, " economics enables a more accurate inquiry into how our
behavior is influenced by the kind of economic system we have. "
|!|EM11008|!|
Which of the following about scarcity is CORRECT?
##
D
Scarcity refers to the situation in which the resources available are not enough to satisfy all
people’s wants. Therefore, people have to choose which wants to satisfy and which wants to
give up.
##
|!|EM11009|!|
Competition exists because of
A. limited resources.
B. unlimited wants.
C. scarcity.
D. discrimination.
##
C
Scarcity exists when resources or goods are not enough to satisfy all people’s wants. Under
scarcity, people have to compete against each other for the resources or goods.
##
|!|EM11010|!|
The existence of scarcity implies that
A. (1) only
B. (1) and (3) only
C. (2) and (3) only
D. (1), (2) and (3)
##
C
When there is scarcity, people cannot satisfy all their wants with the limited resources
available and they have to choose which wants to satisfy and which wants to give up. Also,
since the resources or goods are not enough to satisfy all people’s wants, people need to
compete against each other for them.
##
[03] Choice 選擇
classwork
Every year, some local charities distribute free ‘good luck rice’ to the public during the
Yue Lan Festival(盂蘭節). Many elderly people are attracted to queue for it. This
implies that
「選擇」是稀少性的結果。
有限的資源不足以滿足我們無窮無盡的欲望
必須在眾多的欲望中作出_______和選擇,以
決定先行滿足哪些欲望
圖 1.10 面對同的飲品,我們便
要選擇
|!|EM11011|!|
Which of the following statements about choice is INCORRECT?
##D
Even when there is no price competition, there may be other forms of non-price competition.
Whenever the goods are scarce, competition and choices are inevitable.
##
3 What is scarcity?
4
E. Resources on Earth are insufficient.
F. People want money.
G. People have unlimited wants of everything.
H. Resources are insufficient to satisfy everybody’s wants.
19 Every year, some local charities distribute free ‘good luck rice’ to the public during the
Yue Lan Festival(盂蘭節). Many elderly people are attracted to queue for it. This
implies that
Short Questions
|!|ES11001|!|
(a) Define scarcity. (2 marks)
(b) “If the demand for a good is very small, it cannot be scarce.” Do you agree? Explain. (3
marks)
##
(a) Scarcity refers to the situation in which the resources available are not enough to satisfy
all people’s wants. (2 marks)
(b) No. (1 mark)
Although the demand for the good is very small, the quantity available may be
insufficient to satisfy all human wants. (2 marks)
##
Short Questions
|!|ES11001|!|
(a) Define scarcity. (2 marks)
(b) “If the demand for a good is very small, it cannot be scarce.” Do you agree? Explain. (3
marks)
|!|ES11002|!|
“If the government allocates goods and services to citizens equally, the problem of scarcity
does not exist.” Do you agree? Explain. (3 marks)
##
No. (1 mark)
Scarcity refers to the situation in which the resources available are not enough to satisfy all
people’s wants. (1 mark)
Even when goods and services are equally distributed among citizens, resources are still
insufficient to satisfy all human wants. There is still scarcity. (1 mark)
##
|!|ES11002|!|
“If the government allocates goods and services to citizens equally, the problem of scarcity
does not exist.” Do you agree? Explain. (3 marks)
|!|ES11003|!|
(a) What is scarcity? (2 marks)
(b) “If the supply of a good is limited, it must be scarce.” Comment on the statement. (4
marks)
##
(a) Scarcity refers to the situation in which the resources available are not enough to satisfy
all people’s wants. (2 marks)
(b) If the quantity of a good available is not sufficient to satisfy all human wants, it is a
scarce good. If the quantity of a good available is sufficient to satisfy all human wants, it
is not a scarce good.
(2 marks)
Whether the supply of a resource is limited or not, it is scarce when it is not enough to
satisfy all people’s wants. On the other hand, even if a resource is limited in supply, it
may not be scarce if it is enough to satisfy all people’s wants. (2 marks)
##
|!|ES11003|!|
(a) What is scarcity? (2 marks)
(b) “If the supply of a good is limited, it must be scarce.” Comment on the statement. (4
marks)
[04] Conclusion
Source of economic problems:
Wants Resources
- They refer to all kinds of human - They include natural resources,
__desires______ which are man-made resources and human
__unlimited________. resources.
- They are _limited______ in
supply.
Scarcity
- It is a __relative_______ concept.
- A resource is said to be scarce when the
quantity available is not enough to satisfy
human wants.
Choice
We study Economics to decide how we
allocate limited resources to satisfy our
unlimited wants.
Opportunity Cost
- We have to bear a cost in making choices.
- Cost is the highest- valued option forgone .
- Cost will change if there is a change in the highest-valued
option forgone.
- Cost will not change if there is a change in the value of the
chosen option
- Cost will not change if there is a change in the options
other than the highest-valued option forgone.
Honework
01SQ02 尚偉是某中學的學生會主席。除了應付功課及考試外,他還要處理學生會會務,以致
經常睡眠不足。試以稀少性的概念,解釋為甚麼尚偉會經常睡眠不足。 (3 分)
‧ 尚偉正面對稀少性的問題。 1
‧ 因為有限的時間不足以讓尚偉實現他的各種慾望(應付功課及考試、處理學生會
會務、擁有充足的睡眠)。 2
01SQ02 尚偉是某中學的學生會主席。除了應付功課及考試外,他還要處理學生會
會務,以致經常睡眠不足。試以稀少性的概念,解釋為甚麼尚偉會經常睡
眠不足。 (3 分)
著作
So Sir 可以啟發你的思考
So Sir 於大學本科修讀工商管理(榮譽)
HKDSE BAFS 及經濟科補習導師 學士學位時,已自資開班教授會計及
GCE/IGCSE 會計、經濟及企業科導師 經濟兩科,教學經濟長達 13 年,可見
MBA 財務管理科導師 其經驗之豐富。