VISUAL

MERCHANDISING
IRF3 | AW21
PART 3
SA 23.10.2021
 I. BACKWALLS

II. LIGHTING

III.PRODUCT CARRIER
CONTENT
IV.PLACEMENT

V. SERVICE AREAS

VI.PRASENTATION BASICS
 BACK WALLS
ATTRACT ATTENTION.
ILLUMINATION
PUTS THE GOODS
IN THE RIGHT LIGHT!
PRODUCT CARRIERS
GUIDE THE CUSTOMER
THROUGH THE
DEPARTMENT.
PRODUCT CARRIER
PLACEMENT OF
PRODUCT CARRIER
PLACEMENT OF
CASH DESK
PRESENTATION
BASICS
HARMONIOUS COLOUR STRUCTURE

✓ is important for the overall impression

✓ makes the department look attractive

✓ guides the customer's gaze

✓ facilitates orientation

• The colour structure follows superior criteria!

Warm colours
Cold colours
Vibrant colours
Pastel colours
SIZE STRUCTURE &
QUANTITIES OF GOODS
Presentation techniques:
✓ Balanced length & height distribution brings calm to the department
✓ Structured presentation sequence guides the eye & ensures clarity
✓ Neat presentation acknowledges the value of the products

Order starts with the right number of articles!

Correct number of articles
HANGING &
THEIR LENGTH DISTRIBUTION
Hanging sequence of an outfit
✓ Start & also end with a top
✓ Depending on department & target group
✓ Season & range of goods
✓ Depth of goods & options
✓ Direction of the customer
✓ Surrounding wall structures & hanging sequences
Dynamic length distribution

A balanced ratio is important!

Dealing with patterns

Different patterns are separated from each other by hanging plain-coloured items!
LAYING TECHNIQUES
There are many possibilities, the key is:
✓ Emphasise details
✓ Do not use more than 2 different laying techniques on
one surface