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EMPOWERMENT TECHNOLOGY
Quarter 2 – Module 3
Interpret Website Data Analysis

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 What I Need to Know?

Knowing how to interpret all of the data and put it together is a great way to finding out what can
be improved to your website. A thing that you have to remember though is the fact that the
website analytics is just one part of the much larger digital communication field.

This module will help you understand how the background of the research study will help
establish the clarity and success of your research undertaking.

For the Learner:

At the end of this module, you are expected to:

1. identify website tools;
2. describe how to Generate a Technical Report Interpreting Data Analytics; and
3. evaluate the data analytics and other pertinent information related to the
acceptability, efficiency of work, and other success measures of a website; and

What I Know?

Read each item carefully, then choose the letter of the correct answer and write your answers
in your notebook.
1. It is an integrated set of tools and services that allow teams to create, design, develop,
launch, manage, administer, and monitor website contents.
A. Facebook C. LinkedIn
B. Google D. Website Management
2. The website tools that allows you to gather feedback and advice.
A. Facebook C. Reddit
B. Google Meet D. Zoom
3. It involves web management, navigation support, homepage contents, content writing,
and design for multimedia.
A. LinkedIn C. Traffic
B. Reddit D. Web building
4. It is a traction tools that describe as a business oriented social networking service.
A. LinkedIn C. Traffic
B. Reddit D. Web building
5. Which of the following is NOT a type of traffic tools?
A. Direct Traffic C. Referring sites
B. Keywords D. Screen shot
6. This is an ad network platform to test and validate ideas.
A. Google meet C. Reddit
B. Facebook Ads D. Zoom
7. Among the types of tools in website, which types can use weblogs and text links?
A. Direct B. Indirect C. Referring D. Zoom
8. This is an online advertising service that enables advertisers to compete to display brief
advertising copy to web users.
A. Google Adwords C. Reddit
B. LinkedIn D. Zoom
9. How to interpret Website data analytics?
A. Identify who are the participants particularly their age and gender.
B. Summarize the percentage of visitors, number of sessions
C. Do not average the pages of visitors
D. Do not identify the number of visits

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 10. Which of the statement is NOT correct in Web Analytic Best Practices?
A. Encourage a data-driven environment for decision making
B. Avoid being snapshot-focused in reporting
C. Always provide insights with the data
D. Provide no traffic reports

Interpret Website Data Analytics

In the digital world, almost everything can be tracked. To see the data and interpret it, you need
to use web analytics tools, such as Google Analytics, Hubspot analytics etc.

What’s In?

Complete the table and write five things on what you KNOW and how you UNDERSTAND about
managing an ICT Project.

KNOW UNDERSTAND

What’s New?

Answer the following questions.

1. Based on the picture, list down 3

website tools that you think is
commonly used and;

2. Write one (1) sentence about the

three (3) website tools.

What is It?

WEBSITE MANAGEMENT

A website management platform is an integrated set of tools and services that allow teams to create,
design, develop, launch, manage, administer, and monitor website contents. Web building involves web
management, navigation support, homepage contents, content writing, and design for multimedia.

TRACTION TOOLS

1. LinkedIn – a business-oriented social networking service.

2. Google Adwords – is an online advertising service that enables advertisers to compete to display
brief advertising copy to web users.
3. Reddit – allows you to gather feedback and advice.
4. Facebook Ads – is an ad network platform to test and validate ideas.

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Types of traffic

1. Direct Traffic – Visitors who typed your URL, navigated via their bookmarks or any other non-
referral way of getting to your site.
2. Referring sites / referral – are other sites who direct traffic to you. This can be by means of
banners, weblogs, textlinkts etc.
3. Search engines – all traffic that came in through a search engine. Organic as well as paid search
(adwordse e.g.) are included
4. Keywords – Which ‘search queries’ were used to get to your site via a search engine.

Important terms:

1. Sessions - number of site-sessions on your site

2. Bounce Rate - percentage of visitors that has left the site immediately after viewing the first page
3. Pages views - number of pages that has been requested in the specified period
4. Pages/Session - average number of page views per visit
5. Avg. Session Duration - How long did your visitors stay on this page?
6. % New Sessions - how many first time visitors

Web analytics is a way of collecting and analyzing what’s happening on your website, covering
everything from what your visitors are doing, where they come from, what content they like, and a whole
lot more.

By using a web analytics tool to collect data, you’ll be able to know what is and isn’t working, and then
steer your website in the right direction.

Web Analytics Best Practices

● Encourage a data-driven environment for decision making.

● Avoid only providing traffic reports.
● Always provide insights with the data.
● Avoid being snapshot-focused in reporting.

10 Points in Web Analytics

Reports to look at KPIs to evaluate, inferences to make. Here's what we are going to cover:

Step #1: Visit the website. Note objectives, customer experience, suckiness.
Step #2: How good is the acquisition strategy? Traffic Sources Report.
Step #3: How strongly do Visitors orbit the website? Visitor Loyalty & Recency.
Step #4: What can I find that is broken and quickly fixable? Top Landing Pages.
Step #5: What content makes us most money? $Index Value Metric.
Step #6: How Sophisticated Is Their Search Strategy? Keyword Tag Clouds.
Step #7: Are they making money or making noise? Goals & Goal Values.
Step #8: Can the Marketing Budget be optimized? Campaign Conversions/Outcomes.
Step #9: Are we helping the already convinced buyers? Funnel Visualization.
Step #10: What are the unknown unknowns I am blind to? Analytics Intelligence.

Seven Step Process for Effective Web Analytics

Focus with these 7 key steps:

1. Target. Define your most important goals and those of your most important Web visitors.
2. Assess. Analyze Web traffic data to uncover what’s happening on your Web site. Identify gaps.
3. Focus. Define the gap you need to close.
4. Plan. Map out a plan to close the gap and measure progress.
5. Act. Execute the plan
6. Measure. Gauge success using Web analytics.
7. Refine. Don’t stop now! Raise the bar, set new goals, keep climbing.

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Discussion of Activity 1
Read and answer the following questions. Use 2-3 sentences for your answers and write them
on the answer sheet.

1. As a student how can this website data tools help you in your studies?
2. Among the social network services that was mentioned, which do you think is most
appropriate to use?

Guide Questions:
1. How did you find the activity?
2. What have you realized about the website data tools?

What’s More?
Independent Activity 1
Situation: As a student what can you say about the
picture?

Answer the following questions and write it on the

answer sheet.
1. Based on the situation, what are the different
website data tools?
2. For what purpose does a website data tools serve
in general?
3. What do you think is the significance of a website
data tools?

Independent Activity 2
Let’s GO SOLO!!! Using your device and the INTERNET, choose one (1) from the web
analytic tools below and interpret the Website in not more than 100 words. Make sure to
practice paraphrasing and proper citation.

Independent Assessment 2

Direction: From the table below, interpret the different website data tools. Use 2-3 sentences
and write it on the answer sheet.

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Independent Activity 3
In presenting and interpreting a website data, what is the significance and importance of
interpreting a website data analysis? Write your answer on the answer sheet.

Independent Assessment 3

Directions:

Write the Seven Steps Process for effective Web Analytics in your answers sheet.

What I Have Learned?

Reflect on what you have learned after taking up this lesson by completing the chart below in 2-
3 sentences.

I thought…
What were your
thoughts or ideas
about background
of interpret website
data analytics?

I learned that…
What new or
additional ideas did
you learn after
taking up this
lesson?

How did you apply I applied that…

the things you
have learned
about interpret
website data
analytics?

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Assessment: Read each item carefully, then choose the letter of the correct answer and write
your answers in your notebook.

1. It is an integrated set of tools and services that allow teams to create, design, develop,
launch, manage, administer, and monitor website contents.
A. Facebook C. LinkedIn
B. Google D. Website Management
2. The website tools that allows you to gather feedback and advice.
A. Facebook C. Reddit
B. Google Meet D. Zoom
3. It involves web management, navigation support, homepage contents, content writing,
and design for multimedia.
A. LinkedIn C. Traffic
B. Reddit D. Web building
4. It is a traction tools that describe as a business oriented social networking service.
A. LinkedIn C. Traffic
B. Reddit D. Web building

5. Which of the following is NOT a type of traffic tools?

A. Direct Traffic C. Referring sites
B. Keywords D. Screen shot
6. This is an ad network platform to test and validate ideas.
A. Google meet C. Reddit
B. Facebook Ads D. Zoom
7. Among the types of tools in website, which types can use weblogs and text links?
A. Direct B. Indirect C. Referring D. Zoom
8. This is an online advertising service that enables advertisers to compete to display brief
advertising copy to web users.
A. Google Adwords C. Reddit
B. LinkedIn D. Zoom
9. How to interpret Website data analytics?
E. Identify who are the participants particularly their age and gender.
F. Summarize the percentage of visitors, number of sessions
G. Do not average the pages of visitors
H. Do not identify the number of visits
10. Which of the statement is NOT correct in Web Analytic Best Practices?
E. Encourage a data-driven environment for decision making
F. Avoid being snapshot-focused in reporting
G. Always provide insights with the data
H. Provide no traffic reports

Additional Activities

ESSAY: How effective are website tool used by the students? Explain, write your
answers in your notebook. Write in 100-150 words.

Thank you…..

References
1. https://www.clickinsight.ca/res/articles/7-step-process-for-effective-web-analytics Hughes, John, Web Analytics, February
20,2019.