INTERPRET

WEBSITE
DATA
ANALYSIS
GROUP 5
 Data interpretation is the
process of reviewing data
INTERPRET and arriving at relevant
conclusions using various
WEBSITE analytical research methods
Data analysis assists
DATA researchers in categorizing,
manipulating data, and

ANALYSIS summarizing data to answer

critical questions. LEARN
ABOUT: Level of Analysis.
EXAMPLE
Let's say your users fall into four age
groups. So a company can see which
age group likes their content or product.
Based on bar charts or pie charts, they
can develop a marketing strategy to
reach uninvolved groups or an outreach
strategy to grow their core user base.
 A website management

WEBSITE platform is an integrated set of

tools and services that allow

MANAGEMENT teams to
create, design, develop,
launch, manage, administer,
and monitor website contents.
 1. Linkedin
TRACTION 2.Google
AdWords
TOOLS 3. Reddit
4. Facebook Ads
 LINKEDIN
LinkedIn – a business-oriented
social networking service
 Google Adwords
Google Adwords – is an online advertising
service that enables advertisers to
compete
to display brief advertising copy to web
users.
 Reddit
Reddit – allows you to
gather feedback and
advice
 Facebook Ads
Facebook Ads – is an ad
network platform to test
and validate ideas.
 1. Direct Traffic
Types of 2 Search engines
Referring sites /
traffic 3..
referral
4. Keywords
 Direct Traffic
Direct Traffic – Visitors who
typed your URL, navigated
via their bookmarks or any
other non-referral way of
getting to your site.
 Referring
sites/referral
Referring sites / referral – are
other sites who direct traffic
to you. This can be by
means of banners, weblogs,
textlinkts etc.
 Search engines
Search engines – all traffic that
came in through a search engine.
Organic as well as paid search
(adwordse e.g.) are included
 Keywords
Search engines – all traffic that
came in through a search engine.
Organic as well as paid search
(adwordse e.g.) are included
Important
terms
1. Sessions - number of
site-sessions on your
site
2. Bounce Rate - percentage
of visitors that has left the
site immediately after
viewing the
first page
3. Pages views - number
of pages that has been
requested in the
specified period
4. Pages/Session -
average number of page
views per visit
5. Average Session
Duration - How long did
your visitors stay on this
page?
6. % New Sessions -
how many first time
visitors
1. Sessions - number of
site-sessions on your
site
 Web analytics- is a way of collecting
and analyzing what’s happening on
your website, covering
everything from what your visitors
are doing, where they come from, what
content they like, and
a whole lot more.
 Web Analytics Best Practices
● Encourage a data-driven environment for
decision making.

●● Avoid only providing traffic reports.

Always provide insights with the data.
●Avoid being snapshot-focused in reporting.
THANKYOU