Amazon basic concepts…

So lets start…
1. What is amz ?
Amz - stand for amazon or short form of Amazon

2. What is FBA ?
FBA – stand for Fulfillment by Amazon . It means amazon will receive,
pack and deliver the order on your behalf. You will get an email from
amazon that we are shipping on your behalf. In this case you just have to
send your inventory to amazon warehouse and rest of the work will be
done by amazon.

3. What is fba wholesale ?

FBA wholesale In this you have to sell someone else's brand. I mean you
have to finalize a brand, then you take the wholesale account of that
brand, then you go to a list create" mee too" simple list and you start
your sale. as it is clearly understand it is fulfillment by amazon but in
wholesale type. in this business you will use already established brand
and you dont need to buy UPC or EAN. you will just buy products from
a reputed brand like nike, adidas, etc and do a metoo from already
selling listing. you have to provide invoices and permission from the
brand that you can sell. Budget required to strat this business ( minimum
3k$ invest/ profit margin = 500-600 $ )

4. What is fba private label (FBA PL)?

FBA Private Label .(FBA PL) All you have to do is sell your brand on
Amazon. Just make your product from China under your brand name
then you will ship this inventory from China to the country in which you
want to sell. Budget required to start this business… 1) FBA PL you
need minimum 15k$
Recommended Categories:
· Arts , Craft and Sewing.
· Baby
· Home and Kitchen
· Kitchen and Dining
· Industrial and Scientific
· Office Products
· Patio Lawn and Garden
· Pet Supplies
· Sports and Outdoors
· Tools and Hardware
· Toys and Games
· Health & Households

5. What is sourcing & logistics ?

ONCE YOUR PRODUCT GETS APPROVAL FROM EC TEAM YOU
ENTER IN SOURCING STAGE. SOURCING IS GETTING YOUR
PRODUCTS FROM THE MANUFACTURER TO THE AMAZON
WAREHOUSE.

6. What is patent check ?

If your product is under utility patent leave that product and back to
Product hunting, if under design patent we can make little tweaks in
design 40% to 60% and go for it. Spend no more than 100$ on patent
check. Budget required to patetnt check (100$)

7. What is FBM & MFN ?

FBM or MFN – stand for ( fulfillment by merchant). Its opposite of
FBA. In FBM you will receive an order but you pack and ship by
yourself or any other company or person on your behalf. In this case you
keep your inventory in your designated warehouse but not in amazon
warehouse.

8. What is VA ?
VA – stand for virtual assistant - VA is a person who handles your
account from a remote location. He/she can have limited access to your
account. He can perform all the tasks or few of the tasks on your behalf.
He/she is a person who have knowledge enough to understand the
system but dont have enough resources to start his/her own business. So
VA offer services against a fixed salary or commission depending upon
mutual understanding…

9. What is UPC ?
UPC –stand for Universal product code. it is a unique code against every
product of you if you are doing private label. it is 13 digit code you buy
it from different websites you will get certificate as well that this
company or brand purchased this UPC. most commonly used in North
American region.

10. What is EAN ?

EAN – stand for European Article Number. its almost the same as UPC
but in europe you have to use EAN instead of UPC. this is also to
identify your product.

11. What is SKU ?

SKU –stand for Stock Keeping Unit - this term use to identify different
variations of your product. suppose you are selling a knife and you have
5 different sizes of your knife, 6 inch, 8 inch, 10 inch, 12 inch, 15 inch.
and how amazon or you will differentiate that someone wants an 8 inch
or 15 inch knife. so you will create an SKU against each variation.
Simple words sku means nick name

12. What is amazon id (seller central account)?

Seller Central - this is the main seller account of amazon where you will
list your products for selling. you can only access this when you will
open amazon account into one of the marketplace.

13. Deposit method ?

Deposit Method - when you will open an account into amazon you will
have to provide a bank account where deposits will come from amazon.
when you will sell your products amazon will pay after 2 weeks into
your deposit method account.
 14. How much does Amazon charge when we create a seller
account?
Charge Method - Amazon will charge 40 $ every month for opening a
professional account. whenever you open a business or professional
account you will be charged every month doesn't matter you sell or not.
the charge method will be the same name account you are using for
opening your amazon account.

15. What is lisitings ?

Listing - To sell on amazon you need some pictures, a title, bulletpoints
& description. all together it is called listing. when ever we say listing
optimization it means arranging any one of these in order according to
amazon algorithm. The higher the listing optimize the higher chances of
getting sales.

16. What is dummy lisitings ?

This is 30-40% completed listing, use when we are in the process to
reached our inventory to Amazon warehouse. FBM dummy listing is
active. But FBM dummy listing active when we rached out inventory in
the ware house of the Amazon. Generally, dummy means fake. But in
Amazon we use consider half, inactive, half completed inventory. We
also send Amazon message in different timing to sure they don't required
certificate. Also have other advantages, we can konw abot the faults of
our product before inventory reach on the warehouse of Amazon. We
write title, description, put images and bullent points with time to time.
When we final the title, then we put the title. When we final the bulliot
point, then we put the bulliot point...

17. What is child account ?

Child Account - When you will open an account in seller center that is
your main account. if you want to give access to your VA or someone
else you have to create a child account or sub account within your main
account. you can create as many child accounts as you want. For child
account you dont need to use VPS or VPN to access. you can make child
account into setting and manage permissions.
 18. What is VPS & VPN ?
VPS or VPN – stand for Virtual private server, you have to buy VPN or
VPS to access your main account outside of the country in which your
account is registered. if your account is registered in USA you need
USA based VPN or VPS to access your main account. if you will open
your main account without using VPN or VPS outside of USA like in
Pakistan or UAE, Amazon will detect your IP and can suspend your
account.

19. What is ASIN ?

ASIN – stand for Amazon Standard Identification Number, its a unique
number against your listing where amazon give every listing an ASIN.
Amazon recognize your listing with your ASIN and every listing have
different ASIN. Under one ASIN can be different SKU.

20. What is BSR ?

BSR –stand for Best seller Rank, Amazon will give you a BSR against
your ASIN in every category. the higher the BSR the lowest your
performance the lower the BSR the highest your performance in sales.
for example, if your BSR is 140,687 and your competitor BSR is 8341,
it means your competitor sales are much more higher than you.

21. What is JS Tool ?

JS –stand for Jungle Scout, it is a software to evaluate and check
different items in amazon. you will have JS web & JS extension. mostly
people use this to hunt product on amazon. though its not only limited to
hunting.

22. What is helium 10 Tool ?

H10 –stand for Helium 10, same like JS it is also a software where you
can evaluate the product also the listing and keyword research.
 23. What is VL tool ?
VL - Viral Launch, again this software like others are using to check
either your desired category or product performing good, bad and what
is the history about this product, is this a season product or evergreen.

24. What is ppc ?

PPC – stand for (Pay Per Click), if you want to advertise on amazon you
have to use PPC. this is the only method to do marketing of your product
on amazon. and also the backbone of your product success after product
itself.

25. What is ACOS ?

ACoS = stand for "Advertising Cost of Sales"
It belongs to the efficiency of your advertising campaign and keywords.
In simple words, Total budget spent against your sales, called ACoS.