Malang, Indonesia

Mega
Bromo Festival

Monday, 1st November 2021

Prepared for
Indonesian Student, Operation in
18th - 24th August 2026 MICE Course - SUT Thailand
The goal
The goal of the event is to introduce Indonesia’s
cultures in the international region and also
brace up for Indonesia’s Independence Day
celebration.

Bromo Festival - Mega Event

Save the date!
The Bromo Festival will be held during Summer break,
around 2026 August 18th – August 24th.

3 Different Venue
1. Sunrise Camp with Fire Attraction in it.

Bromo Festival - Mega Event

2. Cultural Stage performing Music and Dance

3. Culinary Area with 35 Booths of delegated from each

Indonesian Provinces

Bromo Festival - Mega Event

Target Customers

INTERNATIONAL DOMESTIC

International Tourists
Domestic Visitors are
include all over in the
world. from Indonesia.

Resources

Bromo Festival - Mega Event

Bromo Festival - Mega Event

Community

Supplier
Bromo Festival - Mega Event

Sponsorship
Stakeholder Analysis
This part is the process of assessing a system and potential changes to it as they relate
to relevant and interested parties.

Bromo Festival - Mega Event

Strategic Planning Analysis

Bromo Festival - Mega Event

 Bromo Festival - Mega Event

The Layout

1. Cultural Stage

2. Culinary Area

3. Camp Area
The Master of Ceremony
The Stage

Luna Maya
Daniel Mananta

The Area

Enzy Storia
Boy William

Bromo Festival - Mega Event

Event Schedule
Day 1

Day 2

Day 3

Bromo Festival - Mega Event

Bromo Festival - Mega Event

Day 4

Day 5

Day 6
Opening Ceremony
Invited Guests
40 People
20 Domestic guests (Local / Indonesian)
10 Middle Eastern guests
10 Western and Europian

The Schedule

Bromo Festival - Mega Event

The master of ceremony

Ayu Dewi Kusumawati

Choky Sitohang

Venue

Bromo Festival - Mega Event

Bromo Festival - Mega Event

The Buffet

The Seat with Live Music

Bromo Festival - Mega Event

The Menu of Asian Buffet

The Menu of Western and Eroupian Buffet

Bromo Festival - Mega Event

Bromo Festival - Mega Event

The Menu of Middle Eastern Buffet

The Menu of Drink Buffet

Bromo Festival - Mega Event

EXECUTION

Bromo Festival - Mega Event

Even Order
1. Communication

Communication is a vital part of an event, so

for the continuity of the event, the committee
must act professionally. The committee conducts
briefing & debriefing, calling instead of texting and
good interaction to leave a good impression. For
the easiest way to change the informations and
conditions during the event we use walkie talkie.

Bromo Festival - Mega Event

Bromo Festival - Mega Event

2. Venue

Bromo festival as an outdoor event that is not

located in the city center, the committee has
ensured the availability of water supply, electricity,
accessibility. The committee has also prepared a
professional team to prepare for the main stage,
giving the video mapping projector, and the
committee has prepared several rooms for VVIP
guests, the press and the theater room as a side
event. Before entering each venue, audiences
need to scan the barcode in the access control
mechine. For making easy to manage, the
committe also giving the CCTV in some areas.
 The Barcode in the Access Control Mechine

Closed Circuit Television (CCTV)

Bromo Festival - Mega Event

Bromo Festival - Mega Event

3. Registration
Price initial for the ticket per day using Indonesian
Rupiah (Rp)

4. Resouces

This event handled by professional management

and some volunteer.

5. Technology

Bromo festival as a mega event, the committee

uses a lot of technology to make it easier. In
registration and payment of tickets via online, for
tickets using a barcode that has been sent to
each visitor, in transactions during the event it is
advisable to use E-money to reduce physical
contact with each other.
Bromo Festival - Mega Event

6. Scalability
Scaling an event is like scaling a business it
requires assigning the right amount of
resources and taking the right strategic
approach. How you scale your event will impact
both your guests’ experience and the result of
future editions. If you don’t distribute your
resources correctly, you’ll run the risk of scaling
an event that won’t live up to your guests’
expectations. A smart and balanced scale is
needed.

7. Lead Capture

Use the Lead Capture Widget is a type of

widget that allows you to collect information
from prospective clients on your business
website. Any prospective client who enters their
personal information on the widget will have a
client profile automatically created for them.
Bromo Festival - Mega Event

Risk Management
Natural Risk
Hurricane, tornado, storm, earthquake, brushfire,
landslide or mudslide, rain, flood, heat wave.

Things that must be prepared for anticipating rain :

1. Set up waterproof tents to shelter visitors from the
rain, sell raincoats, and prepare backup venues
2. In order to maintain the safety of visitors who are
already present at the event during the rainy season,
there is nothing wrong with making announcements
on social media about the condition of the venue.

That way, they will prepare various preventive measures

to cope with the rain, such as bringing their own umbrella
or raincoat.

If there is fire :
1. Before the event we should ensure that we have fire
extinguishers easily accessible throughout the event.
2. Make sure to advise the local fire service that the
event is taking place and let them know the
accessibility points for the fire engines
Bromo Festival - Mega Event

Human-caused Risk
Assault, presenter no-show, theft, copyright
infringement, slander or libel or defamation,
entertainer cancellation.

1. For the theft immediately kicked out and

blacklisted
2. make a contract by signing agreement

Technological Risk

Power outage, computer crash, loss of

communication, data loss or misuse,
audiovisual problems

Event and Production Equipment

We need to assess the equipment that we

are bringing onto the event site and analyze
the hazards associated with it. These can
range from electrical installation safety, to the
accessibility of packing in and packing out.
Bromo Festival - Mega Event

Crowd management processes in place

Prominently displayed signage is the easiest

way to communicate key information, either with
a fixed notice or LED board showing updates. Try
to position signs so that they are visible from afar,
making it less likely that guests will need to stop
and crowd around signage. Give guests access to
maps – either on signs or on your printed
promotional material – so that they can find
alternative routes around the venue. Mark these
out clearly on your map and include any
accessibility issues that might make them
unsuitable for certain guests.

INSURANCE

For the insurance we are using product from

Allianz that are specially for event protection. It will
help us as a customers to protect the biggest
event investments from the unexpected with their
Event Ticket Protector and Event Registration
Protector products.
Bromo Festival - Mega Event

Event Ticket Protector

Tickets to exclusive events can cost a small
fortune these days. What if the customers can't go
at the last minute? The possibility of having to
cancel could make many folks lose their nerve
when it comes time to purchase.

By Event Ticket Protector,this will ensures that their

investment is safe and sound. Allianz will
reimburse 100 percent — up to $10,000 — for a
variety of reasons like covered illness and job loss.

Event Registration Protector

Provides event organizers and participants

peace of mind by protecting registration fees for
both parties when participants can't show up on
the day of the event

By Event Registration Protector, a participant who

misses an event for a reason, such as a covered
injury, illness, job loss, transportation delays,
military/family/legal obligations, and more, can
get 100 percent of their registration fees
reimbursed — up to $10,000.
Evaluation
The evaluation would be carried out by distributing
questionnaires through Google Forms and direct
interviews, the Google Forms will be share to all
customers while the interviews would be asked by host
directly to a random people regarding customer
satisfaction with the Bromo Festival. The questionnaire
includes both quantitative and qualitative questions
both closed and open.
Google Form with the Closed Question

Bromo Festival - Mega Event

Direct Interviews with the Open Question

As the open questions:

1. What do you think about this bromo festival?
2. Suggestions for next year's Bromo Festival
3. Criticism for this year's bromo festival
4. Who would you recommend to join the bromo
festival?

Bromo Festival - Mega Event

Budgeting
Booth Price

Renevue

Bromo Festival - Mega Event

Cost

Bromo Festival - Mega Event

Bromo Festival - Mega Event
Bromo Festival - Mega Event
Bromo Festival - Mega Event

Income Statement
Social Responsibility
Impacts
This event has wto kind of impacts, that are positive
impacts or advantages and negative impacts.

Bromo Festival - Mega Event

1. Environment

Bromo Festival - Mega Event

2. Social and Economy

Bromo Festival - Mega Event

3. Stakeholder

Bromo Festival - Mega Event

 CSR PROGRAM
1. Turn Back Green

after seeing some of the negative impacts on the

environment,.The duty to cover the environmental
implications of the Event's operations and the
minimization of practices that might adversely affect
the enjoyment of the country's resources by future
generations.

2. Free Culture Competence Workshop &

Networking

This workshop presentation will be focusing on the

management of social interactions with diverse
people in everyday life. This workshop is broad and it
is just to give participants a basic knowledge of
culture awareness and sensitivity.
The objective of this workshop is to teach the
employees and employers how to approach and
interact with employees or clients that are from
different cultures.
.

Bromo Festival - Mega Event

 3. community service and project travel

Educational expeditions in the developing world

that teach life skills and expand minds outside the
classroom. All of their expeditions are geared toward
educating young people and teach participants how
to cope with adversity and new environments.

We are committed to assisting underprivileged

communities, a number of projects have been
identified in each location that we aim to complete
over the course of time. These projects take place
over two to eight days and often form part of an
adventure itinerary.

4. Virtual Customers Gathering

Allow people to share information, experiences

and data in real-time without the need for being
physically located in the same room together. Virtual
meetings often use video teleconference (VTC)
software, such as Microsoft's Skype or Teams,
Adobe's Connect or Zoom, just to name a few.

Bromo Festival - Mega Event