Fatin Nadhrah Binti Shamsul Azhar

FACULTY OF APPLIED SCIENCE
DIPLOMA IN INDUSTRIAL CHEMISTRY (AS115)
RAS1154A
FUNDAMENTALS OF ENTREPRENUERSHIP
ENT 300
BUSINESS PLAN
ITDOMA ENTERPRISE
-SPATULAZY-
PREPARED FOR: MISS ZULAIHA BINTI AHMAD
PREPARED BY: FATIN NADHRAH BINTI SHAMSUL AZHAR (2018446698)
SUBMISSION DATE: 1ST JULY 2020
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LETTER OF SUBMISSION
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Diploma in Industrial Chemistry (AS115)
Faculty of Applied Science
Universiti Teknologi MARA Perlis
02600 Arau Perlis
15th June 2020
Miss Zulaiha Binti Ahmad

Lecturer of Fundamentals of Entrepreneurship (ENT300)
Faculty of Business and Management
Universiti Teknologi MARA Perlis
02600 Arau Perlis
Madam,
Submission of the Business Plan (ENT 300)
Attach is the business plan title “ITDOMA ENTERPRISE – SPATULAZY” to fulfill the
requirements as needed as university requirements.
Below is the list of the group members that involved in completing this business plan.
SITI AISHAH BINTI SANUSI 2018268406

NUR ARIFAH BINTI MOHD ZUL SHARINAN 2018243876
NUR IZZAH IZZATI BINTI SHAHRUL HISHAM 2018247784
FATIN NADHRAH BINTI SHAMSUL AZHAR 2018446698
NIK NUR SYAMIMI BINTI NIK DANYA 2018220284
Thank you,
Yours sincerely,
Aishah
------------------------------------------
SITI AISHAH BINTI SANUSI

General Manager
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ACKNOWLEDGEMENT
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ACKNOWLEDGEMENT
First and foremost, I would like to express my sincere gratitude to Miss Zulaiha
binti Ahmad which is our ENT300 lecturer for guiding me and my team ever since we
received our assignment. She helped us in choosing our product idea, giving her ideas
to improve our product and invaluable guidance throughout the project assignment.
I also would like to thank all the teammates on their hard works and the
commitment that they have given in completing this assignment together because they
had sacrificed many things for this project assignment to be complete successfully.
I also would like to thank my family for encouraging me to finish this project
assignment. They helped me in surveying a suitable place for us to promote our
product and providing us with necessary financial to make this assignment a success
project. We believe that this project assignment will give innovative ideas to encourage
the local community into the challenge business.
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TABLE OF CONTENTS
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TABLE OF CONTENTS
ACKNOWLEDGEMENT ............................................................................................. 5
TABLE OF CONTENTS ............................................................................................. 7
EXECUTIVE SUMMARY .......................................................................................... 12
1. Introduction ....................................................................................................... 15
1.1 Name of the Business ................................................................................. 15
1.2 Nature of Business ...................................................................................... 15
1.3 Location of the business ............................................................................. 16
1.4 Date of business commencement ............................................................... 16
2. Business Background ....................................................................................... 18
2.1 Vision and Mission ...................................................................................... 18
2.2 Organizational Chart ................................................................................... 19
2.3 Logo and Motto ........................................................................................... 20
3. Background of Partnership ................................................................................ 22
3.1 General Manager ........................................................................................ 22
3.2 Administration Manager .............................................................................. 23
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3.3 Marketing Manager ..................................................................................... 24
3.4 Operation Manager ..................................................................................... 25
3.5 Financial Manager....................................................................................... 26
4. Marketing Plan .................................................................................................. 28
4.1 Marketing Objectives................................................................................... 28
4.2 Description of products ............................................................................... 29
4.3 Target market .............................................................................................. 30
4.4 Market size .................................................................................................. 32
4.5 Competitors ................................................................................................. 42
4.6 Market Share............................................................................................... 44
4.7 Sales forecast ............................................................................................. 46
4.8 Market strategy ........................................................................................... 47
4.9 Organization Chart for Marketing Department............................................. 58
4.10 Manpower Planning and Schedule of Remuneration ............................... 59
4.11 Marketing Budget ..................................................................................... 60
5. Operational Plan ............................................................................................... 62
5.1 Process Planning for Manufacturing ........................................................... 62
5.2 Operation Layout......................................................................................... 67
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5.3 Production Planning .................................................................................... 68
5.4 Material Planning ........................................................................................ 69
5.5 Machine and Equipment ............................................................................. 70
5.6 Manpower Planning .................................................................................... 72
5.7 Overhead requirement ................................................................................ 76
5.8 Total Operation Cost ................................................................................... 76
5.9 Cost per unit ................................................................................................ 77
5.10 Productivity Index..................................................................................... 77
5.11 Business and operation hours ................................................................. 77
5.12 Operation Budget ..................................................................................... 78
6. Administration Plan ........................................................................................... 80
6.1 Organizational Chart for Administration and Finance Department .............. 80
6.2 Manpower Planning .................................................................................... 81
6.3 Office Furniture, Fittings, Equipment and Office Supplies ........................... 82
6.4 Administration Budget ................................................................................. 85
7. Financial plan .................................................................................................... 87
7.1 Operating Budget ........................................................................................ 87
7.2 Project Implementation Cost and Sources of Finance ................................ 90
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7.3 Fixed Asset Depreciation Schedule ............................................................ 91
7.4 Loan and Hire Purchase Depreciation Schedule......................................... 94
7.5 Pro-forma Cashflow Statement ................................................................... 95
7.6 Pro-forma Income Statement ...................................................................... 95
7.7 Pro-forma Balance Sheet ............................................................................ 97
7.8 Financial Ratio Analysis .............................................................................. 98
APPENDICES ........................................................................................................ 105
PARTNERSHIP AGREEMENT .............................................................................. 108
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EXECUTIVE SUMMARY
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EXECUTIVE SUMMARY
Vision: Our vision is to create a spatula designed especially for housewives, chefs
and people who likes to cook with a unique design and quality product.
Company Background: Our company name is ‘ITDOMA’ which come from the word
“DOMA” means home in Czech word. We want our product to create the best, smart
appearance looks for our consumer.
Products: We have created a product specially designed for the people who cook and
likes to cook. The blades on these spatulas are made of high-quality metal with a
plastic handle to insulate them from heat. We design at the edge of the handles with
small button and two small compartments to put two main ingredients in cooking which
is salt and sugar.
Market: Our products market target is located at Perak, Penang, Kedah, and Perlis.
In Perak we distributed our product at Ipoh, Taiping, Manjung, Tapah and Kamunting.
In Penang we distributed it at Georgetown, Butterworth and Seberang Perai while in
Kedah we put it at Alor Setar, Sungai Petani and Jitra. Lastly, we distributed it in Perlis
at Arau and Kangar. All the districts mention is chosen because it has a large people
population.
Distribution channels: We have distributed our product through retailer and agents
at all 4 mentioned state.
Manufacturer Retailer Agent Consumer
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Competitors: We already have some competitors in the market such as Haier,
Whirlpool, and Electrolux.
Financial Project:
Year 1 Year 2 Year 3
Profit (RM) 176,819 371,253 486,934
Operational: we expected to produce 3538 units per month. Total operational cost is
RM 32,246.10 and cost to produce one unit of spatula is RM 9.11.
Industry: home and appliances (kitchen utensils)
Number of employees: 19
Financing Source: We get financing source from bank loan amounting to RM 107,368
and contribution from the partners amounting to RM 10,332.
Use of Funds: We use the funds from the loan and partners’ contribution to support
our first production expenses due to the lack of capitals on our side. We also planned
to use the money for the purpose of product development.
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INTRODUCTION
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1. Introduction
1.1 Name of the Business
We decided to name our company ITDOMA Enterprise. The word “DOMA”
means home in Czech word. We choose this word because it represents the
theme for this project assignment which is home and appliances.
1.2 Nature of Business
We are upgrading a daily use kitchen utensil which is a spatula that people
often use for cooking. The blades on these spatulas are made of high-quality
metal with a plastic handle to insulate them from heat. We design at the edge
of the handles with small button and two small compartments to put two main
ingredients in cooking which is salt and sugar.
We focus to produce out product in the northern region because mostly many
kitchen utensils are manufactured there.
We are sure that our product can help people in the kitchen by saving their
time and energy especially people who are working and need to finish their
meals on time.
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1.3 Location of the business
Our business is located at 603, Kawasan Perindustrian Kampung Teluk, Sungai
Dua, 13800 Butterworth, Pulau Pinang. We choose this location because it is
near to the suppliers of our spatula. Besides that, this location is also situated
in the industrial area that have many potential customers for our products.
1.4 Date of business commencement
Our product is expected to be released on 1st July 2020 after we have gotten
our business licensed.
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BUSINESS BACKGROUND
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2. Business Background
Table 2.1 Business Background
Name of the Business ITDOMA ENTERPRISE

Business Address 603, Kawasan Perindustrian Kampung Teluk,
Sungai Dua, 13800 Butterworth, Pulau Pinang
Correspondence Address 603, Kawasan Perindustrian Kampung Teluk,
Sungai Dua, 13800 Butterworth, Pulau Pinang
Website www.ItdomaEnterprise.com.my
E- mail Itdoma@gmail.com
Telephone Number 013-9546292
Fax Number 04-3560517
Form of Business Partnership
Main Activity Home and Appliances (kitchen utensils)
Date of Commencement 1st July 2020
Date of Registration 15th June 2020
Registration Number 657834990-D
Name of Bank Maybank
Bank Account Number 4283 3220 7866 0147
2.1 Vision and Mission
2.1.1 Vision
Our vision is to create a spatula designed especially for

housewives, chefs and people who likes to cook with a unique
design and quality product.
2.1.2 Mission
• Ensuring the price of the product is affordable

• Creating durable products
• Customer satisfaction always our priority
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2.2 Organizational Chart
General Manager
SITI AISHAH BINTI
SANUSI
Administration Manager Marketing Manager
NUR ARIFAH BINTI MOHD NUR IZZAH IZZATI BINTI

ZUL SHARINAN SHAHRUL HISHAM
Operation Manager Financial Manager
FATIN NADHRAH BINTI NIK NUR SYAMIMI BINTI

SHAMSUL AZHAR NIK DANYA
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2.3 Logo and Motto
2.3.1 Logo
Logo description
• Symbol
The spatula represent our product which is spatulazy and the figure of house
with the sun shows that our main activity is specifically for home and
appliances and the sun meaning is that we want to make sure our customer
is happy and smile as bright as the sun while using our product because our
product bring good effect to our customer. It also will attract our major main
customer which is housewives to buy our products.
• Word
The word “DOMA” means home in Czech word.
2.3.2 Motto
“We bring the good cook to life”
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PARTNERSHIPS BACKGROUND
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3. Background of Partnership
3.1 General Manager
Table 3.1 Background of General Manager

Name of Partners Siti Aishah binti Sanusi
Identity Card Numbers 921029101150
Permanent Address No 15, Lorong 13 Taman Impianku, 25200 Kuantan,
Pahang Darul Makmur.
Correspondence Lorong Murni 5, No 8, Taman Desa Murni, Sungai

Address Dua, 13800 Butterworth, Pulau Pinang.
E- Mail sitiselena246@gmail.com
Date of Birth 29/10/1992
Marital Status Single
Academic Qualification • Foundation Certified accounting technician
(Taylor University – Jun 2013-2015)
• ACCA (Association of Certified Chartered

Accountant) (Taylor University – July 2010-
2012)
Course Attended • Malaysia SME Congress 2018 by SME
• Let’s Talk Business, Let’s Talk Digital 2018 by
The Malaysian Entrepreneurship Festival
(TMEF) SME Business
• Corporate – Startup Partnership: How they

work by Inspire Series
Skills • Able to speak in English, Malay, and Mandarin
fluently
• Proficient in communication skills, computer
skills and leadership skills.
Experiences Experience manage my father company about 3
years
Present Occupation General Manager at ITDOMA Enterprise
Previous Business None
Experience
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3.2 Administration Manager
Table 3.2 Background of Administration Manager
Name of Partners Nur Arifah binti Mohd Zul Sharinan

Permanent Address 3A, Jalan GP 3/10 Taman Gombak Permai, 68100
Batu Caves, Selangor
Correspondence Lorong Seri 6, No 7, Taman Persiaran Murni,
Address Sungai Dua, 13800 Butterworth, Pulau Pinang.
E- Mail nurarifah153@gmail.com
Academic Qualification • Bachelor of Business (Hons) International
Business and Marketing (Taylor University
2014-2016)
• Diploma in Business Studies (TAR University
College 2011-2013)
Course Attended • Building Competitive Edge Through Market
Intelligence Under SMEs Skills (2018)
• CGC’s “Go Digital” Talk under Lazada, MDEC,

SIRIM, RED PANDA (2018)
Skills • Wide knowledge in Administrative

• Proficient in spreadsheet and accounting
software
Experiences General Clerk at CIMB bank
Present Occupation Administration Manager at ITDOMA Enterprise
Experience
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3.3 Marketing Manager
Table 3.3 Background of Marketing Manager
Name of Partners Nur Izzah Izzati binti Shahrul Hisham

Permanent Address No 1, Jalan T3 Indah 1, Taman Temerloh Jaya
Indah,
Correspondence Lorong Seri 6, No 10, Taman Persiaran Murni,
Address Sungai Dua, 13800 Butterworth, Pulau Pinang.
E- Mail nurizzahizzati00@gmail.com
2012-2015)
• Diploma in Business Studies (TAR University
College 2009-2011)
Course Attended • Building Competitive Edge Through Market
Intelligence Under SMEs Skills (2016)
Skills • Able to speak 5 languages (Malay, English,
Mandarin, Japanese, French)
• Proficient with computer software program
such as Adobe Photoshop
• Able to express ethical judgment and decision-
making
Experiences 2 years as marketing officer at Tesco Sdn. Bhd.

Shah Alam
Present Occupation Marketing Manager at ITDOMA Enterprise
Experience
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3.4 Operation Manager
Table 3.4 Background of Operation Manager
Name of Partners Fatin Nadhrah binti Shamsul Azhar

Permanent Address Pos 109, Sungai Resik, Sungai Balang, 83610,
Muar, Johor Darul Takzim.

E- Mail nadazhar66@gmail.com
Marital Status Married
2012-2015)
• Diploma in Business Studies (Universiti Tunku

Abdul Rahman 2009-2011)
Course Attended • Advanced business & financial reporting-Next
generation level
Skills • Specialized in machine operating system
• Proficient with computer software program
such as PowerPoint
Experiences Accounts assistants (July 2016-September 2017)
Present Occupation Operation Manager at ITDOMA Enterprise
Experience
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3.5 Financial Manager
Table 3.5 Background of Financial Manager
Name of Partners Nik Nur Syamimi binti Nik Danya
Permanent Address Lot 1858, Kg Lembah Jaya, Lorong Putera Jaya 3/3,
Bandar Permaisuri, 22100, Setiu, Terengganu

E- Mail syamimidanya790@gmail.com
Telephone Number 01110959449
Academic Qualification • Bachelor of Accountancy, Universiti Malaya

(2013-2015)
• Foundation in Accounting, Matriks Kedah
(2011-2012)
Course Attended • Certificate in practical accounting under FGA
International (2014)
• Advanced financial statement by LC Chong
(2015)
Skills • Trustworthy
• Detail-oriented, efficient, and organized
professional with extensive experience in
accounting
• Excellent written and verbal communication
skills
Experiences CIMB Personal Financial Advisor in Selangor
(about 1 year)
Present Occupation Financial Manager at ITDOMA Enterprise

Experience
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MARKETING PLAN
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4. Marketing Plan
4.1 Marketing Objectives
(i) To introduce new product or service.
Our main objective for our product in marketing is to create something different from
the ordinary spatula and will make a spatula that have not been made before. We will
create a way to ease our customers’ life and will satisfy their needs and wants. Our
business will target the housewives, and chefs that works non-stop and it will save
their time and energy if they choose to use our product.
(ii) To estimate market acceptance and sale of new product or service.
Furthermore, we will do some research of our competitors and find their weakness
to make a better product. We will try to produce a product that satisfy everyone by
doing a promotion for grand opening sale and put a reasonable price on the product.
We also will put the website link or feedback form for the customers to rate our product
sales or the quality of the product. Besides, we can improve in some areas of our
marketing for example, the design of the product that will attract more customer to buy
our products in the future.
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4.2 Description of products
Table 4.2.1 Product description
Product Description
Features • Size:
- length: 25 cm
-width blade: 8 cm
• Shape: broad blade and circular handle
• Packaging: Folding carton
Materials • Silicon
• Plastic
• Lexan (glass)
Benefits • Convenient and easy to use
• Light while using and handling
• Save time and energy
• Save to use and cause no harm
• Heat resistance that can withstand up to 200oC
Table 4.2.2 Product illustration
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4.3 Target market
4.3.1 Geographic Segmentation
Our products target market is located at Perak, Penang, Kedah, and Perlis. In Perak
we distributed our product at Ipoh and Taiping. In Penang we distributed it at
Georgetown and Seberang Perai while in Kedah we put it at Alor Setar, Jitra and
Sungai Petani. Lastly, we distribute our products in Perlis at Arau and Kangar area.
We choose those places because it has high population and before this, our country
has achieved high world market shares in their industries from northern states. Next,
there is a lot of retailers in those states so, the customers will be easily getting the
product from the closest market. We will put our product in supermarket, which one of
them is C-Mart in Arau, department store in the shopping mall, and wholesaler market
such as Giant and Tesco.
4.3.2 Demographic Segmentation
Demographic segmentation divides the market into smaller categories based on
demographic factors, such as age, gender, occupation, and income. Instead of
reaching an entire market, we focus on a specific group which is for chef, baker, and
professional cooker. The product is suitable for all genders regardless their age.
Besides, we also look forward that housewives will be interested to buy our product,
Spatulazy too.
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4.3.3 Psychographic Segmentation
Psychographic segmentation is a method used to group prospective, current, or
previous customers by their shared personality traits, beliefs, values, attitudes,
interests, and lifestyles and other factors. For our product, the characteristics that we
observe are customer’s motive and interest. We have separated our market target into
two. Firstly, is based on customer interest which is made for customer who likes to
cook and who is working as a chef. Next, we also divide our target market based onto
customer motives. The chefs and professional cookers have a lot of works to do at
kitchen and must finish their cooking on time so, our product will benefit them by saving
their time because the Spatulazy is so convenient to use. Besides, our product
provided two compartments for sugar and salt because those two are the most basic
ingredients in cooking and make it easier to season the food well. If the meal is too
bland, the cooker can just easily press the button at the handle of spatula and the
sugar or salt will come out at the end of the handle. With this innovation of our product,
we expect more demand in our product and revenue increases in the future.
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4.4 Market size
4.4.1 Population table
4.4.1.1 Ipoh, Perak
Table 4.4.1.1 Ipoh, Perak
Type of outlet No of No of items Price/unit Total
outlet to needed (RM) (RM)
(unit)
Retailer
• Supermarket 11 4 910 40,040
• Department 13 5 910 59,150
store
Wholesaler 12 6 910 65,520
TOTAL 15 164,710
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4.4.1.2 Taiping, Perak
Table 4.4.1.2 Taiping, Perak
(unit)
Retailer
• Supermarket 9 9 910 73,710
• Department 2 10 910 18,200
store
Wholesaler 2 12 910 21,840
TOTAL 31 113,750
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4.4.1.3 Georgetown, Penang
Table 4.4.1.3 Georgetown, Penang
(unit)
Retailer
• Supermarket 8 10 910 72,800
• Department 6 8 910 43,680
store
Wholesaler 3 5 910 13,650
TOTAL 23 130,130
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4.4.1.4 Seberang Perai, Penang
Table 4.4.1.4 Seberang Perai, Penang
(unit)
Retailer
• Supermarket 5 10 910 45,500
• Department 2 11 910 20,020
store
Wholesaler 2 12 910 21,840
TOTAL 33 87,360
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4.4.1.5 Sungai Petani, Kedah
Table 4.4.1.5 Sungai Petani, Kedah
(unit)
Retailer
• Supermarket 10 10 910 91,000
• Department 2 7 910 12,740
store
Wholesaler 2 13 910 23,660
TOTAL 30 127,400
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4.4.1.6 Alor Setar, Kedah
Table 4.4.1.6 Alor Setar, Kedah
(unit)
Retailer
• Supermarket 13 6 910 70,980
• Department 4 5 910 18,200
store
Wholesaler 3 7 910 19,110
TOTAL 18 108,290
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4.4.1.7 Jitra, Kedah
Table 4.4.1.7 Jitra, Kedah
(unit)
Retailer
• Supermarket 11 8 910 80,080
• Department 1 7 910 6,370
store
Wholesaler 2 10 910 18,200
TOTAL 25 104,650
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4.4.1.8 Arau, Perlis
Table 4.4.1.8 Arau, Perlis
(unit)
Retailer
• Supermarket 4 20 910 72,800
• Department 0 0 910 0
store
Wholesaler 0 0 910 0
TOTAL 20 72,800
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4.4.1.9 Kangar, Perlis
Table 4.4.1.8 Kangar, Perlis
(unit)
Retailer
• Supermarket 5 11 910 50,050
• Department 1 12 910 10,920
store
Wholesaler 1 14 910 12,740
TOTAL 37 73,710
Note:
1 unit = 1 box
1 box = 35 small boxes
Price per box = RM 910
Price per small box = RM 26
40
4.4.2 Total market size
Total market size
= Ipoh + Taiping +Georgetown + Seberang Perai + Sungai Petani+ Alor Setar + Jitra
+ Arau + Kangar
= RM 164,710 +RM 113,750+RM 130,130+RM 87,360+RM 127,400+
RM108,290+RM104,650+RM72,800 + RM 73,710
= RM 982,800
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4.5 Competitors
4.5.1 Identifying competitors
Table 5.5.1 Competitive analysis
Competitors Strengths Weaknesses
Haier ✓ The company always rely ✓ Ineffective marketing and
(Haier Group) on their domestic market in advertising.
case of a failure in one of the
foreign markets.
✓ Have a great innovation of ✓ Poor competitiveness in
their products. exclusive and high-end.
✓ Got a lot of positive ✓ Unsuccessful external
feedbacks from customers. information construction.
Whirlpool ✓ Whirlpool Corporation has ✓ Must spend a lot more
(Whirlpool Corp.) built expertise at entering compare to its
new markets and making competitors on training
success of them. and development of its
employees.
✓ It has successfully united ✓ There are gaps in the
number of technology product range sold by the
companies to streamline its company.
operations and to build a
reliable supply chain.
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✓ The company has built a ✓ The profitability ratio and
reliable distribution network Net Contribution % of
that can reach majority of its Whirlpool Corporation are
potential market. below the industry
average.
Electrolux ✓ The exposure of the ✓ The company products
(AB Electrolux) company to a wide market are sold at low levels as
has significantly boosted compared to products of
its sales and interaction with other companies.
potential customers.
✓ Focusing on raising the ✓ The company suffers
demand of the products. heavy costs of sales
straining the efficiency
and profitability of the
company.
Others ✓ It has a strong base of ✓ The profitability ratio and
reliable supplier of raw Net Contribution % are
material thus enabling the below the industry
company to overcome any average.
supply chain bottlenecks.
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4.6 Market Share
4.6.1 Market share before the entry of Itdoma Enterprise.
Table 4.6.1 Market share before the entry of Itdoma Enterprise.
Competitors Before entrance (%) Amount (RM)
Haier 40 393,120
(Haier Group)
Whirlpool 29 285,012
(Whirlpool Corp.)
Electrolux 17 167,076
(AB Electrolux)
Others 14 137,592
TOTAL 100 982,800
Before entrance (%)
14%
Haier (Haier Group)
40% Whirlpool(Whirlpool Corp.)
17%
Electrolux (AB Electrolux)
Others
29%
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4.6.2 Adjusted market share after the entry of Itdoma Enterprise.
Table 4.6.2 Market share after the entry of Itdoma Enterprise
Competitors After entrance (%) Amount (RM) Percentage loss (%)
Haier 38 373,464 Loss 2%
(Haier Group)
Whirlpool 27 265,356 Loss 2%
(Whirlpool Corp.)
Electrolux 15 147,420 Loss 2%
(AB Electrolux)
Others 11 108,108 Loss 3%
Itdoma Enterprise 9 88,452 _
TOTAL 100 982,800
After entrance (%)
9% Haier (Haier Group)

11%
38% Whirlpool(Whirlpool Corp.)
Electrolux (AB Electrolux)
15%
Others
Itdoma Enterprise
27%
45
4.7 Sales forecast
Table 4.7 Sales Forecasting
Month Sales Forecast (RM)
1 88,452
2 88,452
3 88,452
4 88,452
5 88,452
6 88,452
7 88,452
8 88,452
9 88,452
10 88,452
11 88,452
12 88,452
Year 1 1,061,424
Year 2 1,167,566.40
Year 3 1,342,701.36
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4.8 Market strategy
4.8.1 Product
Itdoma Enterprise comes up with the innovation of spatula which is Spatulazy that
help professional cookers out there to cook efficiently by saving their time.
4.8.1.1 Quality
Our company really focuses on the quality of the product as we want to give good
impact to our customers and make them as our regular customers. Poor quality
products may lead to overall customer dissatisfaction and we will receive bad
feedbacks on our product. So, Itdoma Enterprise produce the best quality product of
spatula which is our Spatulazy that comes with silicone-coated at the blade and plastic
material on the handle. Silicone spatula is a must when you by using a nonstick
cookware as it will not scratch the cookware. Spatulazy is easily angled and will not
rust unlike most spatulas in the market. Customers also can wash the Spatulazy
effortlessly as our product is made of silicon which is easily washable.
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4.8.1.2 Packaging
Itdoma Enterprise proposes a very secured packaging to our product so the product
will not be easily broken and reach the customers in a perfect condition. Spatulazy is
put in a small properly sized box which is folding carton along with bubble wrap to
protect the product. We will avoid common problem which is the customers receive
the item that is broken due to poor packaging. Besides, the colour of our boxes is blue
in colour as it symbolizes trust, loyalty and is considered beneficial to the mind and
body. The packaging also will give a good first impression of our products to the
customers. Last but not least, the box can be recycled as we support the Go Green
campaign that started years ago. The campaign helps to reduce the expenses of
plastic and cure our environment.
4.8.1.3 Product Differentiation
Our company invented Spatulazy which have two compartments at the handle, and
Spatulazy the main key of our product. By using Spatulazy, customers can put salt
and sugar or any other seasoning they prefer in the two compartments and they can
press the button on the handle. Then, the sugar or salt will come out at the end of the
handle and directly goes into the cooking. The Spatulazy acts as a multifunction
spatula and it will save time during rush cooking because the cooker does not have to
reach the sugar or salt from shelves again if the cooking is too bland or not good
enough as they can easily seasoned their food until reach their satisfaction.
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4.8.1.4 Labelling
We will put our product name that can be easily attracted by customers on the
product which is at the handle as well as on the box. Our company logo is also
attached on the box so customers will notice where the product is produced from. We
will provide as much as many information at the back of the box such as our address,
company’s telephone number and precautions for the customer references. We
decorate our label with attractive colours to attract more customers and give them
superior impressions in our product.
4.8.1.5 Product safety
When cooking, safety is the main priority. That is why, we produce Spatulazy that
comes out with upstanding safety so it will not cause any harm to our customers.
Spatulazy is coated with silicone and plastic that acts as heat resistance, so it is safe
for customers to use without worrying their hands being burned. We also provide and
state all the precautions before using the Spatulazy at the back of the packaging box.
One of the precautions is, to avoid using Spatulazy for baking and other high-
temperature cooking because silicone cannot withstand a very high temperature. To
make sure that the product is very safe to be use, we provide Standards & Industrial
Research Institute of Malaysia (SIRIM) to notice that our product has been approved
and give more guarantee to customers.
49
4.8.2 Price
4.8.2.1 Cost based pricing
Our company applied cost-based pricing as our pricing strategy in our business.
Cost based pricing is a good idea because the price can be justified. The cost-plus
pricing strategy makes it easy to communicate to consumers why the price changes
are made. If a company needs to raise the selling price of its product due to rising in
production costs, the increase can be justified. The selling price of the product is
composed from total cost of the product plus a standard mark-up. Our business has
fixed cost and other costs which are the packaging, material sources, labour, and other
essential necessities in the company. The standard mark-up that we have structured
is 30% and it will be added to other costs to finalize our selling price of the product.
Selling price
= Total cost per unit + Mark Up
= RM 9.11 + (RM 9.11 x 20%)
= RM 10.93
50
4.8.3 Place
We allocate our product to retailers and wholesalers at Ipoh and Taiping in Perak,
Seberang Perai and Georgetown in Penang, Sungai Petani, Jitra, and Alor Setar in
Kedah, and lastly at Kangar and Arau in Perlis.
-Manufacturer
A manufacturer is a person or a registered company which makes finished products
from raw materials in order to make a profit. The goods are later distributed to
wholesalers and retailers who then sell to customers. Itdoma Enterprise as a
manufacturer that produce Spatulazy in Malaysia and we highlight on the
manufacturing and producing the product. Next, we will distribute our product to
wholesaler, and it will go down the chain to the retailers and finally the consumer who
is our market target will buy the product and make use of it.
-Wholesaler
A wholesaler is a company or an individual that purchases great quantities of
products from manufacturers, farmers, vendors, and any other producers.
Wholesalers will store the purchases in their warehouses and sell them on to retailers
and businesses. We sell our products to wholesaler such as Tesco, Mydin and Giant
in Perak, Penang, Kedah, and Perlis. They buy an abundance of our product at low
price and sell them to the retailers.
51
- Retailer
Retail is the process of selling consumer goods or services to customers through
multiple channels of distribution to earn a profit. In general, retailers do not
manufacture the goods they sell so they get the product from wholesaler and sell it to
the consumer with mark-up standard pricing. The retailers that is related to our chain
business are supermarket such as Billion and department store in the shopping malls.
There are many supermarkets nearby from their home that the customer can go to get
the product.
- Consumer
A consumer is a person or a group who intends to order, or used to purchase goods,
products, or services either primarily for their personal uses, social, family, household,
or any similar needs. They are not directly related to entrepreneurial or business
activities such as reselling. In our business chain, our main target customer is
professional cooker so they can get Spatulazy from the retailers for personal use in
their cooking.
52
4.8.4 Promotion
4.8.4.1 Advertising
In order to make our business stand out and our product is well-known in Malaysia,
our marketing team determined to advertise our product to influence large number of
consumers. So, we approach many ways in advertising promotion strategy which are
through printing brochures and business card. We also go for electronic and digital
advertising through radio, internet, and Short Messaging System (SMS). We print out
numbers of brochures and business card then we will give to our new customers or
when to deal with new clients. For electronic and digital, we already have an account
in social media platform such as Instagram, Facebook and Twitter while for radio
station, we advertise through Hot FM Station and also send short messaging system
to regular customers and offer them more discounts. We hope that many people will
be exposed to our new brand of spatula and Spatulazy will become an ‘it item’ in our
community in the future.
53
Printing
➢ Business card
➢ Brochures
54
Electronic and Digital
➢ Instagram
➢ Twitter
55
➢ Facebook
➢ Short messaging system
56
4.8.4.2 Sales promotion
Sales promotion strategy is one of the key medium to promote our product and
attract more customers. One of our strategies is by doing a point-of-purchase for every
purchases of the product to influence the customer to buy it and more certain with their
choices. The customer will get 25 points with every minimum spend of RM 20 and they
can collect hundred points to claim any of our company’s products. Furthermore,
marketing team decided to provide free delivery for every first timer buyer of our
product especially the Spatulazy. By doing this, it will give first good impression to all
our customers and make them purchase our product without any doubt in their mind.
This also can make our product is conventional in Malaysia.
4.8.4.3 Public Relation
Itdoma Enterprise will maintain good relationship with the public and regular
customers through carnival and exhibition. We will be joining Karnival Jom Heboh in
Northern Peninsular Malaysia especially in Alor Setar, Kedah. Other than that,
exhibition such as MYHOME Sunway Pyramid Convention Centre, Petaling Jaya,
Selangor is a must exhibition to promote our product because we can demonstrate
how to use our Spatulazy and customers will get an idea about it. We will sell our
product at lower price directly to consumers and our budget for public relation is
RM3000 for every entry including the site renting.
57
4.9 Organization Chart for Marketing Department
Figure 4.9 Organizational Chart
Marketing
Manager
Designers and
Sales Consultant Assistant
Creative Services
58
4.10 Manpower Planning and Schedule of Remuneration
Table 4.10 List of Marketing Personnel and Schedule of Remuneration
Position No of Monthly EPF SOCSO TOTAL

Personnel Salary (13%)
(RM) (RM) (RM) (RM)
(A) (B) A+B+C
Marketing 1 4,650.00 604.5 88.80 5343.30

Manager
Sales 1 2,720.00 353.60 61.90 3135.50

Consultant
Designer 1 3,240.00 421.20 73.10 3734.30

and
Creative
Services
Assistant 1 1,830.00 237.90 41.60 2,109.50
TOTAL 4 12,440.00 1,617.20 265.40 14,322.60
59
4.11 Marketing Budget
Table 4.11 Marketing Budget
Item Fixed Assets Monthly Other

(RM) Expenses Expenses
(RM) (RM)
Fixed Asset
Vehicle 65,000.00
(1-unit van)
Working capital
Transportation cost 890.00
Salaries 14,322.60
Petrol 1,500.00
Other Expenses
Insurance and road tax 2,825.80
Business Card 100.00
Brochures 50.00
Carnival site renting 2,500.00
TOTAL 65,000.00 16,712.00 5,475.80
60
OPERATIONAL PLAN
61
5. Operational Plan
5.1 Process Planning for Manufacturing
5.1.1 Process Flow Chart
Take raw materials from
storage to production area.
Check quality of raw materials
Design mold for 4 different items
(holder, blade, slider, transparent
window)
Melt the raw Melt the raw Melt the raw material Melt the raw material
material which is material (silicon) for (plastic pellet) for (plastic pellet) for
plastic pellet for the blead of spatula transparent window slider
holder
62
Inject the raw material Inject to the Inject to the mold of Inject to the mold
to the mould of holder
mold of blade transparent window of slider
that have been design
Cooling session Cooling session Cooling session Cooling session
Eject out Eject out Eject out the Eject out
the holder the blade transparent window the slider
63
Connect all 4 items that have
been produce together
Inspection the condition of the
product
The product being put into box
Storage the product in
the storage room
64
5.1.2 Activity Chart
1 per cycle = 74 unit
1 unit (small box) = 1.69 minutes
Process Time Men Machine/Equipment
(minutes)
Take the raw 5 Storekeeper
materials from
storage
Check the quality 5 Quality checker
of the raw
materials
Design mold for 4 10 Worker and Milling machine
different items Machine
(holder, blade, operator
slider, transparent
window)
Melt raw material 5 Machine Injection molding
for 4 items operator and machine
worker
Injection for 4 5 Machine Injection molding
different items operator machine
Cooling for 4 10 Machine Injection molding
different items operator machine
65
Ejection for 4 5 Machine Injection molding
different items operator and machine
worker
Connect all 4 items 20 Workers
together to
became product
Final inspection 5 Quality checker
The product is 20 Packaging Packaging machine
being put into box Operator
Storage the 10 Storekeeper
product in the
storage room
Total 100
66
5.2 Operation Layout
5.2.1 Layout based on the product
RAW
MATERIAL
STORE QUALITY MILING
ENTRANCE
CHECKER MACHINE
INJECTION
MOLDING
MACHINE
CONNECTED
AREA
INJECTION
MOLDING
MACHINE
INJECTION
MOLDING
MACHINE
PACKAGING
MACHINE
INJECTION
STRIPPING
MOLDING
MACHINE
SURAU
FINAL
TOILET INSPECT
AND BOXING
AREA
EXIT
67
5.3 Production Planning
5.3.1 Sales Forecast Per Month
Output per month
Average sales forecast per month = RM 88,452.00
The sales price = RM25
Number of outputs per month – Average sales forecast / Sales price per unit
RM 88,452.00
=
RM 25.00
= 3538.08 unit per month
5.3.2 Number of outputs per day
Number of working days per month is 24 days (6 days/week)
Number of outputs per day – No. of output per month / no. working days per
month
3538.08 𝑢𝑛𝑖𝑡𝑠
=
24 𝑑𝑎𝑦𝑠
= 147.42 units per day
68
5.3.3 Number of units per hour
Daily working hour = 8 hours
Number of units per hour = No. of output per day / daily working hours
147.42 𝑢𝑛𝑖𝑡𝑠
=
8 ℎ𝑜𝑢𝑟𝑠
= 18.43 units per hour
5.4 Material Planning
5.4.1 Material Requirement Planning
5.4.1.1 Raw Material Required per month (Bill of Material)
Materials Quantity Safety Total Price / Total
Stocks Materials Unit Price
Requirement (RM) (RM)
Silicon pellet 280.54 kg 14.03 kg 294.57 kg 7 2,061.99
Plastic pellet 300.26 kg 15.01 kg 315.27 kg 3 945.81
Lexan pellet 232.52 kg 11.63 kg 244.15 kg 10 2,441.50
Total 5,449.30
69
5.5 Machine and Equipment
5.5.1 Amount of Machine and Equipment Required
Planned Rate of Production per day Standard Production time

= x
Machine productive time per day Quality Production per cycle
a) Injection Molding Machine
147.42 unit 25 minutes

= x
480 minutes (8 hours x 60 minutes) 74 unit
= 0.10 @ 1 Injection Molding Machine
b) Packaging Machine

= 480 minutes ( 8 hours x 60 minutes) x 74 unit
= 0.08 @ 1 Packaging Machine
c) Milling machine
= 480 (8 hours x 60 minutes ) x 74 unit
= 0.04 @ 1 Milling Machine
70
5.5.2 List of machine and Equipment (Purchase)
Machine No. of Machine Price / Unit (RM) Total Cost (RM)
Injection Molding 4 15,143 60,572
Machine
Packaging 1 8,558 8,558
Machine
Milling machine 1 6,500 6,500
Total 75,630
71
5.6 Manpower Planning
5.6.1 Organization Chart for Operation Department
Figure 5.6.1 Organization Chart
Operation Manager
Fatin Nadhrah Binti Shamsul
Azhar
Machine Quality Packaging

Storekeeper Workers
Operator Checker Operator
72
5.6.2 Amount of direct labour required
Planned Rate of Production per day Standard Production time

= x
Machine productive time per day Quality Production per cycle
a) Storekeeper

= x
480 minutes ( 8 hours x 60 minutes ) 74 unit
= 0.06 @ 1 Storekeeper
b) Quality checker

= x
= 0.04 @ 1 Quality checker
c) Machine Operator

= x
= 0.17 @ 1 Operator
73
d) Worker

= x
= 0.14 @ 1 Worker
e) Packaging Operator

= x
= 0.08 @ 1 Packaging Operator
74
5.6.3 List of Operation Personnel and Schedule of remuneration
Table 5.6.3 Table of list of Operation Personnel and Schedule of remuneration
Position No of Monthly EPF SOCSO Amount
personnel Salary Contribution
(13%)
(RM) (RM) (RM) (RM)
Operation 1 4,500.00 585.00 88.80 5,173.80
Manager
Quality 1 2,000.00 260.00 46.10 2,306.10
Checker
Storekeeper 1 1,200.00 156.00 28.10 1,384.10
Machine 1 2,500.00 325.00 57.40 2,882.40
Operator
Worker 3 3,600.00 468.00 84.30 4,152.30
Packaging 1 1,500.00 195.00 34.90 1,729.90
Operator
Cleaner 1 1,200.00 156.00 28.10 1,384.10
Forklift Driver 1 1,200.00 156.00 28.10 1,384.10
Total 10 20,396.80
75
5.7 Overhead requirement
5.7.1 Operation Overhead (indirect labour/ indirect material/ insurance/
maintenance and utilities)
No Types of Overhead Monthly Cost (RM)
1 Electricity 2,500
2 Water 1,000
3 Telephone 500
4 Packaging box 700
5 Machine maintenance 1,500
6 Cleaner 200
TOTAL 6,400
5.8 Total Operation Cost
Total cost = Direct material Cost (total raw material) + Direct Labor Cost (total
remuneration) + Overhead Cost (total operations overhead)
= RM 5,449.30 + RM 20,396.80 + RM 6,400.00
= RM 32,246.10
76
5.9 Cost per unit
Cos per unit =
Total Operations Cost (RM)

=
Total number of Output (Output per month)
RM 32,246.10
=
3538.08 unit
= RM 9.11
5.10 Productivity Index
Total Value Output (Sales forecast per month)

Productivity index =
Total Value of input (Total Operation Cost)
RM 88,452.00
=
RM 32,246.10
=RM 2.74
5.11 Business and operation hours
Business hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Operating hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Working days = 6 days per week (Monday – Saturday)
77
5.12 Operation Budget
Item Fixed Monthly Other
Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset
Machine and Equipment 75,630.00
Working Capital
Raw Materials 5.449.30
Operation Overhead 6,400.00
Salary; SOCSO & EPF 20,396.80
Other Expenses
Worker Uniform 300.00
Pre-Operation
Business License 250.00
Manufacturing License 350.00
Total 75,630.00 32,246.10 900.00
78
ADMINISTRATION PLAN
79
6. Administration Plan
6.1 Organizational Chart for Administration and Finance Department
Figure 6.1 Organizational Chart (GM + Head and workers of Administration and
Finance Department)
General Manager
SITI AISHAH BINTI SANUSI
Administration
Manager Financial Manager
NIK NUR SYAMIMI BINTI NIK
NUR ARIFAH BINTI MOHD ZUL DANYA
SHARINAN
Administrative Finance
Clerk Clerk
80
6.2 Manpower Planning
Table 6.2.1 List of Administration Personnel and Schedule of Remuneration
Position Quantity Monthly EPF SOCSO Total

Salary (13%)
(RM) (RM) (RM)
(A) (B) (C) (A) + (B) + (C)
General 1 4,500.00 585.00 88.80 5,173.80
Manager
Financial 1 4,250.00 552.50 88.80 4,891.30
Manager
Administration 1 3,200.00 416.00 73.10 3,689.10
Manager
Finance Clerk 1 2,500.00 325.00 57.40 2,882.40
Administrative 1 1,300.00 169.00 30.40 1,499.40
Clerk
Total 5 15,750.00 2,047.50 338.50 18,136.00
81
6.3 Office Furniture, Fittings, Equipment and Office Supplies
Table 6.3.1 List of Office Furniture
Type Quantity Price / Unit Total

(RM) (RM)
Working Chairs 6 25.00 150.00
Working Table 6 85.00 510.00
Whiteboard 1 55.00 55.00
Projector 1 1,100.00 1,100.00
Projector Screen 1 155.00 155.00
Conference meeting chair 6 35.00 210.00
Conference meeting table 2 220.00 440.00
Total 23 1,675.00 2,620.00
Table 6.3.2 List of Office Supplies

(RM) (RM)
A4 Paper 1 box 96.00 96.00
Ink Printer – Black 2 boxes 37.80 75.60
Ink Printer – Color 2 boxes 46.20 92.40
File 10 3.40 34.00
Calculator 5 6.70 33.50
Pens 10 1.10 11.00
Scissors 3 2.10 6.30
Utility Knife 3 3.20 9.60
Stapler 5 3.50 17.50
Stapler Bullets 2 boxes 1.50 3.00
82
Dustbin 4 4.20 16.80
Duster 2 4.50 9.00
Instant Coffee 2 packets 10.90 21.80
Tea 2 packets 13.50 27.00
Sugar 1 box 7.40 7.40
Total 54 242.00 460.90
Table 6.3.3 List of Office Fittings

(RM) (RM)
Air Conditioner 2 1,499.90 2,999.80
File Cabinet 1 1,100.00 1,100.00
Fire Extinguisher 2 300.00 600.00
Fire Alarm 2 150.00 300.00
Reception Table 1 1,165.00 1,165.00
Fluorescent Lamp 6 17.90 107.40
Gas Exhaust Fan 1 42.00 42.00
Pantry Cabinet 1 799.00 799.00
Total 16 5,073.80 7,113.20
83
Table 6.3.4 List of Office Equipment

(RM) (RM)
Water Dispenser 1 1,300.00 1,300.00
Printer 2 155.00 310.00
Photostat Machine 1 679.00 679.00
Fax Machine 1 456.00 456.00
Computers 6 750.00 4,500.00
Network Modem 1 199.00 199.00
Vacuum 1 125.00 125.00
Telephone 3 45.00 135.00
Total 16 3,709.00 7,704.00
84
6.4 Administration Budget
Table 6.4 Administration Budget
Item Fixed Monthly Other

Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset
Office Furniture 2,620.00

Office Equipment 7,704.00
Office Fittings 7,113.20
Signboard 599.00
Working Capital
Salary, EPF, SOCSO 18,136.00

Rental 1,500.00
Network Bills 350.00
Utilities 500.00
Office Supplies 460.90
Other Expenses
Building Insurance 450.00

Business Registration 1,300.00
Deposit Rental 2,500.00
Total 18,036.20 20,946.90 4,250.00
85
FINANCIAL PLAN
86
7. Financial plan
7.1 Operating Budget
7.1.1 Administrative Department
ADMINISTRATIVE BUDGET
Monthly
Particulars F. Assets Exp. Others Total
Fixed Assets
Land & Building - -
Office Furniture 2,620 2,620
Office Equipment 7,704 7,704
Office Fittings 7,113 7,113
Signboard 599 599
Working Capital
Salaries 18,136 18,136
Rental 1,500 1,500
Network bills 350 350
Utilities 500 500
Office supplies 460 460
- -
- -
Pre-Operations & Other Expenditure
Other Expenditure -
Deposit (rent, utilities, etc.) -
Business Registration & Licences 1,300 1,300

Insurance & Road Tax for Motor
Vehicle 450 450
Other Pre-Operations Expenditure 2,500 2,500

Total 18,036 20,946 4,250 43,232
87
7.1.2 Marketing Department
MARKETING BUDGET
Monthly
Particulars F. Assets Exp. Others Total
Fixed Assets
Vehicle - van 65,000 65,000
- -
- -
- -
Working Capital
Transportation Cost 890 890
Salaries 14,322 14,322
Petrol 1,500 1,500
- -
- -
- -
- -
Other Expenditure 2,500 2,500
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -

Vehicle 2,826 2,826
Other Pre-Operations Expenditure 150 150
Total 65,000 16,712 5,476 87,188
88
7.1.3 Operation Department
OPERATIONS BUDGET
F. Monthly
Particulars Assets Exp. Others Total
Fixed Assets
Machine and Equipment 75,630 75,630
-
Working Capital
Raw Materials 5,449 5,449
Carriage Inward & Duty 6,400 6,400
Salaries, EPF & SOCSO 20,396 20,396
- -
- -
- -
- -
Other Expenditure -
Deposit (rent, utilities, etc.) - -
Business Registration & Licences 250 250

Insurance & Road Tax for Motor Vehicle - -
Other Pre-Operations Expenditure 650 650
Total 75,630 32,245 900 108,775
89
7.2 Project Implementation Cost and Sources of Finance
ItDoma Enterprise
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing F. Assets
Land & Building
2,620
Office Furniture 2,620
Office Equipment 7,704 7,704
Office Fittings 7,113 7,113
Signboard 599 599
Vehicle (1-unit van) 65,000 65,000
Machine and Equipment 75,630 75,630
Working Capital 1 months
Administrative 20,946 20,946
Marketing 16,712 16,712
Operations 32,245 32,245
Pre-Operations & Other Expenditure 10,626 10,626
Contingencies 8% 19,136 19,136
TOTAL
258,330 107,368 140,630 10,332
90
7.3 Fixed Asset Depreciation Schedule
ItDoma Enterprise
DEPRECIATION SCHEDULES
Fixed Asset Office Furniture Fixed Asset Office Equipment

Cost (RM) 2,620 Cost (RM) 7,704
Method Straight Line Method Straight Line
Economic Life Economic Life
(yrs.) 5 (yrs.) 5
Annual Accumulated Annual Accumulated
Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
- - 2,620 - - 7,704
1 524 524 2,096 1 1,541 1,541 6,163
2 524 1,048 1,572 2 1,541 3,082 4,622
3 524 1,572 1,048 3 1,541 4,622 3,082
4 524 2,096 524 4 1,541 6,163 1,541
5 524 2,620 - 5 1,541 7,704 -
6 0 0 - 6 0 0 -
7 0 0 - 7 0 0 -
8 0 0 - 8 0 0 -
9 0 0 - 9 0 0 -
10 0 0 - 10 0 0 -
91
Fixed Asset Office Fittings Fixed Asset Signboard
Cost (RM) 7,113 Cost (RM) 599
Method Straight Line Method Straight Line
Economic Life (yrs) 5 Economic Life (yrs) 5
Annual Accumulated Annual Accumulated
Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
- - 7,113 - - 599
1 1,423 1,423 5,690 1 120 120 479
2 1,423 2,845 4,268 2 120 240 359
3 1,423 4,268 2,845 3 120 359 240
4 1,423 5,690 1,423 4 120 479 120
5 1,423 7,113 - 5 120 599 -
6 0 0 - 6 0 0 -
7 0 0 - 7 0 0 -
8 0 0 - 8 0 0 -
9 0 0 - 9 0 0 -
10 0 0 - 10 0 0 -
Fixed Asset Vehicle (1-unit van)

Cost (RM) 65,000
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 65,000
1 13,000 13,000 52,000
2 13,000 26,000 39,000
3 13,000 39,000 26,000
4 13,000 52,000 13,000
5 13,000 65,000 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
92
Fixed Asset Machine and Equipment
Cost (RM) 75,630
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 75,630
1 15,126 15,126 60,504
2 15,126 30,252 45,378
3 15,126 45,378 30,252
4 15,126 60,504 15,126
5 15,126 75,630 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
93
7.4 Loan and Hire Purchase Depreciation Schedule
ItDoma Enterprise
LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
LOAN REPAYMENT SCHEDULE HIRE-PURCHASE REPAYMENT SCHEDULE

Amount 107,368 Amount 140,630
Interest Rate 5% Interest Rate 5%
Duration (yrs) 5 Duration (yrs) 5
Method Baki Tahunan
Year Principal Interest Total Payment Principal Balance Year Principal Interest Total Payment Principal Balance
- - 107,368 - - 140,630
1 21,474 5,368 26,842 85,895 1 28,126 7,032 35,158 112,504
2 21,474 4,295 25,768 64,421 2 28,126 7,032 35,158 84,378
3 21,474 3,221 24,695 42,947 3 28,126 7,032 35,158 56,252
4 21,474 2,147 23,621 21,474 4 28,126 7,032 35,158 28,126
5 21,474 1,074 22,547 - 5 28,126 7,032 35,158 -
6 0 0 - - 6 0 0 - -
7 0 0 - - 7 0 0 - -
8 0 0 - - 8 0 0 - -
9 0 0 - - 9 0 0 - -
10 0 0 - 10 0 0 - -
94
7.5 Pro-forma Cashflow Statement
7.6 Pro-forma Income Statement
ItDoma Enterprise
PRO-FORMA PRODUCTION COST STATEMENT
Raw Materials
Opening Stock 0 3,114 2,862
Current Year Purchases 65,388 71,927 75,196
Ending Stock 3,114 2,862 2,063
Raw Materials Used 62,274 72,179 75,995
Carriage Inward 76,800 84,480 97,152
139,074 156,659 173,147

Salaries, EPF & SOCSO 244,752 269,227 309,611
Factory Overhead
Depreciation of Fixed assets
(Operations) 15,126 15,126 15,126
Total Factory Overhead 15,126 15,126 15,126
Production Cost 398,952 441,012 497,884
95
ItDoma Enterprise
PRO-FORMA INCOME STATEMENT

Sales 1,061,424 1,167,566 1,220,638
Less: Cost of Sales
Opening Stock of Finished Goods 5,875 4,800
Production Cost 398,952 441,012 497,884
Less: Ending Stock of Finished
5,875 4,800 2,675
Goods
0 0 0
442,087 500,009
393,077
Gross Profit 725,479 720,628
668,347
Less: Expenditure
Administrative Expenditure 251,352 276,487 317,960
Marketing Expenditure 200,544 220,598 253,688
Other Expenditure 2,500 2,750 3,163
Business Registration & Licences 1,550
3,276 3,276 3,276
Vehicle
Other Pre-Operations Expenditure 3,300
Interest on Hire-Purchase 7,032 7,032 7,032
Interest on Loan 5,368 4,295 3,221
Depreciation of Fixed Assets 16,607 16,607 16,607
Total Expenditure 531,045 604,946

491,529
Net Profit Before Tax 194,434 115,682
176,819
Tax 0 0 0
Net Profit After Tax 176,819 194,434 115,682

371,253 486,934
Accumulated Net Profit 176,819
96
7.7 Pro-forma Balance Sheet
ItDoma Enterprise
PRO-FORMA BALANCE SHEET

ASSETS
Non-Current Assets (Book

Value)
Land & Building
Office Furniture 2,096 1,572 1,048
Office Equipment 6,163 4,622 3,082
Office Fittings 5,690 4,268 2,845
Signboard 479 359 240
Vehicle (1-unit van) 52,000 39,000 26,000
Machine and Equipment 60,504 45,378 30,252
Other Assets
Deposit
126,933 95,200 63,466

Current Assets
Stock of Raw Materials 3,114 2,862 2,063
Stock of Finished Goods 5,875 4,800 2,675
Accounts Receivable
Cash Balance 255,076 439,509 543,518
264,065 447,172 548,256
TOTAL ASSETS 390,998 542,372 611,723
Owners' Equity
Capital 10,332 10,332 10,332
Accumulated Profit 176,819 371,253 486,934
187,151 381,585 497,266
Long-Term Liabilities
Loan Balance 85,895 64,421 42,947
Hire-Purchase Balance 112,504 84,378 56,252
198,399 148,799 99,199
Current Liabilities
Accounts Payable 5,449 11,988 15,257
TOTAL EQUITY & LIABILITIES 390,998 542,372 611,723
97
7.8 Financial Ratio Analysis
ItDoma Enterprise
FINANCIAL RATIO ANALYSIS
LIQUIDITY
Current Ratio 48 37 36
Quick Ratio (Acid Test) 47 37 36
EFFICIENCY
Inventory Turnover 44 53 81
PROFITABILITY
Gross Profit Margin 62.97% 62.14% 59.04%
Net Profit Margin 16.66% 16.65% 9.48%
Return on Assets 45.22% 35.85% 18.91%
Return on Equity 94.48% 50.95% 23.26%
SOLVENCY
Debt to Equity 108.92% 42.14% 23.02%
Debt to Assets 52.14% 29.65% 18.71%
Time Interest Earned 32 44 35
98
7.8.1 Liquidity Ratios
7.8.1.1 Current Ratios
7.8.1.2 Quick Ratio
99
7.8.2 Efficiency Ratio
7.8.2.1 Inventory Turnover Ratios
7.8.3 Profitability Ratios
7.8.3.1 Gross Profit Margin
100
7.8.3.2 Net Profit Margin
7.8.3.3 Return on Assets
101
7.8.3.4 Return on Equity
7.8.4 Solvency Ratios
7.8.4.1 Debt to Equity
102
7.8.4.2 Debt to Assets
7.8.4.3 Time Interest Earned
103
APPENDICES
104
APPENDICES
COMPANY REGISTRATION
COMPANY’S LOGO
105
PRODUCT’S ILLUSTRATION
COMPANY’S BUSINESS CARD
106
PARTNERSHIP AGREEMENT
107
PARTNERSHIP AGREEMENT
The partnership agreement stated that has been prepared on 1st July 2020 are
according to the agreement between the following members:
NO. NAME IC. NUMBER
1 SITI AISHAH BINTI SANUSI 921029101150
2 NUR ARIFAH BINTI MOHD ZUL SHARINAN 930513100520
3 NUR IZZAH IZZATI BINTI SHAHRUL HISHAM 910212061076
4 FATIN NADHRAH BINTI SHAMSUL AZHAR 911022010846
5 NIK NUR SYAMIMI BINTI NIK DANYA 930709110532
Our business operation and administration will be based on the Business Registration
Act1965 (revised 1978) and our business will be carrying on the partnership.
1. Name and the location of the business.
1.1. The partnership shall be conducted under the name of ItDoma Enterprise.
In the event of changing the name of the partnership business, all partners
must have consent in writing form.
1.2. The place of business:

Office: 603, Kawasan Perindustrian Kampung Teluk, Sungai Dua, 13800
Butterworth, Pulau Pinang
Factory: 603, Kawasan Perindustrian Kampung Teluk, Sungai Dua, 13800
Butterworth, Pulau Pinang.
108
2. Purpose of partnership business
2.1. The purpose of the partnership business is to make profit in the house
appliances industry.
2.2. The partnership will not be responsible for any personal losses for the
event that are not related to the business.
3. Duration of Partnership
3.1 The partnership business is an everlasting partnership. If one or more
partners either decease or withdraw from partnership or face bankruptcy
or commit crimes that are against the Malaysian Laws, the business will
not be dissolved and the business still be carry on forward as per ordinary
course of business.
3.2 The partnership business will only dissolve when all partners agreed in
writing to dissolve the business.
3.3 A partner may withdraw from partnership with the consent of all partners
and the withdrawal will not cause the business to dissolve itself.
3.4 New partners cannot be introduced in the business without getting
permission and agreement from all existing partners.
4. Partner’s Position
NO. NAME POSITION

1 SITI AISHAH BINTI SANUSI GENERAL MANAGER
2 NUR ARIFAH BINTI MOHD ZUL SHARINAN ADMINISTRATION
MANAGER
3 NUR IZZAH IZZATI BINTI SHAHRUL HISHAM MARKETING
MANAGER
4 FATIN NADHRAH BINTI SHAMSUL AZHAR OPERATION
MANAGER
5 NIK NUR SYAMIMI BINTI NIK DANYA FINANCIAL MANAGER
109
5. Capital Contributions
5.1. The capital contribution of each partner to the partnership shall consist of the
following property, services, or cash which each partner agrees to contribute.
NO. NAME CONTRIBUTION PERCENTAGE

(RM) (%)
1 SITI AISHAH BINTI 2,332 22.57%
SANUSI
2 NUR ARIFAH BINTI MOHD 2,000 19.36%
ZUL SHARINAN
3 NUR IZZAH IZZATI BINTI 2,000 19.36%
SHAHRUL HISHAM
4 FATIN NADHRAH BINTI 2,000 19.36%
SHAMSUL AZHAR
5 NIK NUR SYAMIMI BINTI 2,000 19.36%
NIK DANYA
5.2. The profit and losses of the partnership shall be divided by the partners
according to a mutually agreeable schedule and at the end of each calendar
year according to the proportions listed above.
5.3. There is no interest payable charged on the partner’s capital.
5.4. The term of this Agreement shall be for a period of 3 years unless the partners
mutually agree in writing to a short period. Should the partnership be
terminated by unanimous vote, the assets and cash of the partnership shall be
used to pay all creditors, with the remaining amounts to be distributed to the
partners according to their proportionate share.
110
6. Management of Salaries
NO. NAME AMOUNT (RM)

1 SITI AISHAH BINTI SANUSI 4,500
2 NUR ARIFAH BINTI MOHD ZUL SHARINAN 3,200
3 NUR IZZAH IZZATI BINTI SHAHRUL HISHAM 4,600
4 FATIN NADHRAH BINTI SHAMSUL AZHAR 4,500
5 NIK NUR SYAMIMI BINTI NIK DANYA 4,250
7. All business account books must be kept in the main business premises. Partners
can check through the books as they have the right to keep a copy of the books.
In conclusion, all partners have agreed with the term and conditions that are listed in
the agreement above which was authorized by partners.
111
Signatures:
Aishah Arifah
------------------------------------------------- ---------------------------------------------
Siti Aishah Binti Sanusi Nur Arifah Binti Mohd Zul Sharinan
General Manager Administration Manager
Izzati Nadhrah
-------------------------------------------------- ------------------------------------------------
Nur Izzah Izzati Binti Shahrul Hisham Fatin Nadhrah Binti Shamsul Azhar
Marketing Manager
Operating Manager
Syamimi
--------------------------------------------------
Nik Nur Syamimi Binti Nik Danya
Financial Manager
112

Fatin Nadhrah Binti Shamsul Azhar

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FACULTY OF APPLIED SCIENCE

DIPLOMA IN INDUSTRIAL CHEMISTRY (AS115)

PREPARED FOR: MISS ZULAIHA BINTI AHMAD

PREPARED BY: FATIN NADHRAH BINTI SHAMSUL AZHAR (2018446698)

SUBMISSION DATE: 1ST JULY 2020

15th June 2020

Miss Zulaiha Binti Ahmad

Submission of the Business Plan (ENT 300)

requirements as needed as university requirements.

SITI AISHAH BINTI SANUSI 2018268406

SITI AISHAH BINTI SANUSI

assignment. They helped me in surveying a suitable place for us to promote our

the local community into the challenge business.

TABLE OF CONTENTS ............................................................................................. 7

EXECUTIVE SUMMARY .......................................................................................... 12

1.1 Name of the Business ................................................................................. 15

1.2 Nature of Business ...................................................................................... 15

1.3 Location of the business ............................................................................. 16

1.4 Date of business commencement ............................................................... 16

2. Business Background ....................................................................................... 18

2.1 Vision and Mission ...................................................................................... 18

2.2 Organizational Chart ................................................................................... 19

2.3 Logo and Motto ........................................................................................... 20

3. Background of Partnership ................................................................................ 22

3.1 General Manager ........................................................................................ 22

3.2 Administration Manager .............................................................................. 23

3.4 Operation Manager ..................................................................................... 25

3.5 Financial Manager....................................................................................... 26

4. Marketing Plan .................................................................................................. 28

4.1 Marketing Objectives................................................................................... 28

4.2 Description of products ............................................................................... 29

4.3 Target market .............................................................................................. 30

4.4 Market size .................................................................................................. 32

4.5 Competitors ................................................................................................. 42

4.6 Market Share............................................................................................... 44

4.7 Sales forecast ............................................................................................. 46

4.8 Market strategy ........................................................................................... 47

4.9 Organization Chart for Marketing Department............................................. 58

4.10 Manpower Planning and Schedule of Remuneration ............................... 59

4.11 Marketing Budget ..................................................................................... 60

5. Operational Plan ............................................................................................... 62

5.1 Process Planning for Manufacturing ........................................................... 62

5.2 Operation Layout......................................................................................... 67

5.4 Material Planning ........................................................................................ 69

5.5 Machine and Equipment ............................................................................. 70

5.6 Manpower Planning .................................................................................... 72

5.7 Overhead requirement ................................................................................ 76

5.8 Total Operation Cost ................................................................................... 76

5.9 Cost per unit ................................................................................................ 77

5.10 Productivity Index..................................................................................... 77

5.11 Business and operation hours ................................................................. 77

5.12 Operation Budget ..................................................................................... 78

6. Administration Plan ........................................................................................... 80

6.1 Organizational Chart for Administration and Finance Department .............. 80

6.2 Manpower Planning .................................................................................... 81

6.3 Office Furniture, Fittings, Equipment and Office Supplies ........................... 82

6.4 Administration Budget ................................................................................. 85

7. Financial plan .................................................................................................... 87

7.1 Operating Budget ........................................................................................ 87

7.2 Project Implementation Cost and Sources of Finance ................................ 90

7.4 Loan and Hire Purchase Depreciation Schedule......................................... 94

7.5 Pro-forma Cashflow Statement ................................................................... 95

7.6 Pro-forma Income Statement ...................................................................... 95