intranet internal company websites only accessible by employees

knowledge officers - they exploit the information in a company to the full and facilitate its
communication to those who need it
- employees who manage company's information relating to its methods,
markets, competitors, etc.
information hoarders employees and managers who find power and pleasure in keeping information
for themselves, even if it would be useful to their colleagues 
company magazine a magazine that is produced by an organization for its employees, and that
usually deals with subjects relating to the organization
exhort (exhortation) to strongly encourage or try to persuade someone to do something
in-house something that is done in-house is done within an organization or business by its
employees rather than by other people
out-of-house produced by journalists who specialise in this area
(company magazine)
mission statement a short written description of the aims of a business, charity, government
department, or public organization
institutional the advertising of an organization, company, or type of product so that people
advertising  have a positive opinion of it, rather than the advertising of a particular product or
service
customer service the part of an organization that answers customers' questions, exchanges goods
centre that are not satisfactory, etc.
investor relations a company department that provides investors with information on the company's
financial performance
public relations the activity of keeping good relationships between an organization and the
general public:
press release a public statement given to the press to publish if they wish
damage control measures taken to offset (vyvážiť) or minimize damage to reputation, credibility,
or public image caused by a controversial act, remark, or revelation
crisis management the process of limiting the damaging effects of an action or mistake

communications the segment of the economy that provides network and computing services
industry 
homogenous consisting of parts or people that are similar to each other or are of the same type
(rovnorodý, jednotný)
global presence having global presence, means you are known around the world.
intermediary external professionals or companies who deliver or otherwise sell another
(sprostredkovateľ) company's products to customers
indirect export a situation in which a company sells its products to customers in another country
using an intermediary (= a person or organization that arranges business
agreements), or a product that is sold in this way
export agent a person who acts on behalf of a business to develop a market for a product or
service in a foreign country
direct export a situation in which a company sells its products directly to customers in another
country without using another person or organization to make arrangements for
them, or a product that is sold in this way
overseas sales offices
Licensing the act of giving people official permission to do, have, or sell something
manufacturing process of turning raw materials or parts into finished goods through the use of
process tools, human labor, machinery, and chemical processing.
trademark (obchodná a name or symbol on a product that shows it was made by a particular company,
značka) and that it cannot be used by other companies without permission
Patent the official legal right to make or sell an invention for a particular number of
years
fee an amount of money paid for a particular piece of work or for a particular right or
 service
Royalty an amount paid by a third party to an owner of a product or patent for the use
of that product or patent. 
management contract legal agreement that enables one company to have control of another business's
operations. 
joint venture podnik so zahraničnou majetkovou účasťou, a business or business activity that
two or more people or companies work on together
direct investment money that is invested in companies, property, or other assets by people or
organizations from other countries
internationalisation the process of increasing the international activity of a firm.
process
networking events chance for groups of professionals to gather together and make connections
trade show (veľtrh) an event at which companies show their products and services to customers and
possible customers
strategic alliance is an arrangement between two companies to undertake a mutually beneficial
project while each retains its independence
Consortium an organization of several businesses or banks joining together as a group for a
shared purpose
merger  an occasion when two or more companies or organizations join together to make
one larger company
shareholder value the total worth of a company to its shareholders
stakeholder theory a management theory that considers the interests of people who work, invest, or
are involved in a particular business or other activity:
stake (podiel) a share in something, esp. a financial share in a business
company town a city or town in which most of the workers are employed by a single
organization
social audit an examination of how well a company behaves towards its employees, society,
and the environment:
annual report a report made by a company each year that includes the company's audited (=
officially examined) accounts, along with statements of profits or loss and how
the management thinks the company will do in the future
social responsibility the practice of producing goods and services in a way that is not harmful to
society or the environment
sweatshop labour  workplace in which workers are employed at low wages and under unhealthy or
oppressive conditions.
success factors one of the most important things that a company or organization must do well in
order for its business or work to be successful
(personality) make-up a combination of things that form something
take off to suddenly start to be successful or popular
critical mass the size that something needs to reach before a particular change, event, or
development can happen
management fashions The theory of management fashion states that, under conditions of uncertainty,
organizations (“management fashion followers”) imitate innovation models
promoted by “fashion-setting organizations” (such as: consulting firms;
management gurus; business mass-media publications; and business schools)

self-improvement the activity of learning new things on your own that make you a more skilled or
able person:
(entrepreneurial) flair natural ability to do something well
(talent, nadanie, vlohy)
turnround (obrat an occasion when a business, plan, or system suddenly becomes successful
k lepšiemu)
divest (zbaviť sa) if a company divest assets, it sells them, for example for a particular period of
time that is paid to shareholders for each share they own
devolve (preniesť, to give work, responsibility or power to someone at lower or a more local level
previesť)
deregulate (uvoľniť to remove or reduce the number of government controls on a particular business
trh) activity, done to make companies work more effectively and to increase
competition  

articulate able to express thoughts and feelings easily and clearly, or showing this quality
coherent If an argument, set of ideas, or a plan is coherent, it is clear and carefully
considered, and each part of it connects or follows in a natural or reasonable way
hesitant If you are hesitant, you do not do something immediately or quickly because you
are nervous or not certain
responsive saying or doing something as a reaction to something or someone, especially in a
(responsiveness) quick or positive way
eloquent using language to express ideas or opinions clearly and well, so that they have a
(eloquence) strong effect on others
inhibited not confident enough to say or do what you want:
(inhibition)
succinct said in a clear and short way; expressing what needs to be said without
(succinctness) unnecessary words
rambling too long and confused
concise short and clear, expressing what needs to be said without unnecessary words
(conciseness)
reluctant not willing to do something and therefore slow to do it
(reluctance)
digress to move away from the main subject you are writing or talking about and to write
(digression) or talk about something else
clarify to make something clear or easier to understand by giving more details or a
(clarification) simpler explanation
elaborate to have something inside or include something as a part
inherent existing as a natural and permanent quality of something or someone
bandwidth a measurement of the amount of information that can be sent between computers,
through a phone line, etc.
dump to get rid of something unwanted, especially by leaving it in a place where it is
not allowed to be
distill To distill something said or written is to reduce it but keep the most important
part
abysmal very bad
roll-out an occasion when a new product or service is gradually made available to more
people after it has first been tested in a particular area
impetuous likely to do something suddenly, without considering the results of your actions
(impetuousness)
fester If an argument or bad feeling festers, it continues so that feelings of hate or lack
of satisfaction increase
invariably Always
swamp if something swamps a person, system, or place, more of it arrives than can be
easily dealt with
reprimand to express to someone your strong official disapproval of them
peek to look, especially for a short time or while trying to avoid being seen
sling sth out to get rid of something unwanted
far-flung used to refer to places that are a great distance away, or something that is spread
over a very large area
marketing mix the combination of actions a company uses when selling a product or service.
These are often described as the four Ps (= product, price, place, and promotion)
marketing strategy a business's overall game plan for reaching prospective consumers and turning
them into customers of their products or services
marketing plan  The advertising strategy that a business will implement to sell its product or
service
market penetration the degree to which a product or brand is bought, used, or known by a particular
group of customers
market segmentation the dividing of all possible customers into groups based on their needs, age,
education, income, etc.
market adaptation the process of changing a product to meet the needs of customers in a market
other than the one in which it is made. This can be an important part of a
company's strategy for selling in a foreign country
product placement a way of advertising a product by supplying it for use in films or television
programmes
product portfolio the collection of every product and service that a business sells
product feature By product features, we mean the particular characteristics or attributes of a
product that makes it unique from the other products in the market
customer profile a description of a business's typical customers
customer retention the fact of keeping a customer for a period of time
customer base the people who buy or use a particular product or service
brand positioning  a company's decision about how a product is marketed in relation to its other
products, and to competitors' products
brand identity a set of ideas and features that a company wants people to connect in their minds
with its products or brand
brand extension  the process of using an existing brand name to introduce new products or
services:
SWOT analysis  a strategic planning and strategic management technique used to help a person or
organization identify strengths, weaknesses, opportunities, and threats related to
business competition or project planning.
STEP analysis sociological/ technological/ economic / political analysis
USP (unique selling a feature of a product that makes it different from and better than other similar
point / proposition) products and that can be emphasized in advertisements for the product
upmarket Upmarket goods and products are of very high quality and intended to be bought
by people who are quite rich
mid-market middle market; used to describe a product or service that is neither very cheap
nor very expensive when compared to other products or services of the same type
budget  very cheap
retail (retailer) the activity of selling goods to the public, usually in shops
wholesale (wholesaler) selling of goods in large amounts at low prices to shops and businesses, rather
than the selling of goods in shops to customers
declining market is characterized by declining sales, low cost per customer, declining profits,
laggard customers and declining number of competitors.
market research the collection and examination of information about things that people buy or
might buy and their feelings about things that they have bought
bring out to produce something to sell to the public
withdraw to take or move out or back, or to remove
market segment  a group of possible customers who are similar in their needs, age, education, etc
launch  an event to celebrate or introduce something new
domestic market the number of customers who buy or may buy products and services offered by
companies within their own country
market niche an opportunity to provide a product or service that no other company provides
expanding market the process of offering a product on a larger scale in an existing market or
making it available in a new market
powerhouse  a country, organization, or person with a lot of influence, power, or energy
discerning  showing good judgment, especially about style and quality
deliberate A deliberate movement, action, or thought is done carefully without hurrying:
realm (oblasť, sféra, an area of interest or activity
doména)
intent giving all your attention to something
relentlessly in an extreme way that continues without stopping:
groundwork  work that is done as a preparation for work that will be done later
dilute to reduce the strength of a feeling, action, etc
revenue  Money that a business or organisation receives over a period of time, especially
from selling goods or services
mature market is the stage where the rate of growth slows, perhaps to zero
competitive advantage the conditions that make a business more successful than the businesses it is
competing with, or a particular thing that makes it more successful
traditional market Traditional marketing refers to any type of marketing that isn’t online. This
means print, broadcast, direct mail, phone, and outdoor advertising like
billboards. From newspapers to radio, this method of marketing helps reach
targeted audiences
raw material  any material, such as oil, cotton, or sugar in its natural condition, before it has
been processed for use
break off to end a relationship
cement to make something such as an agreement or friendship stronger
cultivate If you cultivate a relationship, you make a special effort to establish and develop
it, because you think it might be useful to you
cut off  to stop having a close or friendly relationship with someone
disrupt  Interrupt
encourage  to make someone more likely to do something, or to make something more likely
to happen
foster to promote the growth or development of.
jeopardise to risk losing or harming something
restore to return something or someone to an earlier good condition or position

sever  to end a business relationship with someone because of a disagreement

sour  to (cause to) become unpleasant or unfriendly
undermine to make someone less confident, less powerful, or less likely to succeed, or to
make something weaker, often gradually
takeover the act of getting control of a company by buying over 50 per cent of its shares
hostile  unfriendly and not liking something; (a hostile bid or a takeover is one in which a
company tries to buy another company whose shareholders do not want to sell 
invoice  a list of things provided or work done together with their cost, for payment at a
later time
strain If a relationship is strained, problems are spoiling it
tap into  to manage to use something in a way that brings good results
revolve around to have someone or something as the main or most important interest or subject
noveau riche Nouveau riche people are people from a low social class who have recently
become very rich and like to show this publicly by spending a lot of money
accountable responsible for the effects of your actions and willing to explain or being
(accountability) criticised for them
imperative extremely important or urgent
all the rage  to be very popular at a particular time
venture a new business activity or project that involves taking risks
venture capital  money lent to someone so that they can start a new business
voice mail an electronic system on your telephone that lets you leave messages for people
who phone you when you are not available, and lets them leave messages for you
wannabe someone who tries to look or behave like someone famous or like a particular
type of successful person, because they want to be like them (usually used to
 show disapproval)
subsidiary a company that is at least half-owned by another company
shareholder someone who owns shares in a company 
stockbroker a person or organisation whose job is to buy and sell shares, bonds, etc. for
investors and sometimes for themselves
stockmarket a place where companie’s shares are bought and sold  
savings account a bank account for saving money over a long period of time, usually with higher
interest than an ordinary deposit account
savings bond  a government bond sold to encourage people to save and invest small amounts of
money
retain to keep something or to continue to have it; to continue to employ people after a
company has changed ownership, reduced ins ize, etc. 
repay  to pay back money that has been borrowed
rebrand if a company rebrands a product or service, it tries to change the way that people
think about it, often by changing its name or the way it is advertised
promotion an activity such as special advertisements or free gifts intended to sell a product
or service
purchase the act of buying something 
pitch to try to make a business agreement, or to sell something in a particular way
outsource if a company, organisation, etc. outsources its work, it employes another
company to do it
networking making use of meetings with other people involved in the same kind of work in
order to share information, help each other
outlet a shop, company or organisation through which products are sold
nepotism the practice of giving jobs to members of your family when you are in a position
of power
ledger one of the books or computer records showing the totals of items shown
separately in the books of first entry or day books
joint venture a business activity in which  two or more companies have invested together
incentive something which is used to encourage people to do something, especially to
make them work harder, produce more or spend more money 
headquarters the head office or main building of an organisation
Headhunt to find a manager with the right skills and experience to do a particular job, often
by persuading a suitable person to leave their present job
entrepreneur someone who starts a company, arranges business deals and takes risks in order
to make a profit
Emerging in an early state of development
Deceive to make someone believe something that is not true in order to get what you
want 
credit crunch when borrowing money becomes difficult because banks are forced to reduce the
amount they lend  
asset  something or someone that is useful because they help you succeed or deal with
problems; something belonging to an individual or a business that has value or
the power to earn money 
alumnus (alumni, pl) someone who has left a school, college, or university after finishing their studies
there
perseverance continued effort to do or achieve something, even when this is difficult or takes a
long time
(business) savvy practical knowledge and ability
set up to start a new business
call sth off to decide that a planned event, especially a sports event, will not happen, or to
end an activity because it is no longer useful or possible
draw sth up to prepare something, usually something official, in writing
turn sth round to change an unsuccessful business, plan, or system so that it becomes successful
clinch (a deal) to finally get or win something
go over sb’s head to speak to or ask permission from someone who has more authority than the
person who you would normally go to in that situation
put sb off to tell someone that you cannot see them or do something for them, or to stop
someone from doing something, until a later time:
let down Disappoint
get on with someone have a friendly relationship
Awareness knowledge that something exists, or understanding of a situation or subject at the
present time based on information or experience
ruthlessness the quality of not thinking or worrying about any pain caused to others when
deciding what you need to do
pedigree a list of the parents and other relations of an animal
workforce  all the people who work in a particular country, industry or factory
worth if an item is wort something, it has a particular value in money
overconfidence the quality of being too certain of your abilities or of your chances of success:
outperform to do well in a particular job or activity compared to others of a similar type
co-found to start an organization together with someone else
underestimate to fail to guess or understand the real cost, size, difficulty, etc. of something
misinform to tell someone information that is not correct
devalue o reduce the rate at which money can be exchanged for foreign money
outbid to offer to pay a higher price for something than someone else, especially at an
auction (= public sale)
outclass to be much better than someone or something
deregulate to remove national or local government controls or rules from a business or other
activity
outsell (of a product) to be sold in greater numbers than another product
underfunding the situation when an organization, etc. is given less money than it needs
undercut to charge less than a competitor
overstaffing having more employees than are needed
venture capital money that is invested or is available for investment in a new company,
especially one that involves risk
(business) acumen skill in making correct decisions and judgments in a particular subject, such as
business or politics
buying spree a short period of doing a particular, usually enjoyable, activity much more than is
usual//  the hurried acquisition by a company, of goods, assets, or other
companies
dry up If a supply of something dries up, it ends
turning point the time at which a situation starts to change in an important way
sprawling the time at which a situation starts to change in an important way
fire sale a sale of a business or part of a business at a low price because it needs money or
is bankrupt
head-to-head involving a direct competition between two people or teams
replicate to make or do something again in exactly the same way
distressed asset A distressed asset is an asset that is being sold because its owner is forced to sell
it.

Distressed assets usually sell for below their perceived value due to the fact that
the owner is being forced to sell.

frugal careful when using money or food, or (of a meal) cheap or small in amount
knock-down (of a price) extremely cheap
marginalisation the act of treating someone or something as if they are not important
span the period of time that something exists or happens; extend over/ comprise
bargain to try to make someone agree to give you something that is better for you, such
 as a better price or better working conditions
briefing paper a summary of facts pertaining to an issue and often includes a suggested course
of action. 
delegate a person chosen or elected by a group to speak, vote, etc. for them, especially at a
meeting
networking the activity of meeting people who might be useful to know, especially in your
job
brainstorming an activity or business method in which a group of people meet to suggest a lot
of new ideas for possible development
focus group a group of people who have been brought together to discuss a particular subject
in order to solve a problem or suggest ideas
target market the group of people that a company wants to sell its products or services to:
exceed to be greater than a number or amount, or to go beyond a permitted limit
(prekonať)
sustainability the quality of being able to continue over a period of time // the quality of
causing little or no damage to the environment and therefore able to continue for
a long time
account for to form part of a total // to explain the reason for something or the cause of
something
yield an amount of something positive, such as food or profit, that is produced or
supplied
livelihood (the way someone earns) the money people need to pay for food, a place to live,
clothing, etc
empowerment the process of gaining freedom and power to do what you want or to control what
happens to you
consumer market the activity of selling goods or services to people for their own use, or a situation
in which this happens
carbon footprint Someone's carbon footprint is a measurement of the amount of carbon dioxide
that their activities produce
expertise a high level of knowledge or skill
to put sth in a To summarize or describe something in only a few words
nutshell 
to get straight to the To reach the most important or crucial part of something at once
point
to hear sth on the to hear some news from someone who heard it from someone else. to learn of
grapevine something informally, usually verbally
to keep someone in the To keep someone in the loop is to keep them informed/updated. on a plan or
loop project
to put someone in the to give someone the information that is needed to understand something
picture
to get the wrong end to not understand a situation correctly
of the stick
to be on the same it describes a situation in which people are working well together or operating in
wavelength harmony because they have the same thought process
can't make head nor this idiom means that you are unable to understand something (or someone)
tail of sth mainly because it is puzzling or unclear
to talk at cross If people are at cross-purposes, they do not understand each other because they
purposes are working towards or talking about different things without realizing it
to beat about the bush discuss a matter without coming to the point
to get it straight from From a reliable source, on the best authority.
the horse's mouth 
to be like talking to a the person you are speaking to does not listen
brick wall
ballpark (figure) A ballpark estimate or figure is a number that is a guess, but one that you believe
 is near the correct number
on the ball aware of any changes or developments and quick to react to them
plain sailing to be easy and without problems
move the goalposts to change the rules while someone is trying to do something in order to make it
more difficult for them
level playing field a situation that is fair because everyone has the same chance of succeeding
on the warpath angry and ready to argue or fight
do battle to fight or argue in a serious way
fight a losing battle to try hard to do something when there is no chance that you will succeed
half the battle a large part of the effort or work that is needed
(fight) a running an argument that lasts over several different occasions
battle
stick to your guns to continue to have your beliefs or continue with a plan of action, even if other
people disagree with you
up in arms angry or upset
hedge our bets to protect yourself against loss by supporting more than one possible result or
both sides in a competition
the odds are stacked someone is unlikely to succeed in what they want to do because the conditions
against sb are not favourable.
it makes no odds to not be important, or to not change a situation or result:
over the odds more than something is really worth
come up trumps to complete an activity successfully or to produce a good result, especially when
you were not expected to
play your cards right to behave in a way that gives you an advantage or allows you to succeed at
something
appoint to choose someone for a job or position
Shareholder is a person, company, or institution that owns at least one share of a company's
(stockholder) stock, known as equity
(akcionár, vlastník
akcií)
Stakeholder is a party that has an interest in a company and can either affect or be affected by
(podielnik, the business. The primary stakeholders in a typical corporation are its investors,
zainteresovaná osoba, employees, customers, and suppliers
investor)
Downsize (znížiť, To make
zredukovať) a company or organization smaller by reducing the number of people working fo
r it, or to become smaller in this way

Make sb tick The things that motivate one or make one behave in a certain way.

(poháňať)
Fair trade a way of buying and selling products that makes certain that
the people who produce the goods receive a fair price

Supplier
CEO
Prelude (úvod,
začiatok
Betrothal (zásnuby,
zasnúbenie)