Hot Product Guidelines

Use this checklist as a guide for consideration in selecting your chosen product. There are no hard and fast rules, we
recommend you try to align to the majority of the guidelines. It is not uncommon to have 2-3 items not aligned to the
guidelines. Every product and scenario is different.

What is your product? [insert answer here] Note: It is

important to
1. Budget including
packing
Note: Amazon
Status Detail Notes
materials and on
BSR is based
Not Started Have you confirmed you have the budget for this product? product boxisina
the
Note: monthly
This
Minimum
your
product
general
30% weightsales.
netguideline
profit
2. Profit & Price range estimates.
Amazon
should remain uses
Status Detail Smaller
Notes
this
aftertoallrankcosts.
Not Started Target sale price between $35 & $100. lightweight
Note:
products Arebased most
Not Started Cost should be below 35% of your target sale. products
listings
on the numberon are
pageof
cheaper
1 making
sales they to make
ship
Not Started Lightweight, smaller than a shoebox & cheap to ship: 700g is good, 1kg max. internationally,
consistent
each
Note: month. sales.
The
and cheaper
More
higher
Does than
itthe
work? BSR to
3. Demand/Saleability store at
$3000AUD the aless
ranking
Does the
it actually
Status Detail Notes
Amazon
month
sales
perform isthe
they FBA
good
make.
way
Not Started Is there a strong consistent demand for the product? warehouse.
guide.
Note:
And
it Ideally
vice
is supposed versa.a
Not Started Similar items have an Amazon Best-Seller Rank (BSR) of 1000 to 5000 in the main category. there
If there
to?
Note: should
It are
canabe be
lot
Not Started Does the product quality compare to similar products? a good spread
of products with
challenging to of
sellers
lower making
than
compete with
4. Competition money.
10,000
Amazonranking,A top
heavy
then lots
themselves sales of if
Status Detail Notes
Note: Iswiththere
spread
products
your product are2-4isa
Not Started Similar product listings have less than 300 customer reviews big
top
being
Note: seller
soldininthe
sellers
Examples
identical. that
Not Started Does the product currently have 'High Sales' and 'Low Reviews' USA
making market,
category.
include
Amazon havebut
good
Product-
Not Started Is there a good sales 'spread' across multiple sellers? not
money being
Nappies,
large buying sold
indicates
Brand-
well
a lowordemand
Huggies,
power not at
and canall
in Australia
opportunity. or
5. Brand Dominated Product-
operate under Wall
another
Hooks,
small budgets market?
Brand-
Status Detail Notes
Consider market
Command
with unlimited 3M,
Not Started Products are not being sold by big brand names. gaps. Are there
advertising.
Not Started Products are not being sold by "Amazon" themselves. quality listings in
Consider product
USA but poor to
differentiation
6. Market & Platform Opportunity listings
improveinvalue, if
Status Detail Australia
Notes
you are for
Note:
same product?
Not Started Are there exploitable differences between USA and Australia? considering
Consider a `
You
productcansold ‘copy’ by
Not Started Does the product suit the market for the country you want to sell it in? bundles/bonuses
an idea for a big
Not Started Can you sell this product on other platforms? Ebay, Facebook, Gumtree etc Amazon.
Note:
that
sellercomplement
in one
Consider
the product the
country
Note: Fad and suchuse
feedback in the
7. Product Improvement, Add-Ons & Bundling as
it inan eBook,
another
products have
1-3 star
accessories reviews or
Status Detail where
Notes
quick it is not
adoption
to
evenimprove
ayet on
multipack
Not Started Can you improve your product by bundling or adding bonuses? being
rates and sold. quick
your
option. product.
Not Started Have you reviewed negative competitor reviews for improvements? abandonment
Not Started Can you sell product based on value, not just price? rates. Usually
these are low
quality and do
8. Seasonal & Short Term Trends
not satisfy a
Status Detail Note:
strongImproving
Notes consumer
Not Started Is your product an 'Evergreen' item, meaning they’re not seasonal or holiday-specific. photos &
need. Examples
Not Started Ensure your product does not appear to have a short term lifecycle or fad product? Note:
of these you
Can
descriptions can
get a trademark?
increase
products include
Note: Fragile
Check
conversion.
fidget thereCan
spinners, are
9. Trademarks, Patents, Certifications & Approvals products
Note:
no Products
active
add to
Status Detail
you
lava
with
Notes lampsorcosts,
present,
packaging
expiry &
dates
pending
describe costs
yoyos. patents
or
Not Started Does Amazon have regulation, restriction, certification or approval barriers for this product? shipping
generally have
for this product.
package your
and
morecustomer
complexity
Not Started Patents and Trademarks: Will there be any potential infringement issues? product
returns. awith
associated
in way
to give you an
Electronic
a 'short' shelf
10. Other Considerations advantage
products over
have
life.
your Additional
Status Detail Notes
higher faultand
approvals
Not Started Is the product breakable or fragile? Packaging costs and returns are higher competitors.
rates. Ideally
amazon
What advantage policies
Not Started Can you improve the listing with a unique selling advantage? products
apply should
to create
these
canunbreakable.
be you
Not Started Does the product have an expiry date? types
to giveofyou products
a
particularly when
competitive
using
‘edge’? Is thereBy
Fulfilled
Amazon
a unique (FBA). twist or
innovation to
your product?
 Hot Product Guidelines

Use this checklist as a guide for consideration in selecting your chosen product. There are no hard and fast rules, we
recommend you try to align to the majority of the guidelines. It is not uncommon to have 2-3 items not aligned to the
guidelines. Every product and scenario is different.

What is your product? [insert answer here] Note: It is

important to
1. Budget including
packing
Note: Amazon
Status Detail Notes
materials and on
BSR is based
Not Started Have you confirmed you have the budget for this product? product boxisina
the
Note: monthly
This
Minimum
your
product
general
30% weightsales.
netguideline
profit
2. Profit & Price range estimates.
Amazon
should remain uses
Status Detail Smaller
Notes
this
aftertoallrankcosts.
Not Started Target sale price between $35 & $100. lightweight
Note:
products Arebased most
Not Started Cost should be below 35% of your target sale. products
listings
on the numberon are
pageof
cheaper
1 making
sales they to make
ship
Not Started Lightweight, smaller than a shoebox & cheap to ship: 700g is good, 1kg max. internationally,
consistent
each
Note: month. sales.
The
and cheaper
More
higher
Does than
itthe
work? BSR to
3. Demand/Saleability store at
$3000AUD the aless
ranking
Does the
it actually
Status Detail Notes
Amazon
month
sales
perform isthe
they FBA
good
make.
way
Not Started Is there a strong consistent demand for the product? warehouse.
guide.
Note:
And
it Ideally
vice
is supposed versa.a
Not Started Similar items have an Amazon Best-Seller Rank (BSR) of 1000 to 5000 in the main category. there
If there
to?
Note: should
It are
canabe be
lot
Not Started Does the product quality compare to similar products? a good spread
of products with
challenging to of
sellers
lower making
than
compete with
4. Competition money.
10,000
Amazonranking,A top
heavy
then lots
themselves sales of if
Status Detail Notes
Note: Iswiththere
spread
products
your product are2-4isa
Not Started Similar product listings have less than 300 customer reviews big
top
being
Note: seller
soldininthe
sellers
Examples
identical. that
Not Started Does the product currently have 'High Sales' and 'Low Reviews' USA
making market,
category.
include
Amazon havebut
good
Product-
Not Started Is there a good sales 'spread' across multiple sellers? not
money being
Nappies,
large buying sold
indicates
Brand-
well
a lowordemand
Huggies,
power not at
and canall
in Australia
opportunity. or
5. Brand Dominated Product-
operate under Wall
another
Hooks,
small budgets market?
Brand-
Status Detail Notes
Consider market
Command
with unlimited 3M,
Not Started Products are not being sold by big brand names. gaps. Are there
advertising.
Not Started Products are not being sold by "Amazon" themselves. quality listings in
Consider product
USA but poor to
differentiation
6. Market & Platform Opportunity listings
improveinvalue, if
Status Detail Australia
Notes
you are for
Note:
same product?
Not Started Are there exploitable differences between USA and Australia? considering
Consider a `
You
productcansold ‘copy’ by
Not Started Does the product suit the market for the country you want to sell it in? bundles/bonuses
an idea for a big
Not Started Can you sell this product on other platforms? Ebay, Facebook, Gumtree etc Amazon.
Note:
that
sellercomplement
in one
Consider
the product the
country
Note: Fad and suchuse
feedback in the
7. Product Improvement, Add-Ons & Bundling as
it inan eBook,
another
products have
1-3 star
accessories reviews or
Status Detail where
Notes
quick it is not
adoption
to
evenimprove
ayet on
multipack
Not Started Can you improve your product by bundling or adding bonuses? being
rates and sold. quick
your
option. product.
Not Started Have you reviewed negative competitor reviews for improvements? abandonment
Not Started Can you sell product based on value, not just price? rates. Usually
these are low
quality and do
8. Seasonal & Short Term Trends
not satisfy a
Status Detail Note:
strongImproving
Notes consumer
Not Started Is your product an 'Evergreen' item, meaning they’re not seasonal or holiday-specific. photos &
need. Examples
Not Started Ensure your product does not appear to have a short term lifecycle or fad product? Note:
of these you
Can
descriptions can
get a trademark?
increase
products include
Note: Fragile
Check
conversion.
fidget thereCan
spinners, are
9. Trademarks, Patents, Certifications & Approvals products
Note:
no Products
active
add to
Status Detail
you
lava
with
Notes lampsorcosts,
present,
packaging
expiry &
dates
pending
describe costs
yoyos. patents
or
Not Started Does Amazon have regulation, restriction, certification or approval barriers for this product? shipping
generally have
for this product.
package your
and
morecustomer
complexity
Not Started Patents and Trademarks: Will there be any potential infringement issues? product
returns. awith
associated
in way
to give you an
Electronic
a 'short' shelf
10. Other Considerations advantage
products over
have
life.
your Additional
Status Detail Notes
higher faultand
approvals
Not Started Is the product breakable or fragile? Packaging costs and returns are higher competitors.
rates. Ideally
amazon
What advantage policies
Not Started Can you improve the listing with a unique selling advantage? products
apply should
to create
these
canunbreakable.
be you
Not Started Does the product have an expiry date? types
to giveofyou products
a
particularly when
competitive
using
‘edge’? Is thereBy
Fulfilled
Amazon
a unique (FBA). twist or
innovation to
your product?