UNIVERSITAS KRISNADWIPAYANA

FAKULTAS TEKNIK
Alamat : Kampus UNKRIS Jatiwaringin, P.O. Box. 7774/Jat.CM
Telp: (021) 8462229-31, langsung 84998529 fax. (021) 84998529
JAKARTA 13077

UJIAN TENGAH SEMESTER GANJIL 2021/2022

Hari/ Tanggal : Sabtu / 30 Oktober, 2021
Mata Kuliah : Pendidikan Bahasa Inggis II
Program Studi/Smt/Kelas : Teknik Informatika/ 5/PWK Sabtu
Dosen Penguji : Drs. Anwar S, MBA, M.Pd
Waktu Ujian : 90 Menit
Sifat Ujian : Daring

SOAL 1. (15%)
Reading Comprehension

Advertising (Ads)

The objectives of an advertising campaign should be relevant to the ultimate

objectives of the organization. One way to identify ultimate objectives is to keep asking
“why?” until it is no longer sensible to ask. For example: Why would you want to increase
market share?

For most companies, the ultimate objective for advertising should be to have a good
return on the investment in the advertising campaign. One should also consider the impact of
advertising on other stakeholders, such as creditors, employees, customers, suppliers, and
retailers.

Advertising can lead directly to sales. It can help also with related sales efforts—
such as making potential customers more receptive to sales calls. It can stimulate other
behavioral changes, such as voting, protesting, or donating time and money to charitable
causes. A 1906 ad by the American Civic Association, headlined “Niagara Falls will be
Destroyed,” was instrumental in saving the Falls. In June 1966, ads by the Sierra Club
stymied the U.S. government’s plan to dam the Grand Canyon (Glatzer 1970).

Advertising can be used to maintain loyalty by encouraging customers to resist

switching to a competitive product. The notion of building brand loyalty was popular in the
early 1900s and has grown substantially since then (Pope 1983). A Tareyton cigarette
campaign of the 1960s, “I’d rather fight than switch,” illustrates this type of advertising.

Much advertising is done to help customers feel better after they have made a
purchase. It can provide reassurance that the purchase was a good one. It can also help
manage customer expectations regarding the benefits offered because customers often
overestimate the pleasure they will receive from new purchases.

Advertising can also produce benefits for employees. For example, consumer
banking revenues at the Halifax, one of Britain’s largest banks, had been slipping during the
1997–2000 period. To let customers know about its benefits (higher interest rates and
friendly service) and to motivate its employees, the bank involved its employees in a “Staff
as Stars” ad campaign. Over 1,000 employees auditioned for parts in the ads, and the bank
built the campaign around 20 final- ists. The campaign, which won an IPA Effectiveness
Award, motivated employees and attracted new business (Rimini 2003).

The types of strategy are organized into four areas :

1. Information is widely used in advertising. consider an ad for a car :”This car has 8
cylinders and goes 200 miles per hour.”

2. Influence presents information in a way that motivates customers. for example, an ad

using a scarcity principle might read : “This car is a limited edition-only 300 will be
made.”

3. Emotion comes into play in the process of convincing customers who already have
sufficient product information to make a purchase. “Feel the thrill of speed on this sports
roadster.”

4. Mere exposure is applicable when an ad provides no information or emotion-only the

5. product, brand name, or logo. “This concert was sponsored by Honda”

These basic strategies are not mutually exclusive. all four might be incorporated into a
campaign.

case study : advertising a product

Part I

Questions to answer.

1. Write the types of strategy that are organized into 4 areas and explain one by one.

2. Why would you want to increase market shares ?

3. Why must company make advertising for new product ? Explain !

4. Why can advertising lead directly to sales ? give your true answer !

5. What are the differences of product 3 iPhones that advertised above ? try to describe
them !

SOAL 2. (15%)
Structure
Complete the sentences by using Relative Clauses ( Who, Whom, Which, That, Whose,
Where ) to make good sentences

1. This is the professor ______invented the formula.

2. “ What did you buy from the shop ?”

“ The book ______ the lecturer asked us to buy “

3. My father usually takes us to the village ______ we were born.

4. The director didn’t back-up the manager ______ we protested with.

5. The lecturer is teaching university students ______ computer was broken in an

incident.

SOAL 3. (30%)
TOEFL Preparation
1. The sport of hang gliding __by the Federal Aviation Administration ( FAA ).
a. Regulated it
b. Is regulated
c. That was regulated
d. D.That it was regulated
2. The javalin used in competition must be between 260 and 270 centimeters __
a. In length
b. It is long
c. Whose length
d. Lengthily

3. In an internal combustion engine, __ and air are heated inside a cylinder.

a. And gasoline vapor
b. Both gasoline vapor
c. Gasoline vapor additional
d. Beside gasoline vapor.

4. In november of 1863, the city of Atlanta__ during Sherman’s famous “ March to the Sea “.
a. Was completely burned.
b. Completely was born
c. It was burn completely
d. Completely burned it

5. __ have captured the spirit of the conquest of America as well as James Fenimore Cooper.
A. Few writers
B. The few writers.
C. C. The writers are few.
D. D. Few are the writers.

SOAL 4. (40%)
Writing
Explain clearly, what you have known about the topics below!
a. Cyber security
b. Ecomerce
c. Internet of things
d. Data structure
e. Information technology

Mengetahui, Kaprodi …………………….. Dosen Ybs

(…………………………………………………) (Drs. Anwar S, MBA, M.Pd)

 UNIVERSITAS KRISNADWIPAYANA
FAKULTAS TEKNIK
Alamat : Kampus UNKRIS Jatiwaringin, P.O. Box. 7774/Jat.CM
Telp: (021) 8462229-31, langsung 84998529 fax. (021) 84998529
JAKARTA 13077

1. Soal 1

1) Part 1
• Information is widely used in advertising consider an ad for a car. This car has 8
cylinders and goes 200 miles per hour."
• Influence presents information in a way that motivates customers, for example, an
ad using a scarcity principle might read: "This car is a limited edition-only 300 will be
made."
• Emotion comes into play in the process of convincing customers who already have
sufficient product information to make a purchase. "Feel the thrill of speed on this
sports roadster."
• Mere exposure is applicable when an ad provides no information or emotion-only
the product, brand name, or logo. "This concert was sponsored by Honda"

2) For most companies, the ultimate objective for advertising should be to have a good
return on the investment in the advertising campaign. One should also consider the
impact of advertising on other stakeholders, such as creditors, employees, customers,
suppliers, and retailers.

3) Advertising can lead directly to sales. It can help also with related sales efforts- such as
making potential customers more receptive to sales calls. It can stimulate other
behavioral changes, such as voting, protesting, or donating time and money to
charitable causes. Advertising can be used to maintain loyalty by encouraging
customers to resist switching to a competitive product.

4) Much advertising is done to help customers feel better after they have made a
purchase. It can provide reassurance that the purchase was a good one. It can also help
manage customer expectations regarding the benefits offered because customers often
overestimate the pleasure they will receive from new purchases.

5) The first one is Apple Iphone 11 Pro the first variant from the other 2, this one only has
2 cameras and normal screen ratio than the Iphone 11 Pro Max. The second one is
Apple Iphone 11 pro, this type has the same screen ratio and this type has 3 cameras.
The last one is Iphone 11 Pro Max that has the bigger screen ratio than the other 2, and
it also has 3 cameras. Of course the most expensive one is the Iphone 11 Pro Max
because it is the highest variant Apple gave.
2. Complete the sentences by using Relative Clauses ( Who, Whom, Which, That, Whose,
Where ) to make good sentences

1. This is the professor who invented the formula.

2. “ What did you buy from the shop ?”

“ The book that the lecturer asked us to buy “

3. My father usually takes us to the village where we were born.

4. The director didn’t back-up the manager which we protested with.

5. The lecturer is teaching university students whose computer was broken in an

incident.

3. TOEFL Preparation
1. The sport of hang gliding __by the Federal Aviation Administration ( FAA ).
a. Regulated it
b. Is regulated
c. That was regulated
d. D.That it was regulated

2. The javalin used in competition must be between 260 and 270 centimeters __
a. In length
b. It is long
c. Whose length
d. Lengthily

3. In an internal combustion engine, __ and air are heated inside a cylinder.

a. And gasoline vapor
b. Both gasoline vapor
c. Gasoline vapor additional
d. Beside gasoline vapor.

4. In november of 1863, the city of Atlanta__ during Sherman’s famous “ March to the Sea “.
a. Was completely burned.
b. Completely was born
c. It was burn completely
d. Completely burned it

5. __ have captured the spirit of the conquest of America as well as James Fenimore Cooper.
a. Few writers
b. The few writers.
c. C. The writers are few.
d. D. Few are the writers.
4. Writing

• Cyber Security
Cyber security is the practice of defending computers, servers, mobile devices, electronic
systems, networks, and data from malicious attacks. It's also known as information
technology security or electronic information security. The term applies in a variety of
contexts, from business to mobile computing, and can be divided into a few common
categories.

• Ecommerce
Ecommerce is known as electronic commerce or internet commerce, refers to the buying
and selling of goods or services using the internet, and the transfer of money and data to
execute these transactions. Ecommerce is often used to refer to the sale of physical products
online, but it can also describe any kind of commercial transaction that is facilitated through
the internet.

• Internet Of Things
The Internet of things - (IoT) describes physical objects (or groups of such objects) that are
embedded with sensors, processing ability, software, and other technologies, and that
connect and exchange data with other devices and systems over the Internet or other
communications networks.

The field has evolved due to the convergence of multiple technologies, including ubiquitous
computing, commodity sensors, increasingly powerful embedded systems, and machine
learning. Traditional fields of embedded systems, wireless sensor networks, control systems,
automation (including home and building automation), independently and collectively
enable the Internet of things. In the consumer market, IoT technology is most synonymous
with products pertaining to the concept of the "smart home", including devices and
appliances (such as lighting fixtures, thermostats, home security systems and cameras, and
other home appliances) that support one or more common ecosystems, and can be
controlled via devices associated with that ecosystem, such as smartphones and smart
speakers. The IoT can also be used in healthcare systems.

• Data Structures
A data structure is a specialized format for organizing, processing, retrieving and storing
data. There are several basic and advanced types of data structures, all designed to arrange
data to suit a specific purpose. Data structures make it easy for users to access and work
with the data they need in appropriate ways. Most importantly, data structures frame the
organization of information so that machines and humans can better understand it.

• Information Technology
Information technology (IT) refers to everything that businesses use computers for.
Information technology is building communications networks for a company, safeguarding
data and information, creating and administering databases, helping employees
troubleshoot problems with their computers or mobile devices, or doing a range of other
work to ensure the efficiency and security of business information systems.