1.

Demand- Demand is under the Factor associated with price theory because it applies
to the market desire to acquire a tangible or intangible item. Demand may fluctuate
depending on a variety of factors, such as whether an improved version of a product is
available of if a service in no longer needed. Demand can also be effected by an
item’s perceived value or affordability by the consumer market.

2.Moonprices- Moon prices is under the an underlying assumption of prospect theory

because its provide the customers with additional positive utility and seller are pricing
products for 100 pesos and offers a 25% discount, which allows costumer to purchase
the product for only 75 pesos. This states that the discount received by the customers
tend to create a positive perception or utility.