Malaysia Online Food Delivery Market Size

Malaysia Online Food Delivery
Market Size
Compiled by OCM
Generated on December 18, 2021

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Table of contents
How to use this report? 4
Malaysia Online Food Delivery Market Summary (Data) 5
Keyword Research: Trend 5

Organic search 5
Paid search 5
Keyword Research: Organic Results (1-20) 5

Phrase Match Keywords (443) 7
Related Keywords (490) 7
Keyword Research: Ad Copies 7
Delivereat Market Share (Organic) 7
Organic Search: Summary 8

Tra c Analytics: Tra c Sources Trend By Type 8
Tra c Analytics: Top Referring Sites 8
Organic Search: Top Keywords (2,466) 8
Organic Search: Competitive Position Map 9
Organic Search: Top Competitors (3,068) 9
Delivereat Market Share (Paid) 11
Paid Search: Summary 11

Paid Search: Tra c 11
Paid Search: Top Competitors 11
Paid Search: Positions 11
Food Panda Online Market Share (Organic) 12

Organic Search: Top Keywords (873) 12

Food Panda Online Market Share (Paid) 14
Paid Search: Top Keywords 14

Paid Search: Top Competitors 14
Paid Search: Positions 15
Generated on December 18, 2021 2

Grab Food Online Market Share (organic) 16


Grab Food Online Market Share (paid) 18

Paid Search: Top Keywords (1,209) 18
Paid Search: Top Competitors (20) 18
Paid Search: Positions 1 - 10 (67) 19
Perform your own analysis and generate your own report with this free trial: 20
Free Research Tool (click to start researching) 20

How to use this report?
Presented in this report is the top food delivery provider in Malaysia, this data can bene t you in
the following ways:
1. We start with a summary of the searches in the country

2. The number of searches (total potential market)
3. What they are searching for (keywords you can also consider for your campaign)
4. The top results, AKA competitors
5. Ads copies for your reference
6. If you need to choose just one provider, which one should you choose (likely the one with the
higher organic and paid tra c).
7. If you are signed up with all three, which one of these platforms should you invest in terms of
time and money
8. When looking at the paid tra c, look at the estimated cost and the tra c that they generated,
it might be more a ordable than you imagine - some area you can embark on your own.
For more analysis on this report (we share that regularly in our F&B market outlook, the last was
with Temasek Polytechnic), proceed to More Details on Food Delivery Reports.
In it, you will also nd a breakdown of government data and more free tools.
We hope you enjoy the reports, and if there is any other things you will like us to research, do drop
us a note (other enquiries) and we will get back to you within one working day.

Malaysia Online Food Delivery Market Summary (Data)
Potential of the market.
Keyword Research: Trend

MY | online food delivery
1.5
1 1 1
1 0.88 0.88 0.88
0.72 0.72 0.72 0.72
0.59 0.59
0.5
Organic search
Volume 880
Number of results 10.2B
Paid search
CPC (USD) 1.14
Competition 0.65
The top companies occupying the SERP. Potential competitors or collaborators.
Keyword Research: Organic Results (1-20)

1 https://jom.delivereat.my/
delivereat.my
2 https://www.foodpanda.com/
foodpanda.com
3 https://food.grab.com/my/en/
grab.com

4 https://productnation.co/my/27481/best-food-delivery-service-malaysia/
productnation.co
5 https://www.airasia.com/food/my/en
airasia.com
6 https://en.wikipedia.org/wiki/Online_food_ordering
wikipedia.org
7 https://www.netsolutions.com/insights/top-10-successful-food-delivery-apps-in-the-world/
netsolutions.com
8 https://www.researchgate.net/publication/334050513_Online_Food_Delivery_Services_Making_Food_Delivery_the_New_Normal
researchgate.net
9 https://play.google.com/store/apps/details?id=com.global.foodpanda.android&hl=en_US&gl=US
google.com
10 https://www.expatgo.com/my/2013/05/22/online-food-delivery-services-in-malaysia/
expatgo.com
11 https://www.upmenu.com/
upmenu.com
12 https://www.ubereats.com/
ubereats.com
13 https://f1000research.com/articles/10-972
f1000research.com
14 https://support.google.com/websearch/answer/7674111?hl=en
google.com
15 https://www.yellowbees.com.my/top-food-delivery-platforms-malaysia/
yellowbees.com.my
16 https://www.touchbistro.com/blog/pros-and-cons-of-o ering-food-delivery-service/
touchbistro.com
17 https://www.swiggy.com/
swiggy.com
18 https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-changing-market-for-food-del
ivery
mckinsey.com
19 https://www.emerald.com/insight/content/doi/10.1108/BFJ-05-2020-0418/full/html
emerald.com
20 https://www.wedapao.com/
wedapao.com
What people are searching for.

Phrase Match Keywords (443)

Keyword Volume CPC (USD)
online food delivery 880 1.14
online food delivery malaysia 210 1.08
online food delivery statistics malaysia 210 0.33
rst online food delivery app 90 0.00
online food delivery market size 90 0.00
Related Keywords (490)

Keyword Volume CPC (USD)
online food 210 0.74
order food online 720 0.95
food delivery app 880 1.27
food delivery service 1,000 1.09
online food delivery malaysia 210 1.08
Advertisements related to this industry for your reference.
Keyword Research: Ad Copies

Delivereat Market Share (Organic)

Organic Search: Summary

MY | jom.delivereat.my
33.0K 13% TRAFFIC
SEMrush Rank 3.8k
Keywords 2.5K -1%
Tra c Cost $24.4K 13%
Tra c Analytics: Tra c Sources Trend By Type

jom.delivereat.my | All Devices | All Regions | Last 6 months
60K
40K
Visits
20K
0
Jun 2021 Jul 2021 Aug 2021 Sep 2021 Oct 2021 Nov 2021
Direct Referral Search Social Paid
Tra c Analytics: Top Referring Sites

jom.delivereat.my | All Devices | All Regions | November 2021
Domain Tra c Share Tra c Changes
ipay88.com.my 12.78% 9.3K +69.34%
tngdigital.com.my 1.60% 1.2K −51.16%
texaschickenmalaysia.com 1.10% 795 +81.92%
dragon-i.com.my 0.82% 596 −9.15%
cuponation.com.my 0.55% 397 +81.28%
Organic Search: Top Keywords (2,466)

Keyword Pos Volume CPC (USD) Tra c
delivery 1 (2) 18,100 0.73 25.77%
delivery eat 1 (1) 5,400 0.82 13.09%

delivereat 1 (1) 4,400 1.10 10.66%
deliver eat 1 (1) 4,400 1.04 10.66%
food delivery 3 (2) 8,100 1.12 2.20%
Organic Search: Competitive Position Map

1.0M
pe
na
ng
c (N)
ko de ke fo
pin kc liv crnih od
ky he er spun ie.
pig eh ea oftlfo co
10.0K let ou.b t.m ifeod m
lan y .c.oc
Organic Search Tra
d.b log mom

log sp
ot.
sp co
ot. m
co
100 m
5.0K 7.5K 10.0K

Organic Keywords (N)
Organic Search: Top Competitors (3,068)

Competitor Com. Keywords SE Keywords Com. Level
kokcheehou.blogspot.com 82 2.2k 10%
kenhuntfood.com 106 4.1k 9%
pinkypigletland.blogspot.com 56 1.8k 8%
crispo ife.com 96 4.1k 8%
penangfoodie.com 163 11.2k 8%

delivery 1 (2) 18,100 0.73 25.77%
delivery eat 1 (1) 5,400 0.82 13.09%

delivereat 1 (1) 4,400 1.10 10.66%
deliver eat 1 (1) 4,400 1.04 10.66%
food delivery 3 (2) 8,100 1.12 2.20%

Delivereat Market Share (Paid)
Paid Search: Summary

0 0% TRAFFIC
Keywords 0 0%
Tra c Cost $0 0%
Paid Search: Tra c

jom.delivereat.my | MY | 1 Month
22 Nov 29 Nov 6 Dec 13 Dec
Paid Search: Top Competitors

Paid Search: Positions


Food Panda Online Market Share (Organic)

MY | www.foodpanda.com
142.7K 31% TRAFFIC
SEMrush Rank 1.2k
Keywords 873 4%

www.foodpanda.com | All Devices | All Regions | Last 6 months
2M
1.5M
Visits
1M
0.5M
0

www.foodpanda.com | All Devices | All Regions | November 2021
cloud areaccess.com 2.07% 16.9K +59.26%
okta.com 0.22% 1.8K +243.69%
foodpanda.ph 0.10% 840 −41.26%
giskaa.com 0.08% 654 −23.06%
foodpanda.com.tw 0.07% 560 n/a
Organic Search: Top Keywords (873)

foodpanda 1 (0) 246,000 0.40 81.02%
food 4 (5) 74,000 1.02 3.63%
food panda 2 (1) 165,000 0.32 3.00%
delivery 3 (0) 18,100 0.73 1.14%
foodpanda portal 4 (0) 22,200 1.15 1.08%

1.0M
foo
po dp
an
c (N)
rta da pa gr
l.re de .co nd ee
sta liv foo ar nho
10.0K ur er dp m ide us
an yh an rs. e
Organic Search Tra
t er da my .
o.c .hk
om
100
1.0K 1.5K

pandariders.my 127 1.5k 39%
deliveryhero.com 41 350 22%
foodpanda.hk 44 516 20%
greenhouse.io 37 1.7k 14%
portal.restaurant 20 209 11%

Food Panda Online Market Share (Paid)

0 0% TRAFFIC
Keywords 0 0%
Tra c Cost $0 0%
Paid Search: Top Keywords

Paid Search: Tra c

www.foodpanda.com | MY | 1 Month
Paid Search: Top Competitors


Paid Search: Positions


Grab Food Online Market Share (organic)

MY | food.grab.com
760.2K 0% TRAFFIC
SEMrush Rank 248
Keywords 66.1K 2%

food.grab.com | All Devices | All Regions | Last 6 months
15M
10M
Visits
5M
0

food.grab.com | All Devices | All Regions | November 2021
grb.to 0.83% 124.9K +5.38%
google.com 0.78% 117.2K +5.04%
doubleclick.net 0.28% 42.9K +15.31%
kemenparekraf.go.id 0.27% 40.7K +9244.95%
ipay88.com.my 0.27% 40.2K +40.71%

MY | food.grab.com
grab 1 (1) 90,500 0.44 9.52%
grab food 1 (1) 90,500 0.31 5.59%
grab food 2 (2) 90,500 0.31 1.54%
grab promo code 1 (2) 18,100 0.43 1.11%
grab food 3 (3) 90,500 0.31 1.07%

MY | food.grab.com
1.0B
c (N)
trip
foo foo ad
zo dp vis gr
1.0M da tra ma an or. ab
dv .c
Organic Search Tra
iso ve to. da co om
lop co .m m.
r.m y.c m y my
y om
1.0K
40.0K 60.0K

MY | food.grab.com
foodpanda.my 9.8k 48.8k 45%
zomato.com 8.4k 41.7k 40%
travelopy.com 4.2k 23.1k 22%
tripadvisor.com.my 6.7k 54.9k 21%
foodadvisor.my 3.3k 18.9k 18%

Grab Food Online Market Share (paid)

MY | food.grab.com
13.5K 73% TRAFFIC
Keywords 67 2%
Paid Search: Top Keywords (1,209)

IN | www.zomato.com
zomato 1 1,830,000 0.10 49.88%
subway 1 (1) 246,000 0.11 6.70%
subway 1 (1) 246,000 0.11 6.70%
99 2 (2) 165,000 0.04 1.24%
order food online 1 (1) 40,500 0.19 1.10%
Paid Search: Tra c

food.grab.com | MY | 1 Month
20.0K
10.0K
0
Paid Search: Top Competitors (20)

MY | food.grab.com
Competitor Com. Keywords Ads Keywords Com. Level
grab-driver.com.my 2 6 5%

Competitor Com. Keywords Ads Keywords Com. Level
grabcar-malaysia.com.my 2 4 4%
goshop.com.my 2 30 4%
guardian.com.my 2 49 3%
tesco.com.my 2 56 3%
Paid Search: Positions 1 - 10 (67)

MY | food.grab.com
Ad Keyword Pos Block Volume KD CPC (USD) URL Tra c % Costs % Com. Result Trend Last Seen
Ad grab food 1 90,500 56.00 0.31 31.51 16.86 0.28 76 2 days ago
Ad grab food 1 (1) 90,500 63.00 0.31 31.51 16.86 0.28 4,220,000,000 18 Nov 2021
Ad watson online 1 (1) 22,200 60.00 0.08 7.72 1.06 0.41 401,000,000 18 Nov 2021
Ad grab promo code 1 18,100 60.00 0.43 6.29 4.67 0.13 74,100,000 2 days ago
Ad emart 1 (1) 12,100 38.00 0.42 4.20 3.04 0.01 6,980,000 19 Nov 2021
Ad tesco delivery 2 5,400 54.00 0.41 0.51 0.35 0.34 102,000,000 2 days ago
Ad go shop malaysia 2 5,400 46.00 0.25 0.51 0.21 0.92 943,000,000 a day ago
Ad grab food voucher 1 4,400 61.00 11.38 1.52 30.11 0.46 95 a day ago
Ad grab express 1 (1) 3,600 31.00 0.16 1.25 0.34 0.33 144,000,000 19 Nov 2021
Ad grab delivery 1 (1) 3,600 64.00 0.97 1.25 2.09 0.37 393,000,000 19 Nov 2021

Perform your own analysis and generate your own report

with this free trial:
Free Research Tool (click to start researching)
Prepared by: OCM (OnCo eeMakers.com)

Email: sales@onco eemakers.com
Phone: +65-68325028

Malaysia Online Food Delivery Market Size

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Malaysia Online Food Delivery

Generated on December 18, 2021

CONTACT US: SALES@ONCOFFEEMAKERS.COM | TEL: 68325028

How to use this report? 4

Malaysia Online Food Delivery Market Summary (Data) 5

Keyword Research: Trend 5

Keyword Research: Organic Results (1-20) 5

Organic Search: Summary 8

Paid Search: Summary 11

Organic Search: Summary 12

Organic Search: Competitive Position Map 13

Paid Search: Summary 14

Paid Search: Top Keywords 14

Generated on December 18, 2021 2

Grab Food Online Market Share (organic) 16

Organic Search: Summary 16

Organic Search: Top Keywords (66,061) 16

Paid Search: Summary 18

Free Research Tool (click to start researching) 20

Generated on December 18, 2021 3

How to use this report?

1. We start with a summary of the searches in the country

Generated on December 18, 2021 4

Malaysia Online Food Delivery Market Summary (Data)

Potential of the market.

Keyword Research: Trend

Number of results 10.2B

The top companies occupying the SERP. Potential competitors or collaborators.

Keyword Research: Organic Results (1-20)

Generated on December 18, 2021 5

CONTACT US: SALES@ONCOFFEEMAKERS.COM | TEL: 68325028

What people are searching for.

Generated on December 18, 2021 6

Phrase Match Keywords (443)

Keyword Volume CPC (USD)

online food delivery 880 1.14

online food delivery malaysia 210 1.08

online food delivery statistics malaysia 210 0.33

rst online food delivery app 90 0.00

online food delivery market size 90 0.00

Related Keywords (490)

Keyword Volume CPC (USD)

online food 210 0.74

order food online 720 0.95

food delivery app 880 1.27

food delivery service 1,000 1.09

online food delivery malaysia 210 1.08

Advertisements related to this industry for your reference.

Keyword Research: Ad Copies

Delivereat Market Share (Organic)

Generated on December 18, 2021 7

Organic Search: Summary

33.0K 13% TRAFFIC

SEMrush Rank 3.8k

Keywords 2.5K -1%

Tra c Cost $24.4K 13%

Tra c Analytics: Tra c Sources Trend By Type

Direct Referral Search Social Paid

Tra c Analytics: Top Referring Sites

Domain Tra c Share Tra c Changes

ipay88.com.my 12.78% 9.3K +69.34%

tngdigital.com.my 1.60% 1.2K −51.16%

texaschickenmalaysia.com 1.10% 795 +81.92%

dragon-i.com.my 0.82% 596 −9.15%