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PPC ASSIGNMENT
PRODUCT LIFE CYCLE MANAGEMENT
P R O B L E M S TAT E ME N T
This handling involves both the manufacturing of the good and the marketing of it. The
concept of product life cycle helps inform business decision-making, from pricing and
promotion to expansion or cost-cutting.
The three main elements of PLM are:
1)The Information and Communication Technology (ICT) : This is all about the
necessary unified platforms and systems, including the architecture, tools, and
standards.
2)The Processes: This includes all of the people, skills, and organizations involved
3)The Methods: This is the procedures, rules, and practices.
Importance of PLM in GE Locomotive
• In GE Locomotive, PLM is the process of managing the product and the product
data during the entire lifecycle – from the concept, through design and
manufacturing, to service and disposal. PLM integrates people, data, processes
and business systems and provides a product information backbone for
companies and their extended enterprise.
Locomotive costs
• The essential costs during the locomotive life cycle can be estimated on the basis
of the subsystem analysis. To maintain an operable state of the locomotives
constantly, we have to determine the maintenance levels such as light or heavy
maintenances, and then, we can fix the maintenance shop size and equipment,
and the maintenance staff skill level according the maintenance levels.
Additionally, it has to include the shop operation, training and so on. The life cycle
costs for the locomotives is simply represented in Table 2. As mentioned above,
locomotive operations require a lot of jobs which follow incidental expenses. We
need to assess more exact expenses for the operations. We identify the
expenses items for the subsystems in their life cycles and calculate in point of
view in total amount.
PLC management in GE Locomotive
• Marketing strategies used in the growth stage mainly aim to increase profits.
Some of the common strategies to try are:
• improving product quality
• adding new product features or support services to grow our market share
• entering new markets segments
• keeping pricing as high as is reasonable to keep demand and profits high
• increasing distribution channels to cope with growing demand
• shifting marketing messages from product awareness to product preference
• skimming product prices if our profits are too low
• The growth stage is when we should see rapidly rising sales, profits and our
market share. Our strategies should seek to maximize these opportunities.
Strategies for improving PLC in GE locomotive
• When we sales peak, our product will enter the maturity stage. This often means
that our market will be saturated and our may find that you need to change our
marketing tactics to prolong the life cycle of our product. Common strategies that
can help during this stage fall under one of two categories:
• market modification - this includes entering new market segments, redefining
target markets, winning over competitor's customers, converting non-users
• product modification - for example, adjusting or improving your product's
features, quality, pricing and differentiating it from other products in the marking
Strategies for improving PLC in GE locomotive
• “PLM (Product life cycle management) is constantly evolving in all its facets. For
example, the design philosophy, “Cradle-to-Cradle” is increasingly linked to
PLM. This philosophy states that every raw material, and materials used for a
product, must also be reused. The extra dimension of this idea is that the raw
material should not lose value when reused. Recycling and upcycling are
becoming an essential part of the traditional design process.
• We are also seeing a shift in business models where PLM can make its
appearance.
• Think of product as a service and lease models. In these cases, the product is
not in possession, but a service is taken to use the product. This gives a
completely different view of product development because it becomes essential
to extend the life of a product. Preventive and predictive maintenance will then
become invaluable.”
P r o d u c t ( D i e s e l L o c o m o t i v e ) l i f e c yc l e i m p r o v e m e n t
By Maintenance :-
Indian Railways (IR) follows the system of preventive maintenance for its Rolling
Stock so as to achieve the maximum possible availability and reliability in service.
The system of preventive maintenance envisages a schedule for maintenance
attention at regular specified intervals including replacement of components.
It aims to replace the components before they actually fail in service due to ageing,
wear and tear, while also endeavoring to obtain maximum life possible for the
components.
The system also aims at synchronization of attention to all related components so
that the manpower and engine days lost on account of the examination is
minimized.
P r o d u c t ( D i e s e l L o c o m o t i v e ) l i f e c yc l e i m p r o v e m e n t