Name : Afsana Tasnim

ID : 19206025

Answer to the que no 3

The micro environment consist of customer , pattern, competitor. The most

important aspect of micro environment is the customer market. There are
different types of customer market include consumer , business, globalization.

The consumer market is made up of individuals who buy goods and

services for their own personal use or use in their household. Business
markets include those that buy goods and services for use in producing
their own products to sell. This is different from the reseller market
which includes non-business activities that purchase goods to resell as is
for a profit. These are the same companies mentioned as market
intermediaries.

Competitors are also a factor in the micro-environment and include

companies with similar offerings for goods and services.

The aspect of the microenvironment is public. which is any group that

has an interest in or effect on the organization's ability to meet its goals.

Partners include marketing intermediaries, financiers, and advertising

agencies
The government market consists of government agencies that buy goods
to produce public services or transfer goods to others who need them.
International markets include buyers in other countries and includes
customers from the previous.

Answer to the que no 4

A
I should take up observational research.
Because it allows the researcher to see what their subjects really do
when confronted with various choices or situations. The term refers to
the study of non-experimental situations in which behavior is observed
and recorded.
 Answer to the que no 1
The Product Market Expansion Grid, also called the Ansoff Matrix, is a
tool used to develop business growth strategies by examining the
relationship between new and existing products, new and existing
markets, and the risk associated with each possible relationship.
The matrix aids growth plans through the introduction of existing or new
products, in existing or new markets.

The Product Market Expansion Grid offers four main strategies: Market
Penetration, Market Development, Product Development, and
Diversification.

The Market Penetration Strategy creates growth by focusing on

introducing current products to existing markets.

The Market Development Strategy creates growth through the

introduction of current products to new markets. This strategy is used
when a company has identified markets that were previously
unidentified or when it wants to expand its market reach.

The Diversification Strategy is used when new products are introduced

to new markets. Diversification is the most risky of all the approaches.
 Answer to the que no 2

Star Question mark

Cash cow Dog

Star : Akij cement

Question mark : Akij tea estate
Cash cow: Akij still limited
Dog: Akij food and beverage