Professional Documents
Culture Documents
Market 8 9 10 8 10 9
Penetration
Strategy
Alternative 2
Customer 8 10 9 8 10 9
Centric
Strategy
Alternative 3
Cost 6 7 9 8 10 8
Leadership
Startegy
Alternative 4
Differentiation 7 7 6 5 8 6.6
Strategy
Table 2: Multicriteria Analysis (with Weighted Criteria)