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25 Questions To Help You Create A Strong Marketing Strategy: People
25 Questions To Help You Create A Strong Marketing Strategy: People
I get a lot of questions from my readers asking where they should do start their market
research. If you don’t know where to start, it’s a good indicator that you haven’t fully
identified your target customer. It could also be an indicator that you’re struggling to get a
clear picture of the product or service you’re trying to sell.
In order to create a strong marketing strategy, you need to consider the five P’s in your
marketing mix: People, product, price, place and promotion.
People
People are the most important element in your marketing mix. If you want to create a strong
marketing strategy, take the time to identify who your target buyer is. This information will
give you critical insight into how to market to your customers and compel them to take
action.
5 Questions to Answer about “People”
1. Who are the primary and secondary target buyers?
1. Primary – These are your ideal buyers and the most important target audience
in your marketing mix
2. Secondary – These are buyers who would like and buy your product, but fall
outside of your primary focus
2. What are the buying behaviors of your target buyer(s)?
3. Who are your competitors marketing to?
4. What are the trends that your target buyers are following?
5. What behaviors and preferences do your target buyers have, if any?
Product
Defining and understanding your product or service will help you understand how to position
and sell it to your customers.
Price
Next, we need to understand what the customer is willing to pay for your product or service.
If the product or service you are marketing has historical pricing data, find and mine that. If
you don’t, the next best thing is to look at how your competitors are pricing similar products
or services.
Place
Place is all about identifying where your product or service needs to be in order for customers
to see and buy it. It’s about being available when and where the customer wants or needs it.
Promotion
Promotion is all about placing your product or service in front of your target market where
they already are.
Building a strong marketing strategy for your proposal or plan is important to winning new
business regardless of what your product or service is. Taking the time to answer these
questions will likely lead you to success.
Question: What other questions should be asked to create a strong marketing strategy,
proposal or plan?