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  • SWOT Analysis For Pepperfry

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    SHREYA DAS
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    Pepperfry.com controls 50% of the market share among exclusive online furniture players. However, they face weaknesses in online security and data privacy during transactions and gaps in their supply chain infrastructure. While opportunities exist in increasing online transactions in India and rapid internet penetration, Pepperfry faces threats from competitors imitating their products.

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    SWOT Analysis for Pepperfry

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    Pepperfry.com controls 50% of the market share among exclusive online furniture players. However, they face weaknesses in online security and data privacy during transactions and gaps in their supply chain infrastructure. While opportunities exist in increasing online transactions in India and rapid internet penetration, Pepperfry faces threats from competitors imitating their products.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    15 views1 page

    SWOT Analysis For Pepperfry

    Uploaded by

    SHREYA DAS
    Pepperfry.com controls 50% of the market share among exclusive online furniture players. However, they face weaknesses in online security and data privacy during transactions and gaps in their supply chain infrastructure. While opportunities exist in increasing online transactions in India and rapid internet penetration, Pepperfry faces threats from competitors imitating their products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Shreya Das

    MBA07167

    SWOT Analysis for Pepperfry.com


    Internal Factors
    Strengths Weaknesses
     Controls 50 % of market share  Online security and data privacy
    among exclusive players. during financial transactions
     Funding from Investors are not  Missing links in supply chain
    difficult which they can use for infrastructure
    expansion and growth  70 % of transactions only from the
     Online – Offline hybrid business top 10 cities of India
    model.
     Marketing initiatives

    External Factors
    Opportunities Threats
     Increase in online transactions  Product imitation
    among Indians
     Rapid penetration of Internet
     Rapid urbanization which has
    changed the consumer behavior.

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