Business Intelligence

towards an
organization’s growth:
A Systematic Literature Review
Bryan A. Ramos
School of Information Technology
Mapua University
Content
▪ Introduction
▪ Methodology
▪ Results and Discussions
▪ Proposed STD-Based Business Intelligence System
▪ Implication and Conclusion
▪ Limitation and Future Research
 Introduction

Global Business
Methodology
 Selection Technique
Results and Discussion
 Factors

Figure 1: Zhi-xiong Huang, K.S. Savita, and Jiang Zhong-jie. The Business Intelligence impact on the financial performance of start-ups [20]

Organization Size

Organization Sector
Results and Discussion
 Business Intelligence Capabilities

Sensing Transforming Driving

Capability Capability Capability

 Organization Growth or Organization Performance

 Proposed STD-Based (Sense-Transform-Drive)
Business Intelligence System

Figure 3. Proposed STD-based BI Conceptual Model

Figure 2: Yansheng Chen and Zhijun Lin.

Business Intelligence Capabilities and Firm Performance: A Study in China [13]
Implication and Conclusion

Changing
Organization
Organization
Growth
Environment

Future Decision- Benefits Right

research making Technology
Limitation and Future Research
 Limited to a single online database source

 No discussion of relevant key constructs such as:

o Data storage or data warehouse May require an
extension of
o Data integration Sense-Transform-Drive
conceptual model for
o Other related constructs more insights

 Grounded on a panel study analysis and incorporating

more rigid data in empirical analysis may yield to a
more complete and convincing evidence to describe
the process and relationships between Business
Intelligence and an organization's growth.
THANK YOU!