15% OF DEATHS IN INDIA WERE DUE TO

HEART DISEASES IN 1990.

AS O F 2018, IT HAS
RISEN UP TO 28%

Sour c e: LANCET JOURNAL, SEP 2018

 The heart is one of the most important organs of the
human b o d y and it’s also the most prone one to
complications. With the kind of lifestyle an average
Indian person leads, the risk of getting a heart
c o nd i t io n remains higher

MORE OFTEN THAN NOT,

PEOPLE’S EMOTIONAL CONNECTION
WITH AN UNHEALTHY LIFESTYLE IS
THE REASON THAT LEADS TO MAJOR
HEART COMPLICATIONS
 The World Heart Day is an annual observance and celebration, held to increase p ub l i c awareness of
heart-related diseases, it’s preventions and p ro mo t i ng healthy lifestyle choices

HENCE, ON SEPTEMBER 29TH, 2021, NETWORK18 TO MAKE THE NATION AWARE ABOUT THE IMPORTANCE OF
A HEALTHY HEART BY BRINGING TO YOU...
 HEAD
TO
HEART
IN THE MATTERS OF HEART, USE YOUR HEAD

IN ASSOCIATION WITH
I t ’s the m i n d that p a i n s t a k i n g l y m a k e s the r i g h t d e c i s i o n s f o r us, as we of ten t ake the d e c i s i o n p r a c t i c a l l y,
rat he r than e m o t i o n a l l y. H e n c e , o n W o r l d H e a r t Day, the m e s s a g e that we c o n v e y to the p e o p l e w i l l b e …

IN THE MATTERS OF HEART, USE YOUR HEAD.

H e a d To H e a r t w i l l i n t e n d to i n s p i r e p e o p l e to t ake a p a u s e , m i n d f ul l y assess t h e i r a c t i o n s a n d hab i t s, g i v e
t h e m ref e r e n c e s of r i g h t a n d w r o n g a n d i n s p i r e t h e m to l e a d a h e a l t h i e r l i f e styl e .
HOW DO
WE DO
THIS?
 THE CAMPAIGN WILLCREATE DIFFERENTSTYLES OF CONTENT PIECES THAT WILL
AMPLIFYTHE COMMON MESSAGE OF USING YOUR HEAD IN MATTERS OF THE HEART.

WO RLD HEART DAY WO RLD HEART DAY WO RLD HEART

WO RLD HEART DAY WO RLD HEART DAY WO RLD HEART DAY WO RLD HEART
LIFE GETTING DAY
MEGA INTERVIEW MERI DIL KI DAY
SIGNS TO
CHANGING DIL KE DOST YOUR HEART
TOWNHALL WITH DOCTORS KAHAANI WATCH FOR
STORIES CHECKED

AT THE END OF EVERY CONTENT, WE DISPLAYTHE MESSAGE

'IN THE MATTERS OF HEART, USE YOUR HEAD
MEGA TOWNHALL

O n 29th September, we celebrate

World Heart Day by conducting a special
one-hour live townhall, featuring reputed
cardiologists,dietitians, health & fitness
experts and case studies

These guests to join on one platform and

drive the conversation around the
importance of maintaining an active lifestyle

THE AIM IS TO MAKE PEOPLE

UNDERSTAND THE IMPORTANCE OF
HAVING A HEALTHY HEART AT ALL TIMES
 TOPICS OF CONVERSATION

IMPORTANCE OF A HEALTHY HEART

HEART MAINTAINING MEASURES

KIND OF DIETS TO FOLLOW

EXERCISE AND FITNESS ROUTINES

BUILDING A STRONG NATION

THE WAY FORWARD

POTENTIALGUESTS

ANIL KAPOOR DR DEVISHETTY RANVEERALLAHBADIA NEHA DHUPIA

ACTOR RENOWNED CARDIOLOGIST INFLUENCER ACTRESS

LAVLEEN KAUR DR SUBIN VAZHAYLI YASMIN KARACHIWALA

DIETITIAN PSYCHOLOGIST FITNESS EXPERT
 INTERVIEW WITH DOCTORS

We conduct various interviews with

doctors, dietitians, psychiatrists and
cardiologists to understand the importance
of maintaining a healthy heart at all times.

The aim is to make the viewers

understand how one should maintain a
healthy lifestyle from various angles, like
exercising,following a proper diet and
making the right decisions at the right time

Treatment R ef: h ttp s ://www. you tu b e . com / w a tch?v=Mcgi h J vs J k0

 LIFE CHANGING STORIES

We feature several stories of

people who overcame their problems
and changed their lifestyle for good
after going through heart problems in
the past

These life-transforming stories to act as a

catalyst of inspiration for those
who want to take the step and make
a change in their way of living, to improve
their health

Treatment R ef: h ttp s ://www. you tu b e . com / w a tch?v=r L 5 m-QjgRHg

 MERI DIL KIKAHAANI

We feature stories of people who have

been following a healthy lifestyle and are
living life to the fullest

We understand their viewpoint on how

they maintain a balance physically,
mentally and make sure they keep their
health as an utmost priority at all times

Showcasing the way of life from

the perspective of Dietitians,Yoga
experts and health-freaks

Treatment R ef: h ttp s ://www. you tu b e . com / w a tch?v=r Swx M0 Ve EQ Y

 DIL KE DOST

We partner with influencers,who will

share their lifestyle and healthy habits on
social media for a week

The aim is for the viewers to get a

glimpse on how their favorite influencers
maintain a healthy lifestyle and also
showcase how they do it, through their
diet plans, to their workout sessions and
also highlight their 'cheat day'

Through this, we will reach out to a wider

audience and urge them to also adapt to
a healthy lifestyle

Treatment R ef: h ttp s ://www. you tu b e . com / w a tch?v=yp GD tyu 9 rJ c

POTENTIALINFLUENCERS

RANVEERALLAHBADIA BANIJ RANVIJAY SINGHA HARSHVARDHAN RANE

VIN RANA ROHIT KHATRI SNEHAL ADSULE

 GETTING YOUR HEART CHECKED
It is essential to have regular heart
checkups as it keeps one's health up to
date and also makes them aware of the
next steps to be taken if they face issues

Hence, we create a video documentary of

our network anchor, travelling to the
hospital during their day off and getting
their heart checkup done

We capture their entire phase from

travelling to the hospital to undergoing
the tests and procedure and ending with
them talking about the report and urge
the viewers to also get their heart
checked regularly

Treatment R ef: h ttp s ://www. you tu b e . com / w a tch?v=0 e Kdh HF-J L g

 SIGNS TO WATCH FOR

On digital, we create regular static posts,

infographic content and articles by
various experts on the kind of signs or
symptoms to watch out for, which might
lead to potential heart problems

Various signals like shortness of breath,

numbness, pain in the neck jaws or throat
might lead to heart problems and hence
these posts will keep our viewers aware of
potential symptoms and urge to get their
heart checked

Treatment R ef: h ttp s ://www. you tu b e . com / w a tch?v=h CL b Zi HACYI

 POTENTIAL PARTNERS

HOSPITALPARTNERS NGO PARTNERS

DIGITAL AMPLIFICATION
Daily videos and content posts to be amplified
across social handles
M a k i n g the v i e w e r s aware o n the i m p o r t a n c e of W o r l d H e a r t Day a n d u r g i n g the p e o p l e with the m e s s a g e :

IN THE MATTERS OF HEART,

USE YOUR HEAD.
 HEAD
TO
HEART
IN THE MATTERS OF HEART, USE YOUR HEAD

IN ASSOCIATION WITH