Business News Digital Reach

GROUP’s MONTHLY REACH (Business News)

800 Mn+ Page 80 Mn.+ Active 11 Mins Avg. Session

Views Users Duration

SOCIAL MEDIA PLATFORMS ACROSS THE GROUP

5.6 Mn.+ Followers 2.6 Mn.+ 5 Mn.+ Followers 1.6Mn+ Followers

Subscribers
Types of content: Text, links, photos, native videos and videos
Source: GA

*Social handle numbers cumulative of Moneycontrol, Cnbctv18, Forbes, Cnbc Awaaz

 REACH ON MOBILE
MONTHLY UNIQUE USERS MONTHLY PAGEVIEWS

MOBILE WEB MOBILE WEB

12.88 MN 54.72 MN

MOBILE APP MOBILE APP

42.66 MN 259.52 MN

MONTHLY UNIQUE USERS MONTHLY PAGEVIEWS

MOBILE WEB MOBILE WEB

3.2 MN 9.2 MN

MOBILE APP MOBILE APP

0.8 MN 3.72 MN

Source: Google Analytics, Oct 2021

 REACH ON MOBILE
MONTHLY UNIQUE USERS MONTHLY PAGEVIEWS

MOBILE WEB MOBILE WEB

8.63 MN 38.72 MN

MOBILE APP MOBILE APP

22.66 MN 148 MN

MONTHLY UNIQUE USERS MONTHLY PAGEVIEWS

MOBILE WEB MOBILE WEB

1.2 MN 4.8 MN

MOBILE APP MOBILE APP

0.6 MN 2.72 MN

Source: Google Analytics, Oct 2021

Confidential Customized for Lorem Ipsum LLC Version 1.0

Moneycontrol Advantage
No 1
Reaches
Financial to 50Mn+
Portal for Users
20+ years

5Mn+ Average
Portfolio Time Spent
Users Advantage of 15 mins+

85% Of Users Customised Access to

Transactional
Are Working Content for CNBCTV18
& Evolved Partner
Professionals Audience
Audience Brand
 Demography & Geography

Male Female Top 10 States Top 10 Cities

83.4% 16.6% Maharashtra Mumbai
Karnataka Bengaluru
DEMOGRAPHY: GENDER PROFILE Delhi Pune
Uttar Pradesh Hyderabad
35 30.1
30 Tamil Nadu Chennai
24.4
25 Telangana New Delhi
20 15.9 14.2 Gujarat Kolkata
15
9.1
10 6.3 West Bengal Ahmedabad
5 Madhya Pradesh Lucknow
0
18-24 25-34 35-44 45-54 55-64 65+ Rajasthan Indore
Yrs Yrs Yrs Yrs Yrs Yrs
GEOGRAPHIC PROFILE
DEMOGRAPHY: AGE BRACKETS
Source: GA, Oct’21
 Industry and Profiling

Source: Moneycontrol Linkedin data

Forbes India is one of the highest circulated
business magazines in India
Print : 75,000 copies are
circulated every fortnight &
30,000 copies are circulated
through subscriptions.
 Network18 Business News Channels sawa
HIGHER GROWTH in tune-ins as compared to the
Business News Genre
POST COVID-19 V/S PRE
COVID-19

64.50%

58.80
%

Genre Network18
Channels
Avg. Daily Source: BARC India | Mkt: India | TG: AB Male 22+ | Wk 02-04'20 and 11'20
Network18 Channels (Business) – CNBC-TV18, CNBC-Prime HD, CNBC-Awaaz,
Reach CNBC-Bajar
Business News Genre – English Business News Genre and Hindi Business News
Genre
CNBC-TV18 | ALWAYSAHEAD
POST COVID19 V/S PRECOVID19

83% Increase in Daily Avg. Reach’000

141% Increase in Avg.Weekly Imp'000

141% Increase in Avg. Daily Imp'000

Source: BARC India | Mkt: 10L+| TG: 22+ MALE, AB | Wk 02-04'20

Last available data **
and 11'20
CNBC-AWAAZ |LEADERSHIP
POST COVID19 V/S PRECOVID19

67% Increase in Daily Avg. Reach’000

65.4% Increase in Avg.Weekly Cume Reach'000

25% Increase in Avg. Daily Imp'000

Source: BARC India | Mkt: HSM| TG: 22+ AB M| Wk 02-04'20

and 11'20 Last available data **
Business News TV Reach

Last available data **

Some of our Best work in BFSI
Segment
 Business News Digital Reach
GROUP’s MONTHLY REACH (Business News)

600 Mn+ Page 45 Mn.+ Active 10 Mins Avg. Session

Views Users Duration

SOCIAL MEDIA PLATFORMS ACROSS THE GROUP

4.6 Mn.+ Followers 1.6 Mn.+ 4 Mn.+ Followers 1Mn+ Followers

Subscribers
Types of content: Text, links, photos, native videos and videos
Source: GA

*Social handle numbers cumulative of Moneycontrol, Cnbctv18, Forbes, Cnbc Awaaz

 Democratizing Debt Series with
Wint Wealth

Company & Leadership Profiling

Link : https://www.youtube.com/watch?v=1yqfpZ3kkQE&ab_channel=CNBC-
TV18
India CFO Summit with AMEX

E-https://www.moneycontrol.com/msite/microsite-url-amex-
india-cfo-homepage
India CFO Summit with AMEX

E-https://www.moneycontrol.com/msite/microsite-url-amex-
india-cfo-homepage
 Summit - Live

Anurag Singh Thakur, Minister of State for Finance, sharing the Shri Hardeep Singh Puri, Civil Aviation Minister of India and
government's vision of an Atmanirbhar Bharat and the ways in Ministry of Housing and Urban Affairs in India, addressing the
which the finance ministry is empowering Indian citizens. audience about government initiatives and operating
procedures to ensure continuity.

E-Eighteen.com Ltd.
 Summit - Live

Bringing together India's top CFOs in two engaging discussions:

Raghava Rao, Amazon India; Tushar Kotecha, Aditya Birla Housing Finance; Aneel
Gambhir, Blue Dart; Sanjib Nanda, Tata Steel BSL; Sandhya Sriram, Wipro; Sandeep
Batra, Crompton Greaves Consumer Electricals; Pratyush Mittal, Mondelez India; and
R. Shankar Raman, Larsen & Toubro
E-Eighteen.com Ltd.
CIBIL - GROW YOUR BUSINESS

https://www.moneycontrol.com/ms/cibil/
 6 Lac+ PVs with an average time spent of 2:23 mins

About the Company/Initiative, Articles, Infographics, Videos,

Quizzes to keep more and more users engaged and ensure higher
time spent on the content hub
Family Business Awards Co created with WaterFeild
Advisors

Weblink : https://www.moneycontrol.com/msite/indian-family-business-
awards
Category Creation Work with Asset Class
x
Moneycontrol & CNBCTV18 x Twitter Partnership
⮚ Exclusive access to the CNBCTV18 & Moneycontrol production and
editorial strength which helps brands to position themselves as thought
leaders in the category

⮚ Brand space on CNBCTV18 & Moneycontrol Twitter profile with more

than 1.3Mn follower base & 872K respectively

⮚ Opportunity to partner with specific audience interests like technology

(Tech Toyz & Smart Living), start-up and entrepreneurship, fitness (Stay
Fit), Personal Finance (Mutual Fund Corner), automobiles (OVERDRIVE)
etc

⮚ The partnership between Moneycontrol, CNBCTV18 and Twitter allows

brands to run media campaigns (pre-rolls etc) at better cost efficiencies
generating better ROI out of the finite budgets

⮚ Access to Twitter Blue Room and media campaign support

*No. are a sum of CNBCTV18, CNBC Awaaz and CNBC Bajar social profiles
 TWITTER TARGETING | PRIMARY
Twitter offers primary and secondary targeting
options:

Primary Targeting:

1. In this people are profiled as per their age, gender,

geography and device.
2. We can use multiple combinations of the above
criteria to create our own set of targeting
Secondary Targeting:
1. Secondary targeting comprises of Followers look
alike, Interests and conversation topics.
2. This gives us a broad spectrum of auto enthusiasts
on twitter consuming auto content.
3. We can use either of these 3 profiles in
combination with primary targeting to achieve
our desired results.