Professional Documents
Culture Documents
1. AUGIE THIAVISASMI
2. JASMINE NUR
3. PUTRI MELINDA APRILIA
4. YESSY ARIMBI
What is marketing strategy?
A marketing strategy is the combination of all the business’s decisions and actions to increase
sales and achieve a sustainable competitive advantage by understanding and fulfilling the needs
and wants of the customers. This definition of marketing strategy stands on three key pillars.
These are:
What: Marketing strategy is the overall game plan or the roadmap marketers use to achieve a
business’s marketing objectives and goals.
Why: It aims to achieve a unique market position backed by a sustainable competitive
advantage that results in more sales and profits for the business.
How: Every marketing strategy works directly or indirectly by fulfilling the needs and wants of
the customers.
Marketing Strategies
• Farmers’ Markets is a place for farmers to sell food directly to consumers. These
markets are hosted in fields, school parking lots, public squares and other gathering
spaces and offer people a chance to buy local, fresh, seasonal and delicious food directly
from the producers.
• Community Supported Agriculture (CSA) is a partnership between farmers and
consumers in which the responsibilities, risks and rewards of farming are shared.
• Direct Marketing Meat and Animal Products is selling them directly, whether it’s on-
farm, at farmers’ markets, to stores or restaurants, through a website or other sales
outlets. But there are a variety of local, state and federal rules, and regulations of which
you need to be aware.
1. Cooperative Marketing/Campaign is when multiple brands collaborate together to form
a mutually beneficial promotion. This form of marketing is mutually beneficial and
provides a cost-effective way for manufacturers and retailers to run promotions.
2. On-Farm Sales/Agritourism is a way of selling agricultural products by opening a tourist
destination on a plantation or ranches that facilitates visitors to pick the product they
want and then get paid before they leave the place.
3. Sales to Restaurants and Institutions is a way to sells post-harvest production which are
directly traded to a restaurant or institution.
4. Renewable energy is energy from sources that are naturally replenishing but flow-
limited; renewable resources are virtually inexhaustible in duration but limited in the
amount of energy that is available per unit of time.
5. Season Extenion is any method that allows a crop to be grown and/or harvested beyond
its normal outdoor growing season and harvesting time frame, or the extra time thus
achieved.
6. Value-Added Product is identical with the assessments on its main production
processes on the addition of raw materials. A value-added product can refer to any
product that has been subject to additional actions or combined with extra products to
raise the overall value of the product.
7. Internet marketing is the promotion of a company and its products or services through
online tools that generate leads, drive traffic, and boost sales. Also called online
marketing or digital marketing, internet marketing relies on digital channels to distribute
promotional messages.
8. Evaluating New Farm Enterprises is a marketing strategy that compares existing
business ventures with new business ventures, aiming for the success of future business
ventures by considering writing a business plan, a roadmap that specifies priorities,
goals and objectives.
TODAY’S TOPIC
SALES TO RESTAURANTS AND INSTITUTIONS
BENEFICIAL RESULTS OF MARKETING STRATEGIES
Marketing strategies are very useful, with this marketing strategy we can coordinate with other
people or teams to become better and achieve the desired goals together. Here, the marketing
strategy can be used as a tool to set the direction of each goal in order to be able to work
together optimally, so that consumers can be served well. It also helps us to create products
and services with the best chances to gaining profit. Because marketing strategy starts with
marketplace research and taking into consideration our optimal target customer.
How do the farmers and ranchers maintain their farms and ranches industry?
The way farmers and ranchers maintain their agriculture and livestock is by working together,
the cooperation between farmers and ranchers here is to carry out mutually beneficial
synergies between farmers and ranchers, for example, farmers can use livestock manure as
organic fertilizer, and on the other hand farmers use agricultural waste as animal feed such as
rice waste, straw waste, corn waste and legume waste.
Conclusions
1. Some states have created marketing programs to encourage restaurants to feature their
local farm products.
2. Prospective restaurant suppliers should consider:
• Upscale restaurants and specialty stores pay top dollar for quality produce and hard-to-
get items.
• Call buyers for appointments and bring samples.
• Major selling points include daily deliveries, special varieties, freshness, personal
attention and a brochure describing your farm and products.
• When planning your crop mix, talk with chefs and specialty buyers, who are constantly
looking for something new.
Selling to schools can be challenging -- budgets are limited, many decision-makers are involved,
and many schools no longer manage their own kitchens. But as public concern over childhood
obesity grows, new opportunities for school food programs are opening in many parts of the
country. Privately run schools and institutions often have more flexibility than public schools.
According to our opinion, the most effective and best marketing strategy that can be use for
farms and ranchers product marketing is FARMERS’ MARKETS
Even though we’re here choosing “Sales To Restaurants and Institutions" as the topic, but still,
for us, farmers’ market has a wide range to gain profits and audience. We live in a modern era
where almost everyone can get anything they want through the internet, but it doesn't affect
the number of consumers who visit the market to get their needs. There are many platforms
available to get agricultural products. For example, in Indonesia, there are still many people
who are technology blind, so instead of using the internet, the upper-class people are still
coming to the market for shopping, whether it's a traditional market or a modern market.
1. AUGIE THIAVISASMI
2. JASMINE NUR
3. PUTRIAPRILIA
4. MELINDAYESSY ARIMBI
Strategi pemasaran adalah kombinasi dari semua keputusan dan tindakan bisnis untuk
meningkatkan penjualan dan mencapai keunggulan kompetitif yang berkelanjutan
dengan memahami dan memenuhi kebutuhan dan keinginan pelanggan. Definisi
strategi pemasaran ini berdiri di atas tiga pilar utama. Ini adalah:
Apa: Strategi pemasaran adalah keseluruhan rencana permainan atau peta jalan yang
digunakan pemasar untuk mencapai tujuan dan sasaran pemasaran bisnis.
Mengapa: Ini bertujuan untuk mencapai posisi pasar yang unik yang didukung oleh
keunggulan kompetitif berkelanjutan yang menghasilkan lebih banyak penjualan dan
keuntungan bagi bisnis.
Bagaimana: Setiap strategi pemasaran bekerja secara langsung atau tidak langsung
dengan memenuhi kebutuhan dan keinginan pelanggan.
Strategi Pemasaran
• Pasar Petani merupakan tempat bagi petani untuk menjual bahan pangan
secara langsung kepada konsumen. Pasar ini diselenggarakan di lapangan,
tempat parkir sekolah, lapangan umum dan ruang pertemuan lainnya dan
menawarkan orang kesempatan untuk membeli makanan lokal, segar, musiman
dan lezat langsung dari produsen.
TOPIKHARI INI
pemasaran sangat berguna, dengan strategi pemasaran ini kita dapat berkoordinasi
dengan orang lain atau tim untuk menjadi lebih baik dan mencapai tujuan yang
diinginkan bersama. Di sini, strategi pemasaran dapat dijadikan sebagai alat untuk
menetapkan arah setiap tujuan agar dapat bekerja sama secara optimal, sehingga
konsumen dapat terlayani dengan baik. Ini juga membantu kami menciptakan produk
dan layanan dengan peluang terbaik untuk mendapatkan keuntungan. Karena strategi
pemasaran dimulai dengan riset pasar dan mempertimbangkan target pelanggan
optimal kami.
Cara petani dan peternak memelihara pertanian dan peternakannya adalah dengan
cara gotong royong, kerjasama antara petani dan peternak disini adalah melakukan
sinergi yang saling menguntungkan antara petani dan peternak, misalnya petani dapat
menggunakan kotoran ternak sebagai pupuk organik, dan di sisi lain Petani tangan
menggunakan limbah pertanian sebagai pakan ternak seperti limbah beras, limbah
jerami, limbah jagung dan limbah kacang-kacangan.
Kesimpulan
• Restoran kelas atas dan toko khusus membayar mahal untuk produk
berkualitas dan barang yang sulit didapat.
Menurut pendapat kami, strategi pemasaran yang paling efektif dan terbaik yang dapat
digunakan untuk pemasaran produk peternakan dan peternak adalah PASAR PETANI
Meskipun kami di sini memilih "Penjualan Ke Restoran dan Institusi" sebagai topik,
tetapi tetap bagi kami, pasar tani memiliki jangkauan yang luas untuk mendapatkan
keuntungan dan audiens. Kita hidup di era modern dimana hampir semua orang bisa
mendapatkan apapun yang mereka inginkan melalui internet, namun tidak
mempengaruhi jumlah konsumen yang mengunjungi pasar untuk mendapatkan
kebutuhannya. Ada banyak platform yang tersedia untuk mendapatkan produk
pertanian, misalnya di Indonesia masih banyak orang yang buta teknologi, sehingga
daripada menggunakan internet, orang-orang kelas atas masih datang ke pasar untuk
berbelanja, baik itu pasar tradisional atau pasar modern.