MODULE 4

BUSINESS
OPPORTUNITY
RECOGNITION
 CONTENT
• Business opportunity process
• Behavioral factor
• Opportunities in cyber business
• SWOT Analysis
• Business Model Canvas
 Session Objectives
At the end of the session, students
should be able to:
• understand the various ways to
recognize business opportunity.
• Apply the theory in case study.
 WHAT IS OPPORTUNITY

Opportunity is defined as a
situation that enables an
entrepreneur to offer marketable
products or services to interested
buyers or end users
TYPES OF SITUATIONAL FACTORS
• Product or service is still not in
existence

• Product or service is already in the

market but failed to satisfy the
customers – so need to be
improved
 EMERGENCE OF OPPORTUNITY
• when people decide they have certain needs and
want to be satisfied, or when people discovered a
problem of some kind that can be helped by a
product or service.
• The presence of unfulfilled needs and want
and/or problems alerts the entrepreneur to the
potential opportunity.
• The entrepreneur later creates a business that is
able to fulfill the needs or want and/or solve the
problem
OPPORTUNITY IDENTIFICATION

Opportunity identification
is a process that involved
the search for and
discovery of business
opportunities
 APPROACH TO OPPORTUNITY
IDENTIFICATION

3. Recognize
problems and
2. Recognize find ways to
a need that solve it
1. Observe customers
changes in
the
environment
1. OBSERVING CHANGES IN THE
ENVIRONMENT

Changes in the environment give

rise to needs and wants and/or
problems, and an opportunity
emerges
 1. OBSERVING CHANGES IN THE
ENVIRONMENT

Important environment forces to observe

include:

• Economic forces
• Social forces
• Technological advances
• Political and regulatory statues
Examples of How Changes in the Environment Provides Openings for
New Product and Service Opportunities

Structure of Population and Income

Number of teenagers higher than number
of elderly and children
People have higher purchasing power
Social
Increase incident of housebreaking
Increase interest in fitness
Increase mobility of population
Increasing predominance of dual-
income families leaves less time to
cook at home
Technological Advances
Advances in biotechnology
Development of the internet
Increase pressure to improve economic
performance
Government Policies and Regulations
Increased driving standards
Cyber cafes, cineplexes, recording studios
Passenger cars, household furniture, DVD
Grills, alarm, sensor, security systems
Fitness center, dancing class, in-house exercise
equipment, health food store
Handphone, laptop computers
Restaurants, food delivery services
Biotech-related pharmaceutical products, food
products, veterinary products
E-commerce, improved communication
Online marketing, cost control services
Smoke emission control, helmet, seatbelt
2. RECOGNIZE NEEDS AND
WANTS
Opportunity occurs whenever there is a
need and want to fulfill. The term
“needs” refer to basic needs that the
consumer must have in order to live
while the term “wants” refers to a
personal desire for something that is
more than a basic need.
13
3. RECOGNIZE PROBLEM AND
FIND SOLUTION
Problems can be recognized by
observing the challenges that
people encounter in their daily lives.
Solution to the problem
represented a business opportunity
ABILITY TO SEARCH AND DISCOVER
BUSINESS OPPORTUNITIES

• Experience and exposure

• Knowledge and skills
• “Special alertness”
• Social network
• Creativity
• Observant
 MECHANISM TO IDENTIFY
OPPORTUNITIES
• Customers
• Retailers and distributors
• Business associates
• Bankers
• Consultants
• Employees
• Others
EVALUATION AND SELECTION
PROCESS

The evaluation and selection

process involves judging the
viability of the opportunity and
assessing its potential.
SOME CRITERIA FOR EVALUATION
AND SELECTION
• Can make money and has potential for growth
• Less competition
• Good fit between entrepreneur and
opportunity
• Has competitive advantage
• Workable and efficient
• Not against the norms and values of the
community
• Conform with laws and regulations
OPPORTUNITIES IN CYBER
BUSINESS
OPPORTUNITIES IN CYBER
BUSINESS
OPPORTUNITIES IN CYBER
BUSINESS
OPPORTUNITIES IN CYBER
BUSINESS
SWOT ANALYSIS
SWOT Analysis
SWOT Analysis
Business Model Canvas
Business Model Canvas 1
Business Model Canvas 2