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Retailing in Romania - Analysis: Country Report - Jan 2019
Retailing in Romania - Analysis: Country Report - Jan 2019
Source: Euromonitor Interna tiona l from officia l s ta tis tics , tra de a s s ocia tions , tra de pres s , compa ny
res ea rch, tra de interviews , tra de s ources
Seasonality
Back to School
Easter
Christmas
Date: 25 December
Shopping season: December
Primary products bought: Fresh meat and meat products, traditional Romanian
delicacies and crafts, alcoholic drinks like spirits and wine and soft drinks;
confectionery, toys and games, personal beauty products, apparel, books, electronic
devices and home decorations are purchased as gifts.
Retailer strategy: Large modern grocery retailers as well as small independent
grocers focus on traditional pork products consumed during the cold season and
especially at Christmas. Outdoor retail areas are created near to city halls to sell
traditional food products, apparel and decorations. In fact, all retailers are prepared
to offer discounts on their products. However, there is a noticeable focus on
traditional food, wine, traditional spirits, toys and games, apparel, books and
electronic devices. Christmas can be considered the most important event of the
year for gifts and purchases of large quantities of food and drink.
Mother’s Day
Date: 8 March
Shopping season: March
Primary products bought: Chocolate confectionery, beauty products, apparel,
© Euromonitor Interna onal 2019 Page 8 of 13
jewellery, bags and books.
Retailer strategy: Promotional activities are focused on gifts for adult women, with
apparel and beauty products and jewellery and watches benefiting from increased
visibility. Discounts are available generally two weeks before the event.
Black Friday
DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
GBO refers to global brand owner, which is the ultimate owner of a brand.
SOURCES
Sources used during the research included the following: