RETAILING IN ROMANIA - CONTEXT

Country Report | Jan 2019

International Context

Retailing Retail Sales by Region Retailing in Romania

Retail Value RSP excl Sales Tax - USD million - Constant - 2018 Retail Value RSP excl Sales Tax - USD million - Constant - 2004-2023

14,921,219
World
500,000

Asia Pacific 5,336,422 400,000

Australasia 253,520

Eastern Europe 760,011 300,000

Latin America 877,336

Middle East and Africa 965,407 200,000

North America 3,580,120

100,000
Western Europe 3,148,403

0
2004 2018 2023

Retailing in Romania Other Markets in Eastern Europe

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Market Size - USD million - 2018 Per Capita - USD - 2018 Forecast Growth - CAGR% - 2018-2023
43,817 2,244.3 7.2%
56th percentile 55th percentile 67th percentile

FMCG Index

Retailing vs Selected FMCG Industries

200

180
Industry
Retailing
160
2012 = 100

Selected Basket of Industries

140 Beauty and Personal Care

Packaged Food
120 Home Care

Soft Drinks
100
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

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Socioeconomic Context

Population Growth Index Romania vs Other Geographies

Population Growth Index 2002-2030 Rank out of 210

140 Actuals
2018, '000
19,523.6
130
Rank 60

120
Historic Growth
2002 = 100

110 2002-2018 CAGR

-0.7%
Rank 207
100

90 Forecast Growth
2018-2030 CAGR
-0.6%
80
2002 2018 2030 Rank 206

Romania Eastern Europe World

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Households with a Disposable Income Over Households with a Disposable Income Over Number of Internet Subscribers Number of Mobile Internet Subscribers
USD25,000 - Romania USD25,000 - Bucharest

Actuals - '000 - 2018 Actuals - '000 - 2018 Actuals - '000 - 2018 Actuals - '000 - 2018
1,321.6 309.8 25,941.9 17,120.2
54th percentile 81s t percentile 80th percentile 77th percentile

Historic Growth Historic Growth Historic Growth Historic Growth

2013-2018 CAGR 2013-2018 CAGR 2013-2018 CAGR 2013-2018 CAGR
23% 17.6% 10.5% 16%
100th percentile 98th percentile 37th percentile 42nd percentile

Forecast Growth Forecast Growth Forecast Growth Forecast Growth

2018-2023 CAGR 2018-2023 CAGR 2018-2023 CAGR 2018-2023 CAGR
9.7% 6.1% 2.7% 4%
89th percentile 78th percentile 16th percentile 18th percentile

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