DECLARATION

I, hereby declare that, this summer training report submitted toBRCM Collage of Business
Administration, in the fulfillment of requirement of Bachelor of Business Administration
( BBA) degree, is result of my own work carried out during august-september-october 2021.
This project report is entirely an outcome of our own efforts and has not been previously
submitted to any other university or institute for any other examination and for any other
purpose by any other person.

Name of the student:

Anis Suvagiya,

Nancy Rawal,

Ashish Makvana

Date:

Place: Surat.

1
 EXECUTIVE SUMMARY

I am Nandinee Hadiya student of fifth semester in BRCM Collage if Business Administration, Surat.

I here at Completion of my SUMMER TRAINING REPORT on the topic of “DEPARTMENTAL

STUDIES UNDERTAKEN AT STATE BANK OF INDIA.”

This report is prepared with the help of secondary data.

Secondary data are collected from the particular website. This report is including 8 chapters.

The first chapter covers the INDUSTRIAL SCENARIO, which contains, some basic information about

history of the sector, SWOC Analysis, Global Perspective, GDP, Major player in the sector.

The second chepter is company profiles, it is including point to point detailed about Name & Location

of company, Brief History, Name of founders, Vision & Mission statements, SWOT Analysis of the

company, etc.

The third chapter is Finance Department explains previous data on income statement, Ratio Analysis,

Company’s Accounting Procedure and CSR, etc.

The fourth chapter is Marketing Department. Marketing Department Provides information about list

of product, Number of customer, PLC, Promotion tools, CRM Practices, etc.

The fifth chapter cover the Human Resource Department of study. In there, Recruitment & Selection

Process, Training Methodology, Performance Appraisal Process, Wages & Salary, etc.

The sixth chapter is Operation Department. It include Core Services, Supplementary Services, Service

Process Blueprint, Role of Employee, Equipment used, etc.

In Bibliography includes the details at the sources of the information which help to prepare this report.

In last chapter of Annexure, it includes data companies P & L Account And Balancesheet.

2
 STRUCTURE OF SUMMER TRAINING REPORT

Sr. No. Particulars Page No.

1 Tital page

2 Report completion certificate

3 Declaration

4 Acknowledgments

5 Executive Summary

6 Chapter 1: Industrial Scenario

7 Chapter 2: Profile of the company

8 Chapter 3: Finance Department

9 Chapter 4: Marketing Department

10 Chapter 5: Human Resource Department

11 Chapter 6: Operation Department

12 Chapter 7: Any other specific Department

13 Chapter 8: Conclusion

14 Bibliograpgy

15 Annexure

3
 Table of Content
1. Industrial/Sectoral Scenario
1.1 History/Evolution of the sector

1.2 Overall working of the sector

1.3 Challenges faced by that sector in India

1.4 SWOC Analysis

1.5 Major players in the sector

1.6 GDP contribution by that sector

1.7 Global Perspective

1.8 Summary

2. Company profiles
2.1 Name & Location of the company

2.2 Name & Location of other branches

2.3 Year of Establishment

2.4 Brief History

2.5 Name of founders and promoters

2.6 Vision Statements

2.7 Mission statement and Values statement

2.8 Organizational structure / Hierarchy

2.9 Controlling System

2.10 SWOT analysis of the companies

2.11 Any other specific detail

4
3. Finance department
3.1 Ratios and their interpretation

3.2 Financial statement analysis

3.3 Accounting procedure

3.4 CSR and the expense

3.5 A listed company. If yes, then where and since how long

4. Marketing department
4.1 List of products & Services

4.2 Numbers of customers / overseas customers

4.3 Specific distribution channel

4.4 PLC – associate the product with respect to the PLC Stage

4.5 Market segmentation

4.6 Positioning strategies

4.7 Promotion tools used

4.8 Pricing methods

4.9 Sales force management

4.10 CRM practices

5. Human Resource Department (HRM)

5.1 Recruitment & Selection process

5.2 Number of employees

5.3 Training methodology / approach

5.4 Employee safety mechanisms

5.5 Specific HR policies

5
 5.6 Performance Appraisal process

5.7 Wages & Salary administration

5.8 Grievance handling procedure

5.9 Strategic HRM

5.10 Employee feedback mechanism

5.11 Any other

6. Operation Department
6.1 Core Service

6.2 Supplementary Services

6.3 Role of Employees

6.4 Equipment used

6.5 Distribution Channel Used

6.6 Service Process / Blueprint

6.7 Quality Maintenance

6.8 Specific Operations policies

6.9 Service Pricing

6.10 Physical Evidences used

7. Any other Department

8. Conclusion of the study

6
ONLINE SUMMER REPORT (501)

T.Y.B.B.A (SEM-5)
EVALUATION GUIDELINES (ONLY FOR
A.Y. 2021-22)
BACHELOR OF BUSINESS
ADMINISTRATION
VEER NARMAD SOUTH GUJARAT UNIVERSITY,
SURAT

7
 CHAPTER -1
INDUSTRIAL / SECTORAL SCENARIO

8
 ANNEXURE 1
INFORMATION TO COVER / FORMAT OF O.S.R.
Points given hereunder are just for reference purpose, students can add and
delete the points as per their own requirements taking guidance from faculty
mentor.

Chapter 1: Industrial/Sectoral Scenario

• History / Evolution of the sector

• Overall working of the sector
• Challenges faced by that sector in India
• SWOC Analysis
• Major Players in the sector
• GDP contribution by that sector
• Some facts/figures regarding that sector (Optional)
• Global Perspective
• Summary

9
 CHAPTER -2
COMPANY PROFILE

10
2.1 Name & Location of Company

1. Titan

Titan Company Limited (Titan), a joint venture between the Tata Group and the Tamil Nadu Industrial
Development Corporation (TIDCO). Titan is the fifth largest integrated own brand watch manufacturer in the
world. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle
brands across different product categories. Titan is widely known for transforming the watch and jewellery
industry in India and for shaping India's retail market by pioneering experiential retail. Titan Industries Ltd
was incorporated in the year 1984 and commenced their business in the year 1986. The company
set up an integrated watch manufacturing facility at Hosur in Tamil Nadu in the year 1987 with
initial technical know-how from Europe and Japan.

2. Rolex

11
 Rolex Watch Company Private Limited is a Private incorporated on 05 December 1947. It is
classified as Non-govt company and is registered at Registrar of Companies, Mumbai. Its
authorized share capital is Rs. 50,000,000 and its paid up capital is Rs. 20,725,000. It is inolved
in Manufacture of watches and clocks Rolex Watch Company Private Limited's Annual General
Meeting (AGM) was last held on 23 December 2020 and as per records from Ministry of
Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2020. Directors of Rolex
Watch Company Private Limited are Catherine Thomson, Stefano Notari, Marius Pierre Davoli,
Chirag Kirit Thaker.

3. RADO

Rado Industries Limited is a Non-govt company, incorporated on 21 Jun, 1993. It's a public
unlisted company and is classified as'company limited by shares'.
Company's authorized capital stands at Rs 150.0 lakhs and has 71.973335% paid-up capital
which is Rs 107.96 lakhs. Rado Industries Limited last annual general meet (AGM) happened on
29 Sep, 2017. The company last updated its financials on 31 Mar, 2017 as per Ministry of
Corporate Affairs (MCA). Rado Industries Limited is majorly in Business Services business
from last 28 years and currently, company operations are active. Current board members &
directors are KAILASH GUPTA, RADHEY GUPTA SHYAM and ANITA GUPTA . Company
is registered in Delhi (Delhi) Registrar Office. Rado Industries Limited registered address is
1/6473,STREET NO.5, EAST ROHTASH NAGAR BALBIR NAGAR CHOWK,SHAHDARA
NEW DELHI DL 110032 IN.

12
2.1.1 Titan Company

 Name and Location of Company : Titan Company Limited, Hosur, Tamilnadu.

2.1.1.1 History

 Titan Company Limited was inaugurated on 26 July 1984 under the name Titan Watches
Limited in Chennai. A plant was set up to manufacture quartz analog electronic watches
in the State Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area
at Hosur. In November 1986, Titan Company and Casio signed a MoU proposing to
manufacture 2 million digital and analog-digital watches. In 1989, a satellite case plant
was set up in Dehradun, Uttarakhand at present with a manufacturing capacity of 500,000
watch cases annually.
 In September 1993, the company changed its name to Titan Industries Ltd. as it ventured
into other range of products other than watches.
 In 1994, Titan launched its jewellery brand Tanishq.
 In 1998, the company launched its watch & accessories brand, Fastrack, targeted at a
younger audience in a bid to compete with Timex.
 In 2001, Titan launched kids’ watches brand, Dash. The brand saw poor performance and
was discontinued in 2003. In 2004, the company entered into an agreement with Moet
Hennessy Louis Vuitton Group, to service the latter's range of watches in India through
its customer care centres. In 2005, Fastrack was positioned as an independent accessory
brand targeting the urban youth. With the objective to become a fashion brand, Fastrack
launched sunglasses in the same year and launched bags, belts and wallets in 2009.
 Titan acquired Swiss watch maker Favre-Leuba in 2011 to enter the European market. In
2013, Titan entered the fragrances segment with the brand Skinn and later that year, it
ventured into the helmets category under its brand Fastrack. In the same year, it changed

13
 its name to Titan Company Ltd. In 2014, it entered into a joint venture with Montblanc to
establish its retail stores in India.
 In 2016, Titan opened prescription lens manufacturing facilities in Noida, Kolkata,
and Mumbai to improve its order processing time. In 2018, Titan merged
its jewellery brand, Gold Plus targeted at customers in South India with Tanishq to
establish the brand's presence in South.
 Taneira is an ethnic wear brand from Titan that retails hand-woven sarees from different
weaving clusters of India.  The brand was launched in 2016.  The first retail store was
opened in Bengaluru in 2017 with more stores followed in New Delhi and Hyderabad.
 Also, Titan announced recently (during the last quarter of 2016) about launching a series
of affordable smartwatches under its brands like Sonata and Fastrack soon.
 In 2016, Titan entered the wearable devices market by introducing its smartwatch, Juxt,
made through a collaboration with Hewlett Packard. In 2017, the company launched
a fitness tracker, named Gesture Band under its youth accessories brand, Fastrack. In the
same year, it invested $3 million in a Singapore based wearable tech company, CoveIoT.
In 2018, the company added new fitness tracker bands. The company had a 7.4% market
share in the wearable devices market as of 2018.

2.1.1.2 Name of Founders and Promoters

 Xerxes Desai was the first managing director of Titan Company, an Indian watchmaking company,
and played an instrumental role in laying the foundation of the company.

 Desai was a graduate of Elphinstone College (Mumbai University) and Oxford University.

 Desai joined Tata Administrative Services in 1961 after graduation, working at several of their
companies. He founded Titan as a joint venture with J. R. D. Tata in 1986, with support from
the Tamil Nadu Industrial Development Corporation. He had suggested the idea of a
watchmaking company to Tata in the 1970s, who liked it, but bureaucratic hassles took time till the
company was opened in 1986 in Hosur.
 In 1994, Desai challenged engineers at Titan to design the world's thinnest watch, with a movement
1.15mm thick inside a 3.5mm case. The watch, called the Titan Edge was introduced in 2002.
 After Titan's success, Desai founded Tanishq, a jewelry brand. He had innovative ideas like asking
people in Bangalore to get their jewelry appraised in 1999. The jewelry business grew over time, after
a slow start.
 Desai retired in 2002, and was succeeded by his protégé Bhaskar Bhat.

2.1.1.3 Vision Statement

 Vision is to create elevating experiences for the people we touch and significantly impact the world
we work in.

2.1.1.4 Mission Statement

14
  We will do this through a pioneering spirit and a caring, value-driven culture that fosters innovation,
drives performance and ensures the highest global standards in everything we do.

2.1.1.5 Organizational Structure

CHAIRMAN-

CEO

CIO MANAGING DIRECTOR CFO

PRODUCTION-
Supervisior
MARKETING-Customer Service -Designer ADMINISTRATION-Manager
-cutting
-As cutting

General Worker

2.1.1.6 SOWT Analysis

 SWOT analysis is an important devising method which is used to judge the

strengths, Weaknesses, Limitation, Opportunities, and Threats which is
involved in a job or a business enterprise. It is a well-established technique
for the audit and analysis of the overall strategic position of a business and
its environment. It contains determining the objective of the job or business
enterprise and recognizing the internal and external elements that are
favorable and unfavorable to reach the objective.

2.1.1.6.1 Strengths

15
 1. Titan company has a huge grid of exclusive stores and service centers all
over the place.
2. Titan is famous for its great design and its great quality. Titan watches are
favored by each and every segment of people.
3. The company uses celebrities as their brand ambassadors to advertise itself.
4. Titan company’s watches are exported over more the 40 countries.
5. Titan is giving great customer service. Titan watches generally don’t need
any repairs and if they need the company to exchange the watch with the
new one in the warranty time.
6. Titan is one of the worlds 5ths and India’s 1st leading manufacturers
7. Various sub-brands below the brand titan have become successful in their
positioning.
8. The company has strong advertising and brand existence of titan.
9. Titan watches are used as a fashion statement.
10. Titan has come up with a world’s slimmest watch taken under the brand
name Titan edge.

2.1.1.6.2 Weakness

1. Titan Company has to face problems to take up fake Copying

2. The company has not gone through the global market as some other
international watch manufacturer.
3. Titan watches are not completely water-resistant.

2.1.1.6.3 Opportunities

1. Seasonality: At the time festival, like Diwali titan promotes nebula, Bandhan
because there is a demand for the products. Gold watches and pairs are like
wedding occasion. The Fastrack watch is promoted in the month of June and
august when schools and colleges re-open.
2. Exchanging offer: All the titan stores provide an exchange offer to its
customers of any old watches, at any time, in any condition function or
otherwise receive a flat discount of 25% on their purchase of the brand-new
technological and stylish products.
3. India is underpenetrated retail for watches.
4. Titan company can target on more brand alertness and having watches
catering to every sector.
5. Overall development and tie-ups with global watches and jewelry brands.
6. Costumers favor owning diverse watches for a different time and movement
with increasing customer viewpoint.

2.1.1.6.4 Threats
16
 From competitors –
1. Japanese- Citizen, Casio
2. Swiss- Rolex, Omega, Rado, Tissot, Tag Heur, etc.
3. Chinese watches
4. Unorganized sector/ Grey market.
5. Mobile phones and wall clocks are a substitute to watches.
6. The fashion trend keeps on changing.

2.1.1.7 Values

 Customer first: Customers take precedence over all else, always.

 People make the brand: Titanians are at the heart of our success and that is why their dreams and
aspirations are at the forefront of our brand policy.
 Culture and teamwork: High performance is a way of life.
 Creativity and innovation: Driven by innovation and creativity, we focus on smarter approaches and
newer technologies.
 Passion for excellence: In all our pursuits, we ceaselessly strive for excellence.
 Corporate citizenship: We ensure that a part of our resources is invested in environment and
community betterment.
2.1.1.8. Awards
 The company has been awarded the following distinctions:

 Being named the No.1 Brand in the Consumer Durables category in the "BrandEquity" Survey of The
Economic Times, a leading Indian financial daily.

 The Titan Design Team won the Young Design Entrepreneur of the Year awardat the design awards
instituted by the National Institute of Design and BusinessWorld, a leading Indian magazine. The team
has won 7 accreditations also.

 Both Titan and Tanishq have been adjudged "Most Admired Brands" as well as"Retailer of the Year"
by Images Fashion Forum in consecutive years.

 Retail Asia and Media Magazine – Singapore adjudged Titan Industries asamongst the leading
Retailing Companies in India.

 Titan has won the Brand Leadership award at the India Brand Summit.

 The Time Products Division of the company was awarded the JRD QV Award in 2006.

2.1.1.9 Titan & Brands

17
Titan Helios
Titan Clock Titan Raga
Fastrack Favre-Leuba
Sonata Nebula
Zoop SF
Octane Tanishq
Xylys Mia
Zoya CaratLane
Titan Eyeplus Skinn

2.1.2 Rolex Company

18
  Name and Location of Company - ROLEX watch company private limited , Geneva,
Switzerland
2.1.2.1 History

 Alfred Davis and his brother-in-law Hans Wilsdorf founded Wilsdorf and Davis, the
company that would eventually become Rolex S.A., in London, England in
1905.Wilsdorf and Davis' main commercial activity at the time involved importing
Hermann Aegler's Swiss movements to England and placing them in watch cases made
by Dennison and others. These early wristwatches were sold to many jewellers, who then
put their own names on the dial. The earliest watches from Wilsdorf and Davis were
usually hallmarked "W&D" inside the caseback.
 In 1908, Wilsdorf registered the trademark "Rolex", which became the brand name of
watches from Wilsdorf and Davis. He opened an office in La Chaux-de-Fonds,
Switzerland. Wilsdorf wanted the brand name to be easily pronounceable in any
language, and short enough to fit on the face of a watch.He also thought that the name
"Rolex" was onomatopoeic, sounding like a watch being wound.
 In 1914, Kew Observatory awarded a Rolex watch a Class A precision certificate, a
distinction normally granted exclusively to marine chronometers. In November 1915, the
company changed its name to Rolex Watch Co. Ltd.In 1919, Hans Wilsdorf moved the
company from England to Geneva, Switzerland because of heavy post-war taxes levied
on luxury imports and high export duties on the silver and gold used for the watch cases.
In 1920 the company's name was officially changed to Montres Rolex S.A. and later to
Rolex S.A.
 With administrative worries attended to, Wilsdorf turned the company's attention to a
technical challenge: the infiltration of dust and moisture under the dial and crown, which
damaged the movement. To address this problem, in 1926 Rolex developed and produced
a waterproof and dustproof wristwatch, giving it the name "Oyster". The watch featured a
hermetically sealed case which provided optimal protection for the movement.
 Consumers at the time remained skeptical of a fully waterproof watch. As a
demonstration, Rolex submerged Oyster models in aquariums, which it displayed in the
windows of its main points of sale. In 1927, British swimmer Mercedes Gleitze swam
across the English Channel with an Oyster on her necklace, becoming the first Rolex
ambassador. To celebrate the feat, Rolex published a full-page advertisement on the front
page of the Daily Mail proclaiming the watch's success during the ten hour plus swim.
 In 1931, Rolex patented a self-winding mechanism called a Perpetual rotor, a semi-
circular plate that relies on gravity to move freely. Its system was the first wristwatch to
use a 360° winding rotor and would become the basis of all future automatic watches
throughout the industry. In turn, the Oyster watch became known as the Oyster Perpetual.
 Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation, a
private trust, in which he left all of his Rolex shares, ensuring that some of the company's
income would go to charity. Wilsdorf died in 1960, and since then the trust has owned
and run Rolex S.A.

19
  Recent development

 Rolex SA is owned by the private Hans Wilsdorf Foundation, which is registered as a

charity and does not pay corporate income taxes. In 2011, a spokesman for Rolex
declined to provide evidence regarding the amount of charitable donations made by the
Wilsdorf Foundation.In Geneva where the company is based, it is said to have gifted,
among many things, two housing buildings to social institutions of Geneva.
 According to the 2017 Brand Z report, the brand value is estimated $8.053 billion.Rolex
watches continue to have a reputation as status symbols. It produces more than 800,000
timepieces each year.It is said that "The power of the Crown is never more felt than when
trying to negotiate space in a retail environment for the product of another brand".

2.1.2.2 Name of Founders and Promoters

 Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London,
England, the company registered the word 'Rolex' as the brand name of its watches in
1908, and it became Rolex Watch Co. Ltd. in 1915.After World War I, the company
moved its base of operations to Geneva because of the unfavorable economy in the
United Kingdom. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the
new company name (montre is French for a watch (timepiece)); it later became Rolex
SA. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a
private family trust.Rolex respected late founder, Hans Wilsdorf philosophy was-'Only
great marketing is needed to make a company successful'

2.1.2.3 VISION STATEMENT :

 Our Vision is to strengthen our leading position in the industry by providing the most
advanced products to facilitate contemporary lifestyle.
 The vision statement for Rolex is its strategic plan for the future – it defines what and
where Rolex Company wants to be in the future. The vision statement for Rolex is a
document identifying the goals of Rolex to facilitate its strategic, managerial, as well as
general decision making processes

2.1.2.4 MISSION STATEMENTS :

 Our Mission is to always strive to provide quality of the highest standards, modern design
and prompt reesponsse to our valued clients, at the very best price.

 The mission statement for Rolex is a public document that details the values and strategic
aims of Rolex. The mission statement of Rolex also identifies the purpose of the
organization existence, highlighting the services and the products it offers. Further, the

20
 mission statement also identifies the organization’s operational goals for Rolex, the
processes the company uses to achieve those, the target customer groups, and the region
where the company operates.

2.1.2.5 VALUES STATEMENT :

 Organizational Structure / Hierarchy (if available) (along with diagram, also explain the
same in brief)

2.1.2.6 SWOT-Analysis
2.1.2.6.1 Strength

The brand is always associated with

wealth, exclusivity and tradition; even
the slogan is reflecting those
values: A crown for every
achievement

, giving potential buyers the feeling of
marking a milestone in their
life when buying a Rolex.
2. Rolex is 3rd in sales regarding
watches in Switzerland and 5th in
personal accessories overall in 2014
with
21
2.6% market share worldwide
(Euromonitor, 2015). It´s one of the
most recognized watch brands on the
market.
3. It even increases recognition by
sponsoring in classic sport events like
golf, sailing, motor sports, tennis
and equestrianism and celebrities
wearing the watches like Tom
Kristensen (24-hour of Le Mans) or
even
Tiger Woods (14 major title winner).
4. The watches are available in over
100 countries worldwide and are
exclusive, meaning only hand picked
retailer are able to sell Rolex watches.
It is the biggest manufacturer for
luxury watches worldwide.

22
The brand is always associated with
wealth, exclusivity and tradition; even
the slogan is reflecting those
values: A crown for every
achievement

, giving potential buyers the feeling of
marking a milestone in their
life when buying a Rolex.
2. Rolex is 3rd in sales regarding
watches in Switzerland and 5th in
personal accessories overall in 2014
with
2.6% market share worldwide
(Euromonitor, 2015). It´s one of the
most recognized watch brands on the
market.

23
3. It even increases recognition by
sponsoring in classic sport events like
golf, sailing, motor sports, tennis
and equestrianism and celebrities
wearing the watches like Tom
Kristensen (24-hour of Le Mans) or
even
Tiger Woods (14 major title winner).
4. The watches are available in over
100 countries worldwide and are
exclusive, meaning only hand picked
retailer are able to sell Rolex watches.
It is the biggest manufacturer for
luxury watches worldwide.
The brand is always associated with
wealth, exclusivity and tradition; even
the slogan is reflecting those
values: A crown for every
achievement
24

, giving potential buyers the feeling of
marking a milestone in their
life when buying a Rolex.
2. Rolex is 3rd in sales regarding
watches in Switzerland and 5th in
personal accessories overall in 2014
with
2.6% market share worldwide
(Euromonitor, 2015). It´s one of the
most recognized watch brands on the
market.
3. It even increases recognition by
sponsoring in classic sport events like
golf, sailing, motor sports, tennis
and equestrianism and celebrities
wearing the watches like Tom
Kristensen (24-hour of Le Mans) or
even
25
Tiger Woods (14 major title winner).
4. The watches are available in over
100 countries worldwide and are
exclusive, meaning only hand picked
retailer are able to sell Rolex watches.
It is the biggest manufacturer for
luxury watches worldwide.
1. The brand is always associated with wealth, exclusivity and tradition; even the slogan is
reflecting those values: A crown for every achievement, giving
potential buyers the feeling of marking a milestone in their life
when buying a Rolex.
2. Rolex is 3rd in sales regarding watches in Switzerland and 5th in personal accessories
overall in 2014 with 2.6% market share worldwide (Euromonitor,
2015). It´s one of the most recognized watch brands on the market.
3. It even increases recognition by sponsoring in classic sport events like golf, sailing,
motor sports, tennis and equestrianism and celebrities wearing the
watches like Tom Kristensen (24-hour of Le Mans) or even Tiger
Woods (14 major title winner).
4. The watches are available in over 100 countries worldwide and are exclusive, meaning
only hand picked retailer are able to sell Rolex watches. It is the
biggest manufacturer for luxury watches worldwide.

2.1.2.6.2 Weeknesses

1. There are a lot of alternatives nowadays that are increasing in market share as well and
are directly competing with the classic Rolex watch, thus the
maintenance of brand awareness is high (high costs).
2. The brand maintains the same values since the beginning of the establishment. Newer or
different target customers could be pursued through other brands with
other values than exclusivity and tradition for example.

2.1.2.6.3 Opportunities:

1. Rolex has the chance to produce separate product lines with different brand identities
under the Rolex brand; even though they may not be watches of some
26
 sort, the company will be able to spread the word and continue to
implant in their target’s minds that Rolex is a constantly emerging company that isn’t
afraid to evolve.
2. Emerging economies pose as a great opportunity to penetrate the market even further and
introduce their product lines to potential target markets that never had
the chance to even purchase one of their products before.
3. Since Rolex has set a record with their line of Rolex DeepSea watches and this particular
watch was on the wrist of the diver who set the record for deepest
sea dive, it is perceived that the brand still has the opportunity to
push these records even further. If someone wanted to ever challenge this deep sea diver
that set the record, it is highly likely that the new record holder will be wearing a Rolex
watch.
4. Just like they have been doing in the past, Rolex should continue to release new versions
and options for consumers at the high income level just so that they
could keep this reputation going for the years to come and keep
their target market interested.

2.1.2.6.4 Threats:

1. Rolex has this limited dealership on which companies they decide to supply to along with
long-waiting periods can result in the consumers changing their
supplier by switching to a competitor’s brand.
2. Fake imitations or companies trying to disguise as Rolex can also hurt the brand image or
the company’s reputation.
3. Every time Rolex may decide to introduce a new version in the upcoming years, the more
advanced technology used to construct the line of watches may also
increase the labor costs in the future as well. Considering the costs
of the watches or products to come in the future, the rate of interest will also
increase along with the cost of the raw materials needed to construct the products.

27
2.1.3 RADO Company

 Name and Location of Company - RADO watch company private limited , lengnau
Switzerland.

 Rado Industries Limited is a Non-govt company, incorporated on 21 Jun, 1993. It's a

public unlisted company and is classified as'company limited by shares'.
 Company's authorized capital stands at Rs 150.0 lakhs and has 71.973335% paid-up
capital which is Rs 107.96 lakhs. Rado Industries Limited last annual general meet
(AGM) happened on 29 Sep, 2017. The company last updated its financials on 31 Mar,
2017 as per Ministry of Corporate Affairs (MCA).
 Rado Industries Limited is majorly in Business Services business from last 28 years and
currently, company operations are active. Current board members & directors are
KAILASH GUPTA, RADHEY GUPTA SHYAM and ANITA GUPTA .
 Company is registered in Delhi (Delhi) Registrar Office. Rado Industries Limited
registered address is 1/6473,STREET NO.5, EAST ROHTASH NAGAR BALBIR
NAGAR CHOWK,SHAHDARA NEW DELHI DL 110032 IN.

2.1.3.1 History

 Rado is a globally recognized brand, famous for innovative design and its use of
revolutionary materials to create some of the world’s most beautiful and durable watches.
Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the
brand philosophy “if we can imagine it, we can make it” still holding true today.

 Our heritage of innovation continues

 2011 saw the advent of Rado‘s ultra-slim ceramic masterpiece: the True Thinline, which
measures in at an unbelievable 5 mm. In 2012 the sporty-chic Rado HyperChrome built
on the True Thinline’s case technology, doing away with the previously required
stainless steel "core" in favour of a sleek monobloc case. Rado broke new ground in
28
 touch technology with the Esenza Touch (2013), a "crownless wonder" that can be set
with a simple touch and swipe, and the HyperChrome Dual Timer (2014), a clever travel
timepiece with a touch-controlled time zone swap function. In 2015 Rado unveiled
chocolate brown high-tech ceramic, a stylish addition to Rado’s high-tech ceramic colour
palette.
 The ceramic revolution
 The 90s saw the continued use of high-tech ceramic, now one of Rado’s signature
materials. The launch of the Rado Ceramica in 1990 introduced the world to a completely
integrated watch case and bracelet made of sapphire crystal and high-tech ceramic. The
Rado Sintra, launched in 1993, was the first Rado watch made of cermet, a titanium-
based ceramic combined with metal. In 1998 the Ceramica was the first Rado watch
chosen to feature pioneering plasma high-tech ceramic, a fascinating colour and material
combination that exudes a metallic glow without the use of any metal at all
 Schlup & Co. began selling watches under the Rado brand name in the 1950s. The iconic
Golden Horse collection made its debut in 1957, the same year that Schlup & Co.
celebrated its 40th anniversary. The Green Horse collection followed in 1958 and was
one of the first Rado models marketed on its water resistance. By the end of the decade,
Rado was a truly international brand with a presence in over 61 countries.

 1917
 Modest beginnings in Lengnau, Switzerland
 The Schlup & Co. watchmaking factory was founded by the brothers Fritz, Ernst and
Werner in 1917. Their humble atelier, a converted part of their parents’ home, was the
birthplace of the company that would later become Rado. Though Schlup & Co. got off
to a modest start, by the end of World War II the factory was among the largest producers
of watch movements in the world.

2.1.3.2 Name of Founders and Promoters

 Rado was first found in 1917 under the name Schlup &Co. by brothers Fritz, Ernst and
Werner Schlup. The brothers converted part of their parents home into a watchmaking
factory and though slowly at first, they grew and developed their business. Their success
was evident and by the end of World War 2, Schlup & Co. had become one of the largest
producers of watch movements in the world.

 The brand’s first major success was with the Golden Horse collection from 1957. The
new collection was one the first to come out under the Rado name. Following in its steps,
in 1958 the Green Horse collection was released. It was the first model to be advertised
for its water-resistance by Rado. Both these collections pioneered a detail which has been
seen in every automatic model to follow, the moving anchor symbol on the dial. The

29
 1950s also brought about international success, with the brand expanding globally and
reaching more than 61 countries. Rado is struggle slogan was a "Rado.
 A different world
 .Rado — a different worldIf we can imagine it,
 we can make it
 Time is the essence we are made of

2.1.3.3 VISION STATEMENT :

 To provide high quality and trend setting watches that combine performance with value
pricing
 As it shapes its future direction, RADO is guided by a simple but powerful vision: We
want to supply our customers with sustainable, added-value solutions and enjoy
profitable growth, while at the same time reducing our company's ecological
footprint.Vision Rado strives to become one of the leading international seller and dealer
of quality authentic vintage & luxury Swiss watches of value online. RADO is already
the acknowledged rubber compound specialist in the automotive sector in Germany,
Austria and Switzerland. A broad customer base ensures the sustainable stability and
profitability of our company and opens up excellent possibilities for the future. Our
robust market position, innovative strength, extensive product range and commitment to
high-margin product solutions gives us a competitive edge and makes us a preferred
partner in the rubber sector.

2.1.4.4 MISSION STATEMENTS :

 To introduce a broad range of watches and clocks to satisfy all segments of society
 To strengthen HMT Brand and create lasting impression on the customer

2.1.4.5 SWOT Analysis

 Rado is a Swiss luxury watchmaking company that was established during the
year 1917 and is headquartered in Lengnau, Switzerland. It had launched its
first scratch-resistant watch during the year 1962. At present, the company
produces about half a million watches per year by having a staff of about 470
employees.

Rado is a globally recognized brand that is famous for its innovative design and its
revolutionary materials to create beautiful and durable watches. The watches from Rado
makes use of materials like Carbide, Ceramics, and Sapphire Crystal. For the past many
years Rado watches have an approach of high-tech ceramic and has been a major part in
the watchmaking process.
High-tech ceramic timepieces are the main objects of art and craftsmanship. They have a
smooth stylish surface that can be metallic or matte that is crafted in many colors. Rado
30
 watches carry a gentle approach to glamour. They are lightweight, hypoallergenic and are
highly comfortable to wear. Rado brand has received many esteemed international design
awards and it also collaborates with leading designers to create new timepieces.
 It also runs Rado Star Prize competitions across the world for the budding
young designers. Design is the main foundation of Rado’s many
groundbreaking timepieces.

Through this article, let us discuss the SWOT analysis of Rado.

2.1.4.5.1 Strengths

 Entry into Guinness Book – Rado has entered into the Guinness Book of
world records with its creation of high tech diamond. It has strengthened its
brand position of being technically innovative in using the materials.
 Recipient of Awards – Rado brand has received many esteemed international
design awards and it also collaborates with leading designers to create new
timepieces. The brand has received almost 30 international design awards.
 Use of Innovative Materials – The main highlight of Rado watches is its
usage of innovative materials that are very broad in nature and not controlled to
any particular look.
 Association with Sports Events – Rado brand has been associated with many
sporting events, mostly Tennis. This association has helped Rado to gain an
international presence.
 Brand Ambassadors – Rado brand has many brand ambassadors from the film and
the sports industries.
 Good Marketing Strategy – Rado brand has an
excellent advertising and branding strategy through online ads, print media, TVs, and
sponsored events.
 Increasing Profit – The main strength of this brand is that the companies profit
increases year to year and they also increase their turn over every year.
 Quality – Rado brand is famous for its quality. It makes use of superior
mechanism and technology.
 Rado Star Prize – As Rado is dedicated to its watch design, it is active
globally with its Rado Star Prize competitions. These prizes aim to support
budding designers by providing them a chance to show their design work and
creativity to experts.

31
2.1.4.5.2 Weaknesses
 Similar Fake Products – There were many cases of fake products of Rado being
sold in the market. This has hit the brand image of Rado watches and it is indeed a
great weakness to the brand.
 Less Market Share – Rado brand sees a lot of competition in the luxury watch
segment and due to which the company has limited market share.

2.1.4.5.3 Opportunities
 Expanding its Product Line – As Rado brand does not have any specific look for
its design, it being flexible with various options, there sees a lot of
opportunities to expand the product line without having an effect in the
brand positioning.
 New Market – New emerging luxury market where there is a large number of
potential customers can be tapped on by the company to get more business
opportunities.
 Tie-up – The brand can tie-up with another luxury brand to boost up its brand
value. It can also link itself to various celebrity events and entertainments to
increase its brand value.
Improvise of Product – Having an increase in the products can increase
its opportunity to produce more innovative products to gain more visibility in the market.
Joint Venture with other Watch Companies – Rado brand can collaborate with
other watch companies to expand its business operations.

2.1.4.5.4 Threats 

 High Competitors – Rado brand has high competitors in the luxury watch
segment. This is a big threat to the company as luxury watches are also
produced by many other watchmaking companies.
 Change in Economy – When there is a fluctuating economy , people will tend to
spend less on luxury items. This is also a serious threat to the company and its
impacts its revenue as well.
 Cheap Imitation of Rado Product – There arise some cheap imitation of the
same product produced by Rado company. Customers tend to purchase that
thinking it is of Rado brand but actually not. This is, in fact, a threat to the
brand that leads to brand degrading as well.

Objectives

32
 To develop innovative business model that supports production and marketingTo develop
and launch new models with contemporary stylingFocused approach on optimum
utilization of resources
 Controling systems
 Combining design and high-tech materials for watches that will stand the test of time
 Rado is a globally recognised Swiss watch brand, famous for innovative design and its
use of revolutionary materials to create some of the world’s most recognisable and
durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a
pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still
holding true today.
 The recipient of numerous prestigious international design awards, and with one eye
firmly focused on the future, Rado is regarded as the most forward thinking design player
in watchmaking today.
 Specialising in high-tech ceramic watches, Rado has gone from one breakthrough to the
next and has a long and proud history of innovation, continually introducing the
unexpected into Swiss watchmaking.

33
 CHAPTER – 3
FINANCE DEPARTMENT

34
 Company Comparison table - Finance Department
Sr. No. Particulars Company X Company Y Company Z
1. Trading and P&L account (how they
maintain, what is the present status
etc.)

2. Balance sheet
3. Ratios and their interpretation (here,
if the data is available, then students
can find the ratio and put the
analysis here.)

4. Financial statement analysis (the

students can analyze the financial
statements of the company and then
put the final outcome here).

5. Accounting procedure
6. CSR and the expense
7. A listed company. If yes, then where
and since how long?

35
 CHAPTER – 4
MARKETING DEPARTMENT

36
 Titan Rolex Rado
4.1 list of product
1. Watches 1. Submariner The 1. True Ceramics
• Titan watches are one of reference among divers' pioneers
India’s leading sellers of watches watches. Rado scientists have been
it bought a standard shift in the 2. Datejust The classic exploring ceramic for
Indian watch market with the watch of reference. over 35 years. This
technology having international 3. Oyster Perpetual The cumulated know-how and
style. Titan watches have a wide essence of the Oyster. experience is visible in all
variety of brands like Fastrack, 4. Explorer The call of the their high-tech ceramic
Sonata, Octane, Raga, and products, in particular
peaks.
XYLYS. The Company earned the their unique monobloc
5. Sky-Dweller Keeping
revenue of 2000 crores in the year cases and highly original
2018 almost 10% of the total track of time across the high-tech ceramic
company. world. bracelets, in a number of
6. GMT-Master II The models
2. Jewelers cosmopolitan watch. 2. Modern alchemy
• Xerxes Desai started the 7. Day-Date The ultimate Special treatment for a
journey of brand Tanishq in the watch of prestige. special substance... High-
year 1995. It started establishing a 8. Product and purse watch tech ceramic goes
well- repudiated jeweler system ( jeweler y) through a number of
prevalent in India. Offering classic 9. Wrist watch ( premium transformative
and modern pieces in platinum, and sports). treatments, to take it from
gold, and diamond, taking into a organic powder to
reflection of every costumer’s complex product with
individual needs and preferences. unique visual and tactile
Tanishq has also won the coveted properties. Qualities such
“Effie award”. as colour, shade or
brilliance can be further
3. Spectacles fine-tuned, thanks to
• Titan Industries occupied Rado's own, unique
the fashion attachment industry plasma high-tech ceramic
with the launch of sunglasses. process
Titan Eye+ provides Indian 3. Ongoing discoveries
consumer a world-class visual from the Master of
retail experience through products Materials
which comes in a different modern The passion for research
design and styles, Titan Eye+ and development at Rado
collaborated with Sankara has brought the world a
Nethralaya, India’s one of the number of new
leading eye care institute. substances, many of
which are now used in the
4. Perfume production of their
• In the year 2013 Titan uniquely recognizable
Company released more than 6 and exquisite watches.
various types of perfumes in the 4. true square forma
retail market with the name of the fantasma watch

37
brand called ‘SKINN’. The 5. Rado automatic
Company came in contact with the yellow gold watch
worlds-famous trending perfumes
including Nose Olivier and
Alberto Morillas. SKINN became
one of the trusted brands in India.
The Company makes the perfume
business famous for offering
products to customers.
4.2 Specific Distribution
 franchisee   Manufacturer  Retail
 retail outlets – the Titan  Distributer  Franchise
Shops  Retailer and  Sales Shops
 Titan Dealers  Factory outlet  Vending
 Traditional watch shops  Consumer
Non-Traditional (Non-Watch)
Outlets
 Customer
4.3 Product Life Cycle

4.3 Market Segmentation

 Kids (Zoop)
 Millennials (Fastrack)
 Teenagers (Fastrack)
 General customer (Sonata,
SF)
 Millennials and above
(Tian)
 Female Audience (Raga)
 Luxury Customer (Favre-
Leuba, Xylyx, Nebula)
1. On the basis of age :- segmentation ere are various
 Rolex daydate( for ways through which the
youth) companies can identify
 Rolex date just ( for market segments but the most
proffessional) popular approach is that the
 Rolex cellini ( for company each segment on
the basis of some factors. All
elders)
segments are evaluated by
2. On the basis of
the basis of their size
income :-
(number of customers). The
 Airking (lower growth rate of each segment
segment) d and the competition which
 Daytona (middle Rado has to face in each
segment) segment in determined. bany
 Oyster ( higher also determines the brand
segment) loyalty of each segment and
 Wealthy customer attainable market
 Celebrity
 Sportsmen / Athletes
38
  Exclusive customer
 Astronaut
Deep see divers / alpinist.

4.4 Promotional Tools

Titan has been always active in
promoting its products from time
to time, be it digitally or from the
traditional. Just like its
omnichannel distribution strategy,
it uses an omnichannel promotion
approach using all necessary
mediums of communication to
promote its ads.
The company uses Newspapers
and Television as its primary form
of offline communication. It is an
effective medium because both
media can reach a wider audience
and reach large targeted groups.
 Rolex also advertises during
1. Sports sponsorship
 Television and print
advertising support sport
events such as tennis,
skiing and yacht racing .
2. Event marketing
 Rolex has focused on
events that attracts the
people who has the
desire and ability to
purchase a watch from
$5,000 to $100,000.
 The Rolex sports car
series attract not only
race fans but sports car
owners.
golf tournaments.

4.5 Positioning Strategies

1. Overall strategies:
 Since its introduction,
Titan has been positioned
as a premium brand,
providing high quality
products. Titan is
struggling to have a strong
brand image in UK market
due to its numerous sub-
brands that caters to
different segments in India.
It follows different
positioning strategies; these
strategies can also be
39
 analyzed as given below.

2. Attribute Positioning:
 When the company
launched its products, it
was the first to bring quartz
watches to Indian market.
The company successfully
leveraged this to penetrate
the market. Raga,
Classique and Regalia
come under this strategy.
Classique positioned as
elegant corporate wear that
leaves a quiet, but definite
impression and fusion of
function and sophistication.
Regalia ranger represents
the elegant-wear. Raga has
been differentiate and
positioned as exclusive
watch. The Raga and Silver
Raga collection is elegant,
delicate and feminine with
each piece truly unique.

3. User Positioning:
 Titan caters to several user
groups – children (the
Dash), sportspersons and
adventurers. The fastrack
range is seen as being
contemporary, reliable and
sturdy. The advertising,
packaging and
merchandising of this
range is young, cool and
vibrant.

4. Benefit Positioning:
 Titan seeks to differentiate
its offering on the basis of
superior style and
attractiveness which is
offered by fastrack Digital
range.

40
5. Competitors Positioning:
 With the entry of several
foreign watchmakers into
the market, Titan had to
encounter the threat. Most
the entrants are catering to
the upper end of the market
– Omega, Cartier etc.

6. Quality or Price
Positioning:
 In the overseas market,
especially in Europe where
it is competing with Swiss
and Japanese watches, it is
positioning itself as “value-
for-money” (less than
Swiss watches and higher
than Japanese), attractively
styled and of good quality.

`
 Titan doesn’t follow just . Rolex is a price setter in the
one pricing strategy in its market and hence does not set
marketing mix. It has its prices for the products based
prices for masses which on its competitors, rather it sets
start from Rs. 350 to the price for its own products.
Rs.600. One ones which Also it never offers any kind of
are very popular lie in the discount or sales offer to the
range of Rs. 600 to Rs. customers. Hence it can be said
900. Titan has a premium, that Rolex follows high end
super premium and an exclusive pricing strategy.
exclusive Connoisseur
price segment. Each of
their collection is
differently designed and
priced. Titan Sonata is one
of the highest selling
watches in India, despite its
stylish looks and amazing
features it is affordable and
offers long lasting value to
the consumers. The range
offers affordable prices
from Rs.400 to Rs.3600.
Even within the collection

41
 titan has different price
segment. Titan Raga has
watches starting from
Rs.2000 to 18,000. The
edge collection has a little
higher price range from Rs.
9,000 to 20,000. They also
offer great and reasonable
prices in pair collection.
Titan also provides gift
cards in the denominations
off Rs. 500, 1000, 2000
and 5000.

This
involves
discount
offers, gift
coupons,
etc. Titan
provides
promo
codes,
coupons
codes with
discounts up
42
to 70% on
its online
stores or
during
festive
season.
They
provide
special
offers when
purchasing
pair
watches,
making
them
cheaper than
purchasing
43
single
watches.
Titan also
provides gift
cards in the
denominatio
ns off Rs.
500, 1000,
2000 and
5000.
Titan is
established
international
ly and its
prices vary
in different
locations,
44
although
the
difference in
not that
much. For
eg,
Titan
analog
watches –
Rs 5500
(India), Rs
6500
(Bangladesh
)
Sonata – Rs
900 (India),
Rs 1100
45
(Nepal)
Rs 800-
1000
(India), Rs
1600
(Philippines
)
Within
India, titan
has divided
its price
range for
rural and
urban areas
separately.
People in
rural areas
46
comprise of
fairly a very
large sector.
The range of
five-10
women’s
and men’s
watches
were
initially be
sold at
under Rs300
in rural
areas to
make it
affordable
for low
47
income
people,
while the
prices in
urban
remain
higher.
This is the
strategic
pricing done
in response
to the
competitors,
to remain in
the
market.
Main
48
competitors
– Chinese
imports with
prices as
low as
around 100,
Indian
brands,
HMT,
maxima,
Timex.
Timex has
cheaper
range of
watches
compared to
titan. It has
49
majority in
low-end
mid range.
Maxima too
has lower
range of
watches
when
compared to
titan
overall.
Titan works
on its
pricing
accordingly
wrt its
competitor’s
50
prices to
remain in
competition.
But instead
of reducing
its prices
beyond a
certain limit,
titan
provides
better
quality,
designs and
premium
ranges of
watches
comparative
51
ly which
proves
to be of an
advantage.
Also, to
reduce
costs, titan
outsources
as well as
manufacture
s in-house
the
components
required to
make these
watches.
Timex sells
52
annually
less than 1.2
million
watches
whereas
titan makes
sure to sell
over 4
million
under sonata
alone
This
involves
discount
offers, gift
coupons,
etc. Titan
53
provides
promo
codes,
coupons
codes with
discounts up
to 70% on
its online
stores or
during
festive
season.
They
provide
special
offers when
purchasing
54
pair
watches,
making
them
cheaper than
purchasing
single
watches.
Titan also
provides gift
cards in the
denominatio
ns off Rs.
500, 1000,
2000 and
5000.
Titan is
55
established
international
ly and its
prices vary
in different
locations,
although
the
difference in
not that
much. For
eg,
Titan
analog
watches –
Rs 5500
(India), Rs
56
6500
(Bangladesh
)
Sonata – Rs
900 (India),
Rs 1100
(Nepal)
Rs 800-
1000
(India), Rs
1600
(Philippines
)
Within
India, titan
has divided
its price
57
range for
rural and
urban areas
separately.
People in
rural areas
comprise of
fairly a very
large sector.
The range of
five-10
women’s
and men’s
watches
were
initially be
sold at
58
under Rs300
in rural
areas to
make it
affordable
for low
income
people,
while the
prices in
urban
remain
higher.
This is the
strategic
pricing done
in response
59
to the
competitors,
to remain in
the
market.
Main
competitors
– Chinese
imports with
prices as
low as
around 100,
Indian
brands,
HMT,
maxima,
Timex.
60
Timex has
cheaper
range of
watches
compared to
titan. It has
majority in
low-end
mid range.
Maxima too
has lower
range of
watches
when
compared to
titan
overall.
61
Titan works
on its
pricing
accordingly
wrt its
competitor’s
prices to
remain in
competition.
But instead
of reducing
its prices
beyond a
certain limit,
titan
provides
better
62
quality,
designs and
premium
ranges of
watches
comparative
ly which
proves
to be of an
advantage.
Also, to
reduce
costs, titan
outsources
as well as
manufacture
s in-house
63
the
components
required to
make these
watches.
Timex sells
annually
less than 1.2
million
watches
whereas
titan makes
sure to sell
over 4
million
under sonata
alon
64
This
involves
discount
offers, gift
coupons,
etc. Titan
provides
promo
codes,
coupons
codes with
discounts up
to 70% on
its online
stores or
during
festive
65
season.
They
provide
special
offers when
purchasing
pair
watches,
making
them
cheaper than
purchasing
single
watches.
Titan also
provides gift
cards in the
66
denominatio
ns off Rs.
500, 1000,
2000 and
5000.
Titan is
established
international
ly and its
prices vary
in different
locations,
although
the
difference in
not that
much. For
67
eg,
Titan
analog
watches –
Rs 5500
(India), Rs
6500
(Bangladesh
)
Sonata – Rs
900 (India),
Rs 1100
(Nepal)
Rs 800-
1000
(India), Rs
68
1600
(Philippines
)
Within
India, titan
has divided
its price
range for
rural and
urban areas
separately.
People in
rural areas
comprise of
fairly a very
large sector.
The range of
69
five-10
women’s
and men’s
watches
were
initially be
sold at
under Rs300
in rural
areas to
make it
affordable
for low
income
people,
while the
prices in
70
urban
remain
higher.
This is the
strategic
pricing done
in response
to the
competitors,
to remain in
the
market.
Main
competitors
– Chinese
imports with
prices as
71
low as
around 100,
Indian
brands,
HMT,
maxima,
Timex.
Timex has
cheaper
range of
watches
compared to
titan. It has
majority in
low-end
mid range.
Maxima too
72
has lower
range of
watches
when
compared to
titan
overall.
Titan works
on its
pricing
accordingly
wrt its
competitor’s
prices to
remain in
competition.
But instead
73
of reducing
its prices
beyond a
certain limit,
titan
provides
better
quality,
designs and
premium
ranges of
watches
comparative
ly which
proves
to be of an
advantage.
74
Also, to
reduce
costs, titan
outsources
as well as
manufacture
s in-house
the
components
required to
make these
watches.
Timex sells
annually
less than 1.2
million
watches
75
whereas
titan makes
sure to sell
over 4
million
under sonata
a

76
 CHAPTER – 5
HUMAN RESOURCE DEPARTMENT

77
Chapter 5: Human Resource Department (HRM) / Personal department
Particulars Company X Company Y Company Z
Recruitment & Selection process

Number of employees (if available)

Training methodology/ approach

Employee safety mechanisms
Specific HR policies
Performance Appraisal process
Wages & Salary administration
Grievance handling procedure
Strategic HRM (if adopted)
Employee feedback mechanism (if adopted)
Any other

78
 CHAPTER – 6
PRODUCTION / OPERATION DEPARTMENT

79
Chapter 6: Production / Operations Department If Manufacturing Firm is
there
Particulars Company X Company Y Company Z
Raw materials used
Turnover
Plant Location
Inventory Policies (if available)
Layouts used
Products Produced
Machines / Equipment used
Process used (Process in brief)
Quality Maintenance
Specific Operations policies
Services provided
Any other

If Service Firm is there

Particulars Company X Company Y Company Z
Core Service
Supplementary Services
Role of Employees
Equipment used
Distribution Channel Used
Service Process / Blueprint
Quality Maintenance
Specific Operations policies
Service Pricing
Physical Evidences used
Any other

80
 Chapter-7
Any other Company Specific Department

81
82
 Chapter-8
Conclusion from the study.

83
Here the group of students have to give an understanding regarding what did they study from
various departments and how does the company functions in the particular sector.

Note: All the above points mentioned under chapter names are
subject to availability on secondary sources. In case of non-
availability of information, student(s) can add or delete points
taking help of faculty mentor.

ANNEXURE 3
STRUCTURE OF ONLINE SUMMER REPORT
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 ANNEXURE 4
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