Chaldal.

com Final Project

Prepared BY: TEAM SKYLARKS

Submitted To : Prof. Md. Mahbubul
Alam
Course: MIS 205
Section: 10
 Table of Contents

Executive Summary........................................................................................................ 03

Introduction.................................................................................................................... 03

Mission: ....................................................................................................................... 04

Vision: ......................................................................................................................... 04

Range of products/service: .......................................................................................... 04

E business Model: ....................................................................................................... 04

Drivers of e-business adoption in organization........................................................... 05

Value proposition of the business model: ................................................................... 05

Revenue Model: .......................................................................................................... 06

Online Marketplace Structure: .................................................................................... 06

Characteristic of product and services ................................................................................. 07

Market Segment ................................................................................. 07

Revenue Generating Model ............................................................................ 07

E business application service..................................................................................... 08

IT use for E business Application.........................................................................................08

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Web Technology .................................................................................................... 09

Analysis of E-Business strategy................................................................................ 09

SWOT analysis....................................................................................................... 10

Five IT security risks ................................................................................................. 16

Key Findings................................................................................................................. 15

Conclusion.................................................................................................................... 18

References.................................................................................................................... 19

Table of contribution…………………………………………………………………………………………………219

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 Executive summery
This report outlines a detailed study on the e business practices of chaldal.cim which is one of
the leading players in the online retailing e business scenario of Bangladesh. With regard to
both necessary and optional information, it has been set up on setup "chaldal.com" online
business organization. A variety of sources have been utilized to gather the data for this report
including the Facebook page as well as a daily report on the activities of online journals the
sights the side backend and a few sales report. Some of the customer are also a source of
information.

We have constructed our response to address the e business in the organization: providing
items, the key plan of action their overall quality and shortcoming, the open door that they can
take advantages of now to become a more efficient online store, incentive and the
organizations fundamental method for creating income, including their process of information,
collection, market division, customer relationship management and stone network

Introduction
Over the years, the number of online transactions has been on the rise in Bangladesh.
According to BTRC officials the number of internet subscribers in Bangladesh had crossed 80
million in 2017. At present there are approximately 2,000 e-commerce sites and 50,000
Facebook-based outlets delivering almost 30,000 products a day.

Chaldal.com is one of the largest dedicated online grocery retailers of our country. It has
more than 200k subscribers and 250+ business customers across Dhaka, Chattogram and
Jashor city. It provides online services like online purchase of the grocery products and also
delivery services among everywhere in Dhaka city. On day one they started their business with
one cycle, one delivery executive, two orders and no complaints. They now have 22 vehicles,
100 working people and 200 orders daily. They don’t have to look back from that position and
at present they have 50 covered vans, 50 motor cycles, and 250 working people, 200+
orders daily and counting

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 Requirement 1:
Mission:

“Sell qualityful grocery at the Best Price.”

They want to sell good and quality product through online in the whole Dhaka, Narayanganj,
Chattogram and Jashore.

Vision:

“Save Time. Save Money.”

Chaldal wants to save both the time and the money of people by online service. A person can
order online from anywhere. It’s mainly useful for the people who works all day and have time
to grocery shopping. It will save both their time and money. They deliver their goods in one
hour to the customers.

Range of Service:

"Chaldal.com" offers item and furthermore gives benefit. Anyone can purchase items by putting
in a request through chaldal.com website and chaldal.com will deliver the goods to the
customer inside 60 minutes. They offer items which are everyday utilizations like food, home
and cleaning supplies, office stationary, Medicinal supplies, Pet care, home appliances and
some more. Chaldal is the biggest dedicated online basic supply retailer which has excess of
50,000 customers and 200+ business clients across the Dhaka. Chaldal likewise give
administration to the corporate organizations. Corporate clients can may benefit from free
delivery service of basic need create, office supplies, cleaning supplies and more, all from one
place and at a sale rate for mass orders. They have well-disposed staff that is determined to
provide better service to its consumers.

E-business Model:

Chaldal follows only two E-business models such as,

Business to Consumer (B2C) Model: Chaldal operates on a B2C business model where
Customers buy directly from Chaldal. A customer can view products presented on the website
of Chaldal. Alternatively, a consumer might select a product and place an order for it. Website
will notify to the Chaldal via email or SMS and it will dispatch the product/goods to the
customer.

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Business to Business (B2B) Model: Chaldal also follows B2B business model that sells its product
to a third-party intermediary who then sells the goods to the ending customers. As an example,
a wholesaler is placing orders from a Chaldal's website and sells the final product to final
customers who come to purchase the product at wholesaler's retail outlets.

Drivers of E-business adoption in Chaldal:

The following are some of the factors that influence an organization's decision to implement e-
business:

1. Cost efficiency

2. Competitiveness

3. Convenience

These are the primary factors for Chaldal.com. The most important one is cost efficiency
Embracing e-business reduces the cost of stock management, increasing speed with which
products can be dispatched. Chaldal is working in e-business, it's not difficult because
everything is done online and the exchange records and item inflow and outflow are
automatically updated after each transaction. Sometimes, it is difficult to offer products at a
lower price than the local stores. It's easy to collect customer information over the web. When
it comes to advancing an item in the online realm, it's a breeze. Clients are saving time and
switching to online purchasing. In spite of the fact that systems administration is a big concern
for Chaldal, it will be made easier if they obtains e-business because it is so easy to establish
good connections over the web these days and people are active in the online world.

Requirement 2
Value proposition

Value proposition can be referred to as the feature or value that a company should deliver
when the customers purchases their products. It is a part of the marketing strategy for the
company. In terms of E-commerce business ChalDal their value proposition is

• Quick Delivery

• Offers Quality Items

• Flexibility

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Quick delivery basically means that ChalDal wants to deliver its products to the designated
areas within a very short time span which is their value proposition. As the customers are
eagerly waiting for the fastest delivery for their products. Longer delivery time will create a bad
brand reputation for ChalDal so therefore the company is always looking to ensure that the
products are delivered at the right time.

Offers quality item is the most important prospect that the company needs to fulfill which is the
quality assurance. If the company does not provide fresh and up to date products then the
company is in big danger of losing their potential customer bases so therefore ChalDal is always
looking to ensure the best possible standard and quality of products for their customers. Even
the company is also offering return policy if the customers are not satisfied with the products.

Flexibility should be given to the customers in terms of placing the orders at anytime and
anywhere they want by ChalDal. It help them to create a good brand reputation and image in
the market which will increase more customers in the near future.

Revenue Model

Revenue model is basically through which the company generates its income. In perspective of
Chal Dal, they generate their revenue stream by selling their products to the customers through
the online platform.

Customer’s payments for their orders are accepted through online bkash and nagad services,
credit cards. Even the customers are also allowed to make the payments cash on delivery. If the
total delivery value is less than Tk200 then they are charged additional Tk 40 as the delivery
cost.

Marketplace Structure

In this marketplace structure they have low barriers to entry as there are rival firms who are
operating in the same segment such as Bazaar 365. These are identical products where the
customers have proper knowledge about the products and highly price sensitive. If ChalDal
charges higher price then they will lose a good amount of customers.

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 Characteristics of Product/Service

There are a wide range of products that ChalDal offers which includes fresh vegetables, fruits,
fish and meat. Even they have a section of bakery items, snacks and beverages. For corporate
customers they have cheap printers, battery and toners. They have a care accessories section
which includes Mobil and brake fluids.

Market Segment

Various types of products are offered to the customers by ChalDal so they are using mass
marketing to sell their products. They are also looking to meet the demand of the huge
customer base.

Even the company developed a different approach by providing discounts to the students who
purchased books and accessories and special offers for the first time customers.

Revenue Generating Strategy

• Increasing new customers- over here the ChalDal has taken effective marketing strategies to
attract new customers by messaging and calling them individually to notify about the new
offers.

• Strategic Alliance- Chal Dal directly joined forces with the livestock farmers who are cultivates
vegetables and fruits. By doing this they are cutting of the intermediaries and directly sourcing
them thus increasing their sales due to competitive pricing.

• Extended Graphical Market Area- Cha Dal is now extending their market area beyond the
borders of Dhaka. They started their operations in Jessore. It will help them to generate new
stream of revenue in an untapped market.

• Overstock Sales and Special Offers- Here the company can give clearance sell for the products
that did not sell up to the expectations. Besides this they can also provide special discounts for
bulk purchases which will encourage the customers to purchases in a bulk amount thus
increasing their sales.

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 Requirement 3
E-business application service:

Enterprise Resource Planning: Chaldal.com is using customized integrated ERP. In this system
they managed inventory supply chain for internal operations and deliveries. In general they
maintain a huge perishable grocery system. So this plays a vital role for them to route the
expiry of the item and return them.

CEO for managing this operations, customized ERP is planned to assume the necessity of the
products beforehand and let the executive know about the acquirement necessity. After getting
confirmation from the operation team and Central collaboration the order yet updated in the
delivery teams mobile application. It is the process how they are being managed.

Customer Relationship Management

Chaldal’s CRM system are decorated to compose information on customer across different
channel for points of tochment between the customer and company which includes their
company website telephone direct mail email and social media. Also provide customer facing
staff completed the information on customer’s personal information purchase history and
buying preferences. So in this process they can always touch with their customers and also can
notified their new offers by telephone email and automatic text.

IT Use for E- Business Application:

Internet:

In chaldal they are not using extra net or internet protocol for internal and external
communication. For all the modes of connectivity they are using internet and all of their
business application and software are designed on the basis of internet communication
protocol. Starting from placing an order to updating inventory and notifying the delivery men
and every section of communication is conducted by using internet protocol.

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 Web Technology

Web 2.0:

Web 2.0 describe a set of internet technology. Chaldal.com is using this technology. By using
this they make their web based application fast and more dynamic post OP there ram this light
the the software applications installed on desktop computers. For example all of they are online
applications searches websites and database are interactive and offer two way of
communication that upgrade the responsiveness from the customer and company side as well.

Web Content Management Strategy:

For web content management chaldal has its own in-house content management team that is
CMT who regularly update their website and application content. Whenever the stock’s price
and offer search change the CMT members log into the system and change the information
from the user interface the overall control of management system is only authorized to
companies CEO head of it and DP of it service and online communication.

Requirement 4
Requirement 4: Digital strategy for e-business

Analyzing Chaldal’s e-business strategy

Chaldal.com is an e-platform online shop. They don’t have any sort of retailer shop. So they
haven’t have any corporate strategies. The main motto of them is to sell grocery product to the
consumers. They set some to run their business.

1. They take orders online from customers.

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 2. They deliver the products within 1 hour.
3. They are trying to give their customers have their products in convenient time so that
they will regain customer satisfaction.
4. If they don’t have a product of consumer’s interest they try to put that thing in their
inventory.

SWOT Analysis

Strengths:

 Efficient and well organized website

 Well established brand name
 Secured site
 Proven loyalty to interested consumers
 High quality Products
 Low inventory cost
 Minimal delivery charges
 Good relationship with Suppliers
 Customization
 Closer working relationship with customers
 Authentic product
 Direct communication with customers
 Reasonable Price
 Flexible payment system
 BSTI certified

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Weaknesses:

 Inefficient in responsiveness to customer queries

 Lack of major imported branded products
 Limited internet user
 Weak brand reorganization
 Sometimes the transportation cost increases the product cost
 Less trust worthiness because of the visual representation of product
 New concept in the industry
 Limited penetration rate
 Delivery cost may increase
 Based on Dhaka city only

Opportunities:

 Expanding over Bangladesh

 Product extension
 Strategic alliances
 Venture capitalists
 Everyday number of Internet users is increasing in a rapid way
 Service extension
 Strategic alliance with offline merchants
 Higher internet usage rate

Threats:

 Competitors go online
 Competitors offerings low price
 Any problem with the internet system will slow down the system
 Major offline groceries are becoming online
 Fully dependence on internet
 Slow delivery because of external problems
 Unavailability of product due to uncontrollable situations

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Competitor Analysis

Though while chaldal.com was starting, it hasn’t faced any competition, but now there are many
more competitors (Rabbani, 2019).

meenaclick.com:

 Reputed supermarket chain

 Superior customer support and value for money deals.

shaksobji.com:

 Offering completely hassle-free shopping experience through secure and

trusted gateways.
 Shaksobji.com strongly believes in Best product, Best price and Best quality.

othoba.com:

 They strive to utilize the power of the internet in its highest peak to fulfil the
needs of your busy life

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 Daraz.com:

 We have seen previously that Daraz was not interested in this sector, but now
we can see that Daraz is also selling home appliances, remedies or groceries.

shwapno.com:

 Motto: Everyday A Better Life

 Largest grocery chain in Bangladesh

khaasfood.com:

 Started journey on 2015

sbazaar.com.bd:

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There are a few distinctions between chaldal.com and other brands:

i. Chaldal.com does not have a physical shop, which is meant to be a disadvantage,

yet it does not. In this regard, chaldal.com ranks top in terms of online grocery
buying.
ii. When compared to other brands, they are the quickest in terms of delivery
completion.
iii. When compared to others, the delivery rate is poor.
iv. The most engaging online store website, with quick online chat support response
v. They own a farm and a farmer, and they produce their own veggies and meet.
vi. We learned about bad customer evaluations regarding shwapno and meenabazaar
from different sources, but there are no such reports for chaldal.com as of yet.

They are losing consumers as a result of their lack of a physical shop, but they are effectively
servicing their target demographic.

Chaldal’s two competitive threats and the solution of how the firm can respond to those
competitive threats:

On the surface, it seems as if all of these aspects of Chaldal's functioning are unconnected. How
does working in the refugee camp and cooperating with the World Food Program (WFP) relate to

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Chaldal's micro-warehouse company, or how does CDVN contribute to Chaldal's online grocery
business, or how does Go-Go Bangla assist Chaldal in improving his business operations? Despite
the fact that these companies seem to be at odds with one another on the surface, they have strong
underlying links and are complementary to one another.

Working in the Refugee camp, for example, enables Chaldal to aggregate more requests, allowing
them to have a stronger negotiating position when dealing with suppliers. It has the potential to
have a larger impact on the supply chain. CDVN, on the other hand, is a double-edged sword.
Because it sources directly from farmers, it enhances Chaldal's capacity to provide better service
to its clients by providing them with higher-quality goods. For the same reason, since CDVN
collaborates with smallholder merchants, it enables Chaldal to aggregate more requests, enabling
the company to have more negotiating leverage with farmers and other suppliers.

Chaldal's company may be broken down into three distinct parts, to put it another way. The first is
the online marketplace that you are familiar with as the Chaldal website. Two, a micro-warehouse
that facilitates the operation of an online marketplace. Three, the logistics that allow Chaldal to
deliver products directly to consumers' homes or offices.

In the marketplace, demand is the single most essential factor in the success of a company. The
higher the amount of demand that Chaldal creates, the better its ability to negotiate with suppliers
and exercise more influence on the supply chain and its shaping. Chaldal serves as an aggregator
in this regard. It collects needs via its customer-facing online marketplace, and this aggregated
demand enables it to collaborate more effectively with suppliers.

Now, any initiative or company that enables Chaldal to aggregate demand is beneficial to Chaldal
in the long term. The Chaldal Vegetable Network comes into play in this situation. Chaldal has
greater influence in the vegetable supply chain as a result of this arrangement, which aggregates
demand from smaller sellers. Working with the World Food Programme (WFP) in the Rohingya
refugee camp enables Chaldal to consolidate additional requests. All of these companies are linked
to the demand aggregate, enabling Chaldal to gain more control over the supply chain while also
gaining more leverage to provide better service to consumers, thus perpetuating the virtuous cycle
and empowering it.

“The objective is that all of these things help us source better, generate better demand, give us
more power in the supply chain, and enable us to provide better service to our customers,” Mr.
Waseem adds further. “By tightening control over the supply chain and applying pressure to

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quality control, we can improve our performance. In the future, we will be able to lower the cost
of access to the Internet significantly. These three companies operate as a single entity” (Kader,
2020).

Requirement 5:
Following are five security risk that can negatively impact the E-business of Chaldal.com

Phishing: It is a method in which a hacker sends deceptive emails disguised as an email from an
organization that we know in an attempt to get individuals to reveal business login details.
Phishing is so common that a whopping 76 percent of businesses have reported being a victim
of a phishing attack in the past year. Research shows that the e-commerce and retail industry is
the fifth most targeted.

Spam emails: This are also one of the major threats to e-commerce stores, and it is one of the
major ways through which some of the attacks on this list are carried out.

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Distributed denial of service attack, or DDOS attack: is an attack in which an attacker uses
multiple computers to hit the server with fake traffic in order to make the website inaccessible,
or unable to function properly, for legitimate users.

Malware: will often allow a hacker to take over e-commerce server and execute commands as
if the business were the one doing so in the worst case scenario; in the best case scenario, they
will allow hackers to gain access to data on system/server or hijack some of traffic. This could
result in lots of lost revenue for any e-commerce business.

Credit and debit card fraud:

If someone steals a victim's credit or debit card information, they can use it to make a
transaction on an e-commerce website. Unaware that the credit card information used to make
a transaction from a business has been compromised, the system releases the goods or service
to the customer.

Chaldal.com is more at risk from the following two types of security threats:

As far as Chaldal.com's company is concerned, DDOS attacks and credit and debit card fraud
pose the greatest threat. When DDOS can server is overloaded with traffic, it might cause the
website to go down. User experience and conversion rates are severely affected when their site
is excessively sluggish for users. Also, payment system scams can seriously damage their system
and income.

How to manage/prevent?

For DDOS attack:

For managers, a DDOS attack response plan would be a good way to avert an attack. A response
plan will be prepared for a security breach so that the business can respond as quickly and
efficiently feasible. It is technically possible for chaldal.com to deploy a Web Application
Firewall (WAF) to automatically filter out unwanted traffic and prevent DDOS assaults from
having any effect. You may also implement geo-blocking if you observe that most of your traffic
is originating from a certain foreign nation.

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For Credit/Debit card fraud:

Managerial action would consist of: Monitor the site for unusual behavior on a regular basis.
For the purpose of catching shoplifters, Chaldal.com can engage fraud prevention officers.
Payment gateways such as PayPal, Stripe, and other business payment gateways can be used.

Conclusion:

Nowadays every second’s world moving so fast only used by technology positive side,
Bangladesh is a small and developing country but there are several E-commerce like
Chaldal.com are running their business and operations. B2C E-Commerce is the system of
buying and selling of goods and services business to customer over electronic medium. Only the
internet connection is not enough for the development of e-commerce. The whole infrastructure
is essential for the development, maintenance and growth of B2C e-commerce. The analysis of
the B2C forces reveals that the prevailing situation is encouraging for the implementation of e-
commerce in Bangladesh. In Bangladesh in terms of technical and digitally e-commerce
platforms are growing and it’s clearly visible by the recent huge foreign investment on shop up
(an e-commerce platform) if our government and business investor focus on this sector we think
it will be the next big thing in our commercial and business revolution and Bangladesh’s e-
commerce platform can be penetrate in global online business apart from local operation in near
future.

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References
Kader, R. (2020, July 23). How Chaldal Works: Unpacking Chaldal’s Scope, Operation, and
Strategy. Retrieved from Future Startup: https://futurestartup.com/2020/07/23/a-
chaldal-insider-story/

Rabbani, M. M.–A. (2019, April 18). Strategic Marketing of Chaldal.com. Retrieved July 18,
2021, from UIU Institutional Repository: http://dspace.uiu.ac.bd/handle/52243/1103

Shu, C. (2015, July 30). TechCrunch is now a part of Verizon Media. TechCrunch.
https://techcrunch.com/2015/07/30/chaldal/

Kader, R. (2020, November 30). How chaldal Works: Unpacking Chaldal’s Scope, Operation, and
Strategy. Future Startup. https://futurestartup.com/2020/07/23/a-chaldal-insider-story/

NAME Student ID Contribution PART

Jemima Jahangir 1812745630 Requirement 1

Shah Mohammad 1812815630 Requirement 2

Nuruzzaman
Md. Ashiqur Rahman Bhuiyan 1721733630 Requirement 3

Saadman Sakib 2013738030 Requirement 4

Maksura Rahman 1731539030 Requirement 5

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