ChalDal.

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Research Proposal on ChalDal.com

Submitted By
Group: 08
Section: 10
Names #ID
Tanzina Islam 131 0305 030
Roynok Khan Badhon 141 0848 630
Israt Alam 143 0132 630
Md. Shafiul Alam 151 1362 020
Syed Md. Abu Saleh 161 1850 030

B ac
Submitted To,
kg ro
Dr. Samim Al Azad (SAA2)
un Post-Doc (LU), PhD (SNU), MBA and BBA (DU) d
of Assistant Professor,
Department of Management
North South University.
Date of submission : 10.07.2018

the project
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Chaldal.com is one of the largest dedicated online grocery retailers of our country. It was
founded by Waseem alim, Tejas Viswanath, and Zia Ashraf in 2013.

It has more than 50,000 subscribers and 200+ business customers across Dhaka. It provides
online services like online purchase of the grocery products and also delivery services among
everywhere in Dhaka city. As Dhaka is one of the densest cities in the world, people have to lose
so much time in traffic jam and on the congested road. In that case, Chaladal.com can help
getting the products without wasting so much time at our doorstep. Its goal is to give customers
the experience of shopping in a big box store with a huge selection.

It currently stocks over 4,000 products in its 6 warehouses, which it delivers in an hour, and
hopes to become the “Amazon Fresh of Dhaka”. The company, which is currently averaging 150
deliveries a day, plans to cover all of Dhaka before potentially expanding into other Bangladesh
cities.

Chaldal.com gives the services of ordering products using their websites which have a lot of
collection of different grocery items from different brands. Customers can choose their desired
items from the catalog and make order which then would be processed and after an hour or two
they get delivered at free of cost.

Chaldal.com follows Sales Based Revenue Model which is Web Catalog Revenue Model. The web
catalog revenue model is essentially an electronic version of the traditional catalog based retail
revenue model.

Objective of the project

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General Objective:

The general objective of the study is to look into the online shopping experience and resulting
customer satisfaction for Chaldal.com.

Specific Objectives:

The specific objectives of the study are to understand:

 Who are the customers who are shopping online;

 What are they shopping online;
 Why choose online shopping over physically going out to the market;
 What aspects and levels of service do online shoppers expect from a service provider;
 What factors result in repeat purchases?
 How do the vendor/service provider manage its inventory and committed deadlines;
 How do Chaldal.com handle instances of service failure and arrange service recovery;
 What initiatives are being taken by Chaldal.com to gather customer feedback and ensure
positive feedback?

Methodology
We will collect the data for ChalDal.com from primary sources and secondary sources. The
primary resources of survey will be based on consumers who shop their day to day things and
other necessary items frequently from online, where will conduct a survey among individuals
on the questionnaire based on the topic.

Besides that, we are going to collect our secondary data from different e-books, online
articles and magazines, journals on online grocery market in the country

Expected Findings
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 How Chaldal manages when there are a huge number of order.

 How they convince a customer when they send a faulty product by mistake.
 How they promote their website and different offers.
 How they do their market research.
 How they control all the IT support.
 How they value their customer.
 How they value their customer’s feedback.
 How they make their customer loyal to their brand

Conclusion
Chaldal.com is one of the popular and large grocery online shops in Bangladesh. And also
this is the first online grocery shop in Bangladesh. Their main motto and believe is that “time
is valuable to fellow Dhaka residents, and that they should not have to waste hours in traffic,
brave harsh weather and wait in line just to buy necessities like eggs!  This is why they
deliver every day needs to their customers’ door-steps across Dhaka”. As they are online
based retailer shop they need some personal information or customer database from the
customers to provide goods to customers at right time and also provide customers a safe,
efficient, smooth and customized experience. Information about our customers is an
important part of their business, and they are not in the business of selling it to others.