CONTENTS

ABOUT NATURELLE 2

ORGANIC STRAIGHTENING 3

INTENSIVE TREATMENT 8

TECHNOLOGY LINE 9

MAINTENANCE LINES 11

HAIR PERFUME 13
AMPOULES AND
13
TREATMENT OILS
ABOUT
NATURELLE
Naturelle Cosméticos was created in Decem-
ber of 2010. It all started with Aline Moreira
and Everson Moreira’s commom dream and
now the brand is currently sold in Brazil,
Europe, Arab markets and other 25 coun-
tries.

Much more than a brand, Naturelle Cosméti-

cos is a new lifestyle that aims to meet cus-
tomers needs, providing beauty, self-esteem,
empowerment and health to all of them.

Our strategic pillars are the constant search

for innovation, better results in order to deliv-
er a high level product, with competitive
prices in the market. Our ingredients are
organic and we work in partnership with
modern laboratories fully equiped and quali-
fied with high technology, therefore we do
not test in animals.

From the begining to the present day, our

main objective is to achieve consumers’ sat-
isfaction. This is what motivates us to always
keep moving forward and beyond any expec-
tations!

2
ROYAL JELLY REDUCTION
This product has been developed with ingredients such as royal jelly, hyal-
uronic acid, cystine, quaternium-87 and nanotechnology that promotes the
molecular filling of the hair fiber, seal, shine, harden and prevent hai break-
age. They provide hair softness, shine, velvety touch, hydration and nour-
ished.

• Organic formula, 0% formaldehyde, carbocysteine and derivatives.

• Does not change the color not even gives yellow shades to blond hair.
• Compatible with all hair types and hair chemicals.
• It will not cause waterproofing of the hair strand.
• No burning, no irritation or discomfort. It won’t cause any damage to the
health of the client nor the professional’s.
• Can be used on pregnant women, nursing mothers and children.

STEP BY STEP

With your hair totally dry, split the hair in smaller sections. It is not neces-
sary to wash your before the procedure. Start the application at the nape
of the neck using a brush, covering the entire hair with the product.

Let the product act for 50 minutes. In the washbasin, remove all product
under running water.

Dry your hair only with a hairdryer. It is not necessary to brush. When the
hair dries, separate it into small hair tuffs. Each part should be flattened
20 to 30 times. At the end of the process, rinse only with water and finish
it as desired.

3
ROYAL POWER ORGANIC PROTEIN
This blend is 100% organic made with vegetal tannins, tannic acid and
enriched with nanofitonurients, 16 functional nutrients, wheat protein, royal
jelly, cystine, collagen, keratin, peptides and organic extracts.

It offers you four different purposes in just one product:

1. Organic Molecular Realignment

2. Capillary botox
3. Definition of curls
4. Shining brush

• Organic formula, 0% formaldehyde, carbocysteine and derivatives.

• Does not change the color and it will not yellowing the hair.
• Compatible with all hair types and hair chemicals.
• It will not cause waterproofing of the hair strand
• No burning, no irritation or discomfort. It does not damage the health of the
client or even the professional’s.
• It can be used on pregnant women, nursing mothers and children.

STEP BY STEP

With your hair totally dry, split the hair in smaller sections. It is not neces-
sary to wash your before the procedure. Start the application at the nape
of the neck using a brush, covering the entire hair with the product.

Let the product act for about 10 to 30 minutes, depending on how resis-
tant the hair is. In the washbasin, remove all product under running water.

Dry your hair only with a hairdryer. It is not necessary to brush it. when the
hair is dry, split it into small tuffs. Each one of them should be flattened
from 15 to 25 times. At the end of the process, rinse it only with water and
finish it as desired.

4
BEST SMOOTH
This product is made with components derived from amino acids, vegetals
and organic proteins,. It has a lower molecular structure which promotes
greater absorption and performance, therefore the results are better in
terms of high bio-affinity with the hair fiber.

Best Smooth technology combines the restorative power of amino acids

with plant’s proteins. This combination provides a magnificent results. It pro-
motes intensive protection and immediate restoration through algae and
clay biopolymers. That guarantees hydration and nutrition of the hair
strands during the straightening process.

The natural tinting power through violet pigments, that comes from the blue
orchid, promotes restoration and nutrition at the same time. Keeping your
blond hair even more nourished and preserving its natural color.

• Organic formula, 0% formaldehyde, carbocysteine and derivatives.

• Does not change the color and it will not yellowing the hair.
• Compatible with all hair types and hair chemicals.
• It will not cause waterproofing of the hair strand
• No burning, no irritation or discomfort. It does not damage the health of the
client or the professional’s.
• Can be used on pregnant women, nursing mothers and children.

STEP BY STEP

With your hair totally dry, split the hair in smaller sections. It is not neces-
sary to wash your before the procedure. Start the application at the nape
of the neck using a brush, covering the entire hair with the product.

Let the product act for 30 minutes. In the wahsbasin, remove all product
under running water.

Dry your hair only with a hairdryer. It is not necessary to brush. With dry
hair, split it into small tuffs. Each one of them should be flattened from 20
to 30 times. At the end of the process, rinse only with water and finish as
desired.

5
LUXURY GLAM SPRAY PROTEIN
Luxury Glam Protein Spray is a protein in spray: it’s more concentrated and
it has less product waste as it allows a quicker and more practical applica-
tion. It also contains biotin, which helps in the regeneration of the hair and it
decreases hair loss

The natural tinting power through violet pigments, that comes from the blue
orchid, promotes restoration and nutrition at the same time. Keeping your
blond hair even more nourished and preserving its natural color.

Enriched with Arginine, D-Limonene and Panthenol, our Luxury Glam Pro-
tein Spray provides an intense smoothing, long lasting effect, radiant shine,
giving the hair more vitality and beauty. It also promotes a deep and long
lasting hydration with mass replacement and fiber reconstruction capillary.

• Organic formula, 0% formaldehyde, carbocysteine and derivatives.

• Does not change the color and it will not yellowing the hair.
• Compatible with all hair types and hair chemicals.
• It will not cause waterproofing of the hair strand
• No burning, no irritation or discomfort. It does not damage the health of
the client or the professional’s.
• Can be used on pregnant women, nursing mothers and children.

STEP BY STEP

With your hair totally dry, split the hair in smaller sections. It is not neces-
sary to wash your before the procedure. Start the application at the nape
of the neck using a brush, covering the entire hair with the product.

Let the product act for 30 minutes. In the wahsbasin, remove all product
under running water.

Dry your hair only with a hairdryer. It is not necessary to brush. With dry
hair, split it into small tuffs. Each one of them should be flattened from 20
to 30 times. At the end of the process, rinse only with water and finish as
desired.

6
ROYAL BLEND BRAZIL
It’s a combination of our Royal Jelly, Royal Power and Best Smooth, Royal
Blend Brazil. It brings a new concept of straightening and treatment. It helps
in the regeneration of hair fiber, it promotes a perfect and long-lasting
straightening, in addition to intensifying, enhancing and restoring the color
of the hair. With an intelligent formulation, it is able to make a hair mapping
and fill all the needs of the hair in a wide way.

It contains organic acids such as bioactive marine, polyphenols and grapes

which are a natural antioxidant and a powerful anti-aging ingredient for the
hair fiber.

• Organic formula, 0% formaldehyde, carbocysteine and derivatives.

• Does not change the color and it will not yellowing the hair.
• Compatible with all hair types and hair chemicals.
• It will not cause waterproofing of the hair strand
• No burning, no irritation or discomfort. It does not damage the health of
the client or the professional’s.
• Can be used on pregnant women, nursing mothers and children.

STEP BY STEP
With your hair totally dry, split the hair in smaller sections. It is not neces-
sary to wash your before the procedure. Start the application at the nape
of the neck using a brush, covering the entire hair with the product.

Let the product act for 30 minutes. In the first 10 minutes, wrap the hair
with a plastic cap and heat it with the dryer. For the remaining time, just
keep the plastic cap on. In the wahsbasin, remove all product under run-
ning water.

Dry your hair only with a hairdryer. It is not necessary to brush. With dry
hair, split it into small tuffs. Each one of them should be flattened from 15
to 20 times. At the end of the process, rinse only with water and finish as
desired.

NANOPLASTIA COLOR
Post-progressive shock treatment that acts as an instantaneous
and intense water replenisher to the hair fiber. It promotes an
increase of up to 30% in the durability of the treatment. It also
guarantees an instant correction of hair brightness and color,
which may vary during the progressive process. It promotes soft-
ness, shine and nutrition to the hair strands, fighting against frizz
and improving malleability.

7
INTENSIVE TREATMENT RANGE
NATUPLEX KIT

This formula has been created and patented by Naturelle Cosméticos. Natuplex Kit gives back
the hair its natural health with just three steps.

Magic Podwer Shampoo is formulated with molecular precision, which creates hydrogen bonds
in the keratin chains, leaving damaged hair much stronger, softer, cleaner, extremely nourished
and hydrated.
Plex Enzymes, is composed of enzymes, collagen and nanoplex,
which promotes hair recovery, helping the hair growth, strength-
ening and rejuvenation, it gives it more shine and volume. In just
four applications it is already possible to notice the change in the
hair health.

The Power NanoPlex protects the hair structures, sealing the

cuticle, protecting it against external actions. It is composed by
ingredients such as collagen, amino acid complex, keratin and
seaweed complex, which protects the integrity of the hair fiber.

RECOVERY KIT

It is composed by four products that recover hair from the damage caused by mechanical
chemical processes and natural agents. It ensures hair growth and health.

Cystine is a powerful repairer of hair damage. It has the function of protecting the hair from
sunlight as it has an antioxidant effect. In addition it is the best amino acid for the hair
strengthening and growth function.

Keratin is the main component of the hair, it has more than 10

amino acids associated with it, with several functions for hair
repair.

The Antioxidant Mask is a vegetal complex that contains vitamins,

proteins and flavonoids that help to avoid yellowish tones, giving
shine to the hair fiber.

BB-Cream has the main objective of hair nourishment, protection

and strengthening it. It prevents hair breakage and hair loss,
besides it provides thermal protection, deep and prolonged
hydration, and it has anti-frizz action. Its prolonged use ensures
strength and vitality to the hair.

8
LOVE DAY HAIR WASHBASIN KIT

It is concentrated and it has aloe vera extracts, caviar extract,

coconut oil and argan oil, the Love Day Hair Kit has an excellent
average yield: 5 liters is enough to up to 500 washes.

Ideal for all hair types, leaving them totally clean in the first wash,
with greater nutrition and hydration of its strands, giving it shine
and high untangling potential. In addition, it realignes the hair cuti-
cles which facilitates the next processes.

TECHNOLOGY LINE
BLOND RENOVATED KIT

The Blond Renovated line highlights the platinum tones of

white, blond, discolored and natural color of light hair. It neu-
tralizes the yellowish color that causes an aged appearance.
Made with argan oil, which gives greater emollience to the
hair. It is enriched with nano-amino acids and antioxidant
actives, it results in a well-nourished, shiny and silky hair for
much longer.

Platinum Blonde Mask is a neutralizer that removes the

yellowish tint that forms over time in blond, gray and white
hair. It provides healthy, soft and platinum hair strands for
much longer.

300ml, 500ml and 1kg.

The Treatment Repair Nutriblond ampoule was designed as a post-chemi-

cal treatment. A state-of-the-art, high-tech product that acts on the hair
fiber repairing it and nourishing it.

Its composition is rich in essential amino acids, which provides hydration

and reparation. Also works as an instant tinting for blond, gray and white
hair. 12 units

9
ROYAL POWER LINE

The Royal Power Organic Mask promotes deep restoration of the hair, it
nourishes and restores the capillary scales that have been damaged by
chemical processes. The external and oxidative agents, settle in the hair
strands. This product will remove the fragments that cause premature
aging of the hair fiber. The result is softeness, reconstruction and a healthy
hair.

GOJI BERRY HYDRATION LINE

The Goji Berry Hydration line acts as a powerful antioxidant, rich in vitamins,
especially vitamin C. In combination with the mask, it reconstructs the inside
of the damaged hair fiber of thin or thick hair.
The Goji Berry Hydration Mask is enriched with rich in Omega 3
and 6, amino acids and it has high antioxidant power. This com-
bination acts on the hair strands from inside out, replenishing the
lipids, strengthening and restructuring the hair fiber.

The antioxidant action prevents the hair from becoming fragile,

dry and frizzy. The result is a hair more fortified, more resistant
and with an exuberant shine.

300ml, 500ml and 1kg.

MONOI ULTRA HYDRAT

The Monoi Ultra Hydrat line is indicated for dry and damaged hair. It has monoi
oil, recognized for its ultra moisturizing properties, which helps to reduce frizz,
in addition to leaving the hair soft and moving.
The Monoi Bio Renovation Mask combines the restorative bene-
fits of monoi oil with the hair fiber reconstructing nano-amino
acids. It promotes an intense restoration of the hair strands and
it strengthens the hair, leaving it soft, hydrated, silky and with
intense shine.
Monoi Oil Repair assists in the repair of dry and damaged hair.
Monoi oil is rich in lonoleic acid (omega 6) which guarantees
nutrition and deep hydration of the hair for a long period. It pro-
vides softness, discipline and intense shine. It reduces breakage
and split ends, restoring hair elasticity and natural vividness.

300ml, 500ml and 1kg.

10
KIT SEDUCTION APPLE

Apple extract combined with organic actives (that are rich in amino acids)
will act directly on the scalp, helping to maintain its regenerative power,
thus fighting against chronological aging and making the hair stronger
and more resistant.
The Apple Seduction Mask has moisturizing and remineralizing proper-
ties. It provides hair fiber regeneration, in addition it gives it a soft feel,
conditioning and extreme shine. It promotes the strengthening of hair
fibers, helping in the hair development.

300ml, 500ml and 1kg.

MAINTENANCE LINES
ROYAL POWER ORGANIC PROTEIN HOME CARE
The Royal Power Organic Protein Home Care line offers a hair treat-
ment that is capable to recover damaged hair in the first application.
It promotes a deep restoration of the hair. It nourishes and restores
the capillary scales that have been damaged by chemical processes,
external and oxidative agents.

KIT ROYAL PREMIUM BEST SMOOTH

The Royal Premium Best Smoth line nourishes and hydrates hair,
restores its flexibility and revitalizes hair fiber, improving the appear-
ance of hair. It provides the necessary nutrients for a healthy fiber,
recovering the strength and elasticity of the hair, leaving it with a natu-
ral movement, soft and radiant.
The is a last generation product. It was developed to
give deep hydration and reconstruction even for the
most damaged hair. It acts with immediate effect and
instant recovery of all layers of hair fiber in just one
application. It can be used in any hair color and type.

11
12 units
LICHIA AND GREEN CLAY
It has a large amount of antioxidant-rich nutrients, especially
lychee, which prevents hair loss and aids healthy growth.

ARGAN OIL
It helps to revitalize hair with highlights. Even though it is com-
posed of argan oil, it works well on oily hair. Helps close the
cuticle of the strands, giving shine, softness and it eliminates

COCONUT HIGH PERFORMANCE

It promotes the replacement of lipids, revitalizing and recover-
ing the hair.

FORCE TREATMENT
Luxurious treatment that helps in hair growth. It is composed
by caviar. It acts promoting hydration and balancing the hair
scalp to strengthen the hair from the roots to the ends.

MACADAMIA OIL REPAIR

Recommended for curly and wavy hair. It reduces the frizz of
the curls, controlling the volume and giving it shine. It gives
back the natural elasticity of the strands and helps to reduce
breakage and the appearance of split ends.

WHEY PROTEIN
It prevents hair to age, helping in nutrition, hydration and hair
strengthening.

12
HAIR PERFUME
• Nice smell and intense shine;
• It acts in hair as a reconstructor
• It is Termo activated;
• It has anti frizz action;
• It can be used as pre and post hair dryer;
• It decreases split ends.

STRAWBERRY • IMPETUOSO DOLCE • NEW SOFT

AMPOULES AND TREATMENT OILS

AMPOLA ARGAN OJON

The Argan Ojon Oil Repair ampoule combines the properties of Argan
Oil and Ojon Oil in an unique formulation which has an excellent
anti-dryness action. It has rejuvenating power and it prevents the anti-
oxidant action of free radicals in the hair. In addition, it revitalizes and
regenerates the hair fiber.

ARGAN OJON REPAIR

The treatment oil Argan Ojon Repair combines the properties of argan
oil with ojon oil. It has an exclusive formulation with a high concentration
of oleic acid (omega 9) that acts promoting excellent effects in protect-
ing against oxidation of free radicals and in fighting against dryness of
porous and dull hair.

BLEND OIL REPAIR

Blend Oil Repair is a powerful combination of 10 essential oils. It pro-
motes hydration, healthy appearance, three-dimensional shine, con-
trols frizz and it acts in the repair and nutrition of hair fiber. It contains a
high level of omega 3, 6 and 9, in addition to vitamin A that replenishes
the lipids lost by chemical, thermal and external agents, recovering hair
even from the most intense damage.

13
Hair defines the style
and the personality of
each person. Therefore,
we always seek to devel-
op the best products to
improve the beauty,
health and shine of the
hair.

Following up the evolu-

tion of ideas and trends,
we developed full range
of hair treatments, using
imported and selected
raw materials in order to
create specific products
for each type of hair and
treatment.
www.naturellecomesticos.com.br
naturelle@naturellecosmeticos.com.br
@naturellecosmeticos
/naturellecosmeticosoficial
55 27 98156 -9767