Agricolor

THE FIRST SMOOTHING AGRICOSMETIC HAIR COLOURING

WITH MORE THAN 35% BIODYNAMIC
AND ORGANIC SAGE MACERATE
Agricolor
Permanent smoothing and brightening
hair colouring made of biodynamic
and organic Sage macerate, with
plant-derived keratin from Rice
and Hemp, and ethical
Sicilian Prickly Pear oil
For the first time, biodynamic and organic
Sage macerate becomes the first ingredient
in hair colouring formulations.

At the extraordinary concentration of over 35% in every

shade, Sage macerate gives Agricolor its beneficial
polishing, antioxidant and soothing power.
 A gr icolor
BIODYNAMIC
AND ORGANIC
SAGE MACERATE

Agricolor ’s Sage is the product

of biodynamic and organic
agriculture, the most
sustainable and healthy
growing methods that
guarantee maximum
purity and effectiveness
of the active phytocomplex.

Sage is harvested during

the Balsamic moon phase,
between April and July,
when active ingredients
that make up its
phytocomplex are
at peak amounts
and concentration.
 A gr icolor
MACERATION
IN OWAY
FACILITIES
A sustainable zero-impact process that
does not generate waste or by-products.
Each ingredient is effectively reused, contributing
to the regeneration of the virtuous circle.

After harvesting and Our macerator operates After maceration, the

a drying period, Sage according to the tradi- spent parts of the plant
is transferred from tional cold method, us- are incorporated into
the fields to the ing only ozonated water, other ingredients that
OWAY production fa- without the addition of make up the biody-
cilities, where mac- solvents. During pro- namic compost pile,
eration takes place. cessing, Sage gradually the only fertilizer al-
releases its active ingre- lowed to nourish the
dients to water, turning Ortofficina soil.
into macerated Sage.
 THE BENEFITS OF SAGE IN
A gr icolor
A multi-active medicinal herb
for hair and scalp during
hair colour treatment

smoothing antioxidant moisturising

Smoothes and seals Protects the hair ag- Fights dehydration a-
cuticles, intensifying ainst free radicals and voiding water deple-
hair shine and giving it supports cell regene- tion during the chemi-
a healthy appearance. ration. cal process.

revitalising sebo-balancing stimulating

Enlivens dull, dama- Promotes scalp balan- Improves micro-circu-
ged and weakened ce by stimulating and lation and the nouri-
hair. Makes hair light normalising its fun- shment of follicles. Revi-
and fluffy. ctions. talises dry and thin hair.
The phyto-active
ingredients
of Agricolor
method
Ethical Sicilian Prickly Pear oil
From sunny Sicily, a plant with exceptional soothing, protective,
nourishing and regenerating power.

Thanks to its moisturising and soothing properties, it ensures a comfortable

colour application. Preserves the lipid components of the capillary matrix. Ac-
centuates the shine of hair stems and deeply nourishes.

The ethical Prickly Pear oil is produced by an ethical and sustainable pro-
cess that respects and enhances natural resources and local producers.
Plant-derived keratin from Hemp and Rice
Vegetable alternative to animal-based keratin, phytokeratin from Hemp
and Rice replicates the amino acid structure naturally found in hair. This
phyto-active ingredient binds to natural keratin, making hair stronger and
more elastic, and avoiding micro-damage.

• This active ingredient is obtained through a special enzymatic bio-liquefaction pro-

cess, which optimally preserves the activity of the phytocomplex extracted from Hemp
and Rice.

Italian Grapevine sap

The sap of Vine is particularly strong,
thanks to an extremely powerful and balan-
ced mix of substances: mineral salts, ami-
no acids, natural saccharides, polyphenols,
organic acids and auxins.

• It is an extraordinary cellular nutrient for the

plant, and also nourishes human cells. Gives ela-
sticity to hair, strengthening it and preventing
breakage.
Agricolor
The first permanent hair colouring with more than
35% biodynamic and organic Sage macerate, plant-
derived keratin and ethical Sicilian Prickly Pear oil

• Smoothes cuticles, taming hair with anti-frizz effect and giving it exceptional shine
• Total creative freedom of the hairdresser and maximum satisfaction with results
• Respect of the hair structure and of the scalp
• Simple and intuitive application
• Covers grey hair perfectly. Long lasting results
• Lightening up to 5 tones. Large palette of 76 shades
• Enveloping Sage and Prickly Pear allergen-free sensory fragrance that tran-
sforms the colouring treatment into a unique moment
• From 92.5% to 97% biodegradable ingredients
• More than 90% of naturally derived ingredients
• Dermatologically and nickel tested

AGRICOLOR – 100 ml
Agricolor Toner
Specific toner to tone-enhance bleached and light-
ened hair with more than 35% biodynamic and organic
Sage macerate, plant-derived keratin and ethical Sicil-
ian Prickly Pear oil

• New innovative formula in the OWAY range, with all the benefits of AGRICOLOR
• Neutralises unintended effects
• Accentuates and amplifies the desired reflections
• Gives incredible brightness
• Available in 4 shades: ANTI-YELLOW, PEACH, ASH GREY and GOLDEN, to
counteract side effects and create fashion shades
• More than 90% of naturally derived ingredients
• From 92.5% to 97% biodegradable ingredients
• Dermatologically and nickel tested

AGRICOLOR TONER – 100 ml

Agriplus
Intensifies and corrects reflections with over
35% of biodynamic and organic Sage macerate,
plant-derived keratin and ethical Sicilian Prick-
ly Pear oil

• Formula with all the benefits of AGRICOLOR

• Pigment-rich boosters and correctors to add to the colour mixture
• Amplify and accentuate reflections
• Fight unintended effects
• To obtain precise technical results and maximum stylistic expression
• Available in 7 shades: Ash, Golden, Orange, Red, Purple, Blue, Green
• From 92.5% to 97% biodegradable ingredients
• More than 90% of naturally derived ingredients
• Dermatologically and nickel tested

AGRIPLUS – 50 ml
Activating saps enclosed in glass packaging.
A traditional Italian Olive oil bottle.
Agricatalyst 20/30/40 VOL
Elasticising and activating sap for colouring
and highlights with biodynamic and organic
Sage macerate, ethical sicilian Prickly Pear Oil
and Grape sap

• The first activator enclosed in a glass bottle

• Contains Grape sap, an extraordinarily rich active ingredient which repairs
damaged hair, increasing its elasticity
• A fluid texture which nourishes and elasticizes hair and protect the scalp
• Allergen-free fragrance with Sage and Prickly Pear
• An enveloping and pleasant fragrance that adds sensory pleasure during the
colouring treatment
• 99.8% biodegradable ingredients

AGRICATALYST 20/30/40 Vol. – 900 ml

Agritone
Elasticising and activating sap for tone-on-tone
hair colouring and colour toning with biodynamic
Sage macerate, ethical Sicilian Prickly Pear oil and
Grape sap

• Formula with all the benefits of AGRICATALYST 20/30/40 VOL.

• The first activator enclosed in a glass bottle
• Guarantees ultra-bright colour baths and colour toning
• Creates colour effects for highlighting and contrasts
• Hides grey hair and deposits pigments without lightening
• AGRITONE transforms AGRICOLOR permanent colouring into tone-on-tone
• A single colour formula for multiple uses
• 99.8% biodegradable ingredients

AGRITONE – 900 ml
Agricolor
WHAT MAKES AGRICOLOR
UNIQUE:
• Sage macerate is the first ingredient of the formula and accounts
for more than 35% of it

• Its unique concentration offers special agricosmetic benefits to

hair and scalp

• Cuticle-smoothing colouring treatment with anti-frizz effect

• Minimum environmental impact with up to 97% biodegradable

ingredients and with 99% plastic-free packaging

• Comfort and gentle treatment both for stylist and customers with a
dermatologically nickel-tested formula

• Simple and intuitive application

• Lightening up to 5 tones

• Palette with hyper-bright, deep shades and surprising reflections

• Long-lasting technical results and perfect coverage

How to use Agricolor

COLOURING AND HIGHLIGHTS:

AGRICOLOR + AGRICATALYST 20-30-40 VOL.

Mix Agricolor and Agricatalyst in the 1:1.5 ratio. For grey hair, follow the application table.

TONE-ON-TONE COLOURING AND COLOUR TONING:

AGRICOLOR + AGRITONE
Mix Agricolor and Agritone in the 1:1.5 ratio.

COVERAGE FOR GREY HAIR: Mix Agricolor and Agricatalyst

( % GREY HAIR BLEND AND APPLICATION TIMES ROOT TOUCH-UP

- 30 MINUTES
UP TO DESIRED SHADE FOR ROOT REGROWTH
30% 1 1,5
APPLICATION TIME: 30 MINS. - LAST 10 MINUTES
FOR LENGTHS

60% HIGHLIGHTED SHADE + 40%

- 30 - 40 MINUTES
FROM NATURAL SERIES OF THE SAME
LEVEL FOR ROOT REGROWTH
30% 1 1,5 - LAST 10 - 15 MINUTES
(E.G. 30 G HIGHLIGHTED SHADE + 20 G NATURAL SERIES
TO 50% OF THE SAME LEVEL + 75 G AGRICATALYST 20 VOL.)
FOR LENGTHS
APPLICATION TIME: 30-40 MINUTES

50% HIGHLIGHTED SHADE + 50%

NATURAL SERIES OF THE SAME - 40 MINUTES FOR
MORE
LEVEL ROOT REGROWTH
THAN (E.G. 25 G HIGHLIGHTED SHADE + 25 G NATURAL SERIES 1 1,5
- LAST 10 MINUTES
50%* OF THE SAME LEVEL + 75 G AGRICATALYST 20 VOL. OR
30 VOL.) FOR LENGTHS
APPLICATION TIME: 40 MINUTES

*FOR THIN AND MORE THAN 70% RESISTANT HAIR, YOU CAN USE 1:1 MIXTURE. FOR GREY THICK AND MORE THAN 70% RESISTANT HAIR,
YOU CAN USE 1:1 MIXTURE AND 30 VOL.
How to use Agriplus
TO CORRECT UNINTENDED TO ENHANCE FOR ULTRA-BOLD
EFFECTS: REFLECTIONS: COLOURS:

ADD 2-3% ADD FROM 10% TO 50%

TO THE COLOUR MIXTURE* TO THE COLOUR MIXTURE*

Use 2 to 5 g on a 100 g mixtu-
re of Agricolor + Agritone or
Agricatalyst 20 VOL., 30 VOL.,
OR 40 VOL (e.g., 40 g Agrico-
lor + 60 g Agricatalyst + 2/5
g Agriplus). The amount of
Agriplus should be conside-
red net of peroxide.
*THE QUANTITY MUST BE CONSIDERED NET OF OXYGEN.
Add Agriplus to the colouring
cream, up to 50% of the total
colour cream (e.g. 40 g Agri-
color + 10 g Agriplus + 60 g
Agricatalyst). The amount of
Agriplus should be conside-
red net of peroxide.
Mix Agriplus + Agritone
or Agricatalyst 20 VOL.,
30 VOL., 40 VOL. in a 1:1.5
ratio (e.g. 50 g Agriplus +
75 g Agritone or Agrica-
talyst 20 VOL., 30 VOL.,
40 VOL.).
APPLICATION TIMES: 25 to 35 minutes.
N.B. Agriplus is not recommended for
treatments on grey hair or root regrowth.

Agricolor (series 90.) super bleaching

( STARTING POINT BLEND AND APPLICATION TIMES ROOT TOUCH-UP

NATURAL HAIR DESIRED SHADE + AGRICA- 45 MINUTES

COLOUR LE- ONLY ON
TALYST 30 VOL OR 40 VOL 1 2
VELS NOT CO-
APPLICATION TIME: 45 MINS. ROOT REGROWTH
LOURED IN 5/6

How to use Agricolor Toner

Anti-yellow, ash grey, peach and golden Agricolor toners are used to tone lightening
or highlights or to counteract unwanted bleaching effects.
Use in mixture with Agritone, in a 1:1.5 ratio (e.g. 50 g Agricolor Toner + 75 g Agritone).
APPLICATION TIMES: monitor by performing visual checks.

EFFECTS/APPLICATION BASES 9 - 10 and BLEACHED BASES

ANTI-YELLOW TONER ASH GREY TONER PEACH TONER GOLDEN TONER

FIGHT UNINTENDED EFFECTS * *

INTENSIFY DESIRED EFFECTS * *

Agricolor
PALETTE
A palette of evocative, deep and iridescent shades, freely inspired by elements,
flowers and fruits of Nature and the most precious and genuine products of the
gourmet world.

The evocative reference to the colour of poppy seeds is accompanied by the

domestic intimacy of roasted coffee, cane sugar, and unsweetened cocoa hues,
and the exotic refinement of Himalayan salt.

Combined with the timeless elegance of precious metals like gold and copper
and super-lighteners, refined beige, vivid reds, mysterious purples and the
inevitable natural and ash hues, Agricolor offers a complete and versatile
range of extraordinary, very bright and rich shades.

76 extraordinarily bright and long-lasting colours, accompanied by 4

specific toners, 4 intensifier boosters and 3 neutralizing boosters.

Sage and Prickly Pear allergen-free fragrance, extraordinarily pleasant and

sensorially enveloping, for a unique colouring experience.
Agricolor
PALETTE

Colour infusions inspired by nature and the gourmet world.

76 extraordinarily bright and long-lasting colours, accompanied by 4 specific toners,
4 intensifier boosters and 3 neutralizing boosters.

Natural Mixed

1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 3.17 4.17 5.17 6.17 10.17 10.12 1.8

Ash Coppery

4.1 5.1 6.1 7.1 8.1 9.1 10.1 7.43 8.43 5.4 7.4 6.44 7.44 8.44

Ash Red

5.01 6.01 7.01 5.6 6.6 5.66 6.66 7.66 8.66

Golden Purple

5.3 6.3 7.3 8.3 9.3 10.3 5.03 7.03 4.77 5.77 6.77 7.77

Beige Super bleaching Lightening Enhancer

5.31 6.31 7.31 8.31 9.31 10.31 90.0 90.1 90.27 90.31 90.3 0.0

Golden Copper Toners

5.34 6.34 7.34 8.34 TC TA TP TD

Mixed Boosters

3.05 4.05 5.32 7.32 4.35 5.35 6.35 7.35 0.1 0.3 0.4 0.6 0.7 0.8 0.9
 BIODEGRADABLE COLOUR UP TO 97%
99.8% BIODEGRADABLE ACTIVATORS

In hair salons around the world, hundreds of thousands of stylists every day make their
customers beautiful and happy by colouring their hair.

As an after-effect of this extraordinary work, tons of product residues are poured daily into
drain pipes.

AGRICOLOR and AGRIPLUS are made of 92.5% to 97% biodegradable ingredi-

ents. AGRICATALYST 20/30/40 VOL and AGRITONE are made of 99.8% biode-
gradable ingredients. Sustainable formulas that protect the health of seas and
animals that populate them.
 99% PLASTIC-FREE PACKAGING, TOOLS
AND COMMUNICATION PRODUCTS FOR THE SALON
IN NATURAL AND DURABLE MATERIALS

• The Agricolor tubes and Agrip-

lus tubes are made of aluminium, a
100% natural material that can be re-
cycled ad infinitum.
• Cases are in TREE-FREE paper, ob-
tained from sugar cane processing waste,
which does not require tree cutting.
• The colour chart is printed on
TREE-FREE paper and enclosed in a
wooden box.
• Agritone and Agricatalyst bottles,
used in Italy for precious olive oil, are
made of glass, a 100% natural sus-
tainable material that can be recycled
ad infinitum.
• All work and communication tools
related to Agricolor are made of sustain-
able, durable or reusable materials.
• All communication materials and
tools for the salon are made of wood,
metal or natural materials.
 IN THE SALON WITH
A gr icolor

Agri-colorbox
We were inspired by the herbalist’s file, vegetable and fruit boxes and the inevitable toolbox every family
has, to create a unique and indispensable tool: AGRI-COLORBOX, AGRICOLOR colour chart.

A Linden wood box containing 16 cards printed on tree-free paper featuring detachable locks, and
which can be effortlessly read thanks to their coloured back.

A sustainable, innovative and easy-to-consult tool

• external container 100% in eco-friendly and durable Linden wood;
• it features a handle on the top cover, for perfect handling;
• cards are printed on tree-free paper, obtained from sugar cane processing waste;
• the cards are filed by product family and can be effortlessly read, thanks to the coloured back;
• waste reduction: when colour charts are updated, the salon will only receive the new card(s), without
any need to purchase the whole item again;
• a fun and innovative item, which bespeaks the OWAY philosophy and supports professionals at the
time of the in-salon colour service consultation with customers.
Window Switch Display Agri-banner Agri-visual
The Window Switch Display takes full Cloth banner to showcase the re- Communication tool with a base
advantage of the unique and elegant sults of AGRICOLOR colouring tre- which makes it possible to keep it
OWAY design; it is multipurpose, atments. Can be used with WINDOW vertical. Can be used with WINDOW
reusable and eco-friendly. Perfectly SWITCH DISPLAY. SWITCH DISPLAY.
suitable to convey our message in
the shop window to exhibit fabric
banners or paperboard visuals. It
becomes an interchangeable display
thanks to the bracket supplied; to be
used and reused many times. Dimen-
sions: 200 cm H x 70 cm L x 40 cm D
Find out more on oway.it PRINTED ON RECYCLED PAPER.