Professional Documents
Culture Documents
Apple Dell
Apple orders large volumes of components Dell uses real-time manufacturing and pursues
ahead of time, locking in lower prices and also zero inventories
locking out competitors from getting them.
Apple’s outstanding products and marketing Dell focus on demand forecast with large
strategies cultivate tons of apple fans which database and data analysis. Extremely lean
make sure that people will buy their products and inventory is the core competence for Dell to get
there will be no obsolete inventory left. to low price and survive in the PC market.
Supply Chain System of both the companies during last 4 years clearly illustrates that the supply chain of
Apple is far much better than Dell. Dell has seen an increased downfall in its supply chain.