Chapter 1:

Defining Marketing for the New Realities

1) What is the importance of marketing for Murree Brewery?
2) What is marketed in Murree Brewery?
3) Murree Brewery is serving to which type of marketing?
4) What is the value proposition of Murree Brewery?
5) Which type of marketing channels Murree Brewery is using?
6) Which type of media Murree Brewery is using?
7) What is the value which is Murree Brewery offering to it’s customers?
8) What are the competitors of Murree Brewery?
9) What is the impression of Murree Brewery in Pakistani market?
10) How Murree Brewery is engaging it’s customers?
11) Describe the marketing environment of Murree Brewery?
12) Describe the impact of technology, globalization and social responsibility on Murree
Brewery?
13) What is the impact of dramatically changing market place on Murree Brewery?
14) Which marketing concept Murree Brewery is using for marketing?
15) Explain relationship marketing of Murree Brewery?
16) Describe integrated marketing of Murree Brewery?
17) What is the concept of internal marketing performance marketing for Murree
Brewery?
18) Explain the supply chain of Murree Brewery?
19) What are the 4 update Ps of marketing in Murree Brewery?
20) Explain 4 As of marketing of Murree Brewery?

Chapter 4:
Conducting Marketing Research

1) Did Murree Brewery conduct marketing research?

2) Why Murree Brewery need to conduct marketing research?
3) Who does marketing research for Murree Brewery?
4) What is the budget for marketing research in Murree Brewery?
5) Did Murree Brewery achieve objectives of research?
6) Which marketing research process Murree Brewery use to conduct research?
7) What type of research approaches Murree Brewery use to conduct research?
8) How Murree Brewery control the research process and results?
9) How marketing research helps Murree Brewery in good decision making?
10) Share some research findings of Murree Brewery from different researches?