Topic Objective of the topic Teaching Material No.

of Hourse Teaching Activity Equpment

MES/N0213 1.Research and understand the creative brief received from the 1. fundamentals of advertising and marketing Theory : 5 hrs Presentation used
(Understanding advertiser Practical: 1 Hours
the 2. Arrage meetings/discussions with the client to 2. how to effectively listen and understand client needs Theory : 4 Hrs Presentation, Group activity,
requirements foster dialogue and a clear understanding of client requirements and objectives Practical : 6 Hrs Mock Dril
and creative and creative goals, as required
goals of the
client) 4. .Interact and gather information effectively from the client to be 3. how to ask the right questions and gather information Theory : 4 Hrs Presentation, Group activity,
Total Hours 66 able to create successful advertising solutions, as required effectively Practical : 6 Hrs Mock Dril
Laptop,
hrs
4.Coordinate with internal teams to analyze and 4. how to discuss, flesh out and specify the objectives Theory : 4 Hrs Presentation, Group activity, white board,
agree upon what work products need to be created and creative vision of the client, where appropriate Practical : 6 Hrs Mock Dril marker,
based on the client’s needs projector,
Learing
5. .Respond positively to feedback and changes in 5. how to present the idea/concept to the client and Theory : 4 Hrs Presentation, Group activity,
Vedios
creative requirements solicit their approval Practical : 6 Hrs Mock Dril

6. the production costs for a variety of Theory : 4 Hrs Presentation, Group activity,
advertisements across mediums, and their fit with Practical : 6 Hrs Mock Dril
client needs
7. applicable legal and regulatory requirements Theory : 4 Hrs Presentation, Group activity,
Practical : 6 Hrs Mock Dril