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RESEARCH METHODOLOGY
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CHAPTER-3
RESEARCH METHODOLOGY
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conclusion resolves the problem and provides an opportunity to formulate some
important theoretical concepts (Kothari, 2004).
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4. The study is to investigate the effectiveness of corporate social responsibility
in Environment & Sustainability sector in the State of Gujarat for select
private and public companies
5. The study is to investigate the effectiveness of corporate social responsibility
in Rural Development sector in the State of Gujarat for select private and
public companies
6. The study is to investigate the effectiveness of corporate social responsibility
in Women Empowerment sector in the State of Gujarat for select private and
public companies
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2 H02: There is no significant difference between effectiveness of select public
and private sector companies’ CSR actions in Healthcare & WASH sector at
Gujarat.
Ha2: There is a significant difference between effectiveness of select public
and private sector companies’ CSR actions in Healthcare & WASH sector at
Gujarat.
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3.6 SIGNIFICANCE OF THE STUDY
For the following theoretical and practical questions, the study is
important:
3.6.1 Theoretical Concern
Following would be the theoretical concerns of the study:
1. The Theory considers the concept and scope of corporate social
responsibility in the Gujarat public and private sector selective
companies. It can form (address the doubts) the basis for
increasing doubts as to the effectiveness of the social
responsibility of corporations in selective public and private
sector companies.(rewrite this statement)
2. The conclusions of the study can act as an insight into the
efficiency, the efficiency and effectiveness (remove efficiency)
in the selective public or private sector of corporate social
responsibilities of the state of Gujarat. This may serve as a
basis for serious and critical thinking in the state of Gujarat in
particular and the country as a whole.
3. The study may enable the academicians to explore the concept
and make people aware of it.
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4. It would also help them to evolve new ways to position
themselves in the market with an ethically responsive image.
5. For public and private sector enterprises, it is useful to the
government in the drafting of the rules and regulations on the
effectiveness of corporate social responsibility.
6. The study findings would shed light on the spending of social
responsibility in companies and what the effective efficiency of
those beneficiaries was following the money's implementation.
7. The findings of the study also reflecting the importance of
partnership between corporate, governments, and NGOs for
social responsibilities.
8. Last but not least this study could provide future scientists with
the adequacy of insight into the existing status of effectiveness
of corporate social responsibility in Gujarat and the country as
a whole, especially for selective public and private sector firms.
3.7 POPULATION
The study took place on the western coast of India, Gujarat state. 1 May
1960 formatted as Gujarat state. The total area of the country is 196,024 km and
is Indian fifth by region and ninth by population. Longest coastline of India is
1214 kilometer. Gandhinagar is Gujarat's capital and Ahmedabad is its largest
city. Fifteenth rank in the human development index among Indian all states.
Gujarat had a population of 60,383,628, the official language of which is
Gujarati. The Gujarat economy is Indian's 15th largest economy with 13.14 lakh
Cr (US$ 190 billion) per GDP, with 174,000 (US$ 2,500) per capita. The 182
members of Gujarat's assembly are governed. There are 13 national universities
and 4 farming universities in Gujarat. The CSR expenditure in various Gujarat
districts is shown in Figure 3.6.1.
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CSR SPENT MAP OF GUJARAT 2015-16
Source: https://www.csr.gov.in/index16.php
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3.8 RESEARCH DESIGN
The Present research is explorative in nature. To successfully fulfill the aims
and objective of the study explorative research method is used. Study is based on
primary data. Data Collection is done from the beneficiary of the CSR activity of
select public and private companies at Gujarat, for the measuring the effectiveness of
activity. The effectiveness of CSR activity described with the help of statistical tools.
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Total 175 175 350
This research is divided into two sectors which is the public and
private sector in the state of Gujarat. So Company’s project will be decided on
the basis of the area so select top spending CSR areas in Gujarat. Different
five areas select for the research and that each area wise sample segment will
be different than the all area wise Sample segment which is mention in the
different table.
Table: 3.3 EDUCATIONS& SKILL DEVELOPMENT PUBLIC (Library)
NO of Age Group
5-15 16-25 26-35 36-50 More
No Sample
than 51
1 Students 27 1 26
2 Parents 6 5
3 Teacher 2 3
TOTAL 35 1 26 3 5 0
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Table: 3.6 HEALTH CARE & WASH PRIVATE
(Pediatric Care)
No No of Age Group
Sample Less than 26-35 36-50 More
25 than 51
1 Men 17 2 15
2 Women 18 15 3
TOTAL 35 17 18
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Table: 3.10 RURAL DEVELOPMENTS PRIVATE
(Rural Transformation)
No No of Age Group
Sample Less than 26-35 36-50 More
25 than 51
1 Men 27 7 10 8 2
2 Women 8 1 7
TOTAL 35 8 17 8 2
In the study, five public sectors and five private sector companies are
select for the research. Total 10 companies will be select on the basis of 2015-
16. The Highest CSR spending project of each company is to be select for the
study. Comparing Area wise public sector and private sector project that all
the area, public sector, private sector, name of the project, no of a sample that
all are mention in that table
Table: 3.13 Area wise public and private sector companies, name of projects, and
a number of samples of each project.
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y
Fund Applicable
Oil And Natural to cabinet books
Gas in steel,
Education & 35 35
Corporation. librarians’ tables,
1 skill
(ONGC) table chairs for
Development
reading.
Reliance
Reliance
foundation 35 35
Industry Ltd
school
National
Thermal Power Medical camp in
Health Care & 35 35
2 Corporation villages
wash
Ltd. (NTPC)
Torrent
Pediatric Care 35 35
Pharmaceuticals
National
Environment Thermal Power Seminar on
35 35
3 & Corporation Farming
Sustainability Ltd. (NTPC)
Sadbhav
Botanical Garden 35 35
Engineering
Financial support
Oil And Natural for "solar street
Gas lights"
35 35
Rural Corporation. installation in
4 (ONGC) various Mehsana
development
district villages.
Reliance Rural
35 35
Industry Ltd transformation
Hindustan Provision of
Petroleum sewing machines
Women 35 35
Corporation to needy widow
5 Empowermen
Limited.(HPCL) women
t
Self-help Group
TATA Power
(SHGs) Saving 35 35
Corporation.
A/C
TOTAL 350 350
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3.8.1.2 Collection of Secondary Data
The secondary data provides the research conceptual framework. The
books include handbooks, reputable journals, government publications,
newspaper papers, select companies' annual reports, business sustainability
reports, CSR corporate reports, company official websites, private institution
survey reports, NGO's Box Reports on CSR, and CSR blogs.
Questionnaire
Questionnaire was prepared The Likert rating scale are used for
measuring satisfaction level of respondent, it is one type of survey scale, a
question with a series of answers to choose from, ranging from one extreme
attitude to another, normally with a moderate or neutral option. It's sometimes
referred to as an ideal for measuring satisfaction. A type of psychometric
response scale in which responders specify their level of agreement to a
statement typically in five points: Strongly agree; agree; neutral: Disagree; and
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strongly disagree. Likert scale questions are choosing for the research because
survey respondents are selecting their level of agreement to the statement.
The data was collected via questionnaires in accordance with the
purposes of the research study. In all cases, the researchers visited the
interviewees of select companies in the state of Gujarat in public and
private sector.
Mean Formula:
*Standard Deviation
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*Two-Sample t-test
The two-Sample t-test takes test information from two gatherings and reduces
it down to the t-esteem. The interaction is fundamentally the same as the 1-example t-
test, and you can in any case utilize the relationship of the sign to-commotion
proportion. Dissimilar to the matched t-test, the 2-example t-test requires free
gatherings for each example. For the two-sample t-test, the numerator is again the
sign, which is the distinction between the methods for the two examples. For instance,
if the mean of gathering 1 is 10, and the mean of gathering 2 is 4, the thing that
matters is 6. The default invalid speculation for a two-sample t-test is that the two
gatherings are equivalent. That when the two gatherings are equivalent, the distinction
(and the whole proportion) likewise rises to nothing. As the contrast between the two
gatherings fills in either a positive or negative heading, the sign gets more grounded. 3
two sample t-test value as a form of critical ratio it is presented in Chapter-5 The
formula used of TWO sample t-test is presented below;
Two-Sample T-Test Formula:
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Here, the degree of freedom is nA + nB - 2
Follow the same logic saw in a one-sample t-test to check if the average of one group
is significantly different from another group. That’s right – compare the calculated t-
statistic with the t-critical value.
If a sample sizes is less than 30 than the value of result called ‘t’ Value, if sample size
is more than 30 than the value of result called Critical Ratio and it is denoted by CR.
In this research sample size is more than 30 so the result called Critical Ratio.
Critical Ratio
Basic proportion used to test the meaning of the distinction between a sample mean
and a hypothetical populace mean. Used to decide if an example might have come
from a population with a specific mean. Standard deviation of the examining
conveyance of differences between means corrected for sample size.
Critical Ratio is a dispatching rule that calculates a priority index number by dividing
the time to due date remaining by the expected elapsed time to finish the job.
Typically ratios of less than 1.0 are behind, ratios greater than 1.0 are ahead, and a
ratio of 1.0 is on schedule.
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The Critical Value Hypothesis Testing
Applying the basic worth methodology not really set in stone, regardless of
whether the noticed test measurement is more limit than a characterized basic
worth. Subsequently the noticed test measurement (determined based on
example information) is compared to the critical value, some sort of cutoff
esteem. On the off chance that the test measurement is more limit than the
critical value, the null hypothesis is rejected. In the event that the test
measurement isn't just about as outrageous as the critical value, the null
hypothesis is not rejected. The critical value is figured dependent on the given
significance level α and the type of probability distribution of the admired
model. The critical value divides the area under the probability distribution
curve in rejection region(s) and in non-rejection region.
For a left-tailed test, the null hypothesis is rejected if the test statistic is too small.
Thus, the rejection region for such a test consists of one part, which is left from the
center.
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The p-value approach
For the p-value approach, the probability (p- value) of the numerical value of the test
statistic is compared to the specified significance level (α) of the hypothesis test.
In the event that the p-value is not exactly or equivalent to the predefined importance
level α, the null hypothesis is rejected; the null hypothesis is not rejected. In other
words, if p≤α, reject H0; otherwise, if p>α do not reject H0.
1
https://www.statisticshowto.com/probability-and-statistics/statistics-
definitions/mean-median-mode/
2
https://www.investopedia.com/terms/s/standarddeviation.asp
3https://www.isixsigma.com/tools-templates/hypotheses-testing/making-sense-two-
sample-t-test/
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3.10 PRE-TESTING
The pre-testing of questionnaires is most important before the final collection
of data. The questionnaires were pre-tested to check the suitability of the questions in
the questionnaire. That will help to find out whether the questionnaire is able to meet
the objectives or not. Some of the changes were required because of pre-testing and
pre-testing findings. Some of modification is needed in original questionnaire then
modified the original questionnaire before final collection of data and then after
collecting a research data.
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India's economy and society. Its commitment towards comprehensive and economic
development has had an effect on the existence of many. With the vision of affecting
and socially changing the existences of the oppressed, ONGC has made a trust,
ONGC Foundation with the goal to embrace, enlarge and encourage exercises,
activities, and undertakings identifying with corporate social duty. ONGC Foundation
and ONGC are working across numerous states in India, taking the advancement
space to its look by giving the greatness in altruism area through its program
execution in numerous social areas on schooling, wellbeing, expertise improvement
and job, climate and social establishment building and the sky is the limit from there.
ONGC Foundation is headed to fortify the relationship with the networks to help
focus on their requirements by killing the weaknesses to its ideal. ONGC Foundation
will keep on endeavoring to work intimately with its partners and networks in its
journey of supporting a capable future.
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advancement of the people with handicaps and ladies. As of late, the Foundation has
been endowed with the execution of NTPC's Flagship "Young lady Empowerment
Mission" program at different NTPC Locations in Pan India as well as existing
exercises.
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3.11.7 TATA Power Corporation
TATA Power Corporation, established in the Indian province of Gujarat in
1939, is a global company that serves customers in over 40 countries in five major
countries. They bring their insight, ability, and ability to sharply affect companies,
shoppers, and farmers through three vertical businesses - basic chemistry, consumer
products, and specialty products - together.
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3.13 CHAPTER SCHEME
The Research work has been separated into five sections. The detail of every
part is given below;
Chapter 1: Introduction
The First Chapter Of Thesis Introduce The Subject And Research Topic. First
Chapter Covers Various Topics Like What Is CSR, Definition Of CSR In Different
Decades, Definition Of Key Terms, Evolution Of CSR, CSR In India, CSR In
Gujarat, CSR In Public & Private Sector In India In Gujarat, And Some Best CSR
Projects In Gujarat In Public And Private Sector, and so on. This section provides an
overview of research areas Select CSR Companies in the Public and Private Sector of
Gujarat.
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Chapter 4: Data Analysis
The fourth chapter is the main thesis chapter and the research work currently
underway. This chapter of the thesis is presented as an analysis of primary data
collected during the research work. Primary data collected from beneficiaries of All
10 projects which are select from different five sectors.
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